Google Analytics has been one of the most famous e-commerce tools that are available on the internet. It has helped many small-time businesses succeed over the internet and has been one of the favorite tools of digital marketers. Google Analytics 4 is the recently updated version of the google analytics that is more advanced than its earlier version. Google Analytics is a great tool that can help businesses strive on the internet, and with the new update, it can do many other things as well. Even though google analytics is new, it is creating a huge buzz in the market.
Google analytics 4 contains all the good feature of its predecessors and also has many extra new features that will greatly help the people who will use. We need to understand how each one works and what the advantages are, this is something very important which we need to keep in mind at all times. There are many services but finding the best is never easy and could lead to some serious issues, if you do not select the right one which is something very important and should not be overlooked at all. There are many people who are very confused and do not know what is best for home. Hence one needs to look for solutions which can help one to overcome issues and get things done in the right way which is something very important.
One must understand that google analytics 4 is different than universal analytics which is its predecessor. Let us see
Google analytics 4 is different from universal analytics
Difference between Google analytics 4 and Universal analytics
Google Analytics is used by people since it can help to capture the user interaction on your website easily and convert it into understandable data. All the previous updates of google analytics were good at capturing the user interaction, however, google analytics 4 is on another level. The current update of google analytics is far better at capturing the user interaction on your website than any other version of google analytics.
Originally universal analytic or google analytic 3 used to collect data based on page view or the sessions that existed on the internet. This was good until the user accesses your website on a mobile phone. Universal analytic could not effectively capture the user interaction on the mobile version of the website. Apart from these, any other activity on the website such as video watching, clicking on any ads on your website were also not captured by the universal analytics by default. One has to set up settings in universal analytics so that they could capture these interactions of users on the internet. However, with the advent of google analytics 4, these problems are solved. With just one small change in the setting, the user can optimize their google analytics 4 to capture all the action of the user on their website. This helps to create a detailed report and also allows the person to see which part of their website is most exposed to the user or which part of their website is grabbing the attention of the user.
This can then be used advantageously to promote products on the website. So if you want to know how your website is doing interim of traffic these are the best oils you can go in for and that will help you to get things done in a simple way and enjoy your time
Apart from these, in the universal analytics, the information about page views and events was organized differently and thus the user has to access them separately. This was removed in the newer version and now both page views and events information can be found in the same bucket. With this, it can be easily accessed by the user. There are many tools in the market but selecting the best one is never easy and it is very important to do that.
Google analytics 4 has more flexibility and creativity. It allows the user to develop their measurement plan as per their needs and if you are a google analytics expert, you can develop your measurement plans quite easily on google analytics 4 and this can help you in the future.
The major problem with google analytics 4
Google analytics 4 is currently new in the market, it is still lacking in many aspects. Google analytics 4 is still developing and therefore, new user should not update their google analytics to their new version as it could be difficult to handle. Why are we saying so? The reason for this is the plug-in support of GA4.
The third version of GA i.e. Universal analytics was a great success and the reason behind its success was its enhanced E-commerce. Sometimes google analytics may require custom code for e-commerce, but most of the time, it can be done with the help of plugins that are developed by Google. Just use these plugins and you can gather all the information you need for your e-commerce business. This is the case for universal analytics.
However, the new google analytic 4 does not have the plugin. One can say that they are not developed as of now, and thus to use google analytics 4, one has to know the code. The code of google analytic 4 is also different from the previous version of google analytics 4 and thus one can find it difficult to integrate google analytics into their website for its full use.
Another problem is the website which you are using for your e-commerce store. The platform of your website also determines the extent to which you can google analytics on it. For example, if you have built your e-commerce store on Shopify, then you cannot use the google analytics plugin unless Shopify develops them and integrate them onto their platform. This limits your extent of google analytics 4 usages.
This limitation of google analytics 4 won’t bother you if you know the code of google analytics 4. Then you can easily code the required setting for your website and use the full power of google analytic 4 for your e-commerce business.
One can use google analytics help guide on the internet that can help them to set their google analytics 4 correctly. This will help them to use GA4 to its full extent without any problem.
Google Tag Manager
Google tags are something that will help your website to extract information more easily on the internet. It will help the website to collect data more easily. The problem with the google tags is that they need to be manually coded and embedded in your website code to function properly. This used to take a lot of time and energy due to the steps involved in the process. First, the user needed to select the tag for their website, then they needed to code it to get information from the user and send it to google analytics to be reviewed. This used to limit the number of people who used google tags to their full extent. However, it changed with the advent of, google tag manager. Google tag manager is a tag management system created by Google that helps people easily create a new tag for their website without the need to code it. All one needs to do is manually embed the google tag Manager in their website and then create the tag they want without any information. The manually embedding of google tag manager can be learned easily with the help of various google rag manager help guide available on the internet.
If you are unsure as to what google tag you should choose for your website, you can take the google tag manager help that will tell you the tag you need to increase the reach of your website.
The new google analytic 4 is even more compatible with the google tag manager. If set up correctly, it can easily access the data from google tag Manager and use it to expand your website reach and convert more leads into sales. There are many features in google analytics 4 such as cross-platform functioning, Big query connection, and Machine learning which makes it a powerful tool. If used correctly google analytics 4 has a great scope and can be beneficial to your website.
Upgrade to google analytics 4
- To upgrade to google analytics 4, all you need to do is click on google analytics and click on the admin section.
- There, you need to select your google analytic account. In case you have more than one Google analytic account, select the one that you need to update.
- Select the universal analytic property which you would like to update and click on the upgrade to GA4 button. Tap on Get started and then click on the create property button. Congratulations, you have upgraded your account to GA4.
- Note: It may take up to a half-hour for data to appear on your GA4 property so be patient.