Growing your business digitally is undoubtedly challenging, but it is still possible. With so many online marketing strategies available for use today, you can easily explore many opportunities to see which one best suits your goals. One of the most effective digital marketing strategies today is Pay-Per-Click (PPC), which is suitable for various types of businesses.
All you need is set up a campaign, allocate a budget, and have a dedicated team of experts who will manage your efforts. This is a fast way to bring revenue to small businesses today!
If you are thinking about implementing a PPC campaign for your business, here are five ways you can benefit from it:
- You Are In Control Of The Costs
Did you know that PPC allows you to have direct control over the budget of your campaigns? This means that if you see that a specific campaign isn’t bringing desirable results, you can always increase your budget to boost it. You can also lower your budget if necessary, and you have the chance to put a cap on what you spend daily, weekly, and monthly, and when you want it to end.
Furthermore, unlike other marketing channels that make you pay for a banner or ad, with PPC, you will only pay every time a user clicks on your ad. Each click will bring the user to your website, which will likely lead to a sale.
- You Get To Reach Your Target Audience
The advantage of PPC is that you’re sure the ads will appear in front of your target audience. What you need to do is set up analytics to get valuable data you can use for your PPC campaigns. Some of the useful data you need to acquire are age, location, and buying schedule. From there, you can set up your campaigns based on the data, and you can guarantee that they will reach those who are interested in what you have to offer.
- You Get Quick Results
If only all marketing strategies give quick results, many companies will easily implement more efficient campaigns. However, some efforts really do take work, such as Search Engine Optimisation (SEO), which is good for the long haul. On the other hand, PPC advertisements can provide you results within the next day, though this will still depend on several factors.
- You Get Reliable Data
Aside from the analytics you have, you will be able to gain valuable data from your PPC campaigns as well. For example, each ad will provide information on data and performance. You can then use these pieces of data later on to improve your other marketing strategies even further!
- You Get To Boost Brand Recognition
Keep in mind that PPC ads can help you target keywords related to your industry. This means that when people search for a particular set of keywords, they will likely see your ads. However, this technique will not generate many sales, though it’s a great method to use if you want to boost brand awareness.
At this point, you now know that your small business can grow significantly through PPC advertising. With the benefits mentioned above, you can expect better results that will make your business thrive in the long run. Make sure to get a team of experts to handle your PPC campaigns to ensure maximum effectiveness. This way, you get a guarantee that your ads are handled by people who know exactly what they’re doing.
Are you looking for a reliable digital marketing agency in Cambridge? At Clickscope Digital, we have a team of experts that knows how to deliver the best PPC results for any campaign. Get in touch with us today for a free strategy call!
You have created a new website for your newly-established business, right?
No doubt, you might have spent many days and weeks struggling over design, development, and edition.
Regrettably, your new, beautiful website is slow.
Suffice it to say, website speed is crucial when it comes to building a conversion rate and SEO optimized website.
Even a one-second delay in page load time has the potential to yield:
- 11% fewer page views
- 7% drop in conversions
- 16% contraction in customer satisfaction
A few extra seconds have a great impact on engaging visitors and generating sales.
This reveals a fast website speed is imperative— not just to rank well with search engines, but also to keep your bottom-line profits high.
Nevertheless, speeding up your website is no easy task.
It’s often hard to figure out what is causing your site to run slower than it should. This can be anything: poorly-written code to the image or large page elements.
You need to detect and fix the issues below fast.
How to improve web page speed in 2020?
There are oodles of elements that determine how long your page takes to load. Hence, there are many steps you can take to enhance website loading speed and improve user experience.
While these below steps help improve your site speed, it doesn’t mean you practice all of them today.
1# Optimize Your Images for Load Time
Optimizing images for website load time is always a number one task. It boosts website speed. Since removing them permanently is not a solution, you should reduce the file size of your images as much as possible without sacrificing their quality. It is good for search engine rankings.
Here is how to optimize images to improve web page speed and search engine rank:
- Reduce white space – Some developers use whitespace for padding. Reduce this white space around images. Crop your images to remove any whitespace. Use CSS to provide padding
- Use proper file formats – If you have bullets, icons or any graphics with no many color, use a format such as GIF. Save the file with reduced color. If you have more detailed graphics, then opt for JPG file format to save images.
- Save images in proper dimensions – If you are using CSS or HTML to resize your images, stop. Save images in the desired size instead to reduce the file size.
2# Reduce Redirects
Remember, each time your page redirects to another page, your visitors have to face extra time for the HTTP request – response cycle to complete.
When you delete or move something on your site, you want visitors to arrive at the new location. Well, a redirect is a function to automatically send visitors to the new location.
Tips to minimize redirects
- Avoid linking to pages that have a redirect on it. It will only lead to multiple redirects and a very frustrated visitor.
- Remove plugins that you do not really need. Plugins lead to unnecessary redirects.
- Scan your site regularly for old directs that are the result of pages you removed a long time ago. This is a good practice after making large content changes to your website or switching hosting providers.
- If you have a WordPress website, try the redirection plugin for alerts on new redirects, 404 errors.
4# Compress Your Images
Large images are the biggest cause of slow websites. When you fix it, you will find great impact on speed. Compression is the top optimization technique to fix images. You can use a compression tool. If you have a WordPress, then using a plugin is the best option as you don’t need to spend much time. A good quality plugin has features to scan your media library on WP and find images that it can compress. Also, some plugins let you compress tons of images for your site in bulk.
WP Smush is an excellent, free tool to compress images. With this, you’ll never have to worry about compressing images again. If you are able to compress all existing images on your site, you don’t have to worry about it every time you upload.
If you are not used to plugins or don’t want to use them for your website, then you have an option to use free tools online like Compress JPEG, Optimizilla and more. These two tools are fast and free and they will enable you to compress up to 20 images in a single upload.
5# Minify Your HTML
Minify your HTML i.e. reduce the space that your HTML coding consumes. It is another crucial factor to get a perfect score from Google.
Minification typically involves deleting or fixing duplicate or unnecessary data without impacting how a browser will process the HTML. The process includes formatting and fixing code, removing unused code, and shortening code when possible. One of the best tools you can use is HTML Minify.
6# Improve Server Response Time
Your server response time is another factor that affects the amount of traffic your website receives. The software your server uses the resources each page uses and the hosting solutions you use majorly affect the server response time.
In order to improve the server response time, it is advisable to consider the performance bottlenecks such as slow routing, slow data queries, or lack of adequate memory and fix them. The recommended server response time is under 200ms.
The optimal server response time is under 200ms. To improve server response time:
- Use reliable and fast web hosting
- Use a CDN (Content Delivery Network)
- Optimize database
- Keep WordPress Lightweight
- Monitor PHP Usage
- Configure Caching
- Minify Scripts
7# Use CDN
The closer the server to the user, the shorter the time required for the data of your page to be opened in the browser.
So, using Content Delivery Networks results in faster website loading speed. This is possible due to the principles of file caching. CDN uses caching in order to deliver your files faster to the users’ browsers.
8# Leverage Browser Caching
Leveraging browser caching typically allows you to specify how long web browsers should keep CSS, images and JS stored locally. This is how your visitor’s browser will download less data while they (visitors) navigate through your pages. This leads to improving the loading speed of your website.
In order to enable browser caching, it is advisable to edit your HTTP headers for setting expiry times for certain types of files. For this, you can use a tool like YSlow. This tool helps you see whether you already have an expiration date set for your cache. Set your ‘expires’ header for how long you would like that information to be cached. In several cases, unless your website design changes often, almost a year is a suitable time period.
To build a perfect website, you make sure every element, image and icon is top-notch. But you end up with a website which is slower than required. And website speed plays a pivotal role in driving conversions on your site.
While all above tips on this page help increase your website speed, implementing all of them today is not necessary. Spend some time surfing through your website and check speed results and look for the issues that have the greatest impact on your web page loading time.
Then based on the issue that is affecting your website speed, apply any of these above tactics to improve your web page loading speed.
Reasons and Solutions for a Disabled Facebook Ad Account
Facebook is fun to use and has proved helpful as well especially if you run a business. Facebook gives you easy access to a huge audience so that you can easily promote your products and services. Talking about the Facebook ad, it has completely changed the way people advertise. Now, you can use your creative side to attract more people to your business. You just need a Facebook ads account to get started with marketing your business.
If that looked easy to you, in reality, it is not. I have seen people complaining about Facebook disabled my ad account and there’s a reason for that.
Here in this guide, you will read everything about why Facebook disables ads accounts and how you can get your account back.
Reasons for Disabled Facebook Ad Account
There are several reasons for which you can get your FB Ad account disabled as have been explained below:
- Violating Facebook’s Advertising Policy
Facebook has provided proper advertising policies that keep on updating from time to time. And if you have violated any of those, knowingly or unknowingly, you may have to face a disabled FB ads account.
Even if you have read the policy once, make sure to go through it after some days to stay updated with the changes. Have a look at some of the examples that can be responsible for getting your Facebook account disabled:
- Weight Loss Products
- Promoting Drugs
- Social Issues
All these reasons can make you guilty and you will get your ad account disabled for policy violation.
- Branded Content
Facebook even has a policy regarding branded content since 2016 and now it is necessary for you to tag the company you are collaborating with if you are a publisher or influencer. This has to be done so that the viewers know if they are watching promotional content. The customers must not feel cheated and Facebook takes care of that so that they are naturally motivated to buy the products suggested by Facebook ads.
- Personal Attributes
Facebook again has a policy regarding personal attributes and according to that, you cannot create an ad that focuses on a person’s religion, ethnic origin, beliefs, age, gender, identity, and so on. So make sure to go through the personal attributes policy as provided by Facebook or else your account will get disabled for not adhering to it.
- Sexually Explicit Content
Even if you are promoting nudity on Facebook, it can still ban you from creating ads as it even has a proper adult content policy that needs to be followed by every single advertiser. So make sure you are using any content that shows people in explicit positions or similar other activities.
- Pending Payment
Another reason for which you can get Facebook ad accounts disabled is because of using a disabled payment method. Also, if you have any payment due to Facebook, you will face this. So always ensure you have settled all the payments and your billing information is up-to-date.
So that was all about the reasons due to which your Facebook ad account can be disabled. And if this has happened to you, don’t worry as there are some methods that can save you from this drastic situation and can help you in getting your FB ad account reactivated.
Solutions to a Disabled Facebook Ads Account
- By Submitting an Appeal
Now, your account has been deactivated, you need to look up to Facebook to get it back by sending them at appeal about what happened and you want your account back. If you have received an email from Facebook, you can follow the instructions provided there to get your account recovered or go to the official link of Facebook- www.facebook.com/help/contact/2026068680760273
Fill out the form properly and then add the summary of the entire incident and tell them what your mistake was and ask them how you can get your account back. Also, make sure to wait for some time before you contact them again.
- Talk to FB Expert
You can even try to get in touch with an expert from the official Facebook team. Go to the Facebook Business Resources page and then navigate to their Support section. Then select the topic regarding which you need help such as ‘Advertising’ and then enter your query in the search box to look for the solutions. You can also go through the commonly asked questions to look for the issue you are facing.
Using the above methods, you can recover your disabled Facebook ad account.
How to Prevent Your Facebook Ad Account From Getting Disabled?
Getting your Facebook ad account disabled can be scary but there are ways using which you can prevent yourself from getting into such a situation in the first place:
- Always make sure to be aware of the latest Facebook advertising policies.
- Don’t create so many ads in one go and let the first ad get the required popularity.
- If you have a credit card linked to your disabled Facebook account, avoid using it again anywhere while creating ads.
- Pay proper attention to all the negative comments and feedback you are receiving on your ads and try to improve in those areas.
- Add multiple administrators to your ad account so that even if your account gets disabled, you have someone else to access and manage it on your behalf. You can even create a new account and ask the admin to add you as one of the administrators later.
However, if you have got your FB ad account disabled for any reason and are not able to get it back, troubleshooting experts at getassist.net can help you get the access back. You can visit the site and lookout for ways to recover your disabled ad account. Hopefully, all the information provided here will prove helpful to you in getting back to Facebook advertising and taking your business to a new level. Facebook offers a great platform to promote your business and increase your followers, make sure you use it properly.
While making a choice between two WordPress Hosts, it is imperative that we make it in an unbiased way. This article will be about FastComet vs HostGator – an unbiased comparison. At the end of the article, you will be able to make a decision about which host is better between the two.
There are a few features that are crucial for any WordPress Host to be successful. Those are speed, security, customer support, migration, and ease of use. The performance of hosts on these categories, compared with the prices charged by them will show us which host is better.
FastComet Hosting Overview:
Rising from the most humble level, FastComet is a privately owned company with more than 70 employees and 11 data centers around the world. It is a host to 50,000 personal and business owner websites. FastComet was established in 2013 with its headquarters in San Francisco, California. FastComet has partnered with Linode, INAP, AMD, SpamExperts, CloudLinux, cPanel, Softaculous, Cloudflare, and many more such companies to provide high performing websites.
HostGator Hosting Overview:
HostGator was founded in Florida by Brent Oxley in 2002. The company started to flourish due to its awesome services. With over 500 employees till February and more recruitments going on, HostGator has become a leading company. It has since opened many offices for better management and started providing new services. Today HostGator offers numerous services to its clients including managed WordPress, Web Hosting, Cloud Hosting, etc.
FastComet vs HostGator
To compare HostGator and FastComet, we will just focus on managed WordPress hosting to bring both companies on the same level. Let us now compare the features provided by both the companies to decide which one is a better WordPress Host.
FastComet offers SSD Cloud servers in multiple locations around the world. Compared to non-SSD hosting providers, access to your data is 300% faster. It also offers free Cloudflare CDNs so that your content is closer to the visitors of your websites and can be reached faster. FastComet offers its clients RocketBooster for boosting the speed of the websites for an extra cost.
On the other hand, HostGator has servers only in the US. A super-charged cloud architecture, low-density servers, CDN, and multiple caching layers work together to give HostGator 2.5X speed.
When both the companies are compared for speed, HostGator trumps the speed of FastComet. Hence, Hostgator earns a point here.
The servers on FastComet are protected by FastGuard that updates each server after a malicious attack on any one of them. The performance is improved and the attacks are averted. They offer Bruteforce protection for all the services.
Daily malware scan, WordPress protection firewall, DDoS detection and mitigation, and IP Reputation botnet attacks filter are provided for security by FastComet. Free backups for 30 days as well as SSL certification are given as additional security features.
HostGator gives iron-clad protection to your website from hackers, viruses, and malware by scanning your websites on a daily basis at the cloud level. HostGator gives the protection of CloudGuard which offers daily automatic backups, 3 restores per month, and unlimited database and files, for up to 5 websites.
SSL certification is taken care of by HostGator to make your website trustworthy and ensuring secure transactions on it. Domain privacy is one more security feature offered to you by HostGator. This feature ensures you do not get spam mails, protection against Identity Theft, and protection of your private information.
According to the data given both companies have implemented high-security measures. However, the security features of HostGator have far-reaching effects.
- Customer Support
FastComet provides customer support on the live chat which is available to anyone 24/7. It gives free migration of your data and websites to the FastComet platform.
HostGator has 24/7 customer support live chat as well as phone helpline. It also has a wide knowledge base for the use of its clients. The response time of the support is very less. HostGator offers free migration to its new users but the number of websites migrated for free is limited as per the plan chosen.
In this contest of FastComet vs HostGator, we will support HostGator because of its free migration.
- Ease of Use
FastComet allows you to access your accounts, domains, billing, or orders from any device at any time. The cPanel /WHM provided can be obtained in 29 different languages. You can install various CMS in just one click. The Observer Monitoring Dashboard allows you to view your stats in one place.
HostGator has partnered with cPanel to offer better control to its users. HostGator concentrates on making hosting WordPress sites easier and simpler to manage. You can increase the capacity as your traffic rises with one-click scalability.
In the comparison of ease to use, FastComet is better than HostGator and hence gets a point.
- Pricing Plans
FastComet and HostGator both offer a number of plans for their users. These plans differ in value and resources. Let us have a look at these plans to know which is more affordable.
|FastCloud Plan Price: $2.95 per month Websites: 1 Disk Space: 15GB SSD space RAM: 2 GB||Starter Plan: Price: $5.95 per month Websites: 1 Disk Space: Unmetered Domain: Included for 1 year|
|FastCloud Plus Plan: Price: $4.45 per month Websites: Multiple Disk Space: 25GB SSD space RAM: 3 GB||Standard Plan: Price: $7.95 per month Websites: 2 Disk Space: Unmetered Domain: Included for 1 year|
|FastCloud Extra Plan: Price: $5.95 per month Websites: Multiple Disk Space: 35GB SSD space RAM: 6 GB||Business Plan: Price: $9.95 per month Websites: 3 Disk Space: Unmetered Domain: Included for 1 year|
While both FastComet and HostGator offer first-year plans at a discount, the second year prices are higher than that. Both the companies offer a 45-days money-back guarantee. FastComet offers $75 Grasshopper credit. HostGator additionally offers $100 Google Adwords credit and $100 Bing credit.
HostGator looks cheaper on the first look because of all the free features offered. However, FastComet offer value-for-money. The features included are enough for a good managed WordPress Hosting.
Conclusively, after the consideration of all the data regarding features and pricing, we think FastComet is better. It offers good returns for the payment you make. It also gives you good speed, security, and customer support. This makes us recommend FastComet over HostGator.
The competition for page views has never been higher. While great content is still king when it comes to attracting website visitors, you will also need to develop a link building strategy if you want to reach your goals.
Guest posting for high authority sites is an effective and ethical method of growing your backlink profile. This, in turn, will improve your search rankings and drive traffic to your site.
Read on to learn how to get those guest posting opportunities.
Know where you are
A good SEO and link building strategy starts with understanding your baseline and competition. Checking your site’s performance and how it compares to other sites in your niche will give you an indication of what you’ll need to do to start ranking highly.
Begin by selecting the keywords you want to rank for, and use a Google search to discover the top ranking sites for those keywords. Compare your content with theirs. If their content is substantially better than yours, you might want to revise your content strategy before you focus on link building.
Assuming you’re happy with your content’s quality, the next step is to find related keywords that you could also rank for. Google Keyword Planner will give you useful keyword suggestions. Here’s an example using the keyword “viral marketing”:
Next, use a keyword checker tool like Ahrefs to discover the number of referring domains your site will need in order to rank on the first page of Google search results. Here’s where to find it:
In this case, Ahrefs indicates you will need around 51 backlinks from high-authority sites to be in the top 10 results. That’s quite a lot, but not impossible! Use this figure to set an initial target number of guest posts.
Next, it’s time to start looking for websites to target.
Choose your target sites for guest posts
All backlinks do not have the same value. In fact, some can even harm your search rankings. You need to choose the right sites if you want your efforts to pay off.
Here are the criteria I use when I choose sites to target for guest posts:
- Must be relevant to my industry/niche.
- More than 3,000 visitors a month.
- A Trust Flow score of 15 or higher
- A Domain Authority (DR) score of 50 or higher.
To find these sites, choose a high-ranking site similar to yours and use the Ahrefs backlink checker to review its backlink profile. You will get an exportable list like this:
Download the list, and then remove any sites that don’t meet the criteria listed above. You should also remove sites that are unsuitable for guest posts, like Facebook, Reddit, and Wikipedia. After all this filtering, you should still have several hundred sites to target.
Send cold emails to people in charge of content
The next step is to find the right person to contact for each site and introduce yourself.
If you don’t know who’s in charge of content for a specific site, go to LinkedIn and search for the company. You can then filter the people affiliated with that company according to their position. Search for job titles like “content manager”, “marketing manager”, or “editor”.
Once you’ve found the contact details, you can start sending outreach emails. Don’t get hung up on the fear of rejection – it’s an inevitable part of the process. In the next section, we’ll look at how to craft the perfect outreach email.
Write inviting subject lines
Website editors receive hundreds of emails each day. Therefore, you need to catch their attention with a subject line that entices them to open and read your email.
Here are some useful tips for great subject lines:
- Keep it simple and brief.
- Use the editor’s or website’s name. Personalization boosts open rate to around 21%, up from the 14% for non-personalized emails.
- Use emojis (they can boost your open rate by up to 56%!)
Subject lines aren’t an exact science, so try out a few different combinations until you find one or two that work for you.
Use engaging email outreach templates
Your email should be polite and friendly, but brief and to the point.
Skip the flattery about how amazing you think their work is. It’s really transparent and it doesn’t work. Instead, treat your outreach email like a business proposal – which it is!
Here’s a simple formula for a guest post outreach email:
- A friendly greeting using their name.
- Introduce yourself, your business, and what you do.
- Let them know what you’re asking for (a guest post spot on their site).
- Make your offer (free high-quality content).
- Thank them for their time and use a friendly sign-off.
If you’ve already published guest posts elsewhere or are recognized as an expert in your niche, say so. Social proof is a useful currency when it comes to establishing a digital presence.
If you don’t hear back from them after a few days, send a polite follow-up email. If you still don’t get a response, you could safely assume they’re not interested, cross them off your list, and move on.
Once an editor replies and says that they are open to guest posts, it’s time to come up with and pitch some specific article ideas.
Create a list of guest post topics
Let me tell you a secret that many writers forget: there is nothing truly original to write about, unless you’re sharing cutting-edge research or breaking news. Don’t be afraid of covering topics that have been written about before.
The secret is perspective. You can always find a new angle from which to approach the subject. For example, if the blog has already covered viral marketing for big business, you might offer to write about viral marketing for nonprofits. As long as your angle is relevant to the site’s audience, go ahead and pitch it.
Short on inspiration? Do a Google search for your subject area and use the content you find as inspiration. You can also use the Keywords Everywhere browser plug-in, which gives you keyword suggestions related to your desired topic:
Choose a few keywords from the list, then use the search string “site:sitename.com keyword” to check whether your target site already has content about the topic:
If the site has already published content about the topic, either come up with a sufficiently new angle or move on to your next idea.
If you want to see how other sites have approached a topic, use BuzzSumo. This useful tool will show you the top content for your chosen keyword based on social media engagement:
Check out the trending content, then look to see whether your target site has already published something similar. If not, put that idea on your list.
Zest is another useful app you can use to find the freshest content in your niche. Zest rates articles sends you daily recommended content according to the interests you specify:
Doing your research will pay off. Send 2 – 3 well-researched topic suggestions to the editor within 48 hours of receiving their initial reply.
If they don’t accept any of your ideas, don’t despair – it’s not the end! Instead, take it as a cue to take a second look at the website and align your new ideas more closely with its topics and tone. Most editors will give you a second chance to pitch, so don’t give up.
Write your guest post content
Did the editor approve your pitch? If so, congratulations! Now the real work begins. You need to create a fantastic piece of content that delivers the value you promised. v
Here are my top tops for writing an awesome guest post:
- Create an outline of the content before you start writing.
- Follow the website’s style guide, if they have one. If not, read other posts on the site and match your tone and vocabulary with them.
- Fact-check everything rigorously.
- Check for typos and grammatical errors. A tool like Grammarly will catch any issues.
- Ensure you’re providing relevant information and actionable advice in every section.
- Never plagiarize content. If you use someone else’s data or ideas, always cite your sources.
Since you’re doing guest posts to build links to your site, add one or two relevant links within your content. Resist the temptation to cram in as many backlinks as you can! This will annoy the editor and come across as spammy.
If the editor gives you a deadline for your guest post, deliver it on time or early. If you need more time, let them know as soon as possible. Most editors will happily grant an extension, but they will be annoyed if you don’t give them as much warning as you can.
One more tip: when you deliver your post, thank the editor for the opportunity. There is more to guest posting than just backlink building. It’s also a great way to build relationships with other people in your industry. Politeness goes a long way.
Drive traffic to your site through guest posts
The success of your site depends on your search result rankings. If your site ranks highly for the right keywords, your target audience will find you.
Building links from authority sites is the best way to improve your search result rankings. Guest posting will help you get the links you need and reach a broader audience. Guest posts are an essential part of a robust content marketing strategy.
Remember the most important rules of guest posting:
- Target sites in your niche that have a high domain authority, strong trust flow, and large number of visitors.
- Send a compelling, brief, and courteous email to the site owner or editor.
- Choose topics that are relevant to your niche and the website audience. Offer a fresh perspective.
- Write readable and informative content that offers value to the reader.
As you publish more guest posts, your site’s ranking will improve. In addition, a track record of publication means that more opportunities will open up. If you’re struggling to write all those guest posts yourself, consider hiring a freelance writer or working with a content generation company.
As with all marketing efforts, you need to be strategic with your guest posting campaign. You’ll need to work hard and be patient, as it’s not an overnight winner. But as long as you persevere, you’ll start seeing the results. Wishing you the best of luck with your guest posting campaign!