Risks to take and avoid in SEO for your business
With the business booming up, there come the risks that are inevitable. No businessmen need to be taught about the relevance of risks behind their success. There are two potential sides to any fair coin and only careful decisive powers and the will to pursue one’s gut take you to higher positions in the business. We are going to discuss the Risks to take and avoid in SEO
The same happens in SEO. Certain risk factors involved in the field of SEO. Sometimes they work out and sometimes they might be a backlash on the company. This is why they are basically called RISKS. The thing with search engine optimization is, the ultimate result that you want- clicks, leads, traffic etc are so public dependent and certain factors that make your page likable are to be found on an experimental basis.
And hence, you will have to take risks, and also, there are risks that you must avoid.
When you are not sure of the repercussions that might follow your deeds. It is always wise to seek advice from rather than getting tangled in unwanted troubles.
Before you do anything, it is always important that you compare the risks. The rewards you would get upon taking the risks.
Risks that you MUST take
Risks are those factors which can affect your rankings and might take you a bit down in the ranks even if it is for a while.
What you must keep in mind it is TEMPORARY. You can always go back to your original rankings and above that. Once you know the factors that can help you in that once you take the risks.
There are tools that can help you estimate your risk factor to know the remedial action required to avoid Google penalising your website. Google analytics, ready-made tools to know if your website is penalised etc are available.
On testing, if it appears to be 70-100%, it shows high risk and the site needs immediate attention not to be penalised by Google.
1. Website revamp
A website revamp is something that people might think is a risk. You will know what pleases people and if the new design does not, you are stuck at times.
Revamping your site can improve the linking, restructure and attract people who didn’t reach you out in the first place. Search engines would take time to rank your new site. This might reduce your inflow of click and traffic for a short while, but this is a risk worth taking.
Here is a case study of Moz how website revamps increased the traffic by 515%.
2. The A/B testing
This is more like general addressing of the risk that can be taken for different elements.
For example, if you are a page that stands on comparatively lower ranks, like from 6-10, taking a risk might affect you in ways that you might not expect. It might take you down from SERP too if things could go wrong.
While being on relatively higher ranks, but not the highest. You have the room to experiment and to see for yourself the changes that you can take. Which can either take you to the highest rankings or lower you franks, but still would keep you on the SERP.
You can experiment with the meta description, URL etc and see which one gives you more traffic. See which one does a good job for you, one page at a time, and use the same tactic to all the other pages if it works for you.
3. Hiring newbies in the field
Although everyone needs experts and the best people out there. You can always take the risk of hiring new talent. If he or she is able to cope up with the principles of the field and come up with original ideas.
A content writer might not be having the skills to be an SEO specialist writer, but when you think you can train them to the new skills, they can put in their ideas to match the needs of the company.
Why I think people are still scared of backlinks giving people a chance to exit your page. Redirecting them to some other page when you could have still made them stay on your page.
According to Neil Patel, the link popularity of a specific page contributes around 22.33% of the traffic and hence giving and getting backlinks is quite important for a page.
Building high-quality links in the most scalable way is something that you must learn to face the risk in the most effective way.
Backlinking gives you a more authoritative and trustworthy feel with your supporting backlinks. While you must avoid the risk of using bad links that are paid and from low-quality sources.
Risks to avoid
There are a lot of risks that you must be avoiding too in order to avoid the situation of the no-coming back.
1. Deleting pages
When you find that the pages you do not want anymore, or do not have any deliverables to the visitor, do not delete the page as a whole.
This is because you are messing with the structure of your website. To the already internally linked sites, it becomes a broken link and to the external links. You are missing a chance for a new visitor.
You can still have content that says that you are no longer available and can visit other pages like so and so within your site itself.
2. Making changes to the site at once
Sudden changes to the website on the site level can change a lot of things including ranking. This might force you to have to start from the beginning as the whole system is new to Google now.
incremental changes is always best for the site when it comes to making alterations.
3. Avoid doorway pages
Doorway pages are the pages are explicitly created just to send the visitors to those pages to your website when they click on them.
Google disliked this & remarked as a very bad risk you are not taking. It might send you some visitors, but will never help you get more concrete leads.
There are many risks that involve you being penalized by Google. If you do not look into the consequences that you will have to face later. Black hat methods are not always the best, even if they give you results for a short while. They do not tend to give you long-lasting results. Hope you enjoy our content Risks to take and avoid in SEO