How to Use Google Analytics in Proven ways to Improve Traffic
You can use Google analytics as assistance that might work as your mentor in order to improve website traffic.
Your success starts with traffic. As a blogger, you are to build SEO and content marketing strategy to bring traffic on the blog/site. It does not matter what will be your traffic source. To create a precise traffic generating master plan Google analytics may be valuable if you know the hidden features of the Google Analytics dashboard. If you do not know, worry not.
In this article, you will be instructed on how to utilize free Google analytics features to promote your blog and rank keywords as well as amazing blogging tips to improve website traffic.
Google Analytics reports are also useful for pay per click campaigns, email marketing efforts and to promote your site on social media channels.
Go with Traffic Sources Report
First off, you would like to check traffic resources from which channel your blog is getting visitors.
Once knowing traffic sources you can start working for a particular platform to increase your blog presence such as you can run paid adverting campaigns for FB or pure SEO techniques that can be followed for organic reach.
To check traffic sources for site/blog, open Google analytics tool.
Acquisition – All traffic – source/medium
Under this segment, you will find different channels such as FB, Google/organic, Facebook/referral, quora/referral, and many more. Identify potential sources by visitors count, sessions, and bounce rate key points.
Besides, you want to have an overview related to different traffic resources then have a look at the “channel” section.
In this section, accurate channels are allocated in a serial manner such as organic traffic, social, direct, and referral.
Start emphasizing over specific platforms that are profitable for your blog to enhance traffic. Also, analyze from which source audiences are engaged inside your blog.
Analyze Site Search Report
Do you know which keywords are being explored on your site? Yes, I am talking about your site. Have you placed a search box widget on your site?
If not then do it now. Thereafter, enable your site search tracking in the Google analytics tool to start receiving keywords list directly from the site.
This path to be followed to start search tracking:
Admin – View settings – site search tracking – type “s,q” keys in query parameter box – press saves button. Then come back in the behavior section – “site search” column where you will see a list of search terms that are being performed on your site/blog. You might be surprised; Google analytics shows session per searchers, unique searches, total page views as well as search exits results report.
The search term will tell you what topics your site visitors are searching for.
After collecting keywords from site search metrics, bloggers can start building content marketing strategies on those keywords instantly. These keywords adopted to optimize blog posts that will improve the relevancy of content and write new blog posts for visitors.
Devices Based Optimization for Your Site/Blog
Have you ever researched which devices are being used by your visitors by which they are landing on your blog/site?
If you know the power of device-based site optimization, you as a blogger cannot avoid mobile and tablet visitors.
Visit Acquisition – search queries – Devices.
Google Analytics displays three device categories such as desktop, mobile, and tablets. Along with device names, users can detect impressions, clicks and click-through rates, etc. Click through rate matters the most for strength your site. In this case, you can emphasize on Meta tags optimization and SERP features.
Bloggers are motivated to make blogs mobile-friendly as maximum users utilize smartphone devices to perform searches.
But in my case, things are different as I am getting high traffic from desktop this time.
Begin with site optimization that includes keywords research, mobile view, and loading speed on webpages on mobile devices.
Social Media Statics to Improve Site Conversation
Google analytics provides a separate social media analysis dashboard to inspect social media traffic, visitors’ behaviors, sessions, and conversions.
Open acquisition – social tab
Inside this section, two segments work wonders – overview and landing pages.
Let’s talk about an overview in which social network widgets will reveal the social channels on which users are searching for keywords that relate to your blog content and they are coming on your product pages.
Additionally, affiliate marketers discover social conversations where they locate visitors who did not buy products the first time but they purchased when they came back on site second time. Right below, analytics users also can get information on total signups.
Probably you may be receiving higher traffic from social media channels like Facebook, Twitter, Quora, and Pinterest. Traffic is sufficient to convert visitors into customers.
Initially, start studying behaviors of social media traffic and showcase them your discount offers and new product configuration. Go with email subscription methods and generate a long compressive list of emails. Afterward, begin with potential email marketing campaigns to transform site readers into liable consumers. If so, you just need to increase your website traffic, keyword ranking not.
Go through Landing pages and exit pages report
Landing page report will notify you what webpages through visitors are entering a site and the exit page report will define the way visitors are leaving a site.
To check this amazing analytics report: pursue this route, Behavior – site content – landing pages.
Inside the behavior section, you find all the landing pages report listed in the column mode where you will get accurate data on sessions, bounce rate, and goals conversion on listed landing pages.
Bloggers and affiliate marketers can increase the SEO optimization for a landing page to entice readers, add stunning images and infographics, can resolve low bounce rate and ill engagement issues.
Let’s talk about exit page report:
No reader would like to stay on your site for eternity, as long as they will leave your site using external links.
You as an analytics admin, have a privilege to come to know the site’s exit webpages. These exit web pages improved to sustain visitors. Adding internal links in a specific way will be effective to maintain the exit rate too. Always watch out to increase page sessions that will eventually lead you best traffic engagement and bounce rate.
Run Google Ads Reports
Analytics can be helpful for your PPC campaigns. Even though, PPC campaigns can be measured in the Google ads dashboard. But to enlarge outline metrics you can make wider and in-depth reports such as display ads and search ads campaigns.
Inside analytics, you are allocated five different sections for deep observation.
Hour of day
Analytics tool provides you landing pages, PPC keywords, and final URLs reports that will be based on cost per click, bounce rate, total clicks, and sessions. In this matter, search console data that carries organic results report would not be involved at all. For it, you have to head over to search console portions in the same tool.
These parameters are extremely significant to optimize PPC search ads campaigns.
Go with Conversion Goals
Google analytics lets you display a specific pathway for buyers to reach them thank you page. Thank you page is the mark of your successful funnel navigation. To maximum output from goals, you are to generate immense traffic then you will be able to sell your products in high number.
You may enjoy the success of website growth but you have to come back in the goals section inside analytics. In which, you are allowed to set up goals, go for event tracking, understand goals success rate along with what performance of goals is.
Goal output and value will be the mark of the actual wealth of a site.
Google Analytics is not just a tool in which you can see the traffic and real-time visitors you can utilize analytics interface to grow up your blog/site to build a brand.