Success in business, to a major extent, depends on a content marketing strategy with the advent of digital marketing schemes, business owners rely on social media platforms more than traditional methods.
As per the statistics, 76% of marketers employ organic traffic as a measure of content success. But, there is much more to a content strategy than Instagram, Facebook, etc., which has been discussed below.
List of things you need to care about to setting up your content marketing strategy
- Conduct Marketing Survey
First, what you need to do is gather information on the current market trends. Depending on your niche, you must look for the products and services that people are choosing. In these cases, Big Data analysis helps acquire and assess data from company websites.
These include tactics like Sentiment Analysis, Predictive Analysis, etc. Moreover, you can conduct a survey or chuck a poll question on Instagram or Facebook to know people’s preferences.
In addition to this, you have to examine the strategies and policies adopted by your rival companies. For competitive analysis, you must design a framework for business metrics, social media followers and reach. It must involve product features and pricing, sales statistics, demographic analysis and much more.
- Arrange for Resources
Next, you must take a look at the current status of your business. Are the technologies backdated, or can they keep up with the demands of the people? Make sure that the CRM solutions are versatile and of the latest version. Similarly, check whether the company is well equipped and secured as far as IoT devices and Cloud Computing are concerned.
Install SAP solutions to make sure that human resources are delivering tasks and achieving targets. For project coordination, it is imperative that organization systems are stocked with Project Management solutions like Teamwork Projects, Zoho Projects, etc.
To grab the attention of the investors and shareholders, you must deliver what you promise. Only then can you be assured of getting more funding.
- Determine Content-Type and Platforms
You have to be unique if you are tussling with other assignment companies that deal in similar products and services. The major part of a content marketing strategy involves what you are going to post. The platform where you post also shapes the structure of the content. For instance, if you share a blog post, it will be very different from your post on the website.
Secondly, if you share pictures or videos on Instagram, Twitter, Facebook, include proper captions and hashtags. These are basic strategies that enhance the reach organically and increase the prospect of lead scoring.
Are you aware that videos generate more attention and are shared 12 times more than images and text? To keep your consumers engaged, see to it that your stories portray behind-the-scenes.
- Set Specific Goals
As a content marketing strategy analyst, it is your duty to convey the requirements to all employees, project managers and senior authorities. But, do not just hand out leaflets or send an email. The task that you assign should be time-bound.
In this regard, the best option for you is to set short-term and long term goals. You can take the help of a Gnatt chart to set the timeline. Take into consideration all the risks and adjustments that the company might require. Another approach you can take is to define a Work Breakdown Structure, which will consist of the deliverables.
- Analyze the Content
You must be wondering what one must incorporate in the content to grab the attention of the consumers. You must conduct keyword research before you assign the content creators with tasks. SEO experts in the company must concentrate on primary, secondary and LSI keywords. In addition to this, they should look for long-tail and broad-match keywords.
On the other hand, the blog writers must write an exceptional Meta title and Meta description to get a higher ranking on Google. They should also pay attention to the word limit, information provided in the blog posts, and infographics. Using bullet points is one of the key aspects of garnering further attention.
- Explore Marketing Options
Once you start producing content, you have to promote it as well. First, you have to set a schedule, the time and the day of the week when you want to post it. You can determine this by going through the analytics section on Facebook or Instagram.
You will get to know where the responses are coming from or the day when the profile witnesses maximum visits. But, do not restrict yourself to online platforms, explore other territories too.
You can try out conventional methods like email marketing, put up advertisements and much more. You can take the help of social media posting and scheduling tools to ease your workload. These include Loomly, AgoraPulse, Buffer, etc.
You also need to work on the targeting features like onsite retargeting, geo-location and page-level targeting. Besides experimenting, try to collect data from Google Analytics to understand how the tactics are faring.
If you cover all the points specified above in your content marketing strategy, you will see that your business is flourishing in no time. The advent of digital marketing schemes are incredible for business