Wondering how to optimize your landing pages to improve conversions? Here in this post, we will look into some reasons why you should optimize your key campaign pages.
In this modern-day digital world where attention span is decreasing more and more, the ones who can capture consumers’ attention best in a blink of an eye wins. That’s why a targeted page is your ticket to a digital marketing campaign’s success.
A landing page is a standalone page, where visitors will “land” right after they click a link from your social media, email, or any ads that will direct them to you. It’s the face of your operation. Its sole purpose is Call to Action.
It’s where your visitors decide whether or not they will commit to your service/product and a place where you can convert the visitors into actual consumers that use your service/product. It’s where decision-making happens.
This is why having the opt-in page is of utmost importance for generating leads. If you are not familiar with website development or coding, you could use a landing page builder to achieve this. With a dozen of page builders out there, it is very important that you choose the best landing page builder among them that meets your particular requirements.
To adapt to your target market, you need to improve your page and change it accordingly to suit your market’s needs and taste. This is where optimization comes in – conversion rate optimization is the process of enhancing and improving elements of your key page to increase conversion rates.
Here are 5 reasons you need to optimize your landing page
Exponential Growth of mobile phone users
It was found in a recent study that among all available digital devices, mobile phones are the most preferable in the world and the majority of adults own a mobile phone with a median range of 53% worldwide. This means that when given a choice, most adults will pick mobile phones as their main digital devices.
Optimizing your pages for mobile phones means that you’re catering to the majority of the available market. Which is something that all businesses should aspire to do.
Mobile devices are where transactions happen
Another important finding is that not only are people using mobile devices to browse and socialize, but the majority of adults are also now using mobile phones for transactions.
Mobile devices were found to have captured more than 50% of total online purchase transactions.
This goes to show you the importance of optimizing for mobile devices. Because people will most definitely be more at ease and inclined to go through with the transaction.
Most squeeze pages have a low conversion rate
According to a course, most campaign pages have a conversion rate (or conversion into a call-to-action rate) of lower than 10%. This is the majority of businesses. This is because most businesses do not optimize their core lead generation pages, and just let it stick out there on the web.
The good news is, you can set yourself apart by improvising and highlighting USPs so that you can have an advantage and a much better conversion rate than your idle competitors.
Because in the end, those who will get the best conversion rate will win the digital marketing competition.
Sometimes, even small hacks can improve the performance of a particular page. For example, Spectrum Inc increased Harrington Movers’ landing page conversion rates by just replacing stock images with better images.
More transactions happen on the inside pages compared to a website
In a study done to compare conversion rates of home pages with targeted pages, it was concluded that lead generation pages gain 48% more conversion rates compared to those who use home pages.
This highlights the significance of what an optimized page can do for you, and why you need to focus more effort on creating a high converting page by optimizing it.
More people own multiple digital devices
Nowadays, most people not only own one type of digital device to access the internet and to access your website for that matter. They own an average of 2 or 3 devices now: mobile phones, tablets, and laptops. All three have different specifications and thus need optimization to suit their screen compatibility.
When your lead generation page is not optimized for different digital devices, it will not load properly and presents a hurdle for your visitors to make the call to action. If it is not optimized and is loading poorly, over 40% of people will just step away and close down the page.
There goes your conversion rate! Make sure that does not happen to you by having an optimized landing page.
Those were our 5 reasons why you should optimize your landing page. What are you waiting for? Optimize that page and watch your business grow!
In today’s date, online presence has become essential for a successful business. Now that people are avoiding a visit to brick and mortar stores due to Coronavirus outbreak, it is the online businesses that are gaining more prominence in the market. If you are also running a small business, you need to put it online. And for that, you will need a cloud hosting provider. Let’s talk about Best Cloud Services for Small Online Businesses
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A cloud service provider or cloud hosting company offers a certain amount of server space to clients for storing and sharing data. These clients are small businesses like yours. The cloud servers not only allow you to operate your business online. Offering flexibility, scalability, better security, cost-efficiency, and a lot of other features.
From the biggest companies like Facebook and Netflix to every online platform uses cloud hosting services. If you are a bit clueless about which cloud service provider will be ideal for your business, this blog can help you find one.
1. Amazon Web Services (AWS):
Amazon is one of the biggest companies in the world right now. Among the successful subsidiaries of this company, Amazon Web Services (AWS) gets a special mention. It is one of the fastest-growing cloud platforms in the world. In fact, 90% of the public cloud in the world is covered by AWS. Some of its highlighting features are:
- Offers free sign up, and you can use the services free for the first year under the free tier usage.
- It has multiple layers of security for the network, with fine-grained access control of the services.
- Has a wide range of cloud hosting services with custom pricing plans; pay only for what you use.
- It even has dedicated applicable services for website hosting, mobile data backup, business app hosting, and more.
The free tier is available for one year only. After this period, you need to spend around $8-$10 every month. AWS is regarded is the Best Cloud Services for Small Online Business
2. Dropbox for Business:
Dropbox is quite popular as a personal cloud service provider. They also offer cloud hosting services for businesses as well. It is one of the leading cloud hosting companies in terms of file storage capacity and sharing of data. Some of the highlighting features of the cloud-hosting platform include the following:
- Offers as much space as needed, making it a great place to store your data.
- Provides unlimited file recovery and version history.
- Even offers 256-bit AES and SSL encryption, making the network safer.
- It also has centralized administration and activity monitoring and additional security settings.
- You get priority email and live support with your subscription.
You can get the free trial of this cloud service for the first 14 days. After that period, you will have to spend a minimum of $12.50 per month.
Box is another popular choice in the domain of cloud hosting for small businesses. It offers you all the necessary features such as file sharing, collaborating, and access to other tools to manage the stored data on the cloud. Its popularity is the enterprise-level security it has to offer. Some of the major features of this cloud hosting platform are:
- It allows you to share screenshots and screencasts from the desktop in an instant.
- Allows you to search for texts in the content of a stored file in the cloud.
- It helps centralize your business data, making it easier to collaborate.
- It not just allows you to store, sync, or share documents but also allows for editing documents in the cloud.
- Has a Data Loss Prevention (DLP) feature, making you data a lot safer on the cloud.
This cloud service comes with a free 14-day trial. After that period, you will have to spend around $15 per month.
4. Microsoft OneDrive for Business:
One of the leading tech companies in the world, Microsoft offers cloud-hosting services through OneDrive. It offers amazing packages for individual users, they also have some amazing cloud services line up for businesses. It even has downloadable software that helps to keep remote and local data in sync. Some of its highlighting features include:
- Offers seamless collaboration with anyone inside or outside the organization.
- Allow you to create, view, edit, and share files on the go with its mobile app.
- It lets the administration manage the security policy for better safety to business data.A
- Allows easy recovery of files from malicious attacks and accidental deletes.
- It automatically syncs the offline edits made in a document every time it’s connected.
Offers free sign up for everyone. However, the plans for businesses start from $6.99 per month.
There are several other names in the area of cloud hosting which deserve special mentions. They are JustCloud, OpenDrive, SpiderOak, and Syncplicity. Before you choose a cloud hosting service for your business, you need to understand your business requirements and see which cloud hosting platforms are most likely to fulfill them. Moreover, you need to do a fair share of homework before you trust your business data to an online platform. Hope you like the Best Cloud Services for Small Online Business