Nowadays, the internet has become an incredibly valuable and increasingly necessary tool to drive forward the overall sales and cash flow of your business. Here are the top ways to increase sales through your website and subsequently improve the health of your business and improve your overall cash flow.
Build Trust and Authenticity
Whether the person viewing your website is a returning customer or just an interested passer-by, the best way to secure a sale through your website is to include genuine, positive testimonials and reviews from already satisfied customers. The best way of summarizing this online sales technique is by examining and employing the concept of social proof, which is essentially the idea that potential customers will conform, in order to be liked by or accepted by the influencer.
Your SEO Score
SEO scores are one of the most useful and important tools in determining the current and far-reaching success and useability of your businesses’ website. Established and experienced SEO score providers such as Yeah!Local can provide you with a nine page, detailed SEO score generated in under fifteen seconds.
Promote Your Best Sellers and Package Deals
There is a multitude of ways to promote your best sellers through your website, and a shrewd way to capitalize on this technique is to use geolocation to improve on a wide array of functionality benefits. Geolocation is essentially the wireless detection of the physical location of a remote device and geolocation data to predict user and potential customer behavior, increase brand awareness and subsequently increase your online sales.
Create Buyer Personas
A buyer persona is a fabricated customer profile that accurately depicts your ideal customer based on real, current data on your existing customers and current market research.
Buyer personas are an incredibly useful tool in enabling you to humanize your ideal customer, this enables you to understand their needs more accurately and subsequently select the right marketing strategies to encourage a sale and increase your online sales on the whole.
There are several different categories in determining your buyer persona which include:
- Personal preferences, including the types of media they consume and how they prefer to communicate with businesses
- Standard information such as age, gender, education level, income level, marital status, number of dependents and geographical location
- Professional profiles including the industry they work in and their job title
- Personal and professional career goals
- Personal and professional values
Increase Your Leads
Your leads are basically the potential customers who have expressed online interest in your services and products and are the people who have given you their contact information to be notified of the latest deals and new information regarding your business.
There are a number of ways to assess the level of your leads, which include counting how many email subscribers you have, how many registered users of your website there are, how many contact form submissions you have, and the number of quote requests you have received.