5 Reasons Why You Should Optimize Your Landing Pages
Wondering how to optimize your landing pages to improve conversions? Here in this post, we will look into some reasons why you should optimize your key campaign pages.
In this modern-day digital world where attention span is decreasing more and more, the ones who can capture consumers’ attention best in a blink of an eye wins. That’s why a targeted page is your ticket to a digital marketing campaign’s success.
A landing page is a standalone page, where visitors will “land” right after they click a link from your social media, email, or any ads that will direct them to you. It’s the face of your operation. Its sole purpose is Call to Action.
It’s where your visitors decide whether or not they will commit to your service/product and a place where you can convert the visitors into actual consumers that use your service/product. It’s where decision-making happens.
This is why having the opt-in page is of utmost importance for generating leads. If you are not familiar with website development or coding, you could use a landing page builder to achieve this. With a dozen of page builders out there, it is very important that you choose the best landing page builder among them that meets your particular requirements.
To adapt to your target market, you need to improve your page and change it accordingly to suit your market’s needs and taste. This is where optimization comes in – conversion rate optimization is the process of enhancing and improving elements of your key page to increase conversion rates.
Here are 5 reasons you need to optimize your landing page
Exponential Growth of mobile phone users
It was found in a recent study that among all available digital devices, mobile phones are the most preferable in the world and the majority of adults own a mobile phone with a median range of 53% worldwide. This means that when given a choice, most adults will pick mobile phones as their main digital devices.
Optimizing your pages for mobile phones means that you’re catering to the majority of the available market. Which is something that all businesses should aspire to do.
Mobile devices are where transactions happen
Another important finding is that not only are people using mobile devices to browse and socialize, but the majority of adults are also now using mobile phones for transactions.
Mobile devices were found to have captured more than 50% of total online purchase transactions.
This goes to show you the importance of optimizing for mobile devices. Because people will most definitely be more at ease and inclined to go through with the transaction.
Most squeeze pages have a low conversion rate
According to a course, most campaign pages have a conversion rate (or conversion into a call-to-action rate) of lower than 10%. This is the majority of businesses. This is because most businesses do not optimize their core lead generation pages, and just let it stick out there on the web.
The good news is, you can set yourself apart by improvising and highlighting USPs so that you can have an advantage and a much better conversion rate than your idle competitors.
Because in the end, those who will get the best conversion rate will win the digital marketing competition.
Sometimes, even small hacks can improve the performance of a particular page. For example, Spectrum Inc increased Harrington Movers’ landing page conversion rates by just replacing stock images with better images.
More transactions happen on the inside pages compared to a website
In a study done to compare conversion rates of home pages with targeted pages, it was concluded that lead generation pages gain 48% more conversion rates compared to those who use home pages.
This highlights the significance of what an optimized page can do for you, and why you need to focus more effort on creating a high converting page by optimizing it.
More people own multiple digital devices
Nowadays, most people not only own one type of digital device to access the internet and to access your website for that matter. They own an average of 2 or 3 devices now: mobile phones, tablets, and laptops. All three have different specifications and thus need optimization to suit their screen compatibility.
When your lead generation page is not optimized for different digital devices, it will not load properly and presents a hurdle for your visitors to make the call to action. If it is not optimized and is loading poorly, over 40% of people will just step away and close down the page.
There goes your conversion rate! Make sure that does not happen to you by having an optimized landing page.
Those were our 5 reasons why you should optimize your landing page. What are you waiting for? Optimize that page and watch your business grow!
Tips to consider when designing a website
It involves many things to design an attractive website that will offer good services, including how it functions, its appearance to navigation and coding integrity. Web designer Auckland does more than that; they always work as a team to produce websites found in search engines, engage customers, and increase conversions. This can be so daunting, but fortunately, there are various tips you can consider as a web designer when designing a unique user experience that encourages viewers to turn into loyal customers. Some of these tips to consider involves
- Selecting a domain and host: Good domain names such as google and yahoo speaks a lot while saying less. A domain name has to be reflecting your brand voice accurately for it to be too memorable and be almost impossible to misspell. It is very key to find a perfect and right name for your brand since incorporating a combination of SEO, simple spelling and identity of the brand into domain name results in greater opportunities of being placed on the search engine results. During your comparison of hosting packages, always consider the nature of your website and business; this is very key. Always question yourself: Will, your website, be media-rich with many photos, videos, and presentations? Are you having technical support in-house or need reliable, responsive support from your hosting provider and many others? Remember to research the company’s reviews on its performance on social media and third party websites before coming up with the final say.
- Create a clean design: During the development of the website, it is always very essential to remember to create a clean, attractive design. Having a quality design makes it looks very appealing and easy to read with intuitive navigation. When the design is clean, viewers can concentrate on the value of your brand and content instead of graphics and too many texts. In many cases, customers associate website designs with the quality of a certain company or product; therefore, a clean design is important in offering a positive user experience that will always make customers come back.
- Choose effective colour schemes: this is always very key than customers realize. Various colours can trigger emotional responses like happiness, calm or even frustration. Always put in mind your company’s niche, targeted market and branding. It does not matter what choice you have made; taking your time to research the perfect colour options will offer your visitors the best impression.
- Branding: this is key to all types of businesses, be it small or large. Your viewers’ general opinion will always depend on the design and placement of your brand logo. When you use professionally designed logos, your website will successfully attract your customer’s eyes and offers a clear picture of how your brand is unique. Always select a location that visitors can easily see, like the upper left corner where most people’s eyes start to scan a website. To continue making your brands name known by many customers, always use the same logo on packaging, print advertising and branding apparel. Customers usually acquire a memorable and integrated brand experience when they have consistent business branding.
- Consider making your website to be straightforward: customers usually search out for websites that are easy to use; therefore, easy to use website will always attract many customers interest and encourage business. This can be done by displaying products and service information in a clear and specific way. Ensure your website has all characteristics a customer would require for the site to be accessed easily.
- Minimum loading period: nothing annoys customers when looking for information online such as slow loading moments. This issue can completely piss off a customer; therefore, always testing your website ahead of time will always help you identify any loading problem that can be rectified before officially realizing your site. To maintain many customers and provide a positive customer review, always evaluate your website’s loading time from time to time once it has been launched.
- Compatibility with multiple browsers: there are many internet browsers available in the markets today, such as internet explorer, chrome, firefox, opera mini, safari, among others. This can turn out to be very frustrating to keep up with all of them. When developing and designing a website, always ensure that your website can be reached from different browsers, especially on all major browsers. Failing to this may make your business grow since your website will be excluded from a larger section of your customer base.
- Active blog: an active blog will always inform your customers about the current products, events in the company and industry-related information. Having a blog on your website is a perfect manner of connecting with them, especially when your posts encourage readers to interact with your brand. Regular updating of your blog tells customers about the values of your brand and desire to promote communication. Your brand becomes a trusted resource and an industry authority when you often offer readers fresh, helpful and engaging content.
- Linking with social media: this is a key requirement for any web developer since technology makes sharing information more convenient. A business that does not have social media integration doesn’t take advantage of what has been likened to the modern-day world. Social media offers a platform where customers can promote your brand, offer reviews, and update your company’s latest updates. Link your website to social media platforms such as Facebook, Twitter and many others.
- Navigation: Always consider having a website that is straightforward and easy to navigate to keep your customers returning. If a website is confusing and technical to navigate, your clients may go and never come back. Conduct an in-depth site review like a new visitor to increase your site’s efficiency and good appearance. Add site maps to improve your visitor’s ability to navigate through the site easily. You may reduce your site’s load time by streamlining navigation through the elimination of unnecessary and underperforming pages; this will also improve your brands quality online.
The Use of HTML and CSS in Website’s Design
Web design is all about multiple disciplines, and the use of skills creates a memorable design. Producing an average-looking design is not a feat on which you can be proud of. Designing needs to be done after thorough research so that each website looks exquisite and can attract its target audience in hordes. That’s why it is imperative to think of web design as something crucial for the success of any business.
Web design encompasses several parts, including interface design, graphic design, and several other aspects related to Multimedia elements and written content. Businesses looking for anything specialized in terms of design must look for professional people in this regard.
The design is mostly used for the front-end designing of any website, including the landing page homepage and several other pages. When we talk about web development, web design is a part of it but a rather complex and time-consuming one. The reason is that the customer always wants a design that is unique and can attract its target audience instantly.
HTML at a Glance
HTML coding is the basis for the development of highly user-friendly websites. HTML sites are created using a predefined set of rules defined by the world wide web consortium. It is the WWW consortium that describes the elements to be used, attributes, and other aspects to make a website.
The HTML Updates itself regularly based on changing rules. Used to have a set of these rules for each version, but now HTML5 is the final version, and it gets updated just like Windows 10 is the final version for Windows OS used on personal computers.
HTML has the capability and features to update itself and work with newer versions of web browsers. This is one capability that makes it highly adaptable and the reason why it can be used for the latest versions of browsers, in spite of being in use for around six years now.
The Role of HTML in Web Design
HTML is the abbreviation for hypertext markup language and is the basis of most of the web content and design that we see today. HTML5 is the latest version and defines the content, images, and many other aspects. With the help of CSS (Cascading Style Sheet), HTML coders can enhance the appearance of the content.
There is one big difference when we talk about HTML and CSS. HTML is generally related to web design and the representation of the type of content, while CSS is all about that content appearing on the screen. That is one reason why HTML and CSS are used independently of each other.
CSS can be termed as a display language so that it can enhance the appearance of the content and on the site. Dealing with colors and fonts to enhance the effect is one example.
CSS and Web Design
One great advantage of CSS is the way it separates content from presentation and page reformatting. The later one has a great advantage for designers as with the change of just one line, a different style sheet can be used for the same page. Businesses who hire a web design agency for getting a website design can get a quality design by using it.
Use of HTML Editors
HTML editors are the programs used for editing in changing the codes of HTML. Although the codes written for HTML can be edited by using any text software like Notepad and MS Word, the benefit of using an HTML editor is that it offers enhanced capabilities like an inconvenience and indeed functionality. Web designers and developers looking to incorporate design and development aspects regularly use HTML editors so that they can work freely and use features to work quickly and productively. Many Magento Development company follow these practice.
The earliest HTML editors include Macromedia Dreamweaver, which was later converted to Adobe Dreamweaver and subsequently was renamed Adobe GoLive. When we talk about source code editors, Microsoft Visual Studio, BBEdit and Notepad are amongst the most popular. When it comes to WYSIWYG editors, Microsoft Publisher, VisualEditor, Wix.com, etc.
Apart from CSS, DHTML is one of the options for designers so that they can create websites that are artistically made and can attract visitors in a jiffy. Let me offer you a brief introduction to the use of DHTML before wrapping up this blog.
Use of DHTML
DHTML stands for dynamic hypertext markup language. There are several aspects for which DHTML has been in use primarily to create interactive and animated websites. It usually uses a combination of HTML, CSS, and JavaScript to come up with a version of HTML that looks visually alluring. DHTML is not something new as it is in use since the early 2000s, but still, not many designers are aware of it.
One reason why a new designer does not want to work on DHTML or feel difficulty in using it is because of the long and complex coding structure which can put off even experienced coders. Because there are many visual software and tools available in the market, all the designers, for the sake of saving time and money, use them instead of DHTML. But some designers still use it to create designs that are exemplary and are created deftly.
Final Word
Web design is not something that cannot be excelled, but certainly not overnight. One thing is for sure, devoting much time and resources is the key, so that you can come up with great website design. That is one thing that most of the current designers shy away from. If you think that you can create a design using the old-style HTML, CSS, and DHTML, then go for it. And I assure you that you won’t be disappointed.
On the other hand, if you want to use all the latest software and tools available in the market, there is no harm in using them as you can work with them and get pretty much the same result. It is up to the designers as they want to use it to save time and come up with a completed project inside the deadline given by their clients.
If you think that you can add something valuable to this blog or want to ask something, you are more than welcome. For any feedback too, please use the comments section below in this consent.
7 Software Development Trends that will Rule in 2021 and Beyond
Staying on top of the latest technology trends is essential to make your business successful and profitable. Enterprises and tech giants are adopting the latest technology trends and tools to improve their business functions and satisfy their clients’ needs. Today, software development has become an essential aspect of businesses of all types and sizes and plays a crucial role in the growth of a business. It is important for businesses to know cutting-edge software technologies and advanced programming languages to come up with feature-packed and functional products for their customers.
Many companies have recently shifted to work from home policies due to the COVID-19 pandemic, which has significantly increased the need for digital tools, cloud services, communication and collaboration apps, and other remote products. Startups, small businesses, and mid-size companies are trying hard to improve their operational performance by investing in digital products.
Software development solutions help organizations stay more competitive in this digital world and satisfy the ever-increasing needs of their customers. Let’s explore what new software development trends businesses are expected to see in 2021 and how these technologies will help companies to achieve success.
1. Low Code Development
Low-code development is a modern-day software development solution that will observe a significant rise in 2021. Many development teams are focusing on using this effective solution to improve efficiency and minimize hand-coding effort. Low-code development platforms offer graphical user interfaces that developers can use to create mockups to convey information and understand how they interact with the app.
With low-code development platforms, you can speed up your development team’s performance and complete more development projects in less time. This development approach will eliminate the need to hire a personal assistant with technical skills to complete your software development project. There are several low-code development platforms available in the market that can help you develop a highly functional and feature-rich product. For example in eCommerce Shopify & WooCommerce are SaaS (software-as-a-service) eCommerce solution, meaning it includes everything you need to create a websites. Instead of having to get yourself a host and dealing with technical stuff, you just need to go to the main website and create an account and that’s basically it.
2. Native App Development
Today, users demand high-quality apps with personalization and high speed. Thanks to native mobile development languages, now it is easier for app developers to build apps with exceptional features. Native apps can perform best on specific devices, like smartphones. This is the reason businesses of all types and sizes will continue to invest in more and more native apps for Android and iOS devices.
Many native mobile development languages, such as Swift, Kotlin, and more, mainly focus on improving product speed, which will eventually provide a great user experience and ensure flawless performance on multiple devices. This is why many app development companies are investing in this technology to meet the demand for high speed and flawless mobile experience.
3. Rust Programming Language
Rust is gaining massive popularity by many tech companies and social media giants due to its incredible benefits. In fact, if you are thinking of developing your app in 2021, you should consider Rust for your development project. Rust is a programming language for system programming, such as C/C++, as it can offer great performance, a high level of control, and efficient memory usage. Due to its memory safety, Micro greater control, and high performance, is thinking of adopting Rust.
4. Artificial Intelligence
In 2021, it is predicted that software engineers will commonly use artificial intelligence to come up with advanced functionalities. Software development companies use AI’s new capabilities, such as face recognition, deep learning, speech, natural language processing, and machine learning, to increase efficiency and provide more accurate results. Artificial intelligence and machine learning help businesses automate tedious tasks and deliver highly customized products and software development solutions.
Many software development companies like Branexare using artificial intelligence to make dynamic changes in software design. Developers are using artificial intelligence programming assistance to write code, which significantly reduces the effort required to write code from scratch. This amazing technology also plays a key role in software testing. There are several AI-based tools and machine learning-based testing platforms that can help developers to perform error-free testing.
5. DecSecOps
Believe it or not, security is one of the business’s major concerns; it will lead to severe consequences if it is not handled efficiently. DevSecOps, (Development, Security, and Operations) is an amazing software development trend aimed at incorporating security throughout the entire life cycle of software development. DevSecOps is gradually becoming a necessity of the tech industry to scale and speed software development. Many businesses are adopting this trend to foster better collaboration between development, operations, and security teams. When security is introduced into the early stages of application development, it will significantly reduce the risk of errors and other vulnerabilities. When customers see there are no chances of security breaches, they will trust your brand.
6. Progressive Web Apps
Basically, the progressive web app is a website that looks like an application installed on your smartphone, laptop, and desktop. It provides users with a full-screen experience with minimal data usage and fast loading time. There is no denying that progressive web apps have the capabilities and functionalities an app has that provide a killer experience in a browser window. Progressive web apps are responsive, highly secure, and speedy. Many established enterprises have started developing progressive web apps because of its exceptional features. If you are a small business and have budget restrictions, you can choose progressive web app development as it is a cost-effective option for your business.
7. The Internet of Things (IoT)
From predictive maintenance to asset tracking, connected vehicles to fleet management, the internet of things is making revolutionary changes in different industries. The IoT will also see a significant rise in the tech industry, as businesses will manufacture more Bluetooth trackers, smart home devices, car gadgets, and smart wearables. It is also predicted that IoT will be combined with big data and artificial intelligence to produce groundbreaking results. Business professionals expect IoT gadgets, devices, vehicles, appliances, and the overall IoT market to grow in 2021.
How to Build a Full-Page Website in AngularJS
The recent version of Angular is frequently considered as a giant framework. It emerges from the enterprise-based sides of the track, enabling firms to enjoy a series of business applications. Angular is now evolving through a platform framework, thus, supporting every kind of application. There exist spectrums of great features that help developers to establish a win-win experience for every user. Today we going to discuss How to Build a Full-Page Website in AngularJS
Create a website Project in AngularJS
There exist a variety of moving parts that delve into the non-trivial web-based applications. It is important to consider what dependency the targeted applications have. The consideration also needs to be focused on how the targeted applications would be running. The matter of testing the website further comes into existence, enabling developers to consider bundling of entire assets. It’s a tough job for a newbie, therefore If you are unable to write complex code for your website, then you can buy Angularjs Development Services from a professional company for a smart solution.
However, if you ready to take the challenge then it is a wise strategy to note that the complex process of elements’ compositing is considered without the sideways, such as @angular/cli. A fully functional Angular application could be achieved by running the terminal commands. This process enables us to work collaboratively with web-based development. The below command is used in the first step particularly to consider and install the CLI:
npm install –g @angular/cli
Include Animations and Angular Material
Every developer likes beautiful things on the web, so it is important to focus on a few small additional applications. The process involves the addition and installation of two angular packages, such as @angular/material and @angular/animations. In general, the below command is used to finalize the process.
npm i –save @angular/material @angular/animations
Afterward, developers can process Angular concerning the available dependency. For example, the process can be done with the addition of app.module.ts file. The process then involves using an Angular Material toolbar, card, and button. It is done for the BrowserAnimationsModule and for importing their respective modules.
Introduce a Page Component
When creating a website using Angular, it is necessary to introduce mechanisms for displaying web pages. In Angular, the atomic building blocks of applications are generally the components. It becomes easy to reuse functionality when encapsulated components and architectural applications are well-defined. New functionality is also composed as a part of the process, helping to introduce almost every new component.
For creating a page component, the CLI ships are run with a generator support-based system. In general, the below command is run to generate a page component:
(The term generate is determined by g command).
ng g component page
Building the Page Component
The page component is well-defined and alive through Angular. It can easily be built by developers, making the page viewers enjoy an actual webpage. The process involves introducing images, contents, subtitles, and title properties.
The general web template is built to develop the page object. An image element is processed for augmenting the website, helping to run the overall browser window. The process further involves the addition of Angular Material card components that are binding the remaining pages’ objects.
Generate the Content Service
The production-based system involves generating a content service. The contents usually emerge from the database, making the articles easily isolated and service-oriented. The CLI is usually used in generating the content service. This process is similar to the building of the page component. The shared directory and service-based subdirectory are then created for defining the entire command as follows:
mkdir src/app/shared
mkdir src/app/shared/services
ng g service shared/services/content
In the above command, the term ng g is used for generating the content service.
Build Out the Content Service
The basic service stub is generated using CLI that is later used in adding contents for every page. The process involves creating a page object to be used for every page. The content of pages is represented, valued, and created using this feature. It is the same as the initial page’s objects that were built in the process of page-based contents above.
The afterward process involves pulling contents from the ContentService by connecting the page’s objects with the right keys. In such a situation, the process is generally hardcoding keys to the home, thereby making it rigorous for the time being.
Set Up Routing
The step of setting up routing comes immediately after abstracting of contents into the service. It is usually done for navigating pages to pages and for pulling content from the entire service. In general, routes are divided into different modules for better portability and for an architectural reason.
Afterward, the app-routing.module.ts file is created for generating routes. These routes are unsupported by CLI due to the encompassing of old-fashionable types. The below command is used to process the setting up of routing:
touch src/app/app-routing/module.ts
Register the Route Module
Angular necessitates registering to the route module. It is done necessarily for exposing to the routing table relating to the website. It helps in updating the application module as well as includes the AppRoutingModule in the import-based collections.
Update the Page Component
A major step in building a full-page website in AngularJS is to update the page component. It is mandatory so that the viewers of the page may be directed to the current route. It is also necessary to read the page property. Both these steps help in pulling the correspondence contents from the server.
The above steps are considered as the key module for a web development system. The afterward process involves injecting ActivatedRoute into the component. It drives developers in seeking information about the current activated routes. For example, these may include page property being mentioned there. The respective command used is route/snapshot.data.
Verify a Route
The following process is to verify a route that may be working in viewing and accessing the web page. Every developer wants to confirm the proper working of the website. The initial process of verifying a route is to dial the command app.component.html. It then involves deleting everything that may be encompassed in the route. Afterward, the addition is done to the template, such as <router-outlet></router-outlet>.
From there, the redirection process applies that is generally done by going to http://localhost:4200. It then redirects the web page to http://localhost:4200/home and simply starts displaying home contents. However, the final content update can be verified by changing the URL to http://localhost:4200/contact or to http://localhost:4200/about.
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