Are all your pages link-worthy? Probably not, but that’s okay! All pages on your site have (or should have) a purpose. Some pages inform about relevant topics while others compare specifications between products and against competitors. Yes, some of the important goals is to attract valuable links from other website content to yours for even more backlinks pointing towards them.
It is a common mistake for marketers to try and serve the goals of different stages at once. For example, someone looking for information would want very different things than someone who had reached their buying decision. The best way to avoid this is by having two separate pages that are tailored specifically towards each goal. One with more informational content while the other has less in order not to impede on an eventual conversion opportunity.
You may have some pages that don’t seem to generate many links, but they’re also important. For example, your product or category page might not get a lot of attention and external link equity from other sites because it doesn’t provide an opportunity for them to promote their own products on the site.
So what do you do? You build content with high-quality information that can accumulate lots of internal linking so people find those pages when searching online! This post will show you how these types of articles work by providing tips and strategies in building quality web pages; which are called “linkable content.”
What Makes Content Linkable?
Before creating linkable content with regularity, it is important to understand which is the actual strategy to make a page linkable.
Firstly, the things about Linkable pages are the broad appeal they have.
People might consider linking if the topic has broad appeal and relevance for their audience; this means more potential opportunities.
The top of your marketing funnel where most linkable content will exist is covering all intents of the searcher. However, most are covered by broad topics typically and it needs to be better than other pages which are covered the same topic to make the page uniquely linkable.
Some ways to make your page stand out include: citing trustworthy sources, sourcing helpful information from industry-leading outlets, original data sharing, or research sharing that benefits the audience and industry you are targeting. You can also build a strong following by presenting content in an easy-to-follow format with headers and sections for more organized browsing as well as anchor links so readers don’t have to read through everything before they get around on their own time. Multimedia is essential for appealing to various preferences including videos (watchable), images (eye candy) interactive tools & design alongside text-based content which will appeal even further!
The key to building a linkable page is asking yourself the following question: “What audience does this serve, and how big is that audience?” If your content addresses an issue for a large group of people or solves their problem in some way, they will be more likely to share it with others.
How to Generate Linkable Content Ideas
When you have a firm understanding of what is link-worthy, the next step is to research and brainstorm topics that can be linked.
Start by researching your core audience. It is a natural starting place because you should already have an idea of who these people are, and what their interests are. To find linkable topics they would be interested in, start with the products or services that you offer to narrow down thematically relevant content for this group before branching out into broader but still relevant subjects!
It’s important to monitor your competition in order find linkable topics they are covering and ones that you can cover as well.
You can use a backlink tool to find your competitors’ linkable content. Dig deep into the links pointing towards their page before creating pages as they may be using manipulative tactics or buying those cheap, low-quality links on shady sites.
You could use this strategy to generate potential ideas, but you have to research the sites that are linking back and make sure they’re actual websites with real audiences.