Amazon is one of the world’s largest companies dealing in many products and services. And in most of the countries, it doesn’t face any kind of competition because it offers Express services all along. So, when a situation arises when Amazon finds itself in a little bit of bother, this is quite interesting news for the entire media across the globe.
One similar incident or case is about to unfold in India, where two of the world’s dirtiest men are fighting for a company named Feature Group. Both Jeff Bezos of Amazon and Mukesh Ambani of Reliance are not taking this case lightly as it can make or break their aspirations for getting a hold in the Indian e-commerce and retail market.
Future group is against it when it comes to offering solutions to its customers through brick and mortar stores. With over 1800 stores in over 420 Indian cities, Future group’s wholesale business can offer the edge for both the giants. With a 49% stake in the company, amazon thinks that the Future Group cannot make a deal with Reliance. But the latter is hell-bent and is dealing with the case in the court with full force.
Role of Foreign Giants in the Asian Markets
The role of Amazon, in this case, is not new as foreign conglomerates and technology giants are making inroads in the Asian markets for some time now. Tech companies like Google, Facebook, and Microsoft have offices in India and other countries like Singapore, China, and Japan. And in the coming few years, through remote working, it will be more far-reaching.
How Should the Big Shots Go About this?
It is not that the big companies are shying away from digital marketing any such activity on the internet. And certainly, there is no short-cut to success. Surely these big companies have lots of resources to have a go on the digital landscape. But there is nothing wrong with getting their hands on something that is currently established, and they don’t have to make much effort in this concern. Amazon tried this before with its acquisition of Souq.com and did a reasonably good job.
Another American conglomerate, Walmart, acquired Flipkart and made a splash in the market, competing directly with companies like Snapdeal and Myntra. In a country of just about 1.4 billion people, you need to be wary of several factors. More on this later. But for now, think about what can be done to make a product work to achieve sales goals in favor of its target audience. Surely, marketing is the answer.
So, how aggressive planning, and specifically digital marketing, can make these big conglomerates a household name in Indian and other Asian countries. And should be their strategy in this concern? Let me offer you some deep insights here so that you can understand my viewpoint easily.
Devising the Strategy for Digital Marketing isn’t Straightforward
Digital marketing isn’t something that anyone can master overnight. Even though we are talking about the biggest companies in the world, it is not easy to make a strategy that can work for every company, every time. For every product, the target market may be different, and that’s why it is imperative for businesses to think about this aspect. Some research and analysis about the data and all the information about the target audience will be handy in getting a product to be successful or lead generation.
Dealing with the Local Customs and Dynamics of the Market
This is an important aspect of how companies can be successful so that they can replicate the success in their own countries. About the local customs and the dynamics of the market can do a world of good for any new company in the market. Think about regions where people don’t really love to eat wheat, mainly rice. If you try to market a pizza or bread wraps for them, the product will likely not get the nod from them, as they have a fondness for eating rice.
That’s why it is not a good idea to make a product that doesn’t make a perfect impression on the target market. There can be countless generic examples in this concern but will not have the kind of impact like a real-life example.
A Perfect Example of What Not to Do
Another critical element about launching a new product is about dealing with the local customs and use of language. You simply can’t hurt the sentiments of any community. That’s why the use of language needs to be top-notch. A real-life example in this concern would offer my readers exactly how to go about this.
In 2002, KFC launched their famous slogan, “Finger-Lickin’ Good” in China. But despite taking all the precautions in making it sound perfect in the Chinese language, the literal translation was “Eat Your Fingers Off!” You can imagine the disastrous campaign and the end result. That’s why a high level of precision is required to develop a marketing campaign that looks the part, and everything will fit accordingly.
Businesses need to think about what can be done so that they can market a product and make inroads in a new marketplace. This may sound easy, but I am sure that after going through this blog, you have an idea about what needs to be done and what factors can make it tough, even for a big conglomerate. The role of expert digital marketing companies is critical to any campaign’s success as they offer their expertise for a good solution.
If you think that you can add something valuable to this blouse and that can be interesting for my readers, please don’t be shy and speak up. And if you want to ask any question that is bothering you, please go ahead, and I will make sure to get back to you at my earliest.
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