China’s digital landscape has seen tremendous growth over the past decade, and YouTubers in the country have played a significant role in shaping its online culture. While YouTube itself is blocked in mainland China, several talented content creators have still managed to build massive followings by sharing their content on platforms such as Bilibili and YouTube’s international version. In this article, we’ll take a closer look at the top 10 YouTubers in China, exploring their diverse content and the impact they’ve made on the global stage.
1. Li Ziqi:
- Subscribers: 17.7 million
- Niche: Rural life, traditional Chinese culture
- Li Ziqi has gained international fame for her beautifully crafted videos that showcase Chinese countryside living and traditional skills. Her soothing and visually stunning content has garnered a massive following worldwide.
2. Gao Xiaosong:
- Subscribers: Over 3 million (on YouTube)
- Niche: Music, commentary
- Gao Xiaosong, a renowned musician and commentator, uses his YouTube channel to discuss music, culture, and social issues. His thought-provoking content has resonated with a wide audience.
3. Ms Yeah:
- Subscribers: 13.3 million
- Niche: Creative cooking
- Ms Yeah is known for her innovative cooking videos, often using office supplies to prepare meals. Her quirky approach to culinary arts has made her a sensation in China and beyond.
4. Xiaomanyc:
- Subscribers: 5.9 million
- Niche: Food, travel
- Xiaomanyc explores street food and local cuisine in China, providing viewers with a mouthwatering tour of the country’s culinary delights.
5. Matt Galat (serpentza):
- Subscribers: 1.38 million
- Niche: Travel, culture
- Matt Galat, known as serpentza, documents his life and experiences in China. His videos offer a unique perspective on Chinese culture and society, making him a popular foreign vlogger in the country.
6. The Two:
- Subscribers: Over 1 million
- Niche: Comedy, commentary
- The Two, a comedy duo, entertain viewers with their humor and witty commentary on various topics, including pop culture and daily life in China.
7. Mamahuhu:
- Subscribers: 187k
- Niche: Comedy, satire
- Mamahuhu produces hilarious sketches and parodies that offer a humorous take on life in China. Their content often features cultural insights and social commentary.
8. Nigel Ng:
- Subscribers: 8.1 million
- Niche: Comedy, food
- Nigel Ng, also known as “Uncle Roger,” became a sensation with his humorous food reviews and comedy sketches, offering a comedic take on Asian culinary traditions.
9. Asian Boss:
- Subscribers: 3.66 million
- Niche: Interviews, social issues
- Asian Boss conducts insightful interviews on various social and cultural topics in Asia, including China. Their content fosters a deeper understanding of the region.
10. Xiaomanyc: A Taste of China’s Culinary Delights
- Subscribers: 5.9 million
- Niche: Food, travel
- Xiaomanyc takes viewers on a delectable journey through China’s street food and local cuisine. His mouthwatering videos have garnered a substantial following and income.
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Conclusion:
These top 10 YouTubers in China have not only amassed significant subscriber counts but have also played a crucial role in bridging cultural gaps and sharing Chinese culture and lifestyle with a global audience. Whether it’s through showcasing rural traditions, exploring Chinese cuisine, or offering humorous commentary, these content creators have made a mark on the ever-evolving landscape of digital media in China and beyond.