Summary: In this write up, we want to share some amazing web hosting marketing ideas that will help you grab the attention of your target audience and thus achieve more sales.
Initially, there were only a few ways to promote your business, like hosting small local events or printing flyers. However, the good thing today is THE INTERNET, which has opened a completely new world of enormous opportunities for everything Thus to promote a web hosting business online is not a big deal now until you know how to start.
One way to get started is by using some amazing web hosting management and billing automation platforms like WHMCS. It sets up your business on auto-pilot using great WHMCS Modules .
We know you want to promote your business to stay ahead in the highly competitive market, and we are here to support you with the same. In this article, we are going to disclose some amazing web hosting marketing ideas so that everyone gets to know about your web hosting business.
Internet Visibility The Eventual Goal of Promoting Web Hosting Business
When someone searches a query or a problem on the search engine and finds any digital trace of your products or services that can help them to resolve the issue and can learn more about your business is something called your visibility on the Internet.
Here when we talk about a digital trace, it can be anything related to your business, like your website, business profile, social channels, a video, an infographic, or anything that shows the credibility of your business.
To understand this clearly, let’s imagine yourself in this scenario:
I search for a peaceful cafe on the Internet and found one.
I checked out its interior, exterior and how people chilling over there.
I become a fan of their Twitter and Facebook page as I saw their reviews.
Eventually, I become a regular customer of this cafe and start others recommending the same.
Others found it amazing too, they wrote great reviews for that cafe, and search engines also started liking that business.
So, that’s the power of Internet Visibility!
How To Promote My Web Hosting Business For Better Internet Visibility?
Most of the SMEs and entrepreneurs think that it’s necessary to have a large marketing budget to promote hosting businesses, which is not true. Having a smart marketing strategy to promote your web hosting business is enough.
Now, we are going to present you the top 10 web hosting marketing ideas so you never miss your potential customers.
Idea 1. Create a Mind-Blowing Web Hosting Business Website
The first and foremost step to get started with promoting your web hosting business is to strengthen your roots — Your Website, Landing Pages. This is so because you want your clients to stay here and for that, your website must be optimized properly by using amazing CTA’s, so they don’t find it boring.
According to a recent study, there are around 4.66 billion active internet users all over the world, which is 59.5% of the global population.
So, the whole process of promoting your business starts and ends with your stunning business website on the internet.
Make sure your website is prepared to handle traffic spikes, receive potential customers, navigate them well, and convert them into loyal customers, prospects, or subscribers. For any kind of custom project requirements, you may refer to the best WHMCS custom development services
Idea 2. Create a Blog Category Within Your Hosting Business Website
Well, this tip is going to take a lot of effort to grab the attention of your target audience, however, it’ll all be worth. You’ll start seeing the results from this for sure.
All the web hosting businesses having a blog are twice as likely to generate traffic from their website as those that do not have one.
The reason behind this is clear, you cannot cover all the web hosting-related information on your product or business pages, but you can create blogs about them. Once you start writing about all the major issues users face with web hosting, your website will start appearing on all relevant search terms.
This way, search engines encourage the generation of trust and users will find your website helpful as will be offering them some really helpful advice. You can also offer them your products or services to ease their burden.
Idea 3. Connect Your Subscribers on Personal Level Via Email Marketing
An ideal and most professional way to promote your business is by sharing any valuable information or promotional items through a newsletter.
Did you know sending emails is the most preferred communication method for eCommerce and web hosting businesses and so email marketing has an ROI of 4400%?
Attracting visitors is useless until you retain them to contact them later. Therefore, you must ask your visitors for their email addresses so that you can always update them about your business.
This way you can find valuable content like eBooks, press releases, business guides, or even share your latest product or service offers with them that can drive great results to your web hosting business.
Idea 4. Accelerate Your Business Growth With Video Marketing
Creating helpful and informative videos that represent your brand, services, or products is a great way to make people aware of your brands.
An annual study into UK media habits says, “At the height of lockdown, we all are stuck indoors and spending almost 40% of our waking hours in front of a screen, which means 5-6 hrs each day”.
This is the reason why YouTube has become the second largest search engine on the Internet. So, you can create great videos about your brand and let people know everything about your web hosting business.
Now, don’t assume that you need some fancy videos to promote your web hosting business, you can just help people with the right information and you will get more than enough social engagement on it.
Idea 5. Meet Professionals and Grow Your Social Network
Conferences, meetings, fairs… These were the ways to establish links with other professionals in your niche. But, again the Internet made it simpler with platforms like LinkedIn.
“Social networking is an excellent opportunity to grow your business enormously as it helps web hosting businesses to reach new generations, attract new customers, and increase profitability.”
To increase your social network, you just need a personal account to register and you are good to grow. Now, you can create some informative posts that solve common web hosting issues or post relevant videos.
Besides, you can strategically seek alliances with other professionals who have the same business goals and choose candidates to form strong teams to promote your web hosting business.
Some Other Smart Ideas to Promote Your Web Hosting Business
- Reach potential customers through paid online advertising
- Make webinars pointing customer challenges and offer appropriate solutions
- Promote your business on Google My Business and other major geolocation platforms
- Serve your potential customers through social bookmarking your credible resources
- People tend to trust other people’s recommendations, so share your client reviews with the world
- Launch press releases about your latest product updates and send them to local and international media
- Be active on blogs and forum websites related to web hosting
- Use your website link as your email signature so that everyone takes a look over that link and who knows if they find it helpful
- Broaden your reach and start searching for new guest posting, blogging, and link building sites for quality backlinks
- Write an eBook targeting all the major concerns of your potential clients
The Worst Mistake You Should Avoid At All Costs
With each passing day, you can see the increase in numbers of existing blogs, websites, business profiles, on social media platforms. Therefore, making your business visible on the Internet is super difficult and only a few businesses succeed in this.
Wanna know why?
Because they have a powerful social media strategy. Often web hosting entrepreneurs underestimate the actual power of social media platforms and leave their business profiles to inexperienced hands. This ruins all of their search engine optimization efforts.
Remember, cheap is expensive — always.
Therefore, we would like to suggest you hand over your social media strategy to experienced people who have achieved real results. This will create a good reputation for your business on all the major social media platforms.
Now That You Know
Your corporate image will have a lot to do with the immense success or failure of your web hosting business. Therefore, we have curated this list of the best web hosting marketing ideas that are tested and driven actual results. These web hosting marketing ideas will help you tremendously to attract the right audience. However, keep this thing in mind that there are no such “magical solutions” that will promote your web hosting business automatically on the internet. Or, these are nothing like a module or a service that you have to install once and then leave them to work on their own.
All the possible web hosting marketing ideas take enough time, continuous efforts, and lots of patience to get the actual results. Therefore, implement all these tips to promote your web hosting business and keep moving forward.