A great website is one that connects you to a greater number of customers. It is how you expand the reach of your business long before you are ever ready to open up another branch or office. When you first start out, regardless of the size or scope of your business, one of the first things you need is to create a unique, easy-to-use website that works to bring customers back again and again. With this guide, you’ll have a better idea of how to design it and how to bring it to life:
First, Find a Great Web Design Company
Though it is possible to set up a beautiful-looking website with a content management system and a theme, it will not be unique. Anyone can buy a website theme, and though you can customize it, the effect just will not be the same. If you can design a website that is unique, both in looks and in experience, you will already have made your mark. A great way to do this is to hire one of the best web design companies in Birmingham. You want an agency that can design your website, design your mobile website, and design it all with responsiveness built in. Ideally, that company should provide maintenance services and SEO and marketing services to help you lift your website off the ground.
Explore Websites to Draw Ideas
While a great web designer will likely have many ideas of their own, it never hurts to have examples of what you want and features you have seen that you believe could work. The important thing, however, is to work with your web designer. Not every feature you see will be worth the cost, and they may surprise you with ideas you have yet to think about.
Choose a Brand Color Scheme
Color schemes are an easy way to connect your branding across channels. It is also how you can convey more about your brand in just a look. Invest in some color theory and pick out colors that say the right message and that work well together.
Pick a Set of Fonts to Use Throughout Your Business
Your business should use the same fonts. Your logo font, your header font, and your text font. These don’t have to be from the same family, but they need to be consistent and always legible. Remember that you will have customers who have visual impairments, and being able to read your content easily is a must.
Create a Brand Voice
Your brand voice is how your business sounds. It needs to be consistent; it needs to be in line with your image, and it needs to be engaging. Develop a voice and practice it with all of your employees to always sound like the same person is speaking.
Consider How You Can Offer Value Online
Your website needs to be so much more than a pretty digital page. It needs to have purpose. Consider how you can add value to keep your customers returning. This can be through a blog, it can be through special sales or limited-edition runs, or it can be done by hosting events (both in-person and digital). The options you use will be unique to you and a great draw for your business.