6 Tips to drive more sales on E-commerce site
Nowadays, it is easy to start an e-commerce business. But it requires more than having an online store if you want to succeed. For one, you need to know how to promote your business best. Today we present 6 expert tips to drive more sales to your E-commerce website that way, you are sure to always generate sales. That said, we have listed down expert tips to drive more sales & help you boost your e-commerce business:
Fix Your Conversion Funnel
When you make an e-commerce website, it is vital to keep your conversion funnel in mind. And it can be as simple as the AIDA model:
- Awareness
- Interest
- Desire
- Action
That’s because, in a perfect world, your customers’ journey will look like this:
Discovering your e-commerce site → Landing page on your website → Buying your product(s) → Proceed to checkout.
Yet, a potential customer may require many touchpoints before he considers buying from you. These touchpoints may include your social media pages, online ads, and emails.
Regardless, it is crucial to make it seamless for your potential customers to complete a transaction. Here’s how you can do that:
Use Attention-Grabbing CTAs
It is crucial to let your customers know what kind of action you would wish them to take. Hence, you will need to use appropriate and attention-grabbing calls to action.
Put in Place UX Best Practices
Here’s the thing: Potential customers are less likely to complete a transaction if your website is cumbersome. That said, ensure that the online store’s page load speed is optimal. It will also help if your online content is easy to scan. That’s because not everyone has time to read it verbatim.
Show That You’re Trustworthy
Keep in mind that 77% of consumers consult online reviews before making a transaction. Thus, make sure that you display reviews from previous customers. Fixing the conversation channel is the best tips to drive more sales for your site.
Use Social Media Marketing
Did you know that you can generate e-commerce sales straight from your Instagram and Facebook page?
The beauty of social media marketing (SMM) is that it connects you with influencers in your niche and your target customers. But that does not mean that you can bombard your audience with sales-y posts.
It would be best if you use various SMM formulas to supercharge your campaign. That’s because it helps you build the right mix of promotional and engaging social media posts. After all, the best way to turn an audience to a customer is through social media engagement.
That said, you should remember the following points for a successful SMM campaign:
- Compelling story
- Stunning product photos
- Appropriate hashtags
- Proper timing
- Call to action
Moreover, working with an influencer allows you to expand your market reach. However, do not be tempted to work with someone just because they have thousands of followers.
It would be best to work with an influencer whose values are in line with yours. Another thing you should consider is whether his or her audience is your target market.
Run Pay-per-click Ads
If you want to generate sales real quick, you must have pay-per-click advertising (PPC ads) plans.
Sure, PPC would require you to spend some money on advertising. And you might have heard stories of business owners who were not able to generate a return on investments through their ads. But that does not mean that you will experience the same thing.
The key to a successful PPC ad campaign is not putting all your eggs in one basket. Whether you are running search ads or social media, it is best to spend small amounts.
Depending on the parameters you set, Google AdWords, Bing Ads, or Facebook will suggest a minimum spend. You can give these prices a run for at least a week and then see how you will earn through your ads.
Other than your ad budget, it is also essential to consider your ad parameters.
If you are running search ads, the best approach is to create ads based on keyword groups. As for social media ads, it is ideal for running ads based on demographics and other parameters.
Doing so allows you to measure which keywords and demographic and psychographic data bring in the most sales.
Simplify Your Checkout Process
Do you know that 22% of online buyers leave an e-commerce site due to a complicated checkout process? Thus, you should make it simple for your customers to proceed to checkout.
Luckily, you can simplify your check process when you let customers checkout as guests.
Instead of asking your customers to create an account, it would be best to let them check out as guests. What’s important is that you ask for their name, shipping address, and payment details.
You can also ask for a customer’s email address. That way, you can make post-purchase marketing campaigns.
Leverage Email Marketing
Speaking of post-purchase marketing campaigns, email marketing is a great tactic to boost your e-commerce sales. Moreover, businesses and marketing professionals believe that email marketing reaps the most ROI.
There are two ways you can leverage email marketing for your online business:
1. Creating a New Email Marketing List
If you are new in e-commerce, it is vital to build your list of subscribers first. You can do this through PPC ads and social media marketing.
You can also ask your customers if they want to subscribe to your email list upon checkout.
Another good idea to collect email addresses is to run an online giveaway. Ask your customers to enter their email on the form to qualify for the promo.
2. Marketing to New Subscribers
Once you build your email marketing lists, you are off to a good start.
For one, it will be easier for you to promote if you have any new products or upcoming sales.
You can also use email marketing to upsell or cross-sell your other products. However, this tactic requires personalization. Meaning, the email you send should be tailored to your subscriber’s customer behavior. This ensures that you are cross-selling or upselling the right products.
Cross-sell and Upsell
Here’s the thing: Cross-selling and upselling do not boost your e-commerce sales. Instead, it increases your average order value (AOV).
AOV allows you to build effective planning and marketing strategies for your products. And this can have a positive impact on your business’ bottom line.
It also allows you to offset customer acquisition costs and boost your path to profitability.
The key to cross-selling and upselling is to encourage your customers to buy an upgraded or customized version of your products.
For instance, you sell gaming consoles online, and someone’s considering to buy a joystick.
Upselling means letting your customer know that a better joystick exists. Sure, it is more pricey, but it has more features.
Meanwhile, cross-selling is letting your customer know that there are gaming accessories that work with their preferred joystick.
So, how can you put these e-commerce tactics in place?
One way is to post recommendations while the customer is browsing. Another is to post suggestions upon checkout. Lastly, you can take advantage of email marketing.
Conclusion
As mentioned earlier, it takes more than having an e-commerce website to have a successful online business. You need to think of ways on how you can generate and increase your sales. For that our expert’s given Tips to drive more sales may help you
Hence, we hope that this post can give you practical ideas that you can implement in your online store.
Top 3 Aspects Related to Web Development
Aspects Related to Web Development Need to Perfect
It doesn’t matter which type of website you are searching for; you will find an ad of a similar product enticing you to visit a shopping portal. And when you specifically search for online shopping, you will end up with millions of search results. A person cannot search through even half of all the websites that I listed in the Google search result. Today we going to briefly discuss Aspects Related to Web Development.
That’s why they look for a reliable solution. The success of the online business, especially small businesses and startups paved the way for the young generation to benefit from it. This is one reason why graduates out of college from Dubai or any other city looking to start a small business or a startup. They all think as they have a great idea with them, they can easily succeed. But in the real world, it is not just the ideas that work but also the execution.
To become successful, there are certain elements that you need to think about seriously. One of them is website design and development. The design element may be a bit easy for people to understand as we go through lots of websites regularly. We get influenced by design and can apply the theme and layout on our website. But the web development aspect is such that it requires Immaculate attention and painstaking labor to perfect it. Have a look major Aspects Related to Web Development
Ecommerce Businesses and Online Shopping
For a shopping portal can work without fail, apt web development is the first requirement. You can also call it the backend programming, and everything related to databases, as online transactions, depends upon it. To make your online shopping portal a success story. You must look into several aspects that are important, just like backend programming.
The following are the top three aspects of this concern that I would like to draw your attention to. This is not a definitive list but the aspects mentioned here are of pivotal importance. You need to seriously take care of them.
1. Product Pages
The Product pages are considering as the lifeline of any shopping or business portal. This is where a shopping portal can get the attention of its potential customer. The product pages need to be designed and developed with utmost care. You won’t believe that How good product pages and listing can I help you in achieving the success you are looking for.
Let me offer you an example so that you can understand my viewpoint easily.
Tesla launched its Model 3 in 2016, and over 180,000 units were reserved in the first 24 hours. The figure touched 276,000 for the three days, equivalent to 11.5 billion dollars. The brand Tesla was already a big player in the market after this launch. Tesla’s status in the market amongst the biggest automakers like Ford and Toyota was cemented.
Some of my readers may argue that it was possible all due to the image and brand prestige of Tesla. This is truly the way Tesla marketed its cars and the role of the website in this concern cannot be ruled out. A detailed product page can offer all the information about a product, its specifications, and availability, for example. All information in one place can make a customer look towards buying a product as he becomes fully satisfied with all the aspects.
Nowadays, no one has time to look for product information on third party pages or waiting endlessly for the customer support to answer is curious. A detailed product page developed with all the right ingredients needed to make it perfect will make the job of a company very easy to sell their products.
2. Real-Time Analytics
The analytics are important for any company so that it can get real-time information. How much interest its potential customers are showing in its products? It is not just about the traffic that you are getting. It is all about getting a detailed analysis. For example, every company would be interested in knowing exactly how much time a person spent on checking out their product page and then going to the blog to get more information.
You may get Google Analytics after some time or even at the end of the day, but real-time analytics is something else. Using good web development strategies and tactics, you can apply the analytics on your page. You can get all information about how you are going to deal with your customers in this concern. This can be a real treat for you to make a plan as to how to sell your product? Improve or decrease production based on current and future trends, etc.
3. Easy Sign-Up Process
This is one factor that not many businesses take care of and in the end. They get overwhelmed with the response they have to cater. Visitors on your website for the first time need to sign up with your page so that they can create an ID for future use. There are many aspects for which you must offer a smooth and hassle-free sign-up process.
First of all, try to limit the number of fields you will ask your visitors. You may think that getting all the relevant information from your visitors is necessary, but that’s not the case. When you ask your visitor to fill out approximately 20 to 25 fields, most of them will not fill out that form. Also remember that in these fields, some may require extra information like a home or business address, which a person has to fill out.
People using a smartphone, or a previous version of Android may not be able to fill out your form. And that will be a loss for you, as you will lose your potential customers in the due process. Please consult a company expert in website development in Dubai to offer you the best support in this regard.
One easy way that every visitor will sign up with you is by asking for minimum information from them. just the email address would be enough so that you can send that person emails in the future. offer him or her discounts and special deals. so that I become interested in your product. Always study in your approach and make complete justice to the web development aspect for the best results for your web.
Final Word
If you think that you can add something valuable to this blog or want to ask any questions regarding Aspects Related to Web Development please use the comments section below.
10 Essential Considerations for web application Frameworks
The web application frameworks are sprouting is just amazing and it is very hard to keep pace with it. Web development frameworks are essential for small as well as large development projects.
If you want to initiate a new web development project, then you will be bewildered by the sheer number of choices of web application frameworks that are available in the market.
You will find it hard to select the right framework for your project, as you have to navigate through some important issues like, which one would allow you to complete the project faster and ensure that it starts operating in the least possible time.
Furthermore, you have to decide which one of these is best in the long-term perspective and offers an optimum cost-benefit in the end.
It is very hard to find a framework that would answer all these questions. You have to do some serious research to figure out the best framework that would fit in with your requirements.
In this article, you will get a chance to look at the various criteria you must consider before you choose a framework for your project. Are you interested? Let us get started!
10 important points to remember for selecting a web application framework
Licence
You must do some research about the licence of the framework.
In most cases, you will find that the framework offers you a great leeway to create your applications for commercial uses.
However, some frameworks are not so generous.
It is therefore important that you should know beforehand the terms and conditions associated with using that framework to create your web applications.
In addition to the framework, which you are using, you must also look at the plugin or extension that you want to use along with the framework for any hidden clauses.
Hosting requirement
When you are trying to select the best framework to create your web application, you must look at the operating cost also.
Many frameworks require hosting sites that may be very expensive. In such a situation, you have to settle for shared hosting with basic modules and settings.
Ease of Installation
The framework you want to select should be easy to install.
A framework that is easy to install and deploy is always preferable to the one that takes an inordinately long time for both.
Ease of use
Every framework has its structure that includes, directory, naming conventions and so on.
While some frameworks are flexible to use, others are very strict and will show errors if you make even a small mistake.
Therefore, select a framework that requires the shortest learning curve.
Library
Most people choose a framework due to its library. The library should not only allow you to control most of its features, but also help you avoid writing repetitive codes.
The library must include features like AJAX, authentication, authorisation, caching, data sanitisation, data validation, URL mapping, or rewriting and others.
However, it is not true for every case as many developers want to work with frameworks that are the bare minimum and easy to handle.
If you are also looking for such a framework, then make it sure that it has all the features that you will need to create your web app.
DB abstraction and ORM
Most of the frameworks that are available in the market allow the application you have created to access a database or edit its contents.
Therefore, when you are choosing a framework you should make sure that it allows your application to become data agnostic.
This will allow you to easily switch the database and let your framework take care of the synchronisation issue.
Additionally, you must also look at the ORM capability that will allow you to express the data as an object and see how it interacts with other elements.
JS Library
Most libraries allow you to swipe out the libraries without any hassle.
However, the AJAX methods in the framework in many cases are aimed towards a definite JS library. In such a case, writing the functionality manually will fall on your shoulder.
On the other hand, the framework with a library agnostic method will allow you to switch the JavaScript library without much problem.
Unit Testing
The framework you are trying to select must have a unit-testing feature that will allow the programmer to individually test every unit of the source code to see whether it is fit for use.
Many frameworks allow you to test the critical parts of your app to find out whether it is working perfectly.
Scaling
Scaling is another point that you must consider when you are selecting a framework for your web app.
As your business grows, you will be forced to increase the productivity of your web app. If the framework does not allow scalability, then you have to redesign the app costing time and money.
Community
Sometimes an experienced developer may also run into errors, even with proper documentation. In such a case, you have to ask the community that supports the framework that you have chosen to help.
Therefore, choose a framework that has a huge community that can help developers who are new to the platform.
Conclusion
As these points show that, there are multiple arguments to consider before you select a web app framework for your project.
Each business may put different weight for each one of these important points. Therefore, a framework that offers an optimum solution for one business may not be the best option for another.
If you take your time to research before you make the critical decision of choosing the right framework, then you will not only save cost but also complete the project in the shortest possible time.
Hopefully, the information we have shared in this article has been useful to you and you find it interesting.
How to Create An eCommerce Marketplace Using WordPress?
Creativity and commerce with CMS, come with endless possibilities, which seriously doesn’t cease to amaze anybody who is making use of the same. With a certain degree of imagination, mashed and combined with WordPress’s huge variety of plugins and themes, you have to power to do almost anything, starting from minimal blogs, eCommerce stores and ending up with web applications.
Apart from the creation process being simple, another point that acts as an advantage is the fact, that WordPress does not require you to spend a lot of money. Websites, that generally will take thousands of dollars to build, along with a team full of developers, can just be built and managed by just one individual, using this platform.
You wanting to build an online marketplace is very much similar to the one mentioned above. Traditional custom solutions are extremely difficult for any average user to execute, especially the process of e-commerce development. This is where this platform comes to play, with which anybody can spend a few hundred dollars and create their next big online market place.
This blog will focus on how anybody can very easily create an e-commerce website. However, before getting to know about the steps involved in creating a website, you need to be informed about what is meant by a WP marketplace. Getting to know all this will also help you to be sure if you even need to hire WP developers, to get the wordpress development services
What Is Meant By an Online Marketplace?
An online marketplace is basically another name for an eCommerce website. To define it simply, it allows all the users to become a seller. They have the freedom to sell any kind of product. One important thing to note is, being a marketplace owner, you are not the owner of any kind of inventory. Your job is to allow different users to list and sell their products on your marketplace.
Almost all developers are familiar with the fact that this platform can be used to build an e-commerce store on any website. However, there exists a huge possibility that even though most people understand the basic concept of a marketplace, they might not be able enough to know how a marketplace is different from a store.
The fundamental difference between the two is the fact that in a store, a single vendor attempts to sell certain goods, whereas, a marketplace includes a number of stores, which is comprised of various vendors and sellers.
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After getting informed about what a marketplace refers to, it is time that you get to know in short about how much it costs to create an online marketplace.
How Much Does It Cost?
An actual physical marketplace takes years to get set up properly and also needs you to spend, millions of dollars. On the other hand, an online marketplace can cost as low as 6.95 dollars a month and can get created in one hour.
There are certain tools that you need to set up a marketplace, and each of it comes for a price:
● Domain name – This is the address to your website on the internet. It costs around 14.95 dollars per year.
● Web Hosting – It refers to the online location, where a user stores the content and files of their website. It costs around 13.99 dollars per month.
● SSL Certificate – This is the feature that adds a green padlock icon, to your address bar. This lets your customers know that your website is safe to visit. .
Benefits of Setting Up an eCommerce Marketplace
The biggest advantage of creating and running such a marketplace has already been talked about briefly in the previous section. The benefit that is most important for most people is the fact that as a marketplace like this grows in scale, your potential to generate revenue increases accordingly.
There however certain factors that are important for you to consider if you want to gain advantage from this feature. You need to have the ability to understand whether the current market you are targeting is good enough for your purpose. You need to be sure that the marketplace you are planning to build will be able to attract multiple customers and vendors at the same time.
Proving a good experience to the vendors and the customers, along with finalising the correct niche, wins half the battle for you. The vendors, who do make money from your marketplace will focus greatly on driving the traffic for you. In addition, the customers who will receive a good experience after visiting your marketplace will ideally inform their friends about it.
Finally, it is time for you to know in detail about the steps you need to take to create a WordPress marketplace. The following section comprises of the same.
Steps to Successfully Create A WordPress Marketplace
● Creating and Setting up of Your eCommerce Platform
The very first step involves purchasing a domain name and an account for web hosting. Just web hosting will not be enough, as you will need access to software that specialises specifically in creating e-commerce websites.
● Switching your Platform Into a Marketplace Using a Plugin
The moment your e-commerce platform is ready, you can install a vendor’s plugin and make use of it. This plugin is going to transform your single vendor store into a marketplace, which will attract multiple vendors. Once this setup is complete, a number of vendors can choose to sign up to your website and sell all their products online.
● Allowing Account Creation
This is an important step. You need to allow all your customers to create an account. For instance, while making use of a WooCommerce plugin, a customer needs to visit its ‘settings’ page, and then go to the ‘Accounts and Privacy’ tab and make use of ‘Account Creation’ feature.
● Adding an Accounts Page
The next step is to make sure that you have added a ‘registration’ option to your navigation menu. The purpose of this tab will be to ease up the registration process, and in turn, will allow all the users to sign up quickly and seamlessly.
● Run and Maintain Your Online Marketplace
This is undoubtedly the final step of the creation of an online marketplace. Once you develop the idea that your online marketplace is ready, then the best thing you can do to check is to create an account, to confirm that every feature is working as expected.
Maintenance is an equally important function, so you must check whether there exist any pending vendor requests and if so, you need to address it immediately.
Wrapping Up
If you are certain about the fact that you want to create a WordPress marketplace, there is the presence of a huge variety of tools and resources online, which allows you to try the entire process by yourself.
There is however that fact you need to consider, that just building a marketplace does not assure that you will be successful. Just building a marketplace, will not make the sellers want to visit it, let alone wanting to sell their products on it.
The solution is consistency. After you build your marketplace you need to focus on consistently promoting it and maintain it and give it the time it needs to grow.
Author’s Bio
Ani Ray is working as a senior WordPress developer. He is passionate and proficient in his job and writing on new technologies like WordPress, DevOps, and E-commerce. One who wants to hire WordPress developer can check out Capital Numbers Infotech, which is a leading software development company.
Outsourced DevOps Vs Agile – Differences and Similarities
Software development relies heavily on both the DevOps and Agile approaches. However, though these two buzzwords are popular today, modern businesses are confused when choosing between the two. Both in-house and outsourced DevOps processes have accelerated ROI for companies regularly engaged with digital processes. Today we are going to Compare DevOps Vs Agile
However, is one better than the other, or does the company need both of them to increase business value? Before getting into this debate, it is prudent to understand both of them and how they can be optimized by modern small to large businesses today.
Outsourced DevOps and its contribution to software development
The implementation of the DevOps process in an organization mitigates the number of manual steps needed to release a software app into the market. Users can get better quality products in shorter timeline. The organization also benefits as the DevOps process is a single platform that brings IT experts and developers of the software together. This boosts the scalability of the software better. Its maintenance and monitoring improve even after it has been released. Though the DevOps process has a host of multiple advantages for a business, it does have a downside.
The process lacks the quality of improvement and continuous testing that Agile provides to businesses today. Agile uses a different approach to software backed by the standards and the qualities that have been set out in the Agile Manifesto. Like the DevOps principles, a belief that focuses on the complete development and Continuous Integration of the software app, focusing on the partnership of cross-functional groups to get the desired solution.
The role of DevOps Developers in software development
DevOps Developers state that the process entails a blend of two significant worlds essential for quality software platforms, development with operations. The process enables everyone working on a software development project to collaborate to build a continuous relationship.
The DevOps culture is popular in modern businesses today as it accelerates the faster delivery of software apps bringing in a significant return of investment for a company. The process can be deployed by both startups and established companies to deliver quality software to potential clients faster.
When DevOps is integrated with Agile, the company can enjoy the following benefits:
Improved collaboration
Better visibility
Lesser risks and increased business value
Faster bug fixes and releases
Improves offerings of the product by streamlining the processes better
The quality of products is better for boosting user satisfaction rates
What do CI/CD Developers say about using DevOps and Agile Methodologies?
Though Agile and DevOps can be used together, both have some differences when it comes to their use and techniques. They are not the same thing as most business owners interpret in the market. They have their unique methods and functions. To enjoy optimal benefits from these two processes, you must have a defined and clear understanding of what they do. CI/CD Developers state that the Agile Manifesto focuses the continuous and early delivery of projects and revolves around the following key points-
Aligns the terms of the service level agreements with the cooperation of future clients
Enables interaction via processes and devices
Promotes discussions and viewpoints in the working environment
Acknowledges any change or modification in a plan
Agile technology gives the organization a great transformation smoothly in its working procedure that, if otherwise implemented, may upset regular business operations. They point out the key differences between Agile Vs DevOps as follows:
1. Deployment
Agile focuses on creating software and releasing it. DevOps uses software that is pre-built, reliable, and easily deployable. The DevOps developer plays no role in the creation of the software.
2. Team Size-
DevOps needs the collaboration of many team members engaged with coding, testing, monitoring, release, and updates. Every team needs to work together, and so it is obvious the team size is big. Agile, on the other hand, generally works with fewer team members.
3. Segregation and Cross-Functionality
Agile needs its team members to be all-rounders. This means they should be skilled in every field of software development. This is based on the fact that one team member can substitute for another to prevent disruption of the project. However, DevOps works with two different teams- the IT system experts and the software development professionals. Operations and software development teams need to collaborate on every project, and DevOps gives them a single platform to do so with success.
What are the similarities between the Agile and DevOps Service Provider?
Following are the fundamental similarities between the two:
1. Both promote business productivity
Both the Agile and the DevOps service provider work towards better and faster business productivity. Though their approaches and methodologies are different, they have a common goal.
2. Embrace Lean Philosophy
Both of these processes extensively embrace lean philosophy. This is evident in their communication between the developers engaged in software development projects.
3. Both focus on seamless collaboration
DevOps and Agile share the same targets when it comes to collaboration for a project. Both teams need to work together and share updates on a single platform.
Therefore, if you compare the two, you will find that Agile is resorted to for creating the software development app, whereas DevOps is used mainly for its deployment. You actually cannot substitute one with the other. They are complementary.
Businesses should know this difference and not confuse outsourced DevOps to be the synonym for Agile. Both of them have their pros and cons when it comes to quality software development.
Final Words
As a business owner, you should ascertain your unique needs and product expectations for the software development project. You can deploy any one of these two processes for successful outcomes subject to the conditions listed above.
However, always ensure you have experts skilled in the latest technologies to get the desired results for all your software development projects with success. You need to hire professionals with good experience and excellent track records in DevOps or Agile to improve business value and ROI for your company with success. Hope you like DevOps Vs Agile comparison and similarities