Taking Creative ways for SaaS Marketing Techniques can Boost Your Conversion
Starting your SaaS company is challenging, but it does not end there. It would help if you made sure that your SaaS is cost-efficient, performance-driven, useful, and intuitive. Also, when it comes to most SaaS products, acquiring leads and customers can be costly. For one, marketing a SaaS product can be expensive. Second, there are utility bills, taxes, and employees that you need to pay.
Meaning, every dollar that you spend must count. This is where conversion rate optimization (CRO) comes in.It is a marketing tactic that ensures you get the most out of your marketing budget and leads.
What is Conversion Rate Optimization?
In a nutshell, CRO is the process of increasing the number of visitors that you can turn into paying customers. Your conversion can mean anything. It can be an increase in email subscribers or a boost in sales. As for your case, it can be an increase in app downloads.
Nonetheless, CRO is making it easy for your website visitors to take your desired action. This includes understanding your prospects’ behavior and how they engage with your products. Doing so allows you to optimize your SaaS and promote it so you can generate more users.
But why is CRO crucial for SaaS companies?
That’s because most SaaS business models are built for long-term user engagement. This engagement is where companies generate the majority of their revenue. Plus, existing users can also become an evangelist of your SaaS products. In this post, we will walk you through seven tactics on how you boost the conversion of your SaaS company:
1. Simplify the sign-up process
Make your sign-up form short and sweet. That way, your prospects will not get bored in filling out an online form.
Doing so also provides them instant gratification. That’s because they get to try your SaaS product without much hassle.
When simplifying the sign-up process, you can let prospects create an account using their email or social media profile. Thus, they no longer need to fill out an online form since it is already pre-filled.
All you need to do is ensure that they can fill in their payment details.
2. Offer customers a free trial
One of the benefits of offering a free trial to prospects is to test out your product. Once the free trial is over, you can ask them for feedback.
A free trial ranges from one week to 30 days. But keep in mind that an extended trial period is best if you want to boost user engagement. The more engaged your prospects are with your SaaS products, the higher the chances that they will subscribe for a paid plan.
Moreover, a trial period is designed to create a sense of urgency among prospects. They only have limited time to explore your product, so if they want to make the most out if, it would be best to opt for a paid plan.
3. Launch retargeting campaign
Is your SaaS company working on a solid retargeting campaign? With retargeted display ads, you can increase your chances of conversion by 70%.
The concept behind retargeting is simple. It is able to promote your SaaS product to a prospect who did not take any action.
For instance, someone landed on your website. He browsed for a bit and then left. With retargeting ad campaigns, your online ads can follow him on various platforms, such as social media.
This is possible since a website drops a browser cookie for every site visitor. And this cookie provides information about your prospects like demographics and browsing behavior.
You can use this information to run ads for prospects who left your website without doing anything. That way, you will be their top-of-mind choice in case they will need a product like yours.
If you are not working on your retargeting campaign, now is the best time to do so. Otherwise, you are leaving money on the table.
4. Publish high-quality content
If you want to boost conversions for your SaaS products, you should not forget about content marketing.
At VoyMedia Marketing Agency for SaaS Companies, we believe in the power of high-quality content. And by “high quality,” we mean content that is informative and engaging.
Here’s the thing: Not everyone who needs your SaaS product is tech-savvy. This means that they will need an easy-to-understand guide on how you make the most of your product.
It can be through your blog posts, YouTube videos, or PDFs. What’s important is that it resonates well with your prospects and users.
Moreover, high-quality content can help establish your authority in your SaaS niche. Who knows? A high-quality content might be all you need to turn a prospect from “just interested” to “wanting to buy.”
5. Highlight product advantages
Nowadays, many people are becoming aware of what they want in a SaaS product. This includes knowing the functions and features they are looking for. That’s because it can help them justify the cost.
Thus, it is imperative to highlight what your products can do. Here are some examples:
- Tell them about your product’s service times.
- Let them know how proficient your customer service is.
- Tell them about your product’s USP (Unique Selling Points) and how it is different from other products available on the market.
- Let them know how credible and reliable your security is.
But more than telling your prospects what’s in your product, it would help to let them know how a feature can impact them.
Sure, your SaaS allows you to store up to 10,000 customer details. But what are the odds that your product will enable you to categorize them into hot and cold leads?
6. Incorporate chatbots
Apart from your usual SaaS marketing techniques, you also need to add another essential tool in your arsenal: chatbots.
The advantage of using this tool, whether it’s a live agent or an actual bot, is that it caters to your prospective and current customers at the moment.
Chatbots provides them with instant gratification as well. Moreover, asking questions via chat takes minimal effort on the part of your site visitors. You can quickly turn these inquiries into leads.
7. Take advantage of SaaS review sites
The number of SaaS review sites on the internet is growing, as more and more users begin to trust these review sites. You might notice that a lot of your prospective customers use these sites to search for solutions to their software needs.
So, make sure that you’re well represented on these sites. You might want to check out the top review sites like G2 Crowd and Capterra.
8. Run A/B Tests
Running A/B tests is relatively easy. For instance, if you want data-driven proof to know which CTA performs better, you can test the first version and then the other version.
An analytics tool will let you know which has higher conversion rates. Just keep in mind that you with only a single variable (don’t test multiple things all at once.)
Test it for a reasonable time frame, too. Testing it for five days or just a week won’t likely come up with valuable results. The SaaS marketing Techniques listed above are designed to help you gain quality leads for your products. It also enables you to win over more customers in the long run. Hopefully, you like our topic Saas marketing techniques,If you have any questions feel free write to us.