Top 10 Email Marketing Tools You might be interested
When it comes to marketing, email is regarded as the king. Today we going to disclose Top 10 Email Marketing Tools as well as show you a complete email marketing buying guide
No other distribution channel leads to engagement and builds customer relations like email marketing. Email campaigns deliver high ROI compared to any other kind of marketing category. Set up your email in the right way, and it can be beneficial for your business. But, to have a successful email marketing strategies, the most important thing required is email marketing tools. These tools are used for managing your content, campaigns, and subscribers. Most of the email marketing tools will have similar features. That is why choosing the best email marketing tool for your website or business can be a daunting task.
How email marketing impact business?
Marketing channels and trends evolve over time. While some trends come and go away quickly. One of the tools that have remained as it is since then is email. In fact, email continues to be the best channel for content marketing with both B2B and B2C marketers. About 87% of B2B marketers and 77% of B2C marketers utilize it to nurture their audience.
Email marketing tools also help you to amplify your other marketing channels like social. Still, marketers face a lot of challenges in their email marketing attempts. One of the significant challenges is the amount of time it takes to generate an attractive email from scratch. Without using efficient tools, marketers may end up spending their time. Creating and sending out emails that do not look attractive. This obstructs productivity while pulling down your email marketing ROI.
Most of the companies settle for this situation as they are not ready to buy a tool to simplify the procedure. However, it is not mandatory that all email marketing tools need to be costly. There are a lot of free email marketing tools that can help you to save both your time and money.
But, with so many email marketing tools available, which one should you choose? Which tool meets the needs of your business, and how can you distinguish one tool from the other? Before, we look at the top 10 email marketing tools, let us first understand what an email marketing service is? Why it is significant to learn email marketing and have one that works beneficial for your business.
What is an email marketing service?
Email marketing services and software simplify all your email marketing efforts. They have different features based on the services you choose. They often have functionality associated with the subscription, automation, notifications, email communication, monitoring different campaigns, integration with other marketing, service software, sales, and analytics.
Why email marketing service important?
Today, email marketing services continue to be an important tool for businesses across different industries. They help businesses establish strong relationships with customers’ prospects while moving them through the buyer’s journey and maintaining strong communication.
Not to cite, as email service providers (ESP’s) continue to develop, features like automation, personalization. A/B testing has made the tools even more important to a marketer who is looking to connect with a progressively fragmented audience. Now, let us have a look at the top 10 email marketing tools.
Best email marketing tools in 2020
HubSpot
HubSpot’s free email marketing software is simple. It comes with high deliverability. Plus all the whistles and bells you would expect to find within an ESP. Some of the popular features of
While creating an email, you can choose from one of several drag-and-drop email templates. You can create a custom template customized as per your brand. Once you get your template, incorporating content is intuitive and simple. You can even personalize and preview your emails for various recipients depending on the type of device, list inclusion, or country. Utilize a simple personalization token to ensure that every email includes content that is particular to each recipient.
When the time comes to send an email, using the smart send feature will make sure that the recipients receive your messages at the right time. In addition, you can run A/B tests to compare various versions of an email to understand which one relates the most with your customers. You do not have to worry about deliverability as HubSpot maintains a 99% deliverability rate across the network.
Outside of email marketing functionality, HubSpot provides a variety of reports on the performance of your email, helping. You to find what matches your customer so that you can optimize your plan accordingly. For example, you can report on something as large as your total email performance in Q1 and see how one lead is networking with your emails.
Lastly, the automation platform of HubSpot makes it simple to scale your email marketing strategy, which will help you to turn your leads into loyal audiences.
Constant Contact
Constant Contact is one of the best email marketing tools for small businesses. Their email automation tool comes with a 60-day free trial and provides users different integration and customization options while keeping it user-friendly and simple.
Discovered in 1995, Constant Contact has grown to be one of the largest email marketing tools in this world. They continue to bring advancement in their offerings and make improvements in new areas that other email service providers are not even covering.
You will get access to an even management tool, an innovative social media tool . To help you to create coupons and downloads for sharing it on social media. You will also find hundreds of various integrations so that you can integrate any other services and apps you presently use.
Apart from the unique features mentioned above, you will attain varieties of niche-specific templates to use and a dashboard that offers your most significant email metrics.
They provide a lot of useful guides and services which proves to be helpful for those who do not have any prior email marketing experience. In addition, you will also get access to email, phone support, and chat. Though, there is one drawback. There are no automation tools and for the price that you need to pay, these must be there.
Constant Contact is a great option for small business owners who require a tool that does something more than email marketing.
Omnisend
Omnisend is a simple-to-use platform that provides automation workflows for any phase of the customer journey. What differentiates Omnisend from other email marketing tools is its omnichannel features? which provides greater control on where and how you connect with your audience? In an automation workflow, you can add SMS, email, Facebook Messenger, Whats app, push notifications, and much more. If you want to reach a certain target audience who might not respond well to traditional emails, then using a tool like Omnisend can help you to create and manage more targeted, and customized communication workflows. This not only helps you to connect with your customers better. It also offers a less disruptive and personalized experience for your audience. Omnisend also provides templates for campaigns, automation workflows, and email capture so that you can start quickly.
SendInBlue
It is one of the powerful email marketing tools for those on a low budget as it comes with a free plan. This tool is another new email marketing platform.
They were initially created to send transaction-based emails, but later they have combined the power of both SMS and email campaigns into a single platform.
Overall, it is easy to use and has a large free plan, as the plans are based on the total number of emails sent and not on the number of contacts. Some of the features of this email marketing tool are campaign reporting, email layout optimization, and list management.
You will find varieties of third-party integrations also. However, if you want to get access to the most advanced features of this tool, You must upgrade to any of its advanced plans. SendInBlue is great for people or businesses who send a lot of emails. While pricing is based just on email volume, and not on the size of the contact list.
Drip
This is a strong enterprise email marketing tool for bloggers, digital marketers, and eCommerce. They provide varieties of tools to make sales funnel, personalization, and marketing automation simple. This software provides a seamless combination for all trendy website builders including WooCommerce and WordPress. This helps you to add pop-ups/ sign up forms easily to your site and capture large numbers of leads.
Things that make Drip different from the competitors like Campaign Monitor is their smart marketing automation tools, split testing features, smart email segmenting, visual workflow builder, and list groups. These unique features help you to reach your targeted customers present in your email list to attain more sales. Support options at Drip include webinars, live chat support, detailed courses, automation training, excellent documentation, and free guides. If your business demands to send bulk emails, then Drip is the best option.
Though it is a bit costly, Drip is the best email marketing tool for eCommerce sites. Business owners who are looking for more advanced features to enhance their marketing efforts.
Get Response
Get Response is something more than a basic email marketing service. It is more of a kind of all-in-one solution that focuses on automation. In addition to conventional email campaigns, GetResponse can help you to build high-conversion landing pages for generating more and more leads. This tool has some cool features known as Autofunnel. This email marketing tool can be used to create funnels for leads, webinars, sales, and much more. It is totally automated and simple to use.
Funnels include things like landing pages, emails, marketing automation, exit popups, eCommerce integration, and Facebook ads. All these depend on your objectives and how you want to set it. But, GetResponse offers all the tools that you require to increase the number of subscribers and monetize those contacts. When a user enters your funnel, everything is totally automated by GetResponse. It is the right way to guide audiences through the conversion procedure with several digital touchpoints.
SendPulse
Send Pulse promotes itself as a multi-channel advertising platform, but its email marketing feature is the most popular one. It comes with a lot of expertly designed email templates that can be easily customized using a drag-and-drop editor. You can set up these customized emails to be sent out automatically at the right time based on the event trigger, user behavior, and many other variables.
The subscriber rating feature of SendPulse is a great way to find your most valuable subscribers. It helps you to analyze the open and click rates along with the read and unread rate of every subscriber. You can also set replaceable text fields if you want to personalize your emails by gender, date of birth, name, job role, and age.
Mailchimp
It is one of the most popular email marketing tools as they provide a lifelong free email marketing service plan. This tool comes with an easy to drag and drop email builder, segmenting contacts into different groups, autoresponders, and easy tracking of analytics.
It allows you to fix delivery times based on the user’s time zones. You can even set up segmenting too depending on the location.
You can integrate MailChimp with Magento, WordPress, Shopify, and several other platforms. As far as marketing automation features are concerned, Mailchimp is quite restricted when compared to other ESPs like Constant Contact or Drip.
During recent years, Mailchimp has attempted to add several “advanced” features, but having checked many of these, they are not genuinely advanced. Mailchimp support is provided by live chat, email, and a large tutorial knowledgebase. Their support is generally slow and does not match with the quality of service that you get from other ESP’s.
With the free plan of Mailchimp, you can send 12,000 emails for nearly 2,000 subscribers. This plain is restricted as you do not get certain features like advanced segmentation, multi-variate testing, send-time optimization, etc.
Emailoctopus
Import existing subscribers and keep growing with customizable forms for your website. Or create stunning landing pages to capture more subscribers. Start with a pre-designed template and customize it with the easy-to-use email editor. Or build your own designs from scratch. Import HTML templates for full creative control. Use insights and data to segment your subscribers into target audiences. Tag contacts to keep your data tidy and send highly targeted emails to boost engagement. Integrate with your favorite apps like Shopify, Gravity Forms and Squarespace to directly import new subscribers into EmailOctopus.
ConvertKit
Nathan Barry founded this tool in 2013. They focus on a segment of the market known as “creators.” So, people like bloggers, vloggers, Instagram stars, course developers, and authors. One of the best features of this tool is how simple it is to develop email automation workflows. It depends on a visual builder, so you can see how your email sequences work. You will also find a built-in landing page editor that is quite useful. You can start email marketing and do not even a site. This email marketing tool is best for people who do not mind spending a lot of money and want to send plain text emails.
Mailjet
The tool comes with collaborative and intuitive tools to help you create effective email marketing campaigns. Customize any of the pre-designed email templates. Generate responsive emails to amaze any receiver no matter which tool they are using. If you are working with a team, you will love the tool’s real-time collaboration feature that permits seamless collaboration. With this email marketing tool, you can add lively content to generate personalized and relevant emails for each receiver. This helps you to get better results from your email marketing campaign.
Conclusion
There are lots of email marketing tools, we want to ensure that you choose the correct one for your business requirements. If you own a small business or are a new blogger, then it is better to use Constant Contact. Their pricing is good and they have the best support team too. if you own an eCommerce website or an online store. It is always better to choose Drip as it is the best eCommerce email marketing software. Their automation and personalization features are powerful. There are many businesses that use Drip.
If you are a content developer or professional blogger, then go with ConvertKit. They provide an easy to use platform which comes with advanced segmentation that will take your blogging business to a high level.
If you are a business owner who is looking for a powerful marketing automation tool that blends SMTP bulk emails, SMS messages, and email marketing, then asper experts, you must use SendinBlue. Their platform is simple to use and users can use it for managing both email and SMS. They provide a generous life long free plan which makes it one of the popular free email marketing tools.
