How to Optimize Your Landing Pages for Users?
When an internet user clicks on a hyperlink, he is redirected to another website or a webpage. This page is termed as the landing page for a particular link. The term arises from the fact that the user lands on the said page by starting off from another. This is similar to taking a flight from the origin and landing at your destination.
The links could be present on a blog, a social media page or even a search engine, but the destination is the page where the owner of the link wants the user to land. Once the user lands on this page, he is termed as the visitor who can potentially become a customer of the business owning the webpage. This is determined by whether or not he performs the desired activity, when on the page.
Whether or not he chooses to convert will depend on various aspects of this landing page. To ensure that the page offers maximum opportunities to encourage the visitor to become a customer, it must be optimized. An SEO agency in India offering SEO services to other parts of the country could help you get the most out of your landing pages, too.
Different Types of Landing Pages
The links could take the users to a variety of pages such as a product page, a subscription page, a blog or an article or maybe even a contact request form. These are only a few examples from a large number of different kinds of pages accessible by providing a simple link to the users. What these links lead to is decided by the business and each page on the website has a purpose of fulfilling.
- Product Pages
These are of high importance for a business that operates online. When a user lands on this page, it is because he is interested in that particular product or maybe one that has similar attributes. This page must be able to convince the user that this is the product he wants or needs. This will be the focus of the rest of this article.
- Contact Us Pages
These pages are critical for assisting the users through their journey on your website. They seek help when in doubt or feel the need for guidance. They could also use these pages to provide more business opportunities for you
- Blog or Article
When users are in search of information on a topic, they could be redirected to these pages. Here, they seek a resource that is relevant and can help give a clear perspective on the topic.
To ensure that the page is capable of fulfilling the customers’ needs, it must be optimized. Using the services of the best SEO company could reduce your anxiety about getting it right on your own. How the optimization can be carried out is discussed below.
- Make Them Focused
It is important that the page is not trying to achieve too many goals at the same time. The link must lead the consumers to exactly what they are looking for rather than showing them a lot of variety in the category. This will dilute the purpose, and on not being able to fulfil their needs, you could lose an opportunity. Hence, the focus is a need for your landing page.
The landing page must focus on the action that you would want the visitor to take while on the page. Pay attention to the features and placement of your CTA.
- Have Clear Headlines
Keeping in mind the attention span of an average consumer, you are required to grab their attention within 8 seconds. An attractive and relevant headline that clearly communicates the purpose of the page will succeed in doing so. Keep it crisp and informative and support it with a tagline.
A vague headline will drive the visitor away due to lack of clarity of success with his intended goal.
- Provide Good Quality Images
If you are trying to sell something, the consumers will certainly want to see every detail of the product being sold. Being online, they do not have the luxury of physically examining the product. In such a scenario, these are the only source of evaluation. They must have access to detailed images on a product page.
Pictures of the product from different angles allow people to understand and evaluate its suitability and relevance for them.
- Offer Varied Payment Options
Customers have their own comfort zones when it comes to payment options, and if they do not find it, they are more likely to abandon their purchase than choose one of the available options. A larger number of options also gives rise to a feeling of security in the mind of the consumer. Offering them a discount with certain payment options could trigger them to try and explore the other options as well.
- Accommodate Customer Reviews and Testimonials
These are a major driving force for consumers to complete a purchase. When they read about the positive or negative experiences of other consumers, it causes a shift in their viewpoint. Avoid trying to create a bias by including only positive reviews. Instead, use the negative reviews to improve upon your product. To respond to address the negative sentiments of unhappy consumers.
- Symbols of Security
You need your customers to trust you. Only then will they be able to confidently go ahead with their purchase decision and possibly come back for more. The customers look for indicators of trust in a website. You can build trust by supporting your page with certifications indicating the security of your page. Different certifications could have a varied impact, but as they say, something is better than nothing.
Having a landing page is not enough. It must have the key attributes of focus, clarity and impact of a headline, high-quality, detailed product images, variety of payment options and tools like reviews and certifications for building trust in your brand are essential to optimize the page.
It takes serious consideration and brainstorming to figure out what will work for you. You may not get it right the first time and could need to try a different approach.