You have created a new website for your newly-established business, right?
No doubt, you might have spent many days and weeks struggling over design, development, and edition.
Regrettably, your new, beautiful website is slow.
Suffice it to say, website speed is crucial when it comes to building a conversion rate and SEO optimized website.
Even a one-second delay in page load time has the potential to yield:
- 11% fewer page views
- 7% drop in conversions
- 16% contraction in customer satisfaction
A few extra seconds have a great impact on engaging visitors and generating sales.
This reveals a fast website speed is imperative— not just to rank well with search engines, but also to keep your bottom-line profits high.
Nevertheless, speeding up your website is no easy task.
It’s often hard to figure out what is causing your site to run slower than it should. This can be anything: poorly-written code to the image or large page elements.
You need to detect and fix the issues below fast.
How to improve web page speed in 2020?
There are oodles of elements that determine how long your page takes to load. Hence, there are many steps you can take to enhance website loading speed and improve user experience.
While these below steps help improve your site speed, it doesn’t mean you practice all of them today.
1# Optimize Your Images for Load Time
Optimizing images for website load time is always a number one task. It boosts website speed. Since removing them permanently is not a solution, you should reduce the file size of your images as much as possible without sacrificing their quality. It is good for search engine rankings.
Here is how to optimize images to improve web page speed and search engine rank:
- Reduce white space – Some developers use whitespace for padding. Reduce this white space around images. Crop your images to remove any whitespace. Use CSS to provide padding
- Use proper file formats – If you have bullets, icons or any graphics with no many color, use a format such as GIF. Save the file with reduced color. If you have more detailed graphics, then opt for JPG file format to save images.
- Save images in proper dimensions – If you are using CSS or HTML to resize your images, stop. Save images in the desired size instead to reduce the file size.
2# Reduce Redirects
Remember, each time your page redirects to another page, your visitors have to face extra time for the HTTP request – response cycle to complete.
When you delete or move something on your site, you want visitors to arrive at the new location. Well, a redirect is a function to automatically send visitors to the new location.
Tips to minimize redirects
- Avoid linking to pages that have a redirect on it. It will only lead to multiple redirects and a very frustrated visitor.
- Remove plugins that you do not really need. Plugins lead to unnecessary redirects.
- Scan your site regularly for old directs that are the result of pages you removed a long time ago. This is a good practice after making large content changes to your website or switching hosting providers.
- If you have a WordPress website, try the redirection plugin for alerts on new redirects, 404 errors.
4# Compress Your Images
Large images are the biggest cause of slow websites. When you fix it, you will find great impact on speed. Compression is the top optimization technique to fix images. You can use a compression tool. If you have a WordPress, then using a plugin is the best option as you don’t need to spend much time. A good quality plugin has features to scan your media library on WP and find images that it can compress. Also, some plugins let you compress tons of images for your site in bulk.
WP Smush is an excellent, free tool to compress images. With this, you’ll never have to worry about compressing images again. If you are able to compress all existing images on your site, you don’t have to worry about it every time you upload.
If you are not used to plugins or don’t want to use them for your website, then you have an option to use free tools online like Compress JPEG, Optimizilla and more. These two tools are fast and free and they will enable you to compress up to 20 images in a single upload.
5# Minify Your HTML
Minify your HTML i.e. reduce the space that your HTML coding consumes. It is another crucial factor to get a perfect score from Google.
Minification typically involves deleting or fixing duplicate or unnecessary data without impacting how a browser will process the HTML. The process includes formatting and fixing code, removing unused code, and shortening code when possible. One of the best tools you can use is HTML Minify.
6# Improve Server Response Time
Your server response time is another factor that affects the amount of traffic your website receives. The software your server uses the resources each page uses and the hosting solutions you use majorly affect the server response time.
In order to improve the server response time, it is advisable to consider the performance bottlenecks such as slow routing, slow data queries, or lack of adequate memory and fix them. The recommended server response time is under 200ms.
The optimal server response time is under 200ms. To improve server response time:
- Use reliable and fast web hosting
- Use a CDN (Content Delivery Network)
- Optimize database
- Keep WordPress Lightweight
- Monitor PHP Usage
- Configure Caching
- Minify Scripts
7# Use CDN
The closer the server to the user, the shorter the time required for the data of your page to be opened in the browser.
So, using Content Delivery Networks results in faster website loading speed. This is possible due to the principles of file caching. CDN uses caching in order to deliver your files faster to the users’ browsers.
8# Leverage Browser Caching
Leveraging browser caching typically allows you to specify how long web browsers should keep CSS, images and JS stored locally. This is how your visitor’s browser will download less data while they (visitors) navigate through your pages. This leads to improving the loading speed of your website.
In order to enable browser caching, it is advisable to edit your HTTP headers for setting expiry times for certain types of files. For this, you can use a tool like YSlow. This tool helps you see whether you already have an expiration date set for your cache. Set your ‘expires’ header for how long you would like that information to be cached. In several cases, unless your website design changes often, almost a year is a suitable time period.
To build a perfect website, you make sure every element, image and icon is top-notch. But you end up with a website which is slower than required. And website speed plays a pivotal role in driving conversions on your site.
While all above tips on this page help increase your website speed, implementing all of them today is not necessary. Spend some time surfing through your website and check speed results and look for the issues that have the greatest impact on your web page loading time.
Then based on the issue that is affecting your website speed, apply any of these above tactics to improve your web page loading speed.