5 Reasons Why You Should Optimize Your Landing Pages

Wondering how to optimize your landing pages to improve conversions? Here in this post, we will look into some reasons why you should optimize your key campaign pages.

In this modern-day digital world where attention span is decreasing more and more, the ones who can capture consumers’ attention best in a blink of an eye wins. That’s why a targeted page is your ticket to a digital marketing campaign’s success.

A landing page is a standalone page, where visitors will “land” right after they click a link from your social media, email, or any ads that will direct them to you. It’s the face of your operation. Its sole purpose is Call to Action.

It’s where your visitors decide whether or not they will commit to your service/product and a place where you can convert the visitors into actual consumers that use your service/product. It’s where decision-making happens.

This is why having the opt-in page is of utmost importance for generating leads. If you are not familiar with website development or coding, you could use a landing page builder to achieve this. With a dozen of page builders out there, it is very important that you choose the best landing page builder among them that meets your particular requirements.

To adapt to your target market, you need to improve your page and change it accordingly to suit your market’s needs and taste. This is where optimization comes in – conversion rate optimization is the process of enhancing and improving elements of your key page to increase conversion rates.

Here are 5 reasons you need to optimize your landing page

Exponential Growth of mobile phone users

It was found in a recent study that among all available digital devices, mobile phones are the most preferable in the world and the majority of adults own a mobile phone with a median range of 53% worldwide. This means that when given a choice, most adults will pick mobile phones as their main digital devices.

Optimizing your pages for mobile phones means that you’re catering to the majority of the available market. Which is something that all businesses should aspire to do.

Mobile devices are where transactions happen

Another important finding is that not only are people using mobile devices to browse and socialize, but the majority of adults are also now using mobile phones for transactions.

Mobile devices were found to have captured more than 50% of total online purchase transactions.

This goes to show you the importance of optimizing for mobile devices. Because people will most definitely be more at ease and inclined to go through with the transaction.

Most squeeze pages have a low conversion rate

According to a course, most campaign pages have a conversion rate (or conversion into a call-to-action rate) of lower than 10%. This is the majority of businesses. This is because most businesses do not optimize their core lead generation pages, and just let it stick out there on the web.

The good news is, you can set yourself apart by improvising and highlighting USPs so that you can have an advantage and a much better conversion rate than your idle competitors.

Because in the end, those who will get the best conversion rate will win the digital marketing competition.

Sometimes, even small hacks can improve the performance of a particular page. For example, Spectrum Inc increased Harrington Movers’ landing page conversion rates by just replacing stock images with better images.

More transactions happen on the inside pages compared to a website

In a study done to compare conversion rates of home pages with targeted pages, it was concluded that lead generation pages gain 48% more conversion rates compared to those who use home pages.

This highlights the significance of what an optimized page can do for you, and why you need to focus more effort on creating a high converting page by optimizing it.

More people own multiple digital devices

Nowadays, most people not only own one type of digital device to access the internet and to access your website for that matter. They own an average of 2 or 3 devices now: mobile phones, tablets, and laptops. All three have different specifications and thus need optimization to suit their screen compatibility.

When your lead generation page is not optimized for different digital devices, it will not load properly and presents a hurdle for your visitors to make the call to action. If it is not optimized and is loading poorly, over 40% of people will just step away and close down the page.

There goes your conversion rate! Make sure that does not happen to you by having an optimized landing page.

Those were our 5 reasons why you should optimize your landing page. What are you waiting for? Optimize that page and watch your business grow!

How to Create An eCommerce Marketplace Using WordPress?

Creativity and commerce with CMS, come with endless possibilities, which seriously doesn’t cease to amaze anybody who is making use of the same. With a certain degree of imagination, mashed and combined with WordPress’s huge variety of plugins and themes, you have to power to do almost anything, starting from minimal blogs, eCommerce stores and ending up with web applications.

Apart from the creation process being simple, another point that acts as an advantage is the fact, that WordPress theme does not require you to spend a lot of money. Websites, that generally will take thousands of dollars to build, along with a team full of developers, can just be built and managed by just one individual, using this platform.

You wanting to build an online marketplace is very much similar to the one mentioned above. Traditional custom solutions are extremely difficult for any average user to execute, especially the process of e-commerce development. This is where this platform comes to play, with which anybody can spend a few hundred dollars and create their next big online market place. For error free development it’s essential to go with a agency who can design, develop and market your website throughout.

This blog will focus on how anybody can very easily create an e-commerce website. However, before getting to know about the steps involved in creating a website, you need to be informed about what is meant by a WP marketplace. Getting to know all this will also help you to be sure if you even need to hire WP developers, to get the wordpress development services

What Is Meant By an Online Marketplace?

An online marketplace is basically another name for an eCommerce website. To define it simply, it allows all the users to become a seller. They have the freedom to sell any kind of product. One important thing to note is, being a marketplace owner, you are not the owner of any kind of inventory. Your job is to allow different users to list and sell their products on your marketplace.

Almost all developers are familiar with the fact that this platform can be used to build an e-commerce store on any website. However, there exists a huge possibility that even though most people understand the basic concept of a marketplace, they might not be able enough to know how a marketplace is different from a store.

The fundamental difference between the two is the fact that in a store, a single vendor attempts to sell certain goods, whereas, a marketplace includes a number of stores, which is comprised of various vendors and sellers.

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After getting informed about what a marketplace refers to, it is time that you get to know in short about how much it costs to create an online marketplace.

How Much Does It Cost?

An actual physical marketplace takes years to get set up properly and also needs you to spend, millions of dollars. On the other hand, an online marketplace can cost as low as 6.95 dollars a month and can get created in one hour.

There are certain tools that you need to set up a marketplace, and each of it comes for a price:

● Domain name – This is the address to your website on the internet. It costs around 14.95 dollars per year.

● Web Hosting – It refers to the online location, where a user stores the content and files of their website. It costs around 13.99 dollars per month.

● SSL Certificate – This is the feature that adds a green padlock icon, to your address bar. This lets your customers know that your website is safe to visit. .

Benefits of Setting Up an eCommerce Marketplace

The biggest advantage of creating and running such a marketplace has already been talked about briefly in the previous section. The benefit that is most important for most people is the fact that as a marketplace like this grows in scale, your potential to generate revenue increases accordingly.

There however certain factors that are important for you to consider if you want to gain advantage from this feature. You need to have the ability to understand whether the current market you are targeting is good enough for your purpose. You need to be sure that the marketplace you are planning to build will be able to attract multiple customers and vendors at the same time.

Proving a good experience to the vendors and the customers, along with finalising the correct niche, wins half the battle for you. The vendors, who do make money from your marketplace will focus greatly on driving the traffic for you. In addition, the customers who will receive a good experience after visiting your marketplace will ideally inform their friends about it.

Finally, it is time for you to know in detail about the steps you need to take to create a WordPress marketplace. The following section comprises of the same.

Steps to Successfully Create A WordPress Marketplace

● Creating and Setting up of Your eCommerce Platform

The very first step involves purchasing a domain name and an account for web hosting. Just web hosting will not be enough, as you will need access to software that specialises specifically in creating e-commerce websites.

● Switching your Platform Into a Marketplace Using a Plugin

The moment your e-commerce platform is ready, you can install a vendor’s plugin and make use of it. This plugin is going to transform your single vendor store into a marketplace, which will attract multiple vendors. Once this setup is complete, a number of vendors can choose to sign up to your website and sell all their products online.

● Allowing Account Creation

This is an important step. You need to allow all your customers to create an account. For instance, while making use of a WooCommerce plugin, a customer needs to visit its ‘settings’ page, and then go to the ‘Accounts and Privacy’ tab and make use of ‘Account Creation’ feature.

● Adding an Accounts Page

The next step is to make sure that you have added a ‘registration’ option to your navigation menu. The purpose of this tab will be to ease up the registration process, and in turn, will allow all the users to sign up quickly and seamlessly.

● Run and Maintain Your Online Marketplace

This is undoubtedly the final step of the creation of an online marketplace. Once you develop the idea that your online marketplace is ready, then the best thing you can do to check is to create an account, to confirm that every feature is working as expected. 

Maintenance is an equally important function, so you must check whether there exist any pending vendor requests and if so, you need to address it immediately.

Wrapping Up

If you are certain about the fact that you want to create a WordPress marketplace, there is the presence of a huge variety of tools and resources online, which allows you to try the entire process by yourself.

There is however that fact you need to consider, that just building a marketplace does not assure that you will be successful. Just building a marketplace, will not make the sellers want to visit it, let alone wanting to sell their products on it. 

The solution is consistency. After you build your marketplace you need to focus on consistently promoting it and maintain it and give it the time it needs to grow. 

What is web design & development?

In this digital era, every business requires a professional website to connect with their customers. These websites allow them to share their updates and notifications without spending much on advertisements. In this article, we are going to discuss everything you need to know what as web design and development.

However, creating a website requires a set of skills and creativity. It is where web designers and developers come into play. Every website divides the work into two different parts- Web Design and Web Development. Both parts play their role in creating a fully functional website.

Whats is web design & Development Actually

Most people find it difficult to differentiate between the processes. Both of them are done for the same goal. However, they have a slight difference in their objectives and definitions. To understand the process we start with web design & web development one by one. So, let’s start by discussing what is web Design and where is it used.

Core Functions of Web Design

Web Design is a process where the designers create an outlined design for a website or a webpage. It includes choosing the template, colors, text alignment, use of graphics, and other factors. Although it is a part of web development, still the whole process is based on the same process. In easy words, you can say that web design works on the part that a user can see.

Main Elements of the Web Designing

To understand the web designing definition, it is better to discuss its elements. It’s a bit of complex but still, we going to explain the core elements

Layout of a website

Whenever you visit a website, you can observe that there is a proper arrangement of text and graphics. This arrangement is known as the layout of the website. It decides where should a designer place the words and other graphics to make it attractive and reliable to the readers.

Generally, the layout of the website is designed to make the information accessible within a single click. Hence, the layout of a website plays a crucial role in the user experience of a website. You can check different web design examples to get some motivation for the next website you design.

Creating cool Graphics for website

A web designer always has a wide range of options while selecting the graphics of a website. The graphics like images, videos, logo, icons, comes under this category. A web designer decides what type of graphic should be placed on a specific website along with its position.

Just like the layout, graphics is another important aspect of web designing. Using the right graphics to serve the purpose of a webpage is a challenging task. Maintaining the proper space and relation between the page graphics improves the user experience of the website.

Color- Inside the world of CSS

Color is arguably the most important part of web designing. Choosing the color of the website theme, graphics, and texts depends on the purpose of the website. It is not just about color favoritism as every color has a story to tell.

For example- McDonals use yellow color in their logo and other designs that symbolize hunger. Similarly, some leading companies use light colors to convey their message through every part of their website. However, it is better to be on the safe side and use some industrial colors while creating a business website.

Stunning Font thats fits for website

There are more than 200k+ fonts in the world. A font helps you decide the typing style of your website. Choosing the right font is crucial for a website as some browsers support a limited number of fonts.

However, you still have hundreds or even thousands of fonts to choose the right one for you. A designer can use fonts to tell different stories with different concepts in the same sentence. These were some of the elements of web designing. There is a lot more in the web designing industry that you can explore for future opportunities.If you want to see how the best companies cope with their task, then we advise you to read the article on the 5 best web design companies.

Core Functions of Web Development

Web development is a process in which all the coding of a website takes place. It includes more work than web designing as it requires specific actions to frame the website.

All the web development activities are the back-end processes, and a user does not see this part. It is done to keep the website up and running for a smooth user experience. Although the users do not see this part, it can still impact the user experience.

For example- If you want to add a button on your website to perform a specific option, it will require web developers to code that button. However, the error in the coding of that button can impact the user’s experience with the website.

Main Elements of Web Development

Server Configuration

The first and most important element of web development is the server configuration. Every website requires a host service provider to host the website on their server. This process takes place before any of the website coding or development.

Getting and configuring the host server does not take much time and can be done easily. However, choosing the right server is crucial to every website. A bad server can bring in some server problems and your visitors may not be unable to access your website.

Web Design

Web Desing is a part of the web development as it controls the layout and design of the website. Attractive web design is necessary as it is the part where users interact with the website. Using the right graphics, colors, and texts ensure that your web design is attractive to your visitors.

Website Navigation

A website is a collection of pages. When a visitor land on a single webpage of a website, it is necessary to provide all the navigation on that page. Hence, website navigation is a crucial element of web development.

For Example- If a person has visited your homepage, then there should be enough options for them to navigate through your different web pages. Usually, a website has a navigation option for pages like About us, Contact us, blog, and services.

Web Content Development

A person visiting your website is there to get some content. It is the very essence of the website. Web content development is a necessary element of web development. Writing an engaging copy with the proper call to action can bring in some great results for a website.

Scope of Web Design and Development

Web Design and development is leading the industries as every business requires a proper website. It is estimated that the web design industry is going to secure a spot in the top 5 industries in the world. Most of the business is going to enter online day by day, So the market going to boost definitely, That’s the few reasons we can see that the web design industry raising too much attention from the individual to business owners.

Professional designers have many opportunities to work in a web design company or able to set up their own web design company. All the companies are looking for talented designers to work on their projects. Hence, it is a great time to get into this industry and seize the opportunity.

Career In Web Designing and Development

A web designer and developer has a pool of opportunities in this industry. They can work a full-time job or as a freelancer. In the last few years, we have seen a great increase in the number of freelance web designers. It is because freelancing allows them to work on their conditions while choosing their working hours. They can decide what type of website projects they want to get hired for.

However, there are two main types of Web Designers and Developers:

Back- End Developer: The back-end developer focus on the coding and maintenance of the website. They usually work on the server side and ensure the website is always up and running. Additionally, they make changes in the way a website responds to user interaction.

Front-end Developer: These developers are responsible for the client-side work. They focus on web design and make the website easily accessible to visitors. All the changes in the layout and graphics of a website are done by the front-end developers.

In simple words, they are responsible for the part of the website where visitors interact and find the solution they are looking for.

Final Words

Web design and development are two different yet interdependent processes. It helps in creating a tailored solution for the business website requirements. People with web development skills can create a website without working with someone else.

However, a web designer may need assistance from the web developer to work on the coding part. If you are thinking about being a web designer or web developer, then you can start from today itself.

All you need is a web development course to make your career as a web developer. Additionally, you can take web design inspiration from some leading websites attracting millions of visitors per month. As a Professional Web Design Company with a vast range of experience Serpmart can assure you that you have clear ideas of what is web design & development.

4 best cloud services for small online business

In today’s date, online presence has become essential for a successful business. Now that people are avoiding a visit to brick and mortar stores due to Coronavirus outbreak, it is the online businesses that are gaining more prominence in the market. If you are also running a small business, you need to put it online. And for that, you will need a cloud hosting provider. Let’s talk about Best Cloud Services for Small Online Businesses

Image Source: Pixabay.com

A cloud service provider or cloud hosting company offers a certain amount of server space to clients for storing and sharing data. These clients are small businesses like yours. The cloud servers not only allow you to operate your business online. Offering flexibility, scalability, better security, cost-efficiency, and a lot of other features.

From the biggest companies like Facebook and Netflix to every online platform uses cloud hosting services. If you are a bit clueless about which cloud service provider will be ideal for your business, this blog can help you find one.

1. Amazon Web Services (AWS):

Amazon is one of the biggest companies in the world right now. Among the successful subsidiaries of this company, Amazon Web Services (AWS) gets a special mention. It is one of the fastest-growing cloud platforms in the world. In fact, 90% of the public cloud in the world is covered by AWS. Some of its highlighting features are:

• Offers free sign up, and you can use the services free for the first year under the free tier usage.
• It has multiple layers of security for the network, with fine-grained access control of the services.
• Has a wide range of cloud hosting services with custom pricing plans; pay only for what you use.
• It even has dedicated applicable services for website hosting, mobile data backup, business app hosting, and more.

The free tier is available for one year only. After this period, you need to spend around $8-$10 every month. AWS is regarded is the Best Cloud Services for Small Online Business

2. Dropbox for Business:

Dropbox is quite popular as a personal cloud service provider. They also offer cloud hosting services for businesses as well. It is one of the leading cloud hosting companies in terms of file storage capacity and sharing of data.  Some of the highlighting features of the cloud-hosting platform include the following:

• Offers as much space as needed, making it a great place to store your data.
• Provides unlimited file recovery and version history.
• Even offers 256-bit AES and SSL encryption, making the network safer.
• It also has centralized administration and activity monitoring and additional security settings.
• You get priority email and live support with your subscription.

You can get the free trial of this cloud service for the first 14 days. After that period, you will have to spend a minimum of $12.50 per month.

3. Box:

Box is another popular choice in the domain of cloud hosting for small businesses. It offers you all the necessary features such as file sharing, collaborating, and access to other tools to manage the stored data on the cloud. Its popularity is the enterprise-level security it has to offer. Some of the major features of this cloud hosting platform are:

• It allows you to share screenshots and screencasts from the desktop in an instant.
• Allows you to search for texts in the content of a stored file in the cloud.
• It helps centralize your business data, making it easier to collaborate.
• It not just allows you to store, sync, or share documents but also allows for editing documents in the cloud.
• Has a Data Loss Prevention (DLP) feature, making you data a lot safer on the cloud.

This cloud service comes with a free 14-day trial. After that period, you will have to spend around $15 per month.

4. Microsoft OneDrive for Business:

One of the leading tech companies in the world, Microsoft offers cloud-hosting services through OneDrive. It offers amazing packages for individual users, they also have some amazing cloud services line up for businesses. It even has downloadable software that helps to keep remote and local data in sync. Some of its highlighting features include:

• Offers seamless collaboration with anyone inside or outside the organization.
• Allow you to create, view, edit, and share files on the go with its mobile app.
• It lets the administration manage the security policy for better safety to business data.A
• Allows easy recovery of files from malicious attacks and accidental deletes.
• It automatically syncs the offline edits made in a document every time it’s connected.

Offers free sign up for everyone. However, the plans for businesses start from $6.99 per month.

There are several other names in the area of cloud hosting which deserve special mentions. They are JustCloud, OpenDrive, SpiderOak, and Syncplicity. Before you choose a cloud hosting service for your business, you need to understand your business requirements and see which cloud hosting platforms are most likely to fulfill them. Moreover, you need to do a fair share of homework before you trust your business data to an online platform. Hope you like the Best Cloud Services for Small Online Business