If we know the main criteria to improve SEO (links, content…) for some old sites an element is neglected: responsive design. Indeed, having a “mobile-friendly” site has become a must to improve SEO … and not having it can have a negative effect on your positioning in Google..
How can I prepare my website for the Mobile-First index?
First of all, it’s important to compare the content of the mobile version of your site with that of the desktop version. Since Google crawls mobile content, you need to make sure that the same quality content is available on your website as it is on your mobile device.
Also, make sure your metadata is consistent across all platforms data should be carefully structured in both versions of the site (desktop & mobile). If there are specific URLs for mobile devices, update the structured data on the mobile version.
A common problem with sites that use a different version between the mobile version of your site is the content can be very different from that of your desktop site.
This can cause problems for the user experience. Make it more difficult for Internet users to find content. When they visit the site on a mobile phone than if they see it on a desktop computer.
How to improve the Mobile-First experience of your website to improve SEO?
Optimizing your website experience for the devices your audience uses is essential. Mobile browsing does not have the same goals as desktop use
On mobile, page load time, ease of navigation and fluidity of information is essential.
Designing a website involves a lot of thought, let’s see some tips below to improve your users’ experience on mobile.
Mobile = small screen
A mobile-first approach emphasizes creating an improved user experience for small screens.
For a good mobile experience, it makes sense to start small and offer more features on larger devices.
Optimizing your website first for mobile platforms allows you to focus on what is absolutely essential on a website rather than trying to fill the space with more or less necessary features. You will create a much better user experience with a mobility-focused approach.
Keep navigation simple
Mobile internet users expect navigation to be easy but simplicity is a hotly contested topic.
For example, some prefer the “hamburger” menu characterized by several lines stacked on top of each other indicating a drop-down menu.
What is hidden behind the menu remains a mystery and some users might not even recognize it. So it is better to favor the classic menu so that the user has immediate access to the different pages of the site.
In addition, the calls to action must be clear and visible. User is able to immediately see the services or products. The elements of reinsurance also are put forward to reassure Internet users and gain their trust more easily.
Minimize information for maximum conversions
As we mentioned before, users demand an ergonomic layout and this is one of the biggest trends in mobile design today.
An ergonomic layout is characterized by important elements on a Web page including a clear presentation of services or products. Marketing elements that reassure the Internet user, a simplified contact form, a “click to call” button as well as a fast purchasing process for online stores.
If you want to simplify conversions on mobile, you should avoid creating unnecessary elements that clutter up space.
According to Techyguide, many fields for the contact form can turn out to be a blockage in the eyes of visitors. It is better to opt for a simplified form with a drop-down menu to help users contact you or simply leave your email address which will help you decrease in load time because of contact form plugin.
Optimize page load time
Google has already shared the fact that site speed is an important ranking factor and this is something that will remain consistent with the deployment of the Mobile-First index. The average time to load a mobile landing page is 22 seconds. 53% of visits are abandoned if a mobile site takes more than three seconds to load (source Google).
We all know how frustrating it can be to see a site loading slowly on your phone. If site speed continues to be an important classification factor. When this new index is fully implemented to optimize your website
Make sure that the server hosting your website has the capacity to run your website in the best possible conditions.
To take full advantage of Google’s Mobile-First Index for Early Mobile Devices. Take the time to audit page load speed for mobile devices. You can test your mobile pages through Google PageSpeed Insights, which provides suggestions for improving the download speed.
The first mobile index is good news for those with a fully responsive website.
Indexing on mobile devices will not affect you. Google will continue to crawl and index pages optimized for mobile devices.
If you are not sure about the mobile usability of your website, you will need to make changes quickly. If you have an unresponsive desktop website that doesn’t have a mobile version. Google will continue to see your content but it won’t rank as well as websites that are optimized for mobile devices. Investing in the creation of responsive design for your website.
is therefore important for better visibility and to ensure a significant presence in Google search results. Since over 50% of Google, searches are done on a mobile device. Marketers should focus their thinking on a mobile-first strategy. While there has been a lot of talk since 2015. It goes without saying that many websites still do not perform well on a mobile device with this new way of indexing. While we are often not inclined to speculate too much in advance. We can probably all call this year’s buzzword mobile-first marketing strategy.
Recently, Google publicly announced that it would evolve its Mobile-First index to bring the best possible experience to its users on mobile. The most important thing is to make sure the content of your mobile site is as comprehensive as its desktop equivalent.
This will ensure that Google does not negatively impact your website. Investing in a responsive design will optimize your mobile presence. Because the content of your mobile and desktop site will be the same … and therefore it will allow you to improve SEO!