15 Best Digital Marketing Tools Every Rookie Should Know
Digital marketing is a cost-effective way for businesses to boost your brand visibility.
For one, you do not have to spend on TV endorsements and banner ads to reach your target market. And digital marketing is more measurable as fast as delivering results are concerned.
Speaking of measurable results, what makes digital marketing effective are the tools you can use for your campaign.
There are tools to help you check your website’s health, some to help you manage your social media pages, and more. This means there are tools, no matter what is included in your digital marketing packages.
That said, we have listed down 15 of the best digital marketing tools you ought to give a spin:
If you want to look for a tool that allows you to set up your social media posts beforehand, Buffer is for you.
It allows you to publish your posts with ease, creating campaigns from the ground up. The cool part? You can get to manage multiple social media profiles for your business in one dashboard.
With Buffer, you can easily plan, collaborate, and create content. You can also draft your posts later on social media platforms like Facebook, Twitter, LinkedIn, and Pinterest.
Buzzsumo is a helpful tool that you can use to track brand mentions, your brand as a whole, and even keyword mentions.
It’s an incredibly flexible app that allows you to access its wide range of features. However, you might need to pay to unlock some of its more premium features.
Additionally, you can also use this tool to research and use the most shared content related to the keyword you choose. Meaning, you can use this tool to find the most sharable and popular content online.
Known as a web-based email marketing service, MailChimp allows you to send email newsletters to your subscribers. Also, you can then craft targeted campaigns and curate marketing messages.
Apart from that, it offers you easily customizable templates and the number of options that these emails will be sent.
Back then, project management has been done mostly via email. But the thing with email is that it’s often very limited.
It’s also not wired to accomplish those dynamic and fast-paced tasks of activities in digital marketing.
Fortunately, Trello is one of the best free digital marketing tools that you can use nowadays for project management.
One can display every project using a board that contains cards. The cards boast a couple of features like checklists, a calendar for the due date, and a comment section.
But what’s cool about Trello is that it has an intuitive and easy-to-use user interface.
5. Sprout Social
This is another excellent social media management and engagement platform that business owners can use.
Sprout Social makes it easy for companies and brands to engage with their current and prospective customers effectively.
Ahrefs is a digital marketing and keyword research tool that allows you to:
- Do backlink audits: This existing link profile does auditing whenever you start an SEO campaign.
- Look for your link prospects: Search for prospective links on Ahrefs.
- Do keyword research: It allows you to validate keywords and even analyze how your competitors are using them. You can also use this to track individual keywords as well.
Ideally, when you are just starting, you need to spend a lot of time on online marketing, especially during the early days.
But what if you make decisions that do not have much of an impact?
You must track every move or decision that you make to provide the best return on investment (ROI) as possible.
Through the KISSmetrics tool, you will quickly see what’s working and what is not across your campaigns.
Usually, this tool’s price starts at $120/month, and it is not the cheapest tool out there. But it is a tool that you should think about having to get your business out there, up and running.
With many products at your fingertips, the insights you will get from this tool will be invaluable to your company’s growth in the long run.
Marketo is a comprehensive digital marketing tool that aims to help clients from acquisition to advocacy.
With this tool, you can develop strategies for your email marketing, lead management, and customer base marketing.
The platform is also specifically built for engagement and offers features such as:
- channel integrations
- resources to create a much better buyer journey
- personalized email marketing tools to help you gain more insight
Simply put, Marketo allows you to build strong email marketing campaigns.
Unless you are an expert in statistics, continually keeping track of your site’s traffic can be exhausting.
You will always need to check on key performance indicators. That way, you will have an insight into how you optimize your website better. It also allows you to learn more about your website visitors and how they interact with your brand.
With the wealth of data offered by this tool, you can better optimize your site’s content to achieve your goals.
What’s great about it is that it allows you to easily monitor your site traffic in two, easy to read emails monthly.
Slack has been one of the most used tools of communication businesses use today.
It features channels that are designated explicitly for specific conversations. That way, business conversations won’t be easily distracted. What it does is that it facilitates and makes collaboration easy between employees and teams.
It’s also an excellent tool to use when networking or meeting other people in the digital marketing space. Thus, it offers users the freedom to join or leave conversations if needed.
Apart from that, it also features a wide range of integrations with other tools. Slack will make that tool even more useful. Teams will be able to send deliverables, analytics notifications, and customer transactions.
11. Google Analytics
Google Analytics is one of the most powerful tools out there in the digital marketing industry.
After creating an account, users can access various data that have something to do with the website. This includes traffic volume, audience demographic, and keyword acquisition.
This explains why setting up a GA account is one of the first steps you need to accomplish when starting an SEO campaign. Otherwise, you will find it challenging to optimize your website.
This tool is a drag-and-drop design platform, allowing you to generate images. You can also take advantage of the customized pictures, icons, shapes, and fonts taken off the Canva catalog.
Simply put, Canva offers an aesthetically pleasing way to design your logos, presentations, graphs, and images.
Overall, it is a helpful tool that allows you to create stunning images, whether you have an experienced designer or not.
Yoast is a plug-in that you can use in WordPress for free. But you can opt for more premium plans as well.
It’s a great tool that allows you to optimize your content specifically for search engines. For instance, it lets you know whether your primary keywords are used well on your content. It also notifies you whether your URL is SEO-friendly or not.
It will also analyze the readability of your content, giving it the Flesch Reading Ease score.
What’s also great about it is that it’s regularly updated to reflect Google’s algorithm every two weeks. This allows you to stay up-to-date with your SEO strategy.
14. Answer the Public
Blogs make your site look more organic in the eyes of your readers. At the same time, it serves as an essential source of traffic as well.
But for you to accomplish this, you need to be aware of the topics your customers are looking for relating to your business.
Overall, this is a dynamic tool that you can use to help you find the perfect blog topics based on your target keyword. The cool part about Answer the Public is that they collect and curate the commonly used search engine queries.
This tool often works similar to a search engine. For instance, you can type in the keywords related to the topics your typical customers might search for. For example, “artisan coffee.”
It will then generate keywords based on trending questions and search queries related to your keyword.
Unless you’re a grammar nazi or have a proofreader who checks all your content, Grammarly could come in handy. It is a helpful tool that you can use to check and proofread your content for errors.
To proofread what you wrote, all you need to do is open the document and copy-paste your content. Then, it will automatically check your spelling as well as grammar.
Grammarly is a digital tool which:
- Check your spelling and grammar.
- Checks for plagiarism.
- Offer a detailed explanation of why there’s a grammatical error or spelling mistake.
- you can also check ProWritingAid vs Grammarly
Without a doubt, digital marketing is beneficial to any business or brand. As long as you get the hang of things and do it properly, it is easy to achieve great things.