Nowadays, it is easy to start an e-commerce business. But it requires more than having an online store if you want to succeed. For one, you need to know how to promote your business best. Today we present 6 expert tips to drive more sales to your E-commerce website that way, you are sure to always generate sales. That said, we have listed down expert tips to drive more sales & help you boost your e-commerce business:
Fix Your Conversion Funnel
When you make an e-commerce website, it is vital to keep your conversion funnel in mind. And it can be as simple as the AIDA model:
That’s because, in a perfect world, your customers’ journey will look like this:
Discovering your e-commerce site → Landing page on your website → Buying your product(s) → Proceed to checkout.
Yet, a potential customer may require many touchpoints before he considers buying from you. These touchpoints may include your social media pages, online ads, and emails.
Regardless, it is crucial to make it seamless for your potential customers to complete a transaction. Here’s how you can do that:
Use Attention-Grabbing CTAs
It is crucial to let your customers know what kind of action you would wish them to take. Hence, you will need to use appropriate and attention-grabbing calls to action.
Put in Place UX Best Practices
Here’s the thing: Potential customers are less likely to complete a transaction if your website is cumbersome. That said, ensure that the online store’s page load speed is optimal. It will also help if your online content is easy to scan. That’s because not everyone has time to read it verbatim.
Show That You’re Trustworthy
Keep in mind that 77% of consumers consult online reviews before making a transaction. Thus, make sure that you display reviews from previous customers. Fixing the conversation channel is the best tips to drive more sales for your site.
Use Social Media Marketing
Did you know that you can generate e-commerce sales straight from your Instagram and Facebook page?
The beauty of social media marketing (SMM) is that it connects you with influencers in your niche and your target customers. But that does not mean that you can bombard your audience with sales-y posts.
It would be best if you use various SMM formulas to supercharge your campaign. That’s because it helps you build the right mix of promotional and engaging social media posts. After all, the best way to turn an audience to a customer is through social media engagement.
That said, you should remember the following points for a successful SMM campaign:
- Compelling story
- Stunning product photos
- Appropriate hashtags
- Proper timing
- Call to action
Moreover, working with an influencer allows you to expand your market reach. However, do not be tempted to work with someone just because they have thousands of followers.
It would be best to work with an influencer whose values are in line with yours. Another thing you should consider is whether his or her audience is your target market.
Run Pay-per-click Ads
If you want to generate sales real quick, you must have pay-per-click advertising (PPC ads) plans.
Sure, PPC would require you to spend some money on advertising. And you might have heard stories of business owners who were not able to generate a return on investments through their ads. But that does not mean that you will experience the same thing.
The key to a successful PPC ad campaign is not putting all your eggs in one basket. Whether you are running search ads or social media, it is best to spend small amounts.
Depending on the parameters you set, Google AdWords, Bing Ads, or Facebook will suggest a minimum spend. You can give these prices a run for at least a week and then see how you will earn through your ads.
Other than your ad budget, it is also essential to consider your ad parameters.
If you are running search ads, the best approach is to create ads based on keyword groups. As for social media ads, it is ideal for running ads based on demographics and other parameters.
Doing so allows you to measure which keywords and demographic and psychographic data bring in the most sales.
Simplify Your Checkout Process
Do you know that 22% of online buyers leave an e-commerce site due to a complicated checkout process? Thus, you should make it simple for your customers to proceed to checkout.
Luckily, you can simplify your check process when you let customers checkout as guests.
Instead of asking your customers to create an account, it would be best to let them check out as guests. What’s important is that you ask for their name, shipping address, and payment details.
You can also ask for a customer’s email address. That way, you can make post-purchase marketing campaigns.
Leverage Email Marketing
Speaking of post-purchase marketing campaigns, email marketing is a great tactic to boost your e-commerce sales. Moreover, businesses and marketing professionals believe that email marketing reaps the most ROI.
There are two ways you can leverage email marketing for your online business:
1. Creating a New Email Marketing List
If you are new in e-commerce, it is vital to build your list of subscribers first. You can do this through PPC ads and social media marketing.
You can also ask your customers if they want to subscribe to your email list upon checkout.
Another good idea to collect email addresses is to run an online giveaway. Ask your customers to enter their email on the form to qualify for the promo.
2. Marketing to New Subscribers
Once you build your email marketing lists, you are off to a good start.
For one, it will be easier for you to promote if you have any new products or upcoming sales.
You can also use email marketing to upsell or cross-sell your other products. However, this tactic requires personalization. Meaning, the email you send should be tailored to your subscriber’s customer behavior. This ensures that you are cross-selling or upselling the right products.
Cross-sell and Upsell
Here’s the thing: Cross-selling and upselling do not boost your e-commerce sales. Instead, it increases your average order value (AOV).
AOV allows you to build effective planning and marketing strategies for your products. And this can have a positive impact on your business’ bottom line.
It also allows you to offset customer acquisition costs and boost your path to profitability.
The key to cross-selling and upselling is to encourage your customers to buy an upgraded or customized version of your products.
For instance, you sell gaming consoles online, and someone’s considering to buy a joystick.
Upselling means letting your customer know that a better joystick exists. Sure, it is more pricey, but it has more features.
Meanwhile, cross-selling is letting your customer know that there are gaming accessories that work with their preferred joystick.
So, how can you put these e-commerce tactics in place?
One way is to post recommendations while the customer is browsing. Another is to post suggestions upon checkout. Lastly, you can take advantage of email marketing.
As mentioned earlier, it takes more than having an e-commerce website to have a successful online business. You need to think of ways on how you can generate and increase your sales. For that our expert’s given Tips to drive more sales may help you
Hence, we hope that this post can give you practical ideas that you can implement in your online store.