Search engines are always getting better at finding the right results. That’s why you need high authority websites to link to your content so it looks authoritative in search engine results. In this article, we are going to share with you the importance of high authority backlinks and how they should be earned.
What We Mean by ‘Authority’
“Authority” is a term used in SEO to describe how well-known or trusted your website might be. A site’s domain authority is the ranking system used to rank sites on a scale between 1-100. Moz created this ranking, which refers to how well-respected one’s website reputation is in relation with other companies. The higher number you have for your Domain Authority score – meaning more people trust what comes out from under that.
How Google Judges Link Quality
It’s more important to understand that all backlinks are not equal. Google needs a system of weighting links in order for them.
If you have a link coming from an editorial article on business Insider then this will be considerably more influential than one created by your local barber who just puts up some old reviews on their website with no care.
If you’ve got a lot of high-authority links, Google is going to be all over your website. The algorithm will see that and think “this site deserves more visibility in our search results because they’re trustworthy.”
Why DA is So Important?
Higher domain authority or DA score often corresponds to better ranking positions, but there are still many successful websites with a lower rating.
A high-quality website is one that attracts traffic organically through natural means like social media shares and reputable news sources linking back your site; this will give you an edge in search engine rankings over competitors who use paid advertising methods on Google.
There’s also this misconception out there that low-authority links are somehow “bad” but in reality, these can be a positive thing! Provided they’re credible sources and not blackhat spammy stuff we don’t want, then having new incoming inbound backlinks will push our sites forward with each new one added onto it.
What are the Exact High Authority Backlink?
Links from trusted sources are known as high authority backlinks.
However, there’s a variety of industries with more limited pool sizes where an elevated domain authority can still make up for it and be considered “high-authority.” For example in the pet industry having >55 DA will often lead us to believe that this particular website is fairly trustworthy due to their size relative to other markets like business or marketing which have much larger average authorities across all domains within those respective sectors.
Besides the DA score, there are also tons of junk websites that have high scores. So just because a website has an awesome domain Authority rating doesn’t mean it’s good.
Quality over Quantity
Studies show that more links equal higher rankings, and for some sites in particular we found a clear correlation. Websites with large volumes of incoming links are seen as providing better search traffic per month on average than those without any external backlinks.
That’s why should we all only focus on link volume?
Of course not!
The main reason being is that mid-range links have their place and high authority ones will reap you the incredible rewards.
High Authority Links Landing tactics
Landing high-authority links is a difficult task, which means there’s always money to be made. Legitimate link building agencies will charge you for the service and provide these 4 strategies in order of effectiveness:
Guest blogging is a great way to get high-quality backlinks, but it’s not worth doing unless your content has already been pre-screened for authority.
When I say “guest posting” in this context, think about an excellent article that would be of interest on the site – one which provides unique insight or analysis from someone with first-hand experience.
The HARO platform connects journalists with sources. GQ writers are active on the HARO platform to find insights about newsworthy topics. The process is very simple – you tell people what insights they’re looking for in an email that’s sent directly to them; if they have the correct information then it could be mentioned in one of their articles as well as linked back at your website. This has been proven effective because these types of links add up quickly over time which helps build lots more quality traffic towards your homepage.
Link Exchanges & Swaps
This linking to your site is an overlooked strategy in 2021, and if done correctly can be incredibly safe.
The simple strategy – most established sites will have a search engine optimization team (SEO), who knows all about the value proposition that links bring: they already understand what it takes for someone else’s property.
Link-swapping is an easy and effective way to get links. You can either link directly from your website or ask other people who have websites that they might be willing to swap a few backlinks with you for one of their own!
It works because Google looks at the quality, not quantity when ranking pages in its search engine results page (SERP). Of course, this isn’t something we recommend doing blindly – there are many creative ways around linking schemes like these without breaking any rules against “overt” SEO strategies but if done correctly will provide substantial benefits while also minimizing risks involved with so much.
PR Outreach of Linkable Assets
It’s not easy, but it can be done. In order for this strategy to work you would need an incredible piece of content and the right person in your network might show interest in viewing what is being displayed.