With so many people gravitating towards digital platforms, a great opportunity has come forward for marketers. They can effectively reach out to thousands of people in a matter of seconds. But as we all know, “with great power comes great responsibility!”. The marketers have to bear the responsibility to be prompt, consistent, and creative.
The only constant thing about Digital marketing is that it’s dynamic. Ironic, isn’t it? But it is the truth. When you are running campaigns on digital media, you have to keep asking yourself: What’s new? And to keep up with the trends, you have to innovate.
Sounds worrisome, right? But don’t worry, we have brought to you eight of the most effective digital marketing strategies of 2020. Read the entire blog and find out the what’s and how’s of these strategies.
Here is the unavoidable digital marketing Strategies for 2020:
You have a plethora of choices in digital marketing trends and strategies. All supported by valid and verified statistics and logic. However, too many options often confuse marketers, and they have a hard time deciding what will be the best set of strategies for them. We are sharing some of the techniques that work for all.
Those of you who are not familiar with programmatic advertising, it is an ad-buying automation process supported by artificial intelligence or AI. This enables brands and marketers to target a more specific niche of audiences. An excellent example of programmatic advertising is real-time bidding.
Due to its speed, it promises a better conversion rate and lower customer acquisition costs. This type of advertising is quickly taking over the market and changing the face of digital marketing. According to eMarketer, 86.2% of digital display ads will be programmed by 2020 in the USA.
Chatbots are AI-based technology that uses instant messaging to chat with your consumers or clients in real-time. They are available round the clock and can assist your site visitors at any point in time. Trust us when we say that they will be an integral part of digital marketing for a long time.
Chatbots not only respond instantly but also automate repetitive tasks. They provide an enhanced customer experience on lesser investment.
Surveys show that:
- 63% of visitors prefer messaging an online chatbot to communicate with a business or brand
- It is assumed that by 2022, chatbots will help companies to save over $8 billion per year
- 80% of companies prefer to chatbots themselves.
Video marketing is one of the most powerful digital marketing strategies that you can leverage for your di strategy, not just for 2020 but also for the following years. Videos are by far the most popular way that people want to learn about a product. So, it’s high time that you put those explainer videos to use.
Here are some mind-blowing facts about video marketing:
- 70% of consumers claim to have shared a brand video
- 72% of businesses have reported a growth owing to video marketing
- 65% and 39% of executives visit the marketer’s website and call a vendor respectively after viewing a video
However, there is one factor you must keep in mind, and that is to male the videos mobile friendly.
Influencer marketing is a form of third party endorsement or word-of-mouth marketing that leverages key leaders’ authority to circulate your brand message to a broader audience. Influencers are essentially social media personalities who have a huge follower base. They can help you spread the word using their personal channels.
Influence marketing is considered to be more authentic than conventional advertising. The following numbers suggest the effectiveness of influence marketing:
- 63% of consumers rely more on influencers’ opinion than promotional content from brands
- 58% of people have admitted to having bought a product based on influencer recommendations.
Thus brands are now shifting from self-promotional content to influencer marketing.
Content marketing still dominates SEO. Google executives suggest that, rather than running after SEO trends, marketers should make sure that their companies’ websites have fast loading speed, authoritative links, and valuable content.
Useful content not only helps brands to improve their SEO ranking but also allows them to gain authority and build trust among audiences and customers. Let’s look at some vital statistics in this context:
- Content marketing costs 62% less than outbound marketing, while it generates three times as many leads.
- SMBs that publish blogs generate 126% more leads than those that don’t.
- 81% of B2B marketers believe content marketing helps them gain credibility and reliability.
SEO A/B Split testing
A/B split testing is an amazing way to segregate the variables in your campaign and figure out which versions perform better. This form of polling or testing helps marketers with a more analytical form of marketing, owing to which they can identify loopholes and implement necessary changes in their campaigns.
You can also implement A/B testing in SEO. SEO A/B testing helps to make the most of SEOs on your website and provides you with insight into variables that determine the rankings. If you can implement this strategy effectively and leverage the right tools, you can secure a great ROI, despite a small budget.
User-generated content, also known as UGC, is a precious resource for marketers in the digital era. All you have to do is motivate your audiences or customers to promote your product or service by offering them a small incentive such as a small discount or by partnering with them on a noble cause. This, too, is like a word-of-mouth form of marketing.
Always remember that people trust their peers more than brands. Like testimonials or reviews, user-generated content endorses customer satisfaction, which is the ultimate form of marketing.
Here are some stats that demonstrate the power of UGC:
- A study shows that 90% of buyers have said that user-generated content impacts their purchase decisions
- 97% of 18-29-year-olds said that they were extremely convinced by such content
The bottom line is
Even though digital marketing is a lot of hard work, it never fails to yield results when done right. Instead of dreading its vastness, try to enjoy its versatility. You can do a lot with your campaign; you can go creative, quirky, even weird.
Just remember, it’s your brand, and it’s your platform. Utilize the power of the internet and put it out there.