Which is better for SEO: Hire Freelancer vs. Company?
There is a huge competition for every business -be it a big firm or just a start-up to rank higher on the search engines to attract more and more customers.
At such times, SEO (Search Engine Optimisation) proves to be an investment with high ROI. SEO is the master for turning your business a considerable traffic puller giving significant turnover. SEO is an essential tool to run your business online. Hence, more and more companies are searching for the best results through SEO strategies. SEO assures targeted business prospects or site visitors to websites and cut the cost spend on paying outrageous advertising fees for more clicks.
But with growing competitors all around, SEO is not just a pure-play. SEO Consultant Is A ‘Secret Weapon.’ To get the best results (increase in SERP rankings and traffic), you need to make a wise choice between-Hiring freelancers or Digital marketing company for bringing a buzz to your website. Isn’t it great??
Hiring the services of a digital marketing agency
A well-established digital marketing agency consists of several experts working together to provide SEO services with the knowledge and experience in live digital marketing projects. They may range from a small team of former freelancers (often termed as in-house marketing team) to huge businesses working on hundreds of projects simultaneously.
SEO agencies have a team of SEO master, content creators, link builders, and project managers hired in their team working with several clients around the globe.
SEO agencies have gained expertise in their fields and hence have more knowledge of the current SEO trends and strategies.
Marketing agencies provide professional and informative stuff in limited time frames and all smart reporting and analysis tools to improve rankings and aim for higher ones.
Moreover, working with an SEO agency is the most cost-effective way to have a larger team of SEO experts to serve your purpose. It can also save time in the long run, since you will have a group of people with various levels of experience, so you won’t have to spend time and money hiring your team.
Hiring an SEO Expert
SEO freelancers are the champions of SEOs. They do not work for any agency or in-house company. They are individual people who claim to be experts in their fields and provide services to clients. They can be the best option for smaller businesses. A freelancer usually works on fewer projects at a time than an SEO agency; thus, they will be able to provide fully devoted service to your project.
Freelancers also provide an excellent chance to have more domination on your desired SEO strategies and programs in an efficient way. They also provide measures to come up with specific objectives. These SEO experts will take on a client’s SEO project and ensure to put the best solution to pull in more traffic, site ranking, and leads.
Freelancers usually charge less than agencies, since they have no other expenses to cover except their payment, making freelance SEO affordable and convenient as per your need.
For companies that are not satisfied with a digital marketing agency’s working, the best alternative would be to work with an SEO freelancer or a team of freelancers who can even serve as an in-house marketing team.
Choice Between Freelancer & SEO Agency
So now that you had a glance at the alternatives up for grab, you would wish to choose the perfect option for your business. While doing so, you need to take care of several factors: flexibility, affordability, skills, management, availability of time, etc.
The first and foremost thing that comes to your mind is your budget. So if you don’t want to hurt your pocket much, then hiring a freelancer would be the best option. Hiring an agency costs you a lot annually. But Freelancers work for short-term tasks, and thus you can find them for almost every budget. You could even bargain to find an SEO freelancer in your budget.
It is of immense importance to hire skilled and efficient people, especially in the business environment. Here, SEO Agency is quite beneficial as it provides you with all the solutions right at your hands. By paying a fixed amount, you can ask them to work as per your needs. But on the other hand, hiring a Freelancer for the same could be quite risky. Because they might lack the skills, depending upon whom you are hiring.
3. Availablity of time
Hiring an SEO Agency is a means of approach to a team of professional people. They have managers, writers, designers, editors, and what not… And that too highly skilled and mastered in their respective domains. So you don’t need to waste your time searching for the people of your choice. But this is not the same in the case of hiring freelancers.
Freelancers are not expert at managing the things correctly. But the SEO Agency tries to provide you with every little solution all under one roof. Once you hand over your task to the agency, you need not worry about the results.
If your budget allows and you need your project to be done under expert guidance, then hiring an SEO agency would probably be the best option. In addition to professional experience, you could also expect a healthy communication between the buyer and the seller. Moreover, they are punctual. But this would require more budget, which is not so in the case of hiring a Freelancer.
In an ideal business environment, you need to shift your focus on the requirements of your business. Working with a freelancer, getting your work done in all your budget is also quite interesting. They put their great efforts to meet your needs.
The ways to reach your SEO agency are numerous. It would help if you spent your time researching alternatives and selecting the one that satisfies your requirements.