Wondering how to optimize your landing pages to improve conversions? Here in this post, we will look into some reasons why you should optimize your key campaign pages.
In this modern-day digital world where attention span is decreasing more and more, the ones who can capture consumers’ attention best in a blink of an eye wins. That’s why a targeted page is your ticket to a digital marketing campaign’s success.
A landing page is a standalone page, where visitors will “land” right after they click a link from your social media, email, or any ads that will direct them to you. It’s the face of your operation. Its sole purpose is Call to Action.
It’s where your visitors decide whether or not they will commit to your service/product and a place where you can convert the visitors into actual consumers that use your service/product. It’s where decision-making happens.
This is why having the opt-in page is of utmost importance for generating leads. If you are not familiar with website development or coding, you could use a landing page builder to achieve this. With a dozen of page builders out there, it is very important that you choose the best landing page builder among them that meets your particular requirements.
To adapt to your target market, you need to improve your page and change it accordingly to suit your market’s needs and taste. This is where optimization comes in – conversion rate optimization is the process of enhancing and improving elements of your key page to increase conversion rates.
Here are 5 reasons you need to optimize your landing page
Exponential Growth of mobile phone users
It was found in a recent study that among all available digital devices, mobile phones are the most preferable in the world and the majority of adults own a mobile phone with a median range of 53% worldwide. This means that when given a choice, most adults will pick mobile phones as their main digital devices.
Optimizing your pages for mobile phones means that you’re catering to the majority of the available market. Which is something that all businesses should aspire to do.
Mobile devices are where transactions happen
Another important finding is that not only are people using mobile devices to browse and socialize, but the majority of adults are also now using mobile phones for transactions.
Mobile devices were found to have captured more than 50% of total online purchase transactions.
This goes to show you the importance of optimizing for mobile devices. Because people will most definitely be more at ease and inclined to go through with the transaction.
Most squeeze pages have a low conversion rate
According to a course, most campaign pages have a conversion rate (or conversion into a call-to-action rate) of lower than 10%. This is the majority of businesses. This is because most businesses do not optimize their core lead generation pages, and just let it stick out there on the web.
The good news is, you can set yourself apart by improvising and highlighting USPs so that you can have an advantage and a much better conversion rate than your idle competitors.
Because in the end, those who will get the best conversion rate will win the digital marketing competition.
Sometimes, even small hacks can improve the performance of a particular page. For example, Spectrum Inc increased Harrington Movers’ landing page conversion rates by just replacing stock images with better images.
More transactions happen on the inside pages compared to a website
In a study done to compare conversion rates of home pages with targeted pages, it was concluded that lead generation pages gain 48% more conversion rates compared to those who use home pages.
This highlights the significance of what an optimized page can do for you, and why you need to focus more effort on creating a high converting page by optimizing it.
More people own multiple digital devices
Nowadays, most people not only own one type of digital device to access the internet and to access your website for that matter. They own an average of 2 or 3 devices now: mobile phones, tablets, and laptops. All three have different specifications and thus need optimization to suit their screen compatibility.
When your lead generation page is not optimized for different digital devices, it will not load properly and presents a hurdle for your visitors to make the call to action. If it is not optimized and is loading poorly, over 40% of people will just step away and close down the page.
There goes your conversion rate! Make sure that does not happen to you by having an optimized landing page.
Those were our 5 reasons why you should optimize your landing page. What are you waiting for? Optimize that page and watch your business grow!
