Creating content, and especially writing articles can be a challenging task for many marketers and businesses. Since article writing demands a lot of effort and time, the PLR industry comes in hand.
Today, you can find plenty of articles and other PLR products that you can use for many purposes. But, is there any value in that? In this short article, we will reveal, whether or not you should use PLR articles in your online business.
H2: What Are PLR Articles?
Before we talk about PLR articles specifically, let’s define what PLR is. PLR stands for Private Label Rights, which is a license that allows you to do a lot of things with the product.
When you download a PLR product you are normally permitted to edit or rebrand it; claim your authorship and package with others, resell or give it away.
You basically can do almost everything you want with the PLR product…
Articles are just one type of PLR products, and there are also PLR ebooks, videos, courses, software, plugins, and more.
They are usually between 400-700 words and sold individually or in packages. In fact, there are plenty of websites where you can download free PLR articles
However you may find them being low quality, and the articles that you pay for should be at the much better quality standard.
H2: What Can You Do With PLR Articles?
There are many ways how you can take advantage of PLR articles. The most common way is to use it for blog posts, but there are more ways, like:
- email writing
- product creation
- e-book writing
Talking about the most popular way of using PLR articles – blogging, you have to be a little be careful here. What a lot of people would do they would go to get a PLR article and slap it directly on their blogs without even changing it.
The sad truth about the PLR industry is that the products there are never original as the license allows to use them multiple times via multiple users.
Even the article looks amazing, you can’t just copy-paste it on your blog unless you don’t want to rank it and get organic traffic from Google. Because if you do publish duplicate content Google is going to quickly identify it and penalize your website for not following the rules.
So the only way to use PLR articles efficiently for blog posts is to edit them. How much editing you will need can only tell the Plagiarism checker software, and there are plenty of them online.
You can rewrite the words into synonyms, rephrase and restructure the sentences, or simply add value with more words to your content piece.
H2: Are PLR Articles Worth It?
Whether, or not it is worth it depends on your marketing strategy. It also depends on how much you care about the quality of content provided to your audience.
Talking about the marketing strategy, PLR articles are mostly useful for email writing, product creation, newsletters, e-book writing, but not for blog posts.
First of all, they are too short. A standard blog post contains 1700-2000 words these days, and a typical PLR article is only a third of that. You would need to put three or not more PLR articles together to form a wordy blog post and that could take even more time than writing a new one from scratch.
As it was said, PLR articles are never original, they may not meet your writing style, and also may require too much time for rewriting.
Besides that, most of the time PLR articles are poorly written, contain a lot of grammar errors, are outdated, or simply have no value.
They are also too generic. You will find articles focusing only on shallow niche topics, and are never too specific.
H2: Are There Any Other PLR Product Categories That We Can Use?
Fortunately, there are many other PLR categories that we as marketers can take advantage of. For example, one of the most used PLR categories of all time is an ebook.
It typically comes designed, formatted in PDF and Microsoft Word. You can simply change the design, and all the contents in the ebook, or leave it as it is.
Google won’t scan the contents of your ebook, so it doesn’t have to be original. However, putting your own sense into the product by editing or rebranding it is always a good choice. The most common ways to use PLR ebooks are to give them away to your audience as a gift, for their email address, or to resell it.
You can also package them with more ebooks or other PLR products and form a course.
Besides that, there are many different ways to use PLR ebooks, and other products, and you just have to be creative in the process.