Content marketing leverages information to attract new customers and generate high-quality leads. EBooks can become a useful medium to enhance your marketing gains and increase brand awareness. Marketing experts consider eBooks an opportunity to acquire customers in exchange for information.
A perfect electronic booklet needs to be high-quality and easily accessible. But creating such a product can be challenging. It’s tricky to find the right content and then convey it engagingly. Others struggle to utilize these eBooks for marketing purposes. So, here are some effective methods of exploiting eBooks for lead generation and brand recognition.
USING EBOOKS FOR CONTENT MARKETING
EBook creation doesn’t guarantee immediate success unless it’s valuable to your customers. It provides the necessary information, and they participate in your email list-building. Thus, eBook marketing brings a win-win situation for everyone. These digital documents are online, easy to download, and massively shareable. Let’s review some genius hacks for making eBooks contribute to your content marketing endeavors.
- LONG-FORM CONTENT:
Even though Google has now switched to mobile-optimized web pages, long-form content still drives significant web traffic. Search engines still prefer blogs/articles with 3,000+ words, so they have a better conversion rate. You can repurpose your eBooks by modifying the content for re-publication on your website. That’s how you can generate leads with less effort. Another method is to accumulate your previously-published blogs into a single eBook. This practice brings diversity to your content marketing campaign while expanding your customer outreach. You can also refurbish unnoticed or poorly-performing content and attract a previously-untapped audience.
- EMAIL LIST-BUILDING:
Targeted emails are an essential component of marketing strategies designed worldwide. Your promotional efforts rely on these customized emails since they deliver relevant offers to a customer. Companies attract customers by offering them perks and incentives. These incentives include a valuable eBook for which a visitor will gladly give his/her email address. That’s why you leverage information and convince customers to part with their contact details. The task may begin with finding a comprehensive workbook eBook software to create stunning digital documents in less time. These platforms save you the time to write everything from scratch and hundreds of dollars you could’ve spent on outsourcing.
- A LANDING PAGE:
Create a landing page for your eBook. Make sure that this landing page is mobile-optimized and beautifully-constructed. Adopt a minimalist approach while designing this website. Try to make it easy to navigate with appealing pictures and understandable content. Keep the forms brief so they won’t exhaust a random visitor’s curiosity. Concentrate the entire page on a single offer with one unique call-to-action. Accompany this domain with social media platforms for a higher conversion rate. And don’t forget to purchase a separate domain name for your website. This name will drive traffic towards the main website from FaceBook, LinkedIn, and other sites.
- VIDEOS IN EBOOK:
Another easy hack is to utilize embedded videos in your digital manuscripts. Videos have become popular since the introduction of video-sharing platforms such as YouTube and DailyMotion. People now desire more interactive and better engaging content. Adding video-based information to your eBook can bolster its appeal and make it more interesting. You can easily upload your visual content on the internet and embed the video in your eBook. But what if your readers don’t have the required internet connection to access the embedded portion? Then you must optimize your videos (to make them smaller in size) and then include them in the eBook.
And how about promoting your eBook via video format? Live Streaming has become a popular source of revenue generation with multiple other forms such as podcasting. And some 80% of your customer prefer watching a video over reading an article. Moreover, half of them would even pay for such content. Live-streaming is a smart hack for communicating with the millennials. Also, channels such as Facebook Live allow you to promote your eBook effectively to your target audience. It is a cost-effective method of gaining more followers and increasing brand recognition. And you can download this video to upload it later on YouTube as well!
- BRAND AWARENESS:
Your brand’s reputation matters to the modern customer. Studies show that around two-thirds of consumers only purchase from well-established brands. Therefore, your company must enhance its brand authority. How can you leverage eBooks to generate more trust in your products? Don’t just brainstorm ideas for eBook creation. Consult your buyer personas for learning about your target audience’s interests and hobbies. Know your customers’ needs and then write about them.
People should find some value in your content that answers their questions and solves any issue they’ve faced. Search for topics your competitors haven’t touched so you can outperform them in customer engagement. Try cloud-based platforms such as BuzzSumo to find these hardly-handled subjects and produce better content regarding these problems. Make sure to divide your eBook into different sections, conclude with power CTAs, and design a well-illustrated front cover.
Now, let’s dig more about how your eBook is supposed to solve a specific problem. Don’t think that customers will always come to you with a particular question in mind. Most consumers don’t even realize what services they require unless they watch an ad about it. So, your job is to create awareness and inform your niche about the issues they must solve. This awareness will inspire desire, motivate people to seek solutions, download your eBook, and become leads.
These some topics you can create awareness about:
- Top 10 safest tourist destinations during the coronavirus pandemic
- Best 15 websites where you can publish your articles as a freelance writer
- 20 most reliable gaming platforms where you can earn real money with little effort
Just look at how Apple has marketed its products. Nobody wanted an iPhone before it appeared on the screens, but now consumers rush to purchase their latest release. It is the most crucial hack a content marketer must know, i.e., don’t push the product but promote it. The entire philosophy of digital marketing revolves around subtlety where your ads focus on “problems vs. solutions.” That’s why the art of problem-solving must govern your brand awareness campaigns.
There’s a growing misconception regarding bibliophilia, stating that the young generation doesn’t read books. Statistics show that Americans in their 20s consumed the most number of eBooks by 2018. That’s why we assure you that, if done correctly, eBooks can serve as an integral component of your promotional campaign. These manuscripts are inexpensive to produce and get distributed easily. They are some of the subtlest forms of marketing available to business owners. The trick is to be inventive with how you employ eBooks to appeal to more consumers in your marketing campaigns.