Digital Marketing has become the necessity of every business. If you want your business to survive in the competitive world, then taking it online is a must. The more it can reach out to interested people, the more it will get enhanced. As a business owner, you might think of hiring an SEO agency and get relax about its digital marketing. But, actually, as a website owner, you must consider a few things, before proceeding with digital marketing.
The website represents your brand, and taking care of your brand should be your prime concern. Once your website is created and ready to go live, go need to consider the important factor, which is web hosting.
Web hosting is a vital parameter behind every digital marketing services.
Web Hosting –
It is a service, in which your website is stored on a server, so as to get displayed over the internet. In a server, the website uses hosting resources like bandwidth, CPU, RAM, etc. so that it can perform seamlessly over the internet.
Digital marketing –
It is a service, which uses different online platforms to market your business. So, when people see anything about your brand, they come to your website and takes a further decision. According to Designihill, marketing, and online presence is most important for your business brand. Interactive content with Impressive videos and images are the basis of modern marketing. But this, not enough for getting more users and advertise your brand. As said, content is king, so you need excellent content curation tools to create unique and user engaging content! Thus, as for digital marketing, a website is important.
Similarly, for a website, web hosting is important.
So, as you select a digital marketing agency very cautiously, you also, need to select a web hosting provider carefully. And to remove all your doubts and confusions, we suggest you go with a trusted web hosting provider like MilesWeb.
MilesWeb is operating in the web hosting industry since 2012 and shortly has gained huge popularity. The reason behind it becoming famous is its affordable price hosting plans and the best technical support.
Today, more than 20,000 happy customers are associated with MilesWeb and the number is growing rapidly. MilesWeb provides hosting services like shared hosting, windows hosting, VPS, dedicated hosting, cloud hosting, Magento hosting, etc. They have got everything covered.
Shared Hosting –
Cheap shared hosting is the commonly used hosting type and is very famous among bloggers and startup websites.
In shared hosting, the server space gets divided among various websites and all of them share the same resources. It is the cheapest web hosting type and still can yield the best results for your digital marketing campaigns.
Now, let’s look at some features of web hosting that impacts digital marketing.
Shared Hosting impacting Digital Marketing
MilesWeb offers the best hosting features that save your digital marketing business and work.
SSL Certificate –
The SSL certificate encrypts your website’s data and keeps it safe from hackers. It is represented as a lock on your website. So that anyone coming to your website and sees the lock, they will definitely continue surfing. Also, an SSL certificate is known to increase your website ranking on search engines like Google, Yahoo, and Bing which consists of most of the online population.
SSD Storage –
The loading and operating speed of a website depend on the type of storage space on which the site is hosted. If you choose HDD storage, then need to get habitual of the slow performing website. But, if you choose SSD storage, then a website won’t slow down ever. MilesWeb hosts all websites on their SSD server that speeds up the site and improves its performance.
Uptime is the percentage of time that your website remains active over the internet. On the contrary, downtime is the percentage of time that your website remains non-active on the website. So, now you know, that the better the uptime, the better is website performance. Many hosting providers may promise you to provide 100% uptime, which is practically not possible. Thus, MilesWeb claims only the true figure and offers 99.95% uptime. This denotes that sometimes, your website gets slow performance for hardly 43 seconds, and if a visitor is already browsing through it, then it may not hamper.
Datacenter Location –
The datacenter location of a server on which your website is stored matters a lot to get the audience. When you choose a location near to the business, then the website ranks higher on result pages, that grab more audience. Thus, if your business is operating in India, make sure to select an India data center location during the sign-up process with MilesWeb.
Latest Software –
PHP and MySQL are the main aspects of your website. Thus, a website must have the latest version of them to keep the site running. And the good news is, you don’t need to worry about the installation of newer versions, because, MilesWeb team does it for you, that too for free. The automatic updation of software saves your time so that you can focus on the primary business.
Use digital marketing automation tools to grow the results of digital marketing you may check SEO, SEM, SMM parameters again and again. But, many times you will tend to neglect the web hosting of your site. Always remember, digital marketing comes at a later part and web hosting at first. It is the spinal cord of every website.
Wrapping Up :
As seen in the above article, now you can understand the importance of web hosting for your digital marketing. MilesWeb is a huge web hosting umbrella that covers everything you need along with 99.95% uptime, 24/7 technical support, and 30 days money-back guarantee.