Off page SEO is a part of search engine optimization. It is nothing but building traffic funnels. But before starting the building traffic funnels you should develop off page SEO strategy for the targeted keywords and blog.
In this article I will show how you can develop off page SEO strategy and how it can help you to get traffic and ranking.
Let’s jump into the deep
What is Off Page SEO Strategy
Off page SEO strategy is a blueprint of off page SEO. You should make a plan for your link building or outreach technique. Building outreach or traffic funnels is called off page SEO strategy.
Why You Need Off Page SEO Strategy
There are thousands of niches where bloggers are working. So when are working on a particular niche, or you want to rank a specific niche’s keywords you have to make proper off page SEO strategy. If you can’t build correct off page SEO strategy, you will not get the ranking. Your efforts on link building or outreach will become lose.
So when you will start for link building or outreach, you must have proper off page strategy for getting fast result.
How Off Page SEO Strategy can Give You Good Result
We all know that off page SEO is nothing but building traffic funnels or link building technique. If you want to know how off page SEO strategy can give good result, you have to know fast, peoples search habit and their activity.
People’s Search Habit
We all know that people search only in the search engine. But people also search in the social media. In the research we found that people search lifestyle, home, gardening, movie, fashion, etc. niches in the social platforms mostly.
On the other hand traffic search how to, tech, business, opportunity, startup, entrepreneur, latest news, politics, international affairs, etc. niches in the search engines mostly.
So, we have to develop our off page SEO strategy according to our niches.
How to Build Traffic Funnels
Building traffic funnels is not very difficult if you build niche base links. Following link building techniques can help you to bring traffic to your website as well as ranking on the top page of the search engines:
Guest blogging is the most popular technique for building traffic funnels or outreach. In this technique, you should write articles for other blogs. In your article you can insert your web links. When the other blog websites will publish your article, you will get link juice from that website. Traffic of the other blog websites will come to your site when they click your link. In this way you can get referral traffic to your website.
You should do guest blogging in the same niche. Same niche guest blogging can provide you more traffic as well as lower bounce rate.
Say, your niche is gadget. If you do guest blogging on a general niche where gadget or technology category is available, you will get few traffic and it will improve your domain authority. On the other hand if you do the guest blogging on the website that is working on the only gadget niche, then you will get more targeted traffic. It will increase your domain authority, sales leads, decrease bounce rate and overall increase ranking.
Comments backlinks is also another way of building traffic funnel. You should follow the same strategy as guest blogging. Do comment in the targeted niche blogs. There are very few blogs who are accepting comment directly and some are accepting comments after review. Here 2nd option is better for getting traffic as first option got a lot of comments and naturally traffic never go through all the comments.
We all know about profile backlinks and many of us build profile backlinks. Profile backlinks is only effective when your website is a profile website and business websites for getting traffic. But when you build profile links for your blogs or other types of websites, it can only improve domain authority or domain rating. It can’t bring traffic to your website.
Directory listing is very effective for all type of websites. Here also you can find some directory that have specific niche. Specific niche based directory listing is more effective traffic and sales leads generation.
In the directory listing there are some difficulties also. You can find many directories that are low domain authority and high spam. This type of directories are very harmful for websites.
You should always check the directory status before submitting and should try to listing niche based directory.
Web 2.0 Linking
Web 2.0 is always very powerful and effective for link building. It is a platform for building website. In the web 2.0 platform you should also make website and there you can create links. Blogspot, Tumblr, WordPress, etc. are big example of web 2.0.
Web 2.0 can help you to get ranking and generate traffic to your website.
Social Media Marketing
Social media platforms are the place where you can get the maximum number of traffic to your website. Earlier in this article I told that there are some niches that can get the best result from social media platforms.
Other niches can also get traffic from social media platforms.
Here, you should remember that all social media can’t give you the same result. For successful social media marketing, you have to consider your niche, target country, traffic behavior, etc.
If your niche is gardening or home improvement and your target country is the USA, then Pinterest is the best place for getting a maximum number of traffic to your website. But for the same niche, pinterest can’t give good results when your target country is Bangladesh.
So, before start social media marketing, you should know about your niche, targeted traffic location, targeted traffic behavior, etc. then you can get the result fast with minimum effort.