Content is -without a doubt- king in todays digital age. The wide variety of content found online does not exist there by coincidence, but instead very much on purpose. In fact, the internet has gained more and more users each year, and platforms like social media have also seen a rise in user memberships and subscriptions. So, therefore, that increase in usage should be met with an equally, if not exceeding, rise in content. Where there is demand, there unquestionably needs to be supply. Also consider the fact that content creators online, have the ability to reach mass audiences, a worldwide reach more profile than mass text messaging or even email blast marketing. This is why, if you are a social media influencer, or even a small business, or online brand, then you need to be aware of what type of content is relevant and trendy, and what type of content will help you sell your product, or grow your following. Here are the 4 most effective types of content that you should be using.
Lately what has taken the world by stream has been the podcast industry. More and more users have drifted away from traditional forms of media and entertainment and have opted for the alternative kind of content. The king of which has been podcasts, most notably audio podcasts, but visual ones -which is the video recording of the podcasts- have boomed as well. Users love podcasts because they provide an informative take on a particular niche or topic, and usually, the provider is a professional themselves in that niche, providing their insight and experience. So listeners get to experience a first-hand account from a well informed professional. This experience is what get them to subscribe to the podcasts, and makes them regular listeners. If you are a business owner then you ought to consider creating a podcast talking about the different challenges and experiences in your industry, to help educate like-minded individuals such as yourself. If you are a social media influencer, then podcasting can be yet another branch for your social media brand and following.
Infographics are visual graphics that you see that tend to have texts of information and data on them. Infographics are meant to spread knowledge and information about a particular subject while pleasing aesthetics and visual appeal. Studies show that users online tend to widely share infographics that resonate with them, across their social media and other platforms. Also, more and more people tend to be dismayed by blogs because of their lengthy text and dense content. Infographics are a great way to skip past all that and provide a summarized version of a subject while promoting the key points and doing so with a visual attraction that will get people to actually read the content instead of skipping through it.
2- Video Content
A step above the visual infographic content is video content. Video content can be any sort of film or video that holds content pertaining to a subject, brand, or business. More and more online content creators have opted to use video for their page and business. Today you can find a lot of social media influencers who put together short video clips promoting their page. You can also find businesses doing the same. A reason why is because studies show that more users have been opting for video content over written content when searching for something online. Therefore, providing content in the form of video will increase the chance of it getting clicked on by a potential customer or user.
Blogs are a great way to get readers to know about your business or product. They are also a great way to create lengthy, and dense content. Many small businesses and marketing agencies use blogs to drive traffic to their website through a practice called SEO, or search engine optimization. SEO is basically how your website or content ranks on search engines like Google. But in order for Google to know what your website about, it needs content, in the form of informative and packed with keywords. Blogs are a great way to do just that. Writing several blog pieces about your industry, business, or niche, will do two things. First, if the blogs or articles are well written and good, then they will succeed in attracting users and readers to your website or page. Second, they will help let search engines know what the topic of your website is about, and so when a user searches for something relating to your industry, then your blog post will appear at the top of the results, thus attracting more visitors to your site, and eventually your business or brand.