Did you know that 94% of first impressions relate to your site’s web design (according to WebFX). So, whether you want to improve your user experience on your eCommerce platform or are looking to completely redesign your business’s homepage, researching the latest web design trends should be at the top of your priority list.
Web design isn’t just about putting together a good-looking web page with a well-chosen color scheme and information customers need to know about your products or services. It’s much more than that, which is why it’s important to thoughtfully pick and choose which web design features you integrate into your website layout.
Here are some of the top web design features of 2020, why they have become prevalent, and examples of how they can be integrated into your site for aesthetically pleasing and effective web pages.
With the introduction of dark mode on iPhone, internet users are enjoying the more subtle background color that’s gentler on the eyes. So, how has this trend impacted website design? Darker website themes.
By using deeper colors like black and dark blue as the dominant hue of your theme, website visitors will enjoy the calming effects and you can use it to your advantage to emphasize specific points.
More White Space
Similar to the more subdued effects a dark background provides, more whitespace eradicates the clutter and confusion that busier designs can bring on. Brands are expected to streamline their web designs by using more white space to create a more balanced and purposeful feel to their web pages.
White space is an important web design element that can be used to highlight important information, switch topics naturally, and draw attention to certain features. By using white space to separate design elements, you can create a visually pleasing aesthetic using elements such as floating images and overlapping layers, without it being too busy.
Example of white space:
Source: Snowy Pines White Labs
Interactive & 3D Elements
Interactive and 3D elements are becoming increasingly popular web design elements that not only help your page stand out, but keep website users engaged for much longer. As you know, on-page time is an important aspect of improving your SEO performance and analytics.
Some examples of interactive elements include:
- Animations (loader screens, gifs, etc.)
- Parallax scrolling (where the forefront and background move at different speeds)
- Hover effects.(where users hover over an element to see something—this is commonly used in eCommerce to show a zoomed-in view of a product or different angles of a product)
- Video or animation backgrounds (this is often used to create eye-catching headers)
3D web design elements could include 3D images or games that allow the user to get a more realistic view of the product. This is also a tool that can be used to peak curiosity and engage potential customers when it comes to impressing them with your services.
Over the last few years video has become a more prominent element in web design. In 2020, it’s virtually a necessity, with videos becoming an important tool for driving conversions. According to Niel Patel, viewers are anywhere from 64-85% more likely to buy after watching a product video.
And it’s not just product videos that can be useful. Testimonials from your customers, patients, or clients are also a valuable addition to any web page. According to BigCommerce, 72% of consumers say positive reviews and testimonials make them trust a business more.
Why are videos so impactful? There are a few reasons: they grab a website visitor’s attention, they are engaging, and they can provide an aspect of authenticity to the web page.
Example of an explainer video from Shareable for Hires:
Source: Shareable for Hires
Neon and Fluorescence
Just like fashion and home decor trends, neon and fluorescence have been gaining popularity in web design too. Neon and fluorescent hues are a great way to make your website feel modern, lively, or futuristic. Whether you’re using neon pinks, blues, greens, or any other color, you want to make sure it compliments your branding.
Most importantly, you don’t want to overdo it. Utilizing large amounts of white space is a good idea if you’re going to introduce these types of colors into your palette because it helps prevent them from being too much.
Neon or fluorescent elements also work especially well if you’re using a dark background. This is because it creates a visually interesting and eye-catching effect that can be used to draw attention to certain sections—these bright hues really pop on black or dark web themes.
Another way the 3D trend is influencing web design is through floating imagery. While 3D is useful for videos, this creates a 3D-like visual but is more easily implemented.
You can use floating imagery to emphasize certain points and large visuals while achieving a more modern aesthetic than when using your traditional iconography and graphics. Floating imagery is especially complementary to more minimalistic themes; keeping with the clean and sophisticated design.
Source: Snowy Pines White Labs
Use These Design Elements Strategically
According to WebFX, 73% of companies invest in design to help their brand stand out from competitors. So, if you want to stay competitive, you need to spend the resources to ensure that your website or mobile app is user-friendly, fully functional, and visually impressive.
You don’t necessarily need to channel all of these elements into every page on your site. In fact, you probably shouldn’t. Using too many website elements could make your design look busy, feel overwhelming to website visitors, and distract them from the information they’re looking for about your product or service,not to mention slow download time.
Instead, take a more strategic approach and pick and choose which website features to utilize based on the purpose of the page you’re designing. For example, while your homepage or a product landing page might benefit from a testimonial or product video, your pricing page would likely benefit more from an interactive calculator.
With these tips in mind and inspiration for your mobile app or website design, you are ready to update your website features to take your platform into 2020.