Did you know that YouTube is the second most visited website on the Internet – just after Google? That being said, a majority of marketers out there are still struggling with getting the most of this leading social media website.
The overall concept of achieving success on YouTube is not about “posting” content. On the other hand, it is more about “optimizing” content – just like any website or blog.
In this post, we will help you understand how to optimize YouTube videos to gain access to maximum followers as well as views.
It is estimated that around 2 billion people use YouTube on a monthly basis. That’s why it’s high time that marketers should try to leverage the immense potential of this leading social media platform to maximize the overall success of their business!
This can be done by optimizing YouTube content effectively. Here are some effective optimization tips for your YouTube videos to gain more followers and views.
Find Specific Keywords to Use in Your Video
Did you know that optimization can start even before you record? We recommend doing some trend research before you record your video, as this will show you your potential audience is looking to learn.
You can research these trends and identify keywords that build the foundation of your Youtube video by exploring sites like Ahrefs, Ubersuggest, among others.
Once you’ve identified a keyword, you should use it frequently and naturally while you record the video.
Rename the Video File with Target Keywords
This is because YouTube is literally not able to watch the videos to observe how relevant your video is to the target keyword. However, YouTube can definitely go through the video file name and check whether or not it is optimized to appear in search results.
Insert the Keywords Naturally in the Video Title
When users are searching for videos, the first thing that draws attention is the title of the video. This will often end up determining whether or not the viewer clicks on the video. That’s why the title of the YouTube video should be compelling, clear as well as concise.
Keywords play a major role in the video title. They help analyse whether or not the title matches the “search intent” or what the specific viewer might be searching for.
Make sure to optimize the title of the video for a specific keyword so that it fits naturally into the title – giving viewers a good sense about what they are going to see in the video.
Optimizing the Video Description
As per Google, the overall character limit for YouTube’s video descriptions are around 1,000 characters. While it is fine to make use of the entire description space, you should still regard the fact that visitors really want to watch a video, and may not have time to go through a long essay-like description.
Writing a video description is both an art and science. If you want to go forward with writing a lengthy description, then you should know that YouTube goes ahead with only displaying around 2-3 lines of text – amounting to around 100 characters. After a point, the viewers will be given the option to click “show more” to go through the full-end description.
That’s why we suggest that you “front-load” the description with relevant information like important links or CTAs.
Tagging the Video with Popular Keywords To Expand Reach
YouTube suggests that you should make use of relevant tags to allow viewers to know what the video is going to be about. This is more important than it seems as you’re not just informing the viewers – you are also informing YouTube itself.
Tagging is important as it tells Youtube both the content as well as context of the video. Using tags, YouTube is able to analyze how to associate the video with similar YouTube videos. This will help in broadening the overall reach of your content.
Make sure to choose tags wisely – you should not be using irrelevant tags. As a matter of fact, Google might end up penalizing you for the same. Similar to the video description, you should consider including relevant keywords in the tags – including a relevant mix of both normal length as well as long-tailed keywords.
Categorizing the Video
When you choose a category, it serves to be yet another way of grouping the video with similar videos on YouTube.
Once you have uploaded the video, you can categorize the same under the option of “Advanced Settings.”
As such, it helps in getting the video injected into multiple playlists while gaining exposure to your target audience.
It is suggested that marketers should aim at going through some comprehensive process for determining which category the particular video belongs to. You can consider getting answers to the following questions:
- Who are the leading creators in the given category? What are they famous for and do they do well?
- Is the presence of any specific pattern between the target audiences of similar videos or channels within the particular category?
- Are videos within the given category known to share similar qualities like format, length, production value, and so more?
Uploading a Custom Thumbnail Image for the Result Link of the Video
The video thumbnail for your YouTube video is the primary image that viewers get to see when they are scrolling through a series of video results.
YouTube automatically generates thumbnails at random. They’re rarely interesting and often they are blurry, catch your face looking weird, or slice off part of your head – or maybe all three! That’s why it’s recommended to create a custom thumbnail.
In addition to the title of the video, the thumbnail also helps viewers stop and want to click.
It’s a good idea to come up with some consistent elements that tie your thumbnails together and make them yours. That can include font, color scheme or a style of graphics. Learn more about making a Youtube thumbnail here.
Now that you know the right optimization techniques for YouTube videos, we’re sure you’ll get increased exposure for your content and start gaining more followers!
If you’d like to create videos that captivate your audience, check out how Clipchamp can help you make YouTube videos in no time.