Aren’t you better off with e-commerce giants like Amazon or other safe online retail outlets? The quick answer is that no, you’re not. You should have your own e-commerce website, no matter how small your e-commerce project is.
Once you have your own e-commerce website, you will realize that this is just the beginning. Your online site will grow your small e-commerce project into a profitable business. Here are six reasons to take the leap and build your e-commerce website.
It is easy to build an e-commerce site
It is far easier to build an e-commerce website today than it ever was. That should leave you with fewer excuses about not having a website. Website builders websiteplanet.com are exclusively designed to build e-commerce sites. You can find plenty of useful options for your consideration here. These site builders will have your e-commerce up and running in no time without being too heavy on your pocket.
You will have diverse revenue streams
I’m not saying that you shouldn’t go for online retail outlets like Amazon or Flipkart. But have your own online e-commerce website as well. There is a golden rule for e-commerce and most other things in life; don’t put all your eggs in one basket. There’s a good chance an online retail outlet might not work for you. Put yourself in a position where your business can still survive if that happens.
If you want to take your e-commerce project seriously, your goal should be to create multiple sales channels. This way you mitigate risks and keep your business alive. Perhaps you have a brick and mortar store and you took the step to upgrade and sell your products online. Why stop there? Your website might become a major sales channel for you. It will help you diversify your revenue streams.
You will develop your brand’s identity
Your online e-commerce site will help you tell your story. Every small business has a story and you have it too. You should tell it in any way you can. And your own website is the best way to do that.
Perhaps you started your small e-commerce project because your products are sustainable and you love the planet. Perhaps your business passed down to you from your great grandparents and you value the tradition. Perhaps you want people to eat a healthier diet and your products will help them.
When you tell a story instead of just selling products, you attract people toward your business. Your brand will have an identity instead of just another name. You will humanize your business. You will touch people’s lives through your products. Your e-commerce project will not only become lucrative but will also enrich your life. Isn’t that what all entrepreneurs want?
You will build a loyal customer base
Customers make decisions based on their emotions. The quality of your product is not the only thing that matters. Understanding how to appeal to customers’ emotions is crucial for growing your business.
You might think the goal for your e-commerce business is to attract more customers. The purpose of e-commerce is to increase your products’ exposure and allow more people to discover them. Online retail outlets achieve that for you. They already have a customer base and direct traffic towards your products.
However, the problem is that you know nothing about your customers. Technically, they’re not your customers. If you’re using an online retail outlet like Flipkart, then they’re Flipkart’s customers. You can’t build a relationship with them.
Nurturing a relationship with your customers is key to increasing the sales of your product. Every smart business owner knows that. But when you don’t have your own website, you have less opportunity to connect and build a relationship with your customers.
E-commerce businesses thrive on the same thing that brick and mortar businesses thrive on. Repeat customers. Having customers that keep coming back to buy your products is just as important as getting new customers, if not more. And you can only get repeat customers if you appeal to their emotions and nurture a brand relationship. Once you get loyal customers, you also have the chance to introduce your customers to other products on your site and upsell them.
You will understand your target audience
When you have your own e-commerce website, you will get to keep the data on the visitors to your website. You will know how many visitors your website attracts, where they land on the website, how long they stay, etc. This will help you customize your website in a way that makes it more likely for visitors to purchase your products.
You will also have data on your customers’ preferences and you can upgrade your products and services according to them. You can also offer your customers personalized products and enhance their experience with your brand. You will also be able to learn more about your customers through surveys, feedback, quizzes, etc. Learning more about your customers will help you come up with new ideas and products.
You will have authority
A website with a branded domain will help you build authority and stand out from your competition. Branded domains also have better SEO. They have high search rankings and will drive a large proportion of traffic to your website. It is worthwhile to invest in a website and a good SEO strategy than hoping a third party channel will drive traffic to your product.
You can also present your product in a better way on your own website. Online retail outlets often have their own categories and your products can get lost in a heap of other, similar products. They also have a format that can constraint the presentation of your product, such as a limit on the product description.