Web Design Battle Round 1: Multimedia Vs Text [P.s Multimedia Is Winning]
In the olden times, pictures used to be worth a thousand words. Not anymore.
Today the power of videos has dawned over the power of pictures when it comes to expressing a message. And those who are asking why, we ask you back, why not?
What better way to send out a message through a visual element, such as a video? Sure, pictures and photos had their run in conveying messages visually, but videos do it better and leave nothing to individual interpretations.
And that’s why today, web designers depend more and more on multimedia website design to deliver the message perfectly on a web page. Is this a new approach to design? We can say that! But what about its effects? Well, we might have to dig a little deep to understand both the pros and cons.
Multimedia Web Design: It’s All About The Pros
The emergence of new website design concepts is based on its pros and cons. If the pros outweigh the cons, then that trend persists. And if the disadvantages are too many, the trend will undoubtedly fade away with time.
Let’s check out the pros of multimedia web design before going over the cons.
- Engagement Quotient Off The Charts
You bought a bookshelf, but you have to assemble it yourself. So would you like to read a hundred-page manual or watch a tutorial on how to assemble the shelf?
The unanimous decision is going to be watching that tutorial video. And we can’t blame anyone. Who has the time to read a hundred pages manual on bookshelf assembling?
And this is precisely why multimedia web design is taking off. Rather than read through the tedious text content on a website, the users would watch an embedded video that summarizes the content to them. Not that you have to get rid of all the text for website design, but giving the option to engage with multimedia content such as video, audio, or infographic will increase the chances of users engaging with the site, leading to increased conversion.
Better Ranking Makes For Higher Traffic
The multimedia design makes for better SERP rankings, and that’s still an underappreciated fact.
When it comes to SERP ranking, images, texts, and infographics are the main content experts aim for. Through proper tagging, and summarizing the multimedia content for indexing, business owners can utilize photo-based website design to increase traffic easily. However, when it comes to better search engine ranking, videos and audios are often undervalued.
Following the SEO best practices for video and audio integration on the website will bring better results in terms of web traffic and conversion. The only reason why these multimedia/ visual design elements on sites do not bring in desired outcomes is that the proper SEO strategies are not followed while integrating them. Practices such as plain text summaries, rich snippets, device compatibility optimization, tagging, etc are essential to follow if you want to use multimedia tools as your ultimate weapon to improve ranking.
Data Visualization Heightens Transparency
When designing a text-based website design, there might come a moment you realize you have to display some data to earn user trust and belief. Sometimes just content is not enough, and for that you need data. But imagine how most of the time data is collected.
The raw data, in the form of sheets of numbers and texts, are not going to be interesting to the users at all. And that’s why you have to come up with an interactive visual design to display those data which will not only engage the users but also convey your message perfectly. And in such scenarios, using multimedia techniques to display data is going to be the perfect option.
Videos, infographics, images, and slides, these are all amazing ways of showing off data in a functional yet aesthetic manner. Users will have no problem engaging with such versions of data presentations and will probably come back again to check out the updated data in the near future. So for balanced website design, one can always go for multimedia web design.
Branding Practices Get A Boost
The role of visual content in modern website design has become undeniably important. Without images, illustrations, videos, and audios, one cannot hope to build a brand image in the market. And that’s why more and more businesses are leaning towards creating a multimedia-based website to enforce their brand image in the market.
The saturated market situation is also one of the reasons why brands have to depend so much on multimedia website designs to be known. In a world where the users have hundreds of options available, to have them choose a specific solution is a battle in itself. And that’s why companies are battling it out by trying to create their individual visual identity and standing out in the market. Multimedia in website design helps them to achieve all this and more without breaking a sweat.
The Disadvantageous Cons: Why Multimedia Design Might Not Be Your Friend
It’s not all daisies and sunshine when it comes to multimedia web design scenarios. The newest approach also comes with some of its own drawbacks which make web designers consider twice before choosing this specific trend. What are these cons? Let’s see-
- Non-Compliance To Rules Harms Ranking
The first and foremost reason why a lot of companies hesitate before embracing the new web design trend is because of its potential to lower the search engine rankings for the web pages. Not tagging, summarizing, and scripting the multimedia content on the site can prevent Google Bot from crawling and indexing pages properly, and this causes lower rankings and reduced traffic.
However, if the SEO rules are followed properly this issue is not a big one. Handling the multimedia content on the web pages properly and treating them as part of the SEO strategy, not just another extra bit will help the companies to leverage the benefits of website Designs with video without having to lose the ranking battle.
- Compatibility And UX Issues
Multimedia compatibility and the related modern website layout ideas is still a thing of debate, especially when there are lots of websites out there who are still failing to meet the responsive need of the users through the websites.
Users will be accessing the online site from various access points, whether it is a home desktop, office laptop, or personal smartphone. And to make the visual design elements such as videos, audios, and images fit into the requirements of all these devices and visitor experience is a daunting task. And that’s why the failure to optimize the elements to the specific compatibility requirements of the users can result in the entire venture to crash and burn without any positive ROI.
- Speed Issues
Website loading speed is already an issue among users. Website speed stats show that the loading speed is more important than ever to keep the users hooked. And in such a scenario, multimedia website design can slow the sites down and increase the chances of site abandonment.
Non-optimized photo-based website design that slows down the site will not be effective in meeting the desired goals for website creation in the first place. And that’s why to avoid this blunder, one need to be careful and use the correct forms and types of multimedia, optimizing them so that they do not make the web pages slow.
Now that we have an idea of both the advantages and disadvantages of this modern website design approach, let’s check out some examples of websites that have used multimedia elements on the site perfectly to capture, engage and entice users to keep coming back to the site again and again.
Multimedia On Websites: How To Do It Right [Examples]
There are plenty of businesses that are embracing the trend of multimedia website design without hesitation and doing it right. Here are some examples of websites that are integrating multimedia on their sites and reaping the full advantage of it.
- Client Testimony Done Right
Client testimony can be the ace in your sleeve to get the users interested in the site. Engaging with these videos, they can get an idea of what it is like to partner up with your service and what benefit they will get from it. This specific web design company in New York has utilized client testimony videos along with modern website layout ideas in the best way possible.
They are simply not utilizing text designers to express their message. They are using the testimonials to elevate and explain the message with the utmost clarity. Client testimonials when done right like this can be perfect to help the site to perform better?
- Video Background Adding To The Elegance
One of the popular ways of utilizing website designs with video is the use of video backgrounds. This practice adds to the grace and elegance of the site, helping it to stand out in a market.
The video background of the above site that works with public affairs and communications creates a mosaic effect that tells the users how they reach all walks of life. The visual design not only entertains the users but expresses the message clearly and concisely.
Wrapping Up: No Need To Think Twice About Multimedia In Web Design
The truth is, the majority of the users out there are more fascinated with multimedia content than pure text content on a website. With that in mind, don’t hesitate to take advantage of the multimedia website designs benefits for the platform. As long as you are following the rules of SEO and multimedia integration, you will be able to leverage complete advantage of this specific web design trend.
Hope you enjoy the Web Design Battle Round: Multimedia Vs Text [P.s Multimedia Is Winning]