Taking Creative ways for SaaS Marketing Techniques can Boost Your Conversion
Starting your SaaS company is challenging, but it does not end there. It would help if you made sure that your SaaS is cost-efficient, performance-driven, useful, and intuitive. Also, when it comes to most SaaS products, acquiring leads and customers can be costly. For one, marketing a SaaS product can be expensive. Second, there are utility bills, taxes, and employees that you need to pay.
Meaning, every dollar that you spend must count. This is where conversion rate optimization (CRO) comes in.It is a marketing tactic that ensures you get the most out of your marketing budget and leads.
What is Conversion Rate Optimization?
In a nutshell, CRO is the process of increasing the number of visitors that you can turn into paying customers. Your conversion can mean anything. It can be an increase in email subscribers or a boost in sales. As for your case, it can be an increase in app downloads.
Nonetheless, CRO is making it easy for your website visitors to take your desired action. This includes understanding your prospects’ behavior and how they engage with your products. Doing so allows you to optimize your SaaS and promote it so you can generate more users.
But why is CRO crucial for SaaS companies?
That’s because most SaaS business models are built for long-term user engagement. This engagement is where companies generate the majority of their revenue. Plus, existing users can also become an evangelist of your SaaS products. In this post, we will walk you through seven tactics on how you boost the conversion of your SaaS company:
1. Simplify the sign-up process
Make your sign-up form short and sweet. That way, your prospects will not get bored in filling out an online form.
Doing so also provides them instant gratification. That’s because they get to try your SaaS product without much hassle.
When simplifying the sign-up process, you can let prospects create an account using their email or social media profile. Thus, they no longer need to fill out an online form since it is already pre-filled.
All you need to do is ensure that they can fill in their payment details.
2. Offer customers a free trial
One of the benefits of offering a free trial to prospects is to test out your product. Once the free trial is over, you can ask them for feedback.
A free trial ranges from one week to 30 days. But keep in mind that an extended trial period is best if you want to boost user engagement. The more engaged your prospects are with your SaaS products, the higher the chances that they will subscribe for a paid plan.
Moreover, a trial period is designed to create a sense of urgency among prospects. They only have limited time to explore your product, so if they want to make the most out if, it would be best to opt for a paid plan.
3. Launch retargeting campaign
Is your SaaS company working on a solid retargeting campaign? With retargeted display ads, you can increase your chances of conversion by 70%.
The concept behind retargeting is simple. It is able to promote your SaaS product to a prospect who did not take any action.
For instance, someone landed on your website. He browsed for a bit and then left. With retargeting ad campaigns, your online ads can follow him on various platforms, such as social media.
This is possible since a website drops a browser cookie for every site visitor. And this cookie provides information about your prospects like demographics and browsing behavior.
You can use this information to run ads for prospects who left your website without doing anything. That way, you will be their top-of-mind choice in case they will need a product like yours.
If you are not working on your retargeting campaign, now is the best time to do so. Otherwise, you are leaving money on the table.
4. Publish high-quality content
If you want to boost conversions for your SaaS products, you should not forget about content marketing.
At VoyMedia Marketing Agency for SaaS Companies, we believe in the power of high-quality content. And by “high quality,” we mean content that is informative and engaging.
Here’s the thing: Not everyone who needs your SaaS product is tech-savvy. This means that they will need an easy-to-understand guide on how you make the most of your product.
It can be through your blog posts, YouTube videos, or PDFs. What’s important is that it resonates well with your prospects and users.
Moreover, high-quality content can help establish your authority in your SaaS niche. Who knows? A high-quality content might be all you need to turn a prospect from “just interested” to “wanting to buy.”
5. Highlight product advantages
Nowadays, many people are becoming aware of what they want in a SaaS product. This includes knowing the functions and features they are looking for. That’s because it can help them justify the cost.
Thus, it is imperative to highlight what your products can do. Here are some examples:
- Tell them about your product’s service times.
- Let them know how proficient your customer service is.
- Tell them about your product’s USP (Unique Selling Points) and how it is different from other products available on the market.
- Let them know how credible and reliable your security is.
But more than telling your prospects what’s in your product, it would help to let them know how a feature can impact them.
Sure, your SaaS allows you to store up to 10,000 customer details. But what are the odds that your product will enable you to categorize them into hot and cold leads?
6. Incorporate chatbots
Apart from your usual SaaS marketing techniques, you also need to add another essential tool in your arsenal: chatbots.
The advantage of using this tool, whether it’s a live agent or an actual bot, is that it caters to your prospective and current customers at the moment.
Chatbots provides them with instant gratification as well. Moreover, asking questions via chat takes minimal effort on the part of your site visitors. You can quickly turn these inquiries into leads.
7. Take advantage of SaaS review sites
The number of SaaS review sites on the internet is growing, as more and more users begin to trust these review sites. You might notice that a lot of your prospective customers use these sites to search for solutions to their software needs.
So, make sure that you’re well represented on these sites. You might want to check out the top review sites like G2 Crowd and Capterra.
8. Run A/B Tests
Running A/B tests is relatively easy. For instance, if you want data-driven proof to know which CTA performs better, you can test the first version and then the other version.
An analytics tool will let you know which has higher conversion rates. Just keep in mind that you with only a single variable (don’t test multiple things all at once.)
Test it for a reasonable time frame, too. Testing it for five days or just a week won’t likely come up with valuable results. The SaaS marketing Techniques listed above are designed to help you gain quality leads for your products. It also enables you to win over more customers in the long run. Hopefully, you like our topic Saas marketing techniques,If you have any questions feel free write to us.
Do you know about data science? A groundbreaking takes a look at in 2013 reported 90% of the whole thing of the world’s records has been created in the preceding two years. Allow that sink in. In only years, we have processed 9x the number of statistics than the previous 92,000 years of humankind mixed. And it isn’t slowing down. We have already generated 2.7 zettabytes of records, and through 2020, that variety will balloon to a remarkable 44 zettabytes.
What will we do with all of these statistics? How will we make it useful to us? What is it’s far-real-international applications? Those questions are the domain of statistics technology.
What do you already know via the means of Data Science?
Every organization will say they’re doing a shape of information technological know-how, what exactly does that suggest? The field is growing so swiftly, revolutionizing. A lot of industries. It is hard to fence in its abilities with a proper definition, however, commonly data science is dedicated to the extraction of clean information from uncooked statistics for the formula of actionable approach.
Usually called the “oil of the 21st century,” our virtual information incorporates the most important inside the area. It has incalculable benefits in the enterprise, research, and our ordinary lives. Your route to work, your maximum recent Google look for the nearest espresso save, your Instagram put up approximately what you ate, or even the health data out of your health tracker are all vital to different statistics scientists in the exclusive procedure.
Sifting through huge lakes of records, looking for connections and styles, facts science is accountable for bringing us new merchandise, turning in step forward insights, and making our lives worthy.
How Do information science paintings?
Records technology includes a plethora of disciplines and know-how areas to produce a holistic, thorough, and refined look at uncooked information. Scientists professional in everything from records engineering, math, facts, advanced computing, and visualizations if you want to efficiently sift via muddled hundreds of information and talk only the maximum vital bits so as to assist drive innovation and performance.
Data scientists additionally rely heavily on artificial intelligence, particularly its subfields of system studying & deep mastering. To create fashions and make predictions on the use of algorithms and other techniques.
Statistics technological know-how normally has a five-level lifestyles cycle that consists of:
- Capture: statistics acquisition, statistics access, sign reception, records extraction
- Hold: records warehousing, statistics cleaning, statistics staging, statistics processing, data structure
- Procedure: facts mining, clustering/type, statistics modeling, facts summarization
- Speak: data reporting, statistics visualization, business intelligence, choice making
- Examine: Exploratory/confirmatory, predictive evaluation, regression, textual content mining, qualitative evaluation
All the 5 levels require one-of-a-kind strategies, packages, and, in some instances, skill sets.
Data Science makes use of
Data technology helps us gain some principal goals that both have been now not feasible or required a terrific deal greater time and energy only some years ago, such as:
WHAT CAN records science BE USED FOR?
- Anomaly detection (fraud, disease, crime, and so on.)
- Automation and choice-making (historical past exams, creditworthiness, and many others.)
- Classifications (in an e-mail server, this will imply classifying emails as “essential” or “junk”)
- Forecasting (income, sales, and client retention)
- Sample detection (weather styles, financial market patterns, etc. )
- Reputation (facial, voice, textual content, and so on.)
- Suggestions (primarily based on discovered preferences, advice engines can refer you to movies, restaurants, and books you may like)
Records technology has brought about some of the breakthroughs within the healthcare enterprise. With a full-size community of facts now to be had via the whole lot from EMRs to scientific databases to non-public health trackers, medical professionals are finding new approaches to understand ailment, exercise preventive medicinal drugs, diagnose illnesses faster and discover a new replacement procedure.
Tesla, Ford, and Volkswagen are all enforcing predictive analytics of their new wave of self-sufficient cars. These automobiles use lots of tiny cameras and sensors to relay statistics in real-time. The use of device learning, predictive analytics, and records science, self-riding motors can adjust to hurry limits, avoid dangerous lane adjustments, and even take passengers on the quickest route.
Usaturns to statistics technological know-how to maximize performance, each internally and along its delivery routes. The enterprise’s On-street included Optimization and Navigation (ORION) tool makes use of facts science-backed statistical modeling and algorithms that create gold standard routes for transport drivers based totally on climate, traffic, construction, etc.
It’s estimated that statistics technology is saving the logistics business enterprise as much as 39 million gallons of gasoline and extra than a hundred million shipping miles per 365 days.
Do you ever surprise how Spotify just appears to advocate that perfect song you are inside the temper for? Or how Netflix knows simply what shows you’ll like to binge? The use of statistics technology, the music streaming massive can cautiously curate lists of songs based totally off the music style or brand you’re currently into. Honestly into cooking these days? Netflix’s facts aggregator will understand your want for culinary suggestion and suggest pertinent indicates from its good-sized series.
System learning and facts technological know-how have stored the economic industry millions of dollars, and unquantifiable quantities of time. For example, JP Morgan’s agreement Intelligence (COiN) platform uses herbal Language Processing (NLP) to operate and take out vital data from about 12,000 business credit agreements per annum. Thanks to data technology, what would take around 360,000 manual labor hours to complete is now completed in a few hours.
Facts technology is useful in each enterprise, but it can be the most essential in cybersecurity. International cybersecurity firm Kaspersky is the usage of statistics, technological know-how and device learning to discover over 360,000 new samples of malware on a usual basis. Being able to right away discover and study new methods of cybercrime, through facts science, is crucial to our protection and protection within destiny
Nowadays digital marketing is very popular for generating traffic and sales for a business. Almost all the local businesses have digital marketing wings for generating more traffic and sales. There are many different digital marketing tools that entrepreneurs are using for boosting their business.
The most using digital marketing tools are as follows:
- Search engine optimizing (SEO)
- Social media optimizing (SMO)
- Pay per click (PPC)
- Email marketing
In this article I will discuss about the above digital marketing tools that can really generate traffic and sales. Let’s jump into the deep
Search Engine Optimization
Search engine optimization or SEO is one of the most popular digital marketing tools. It is the best tool for getting organic traffic to your website. Sales conversation rate also higher in SEO than any other digital marketing tools.
Pros of Search Engine Optimization
- After getting ranking on the 1st page of the search engines, you will get organic traffic and sales conversation continuously for a long time.
- Considering all other digital marketing tools, search engine optimization (SEO) needs highest investment. But till now, this is the most cost effective marketing strategy as the sales conversation rate is highest in SEO.
- It increases the brand value of your business.
- SEO will make your website more reliable to the visitors.
- It increases the CTR of your website.
- SEO can give you more traffic to your website than any other digital marketing tools.
- For better user experience, SEO is one of the best techniques.
- It increases sales ratio.
Cons of Search Engine Optimization
- Need big investment for white hat SEO.
- White hat SEO takes long time for getting ranking on the 1st page of the search engines.
- It is a continue process.
- Any mistake or wrong work on SEO can be a cause of penalty by Google.
Social Media Optimization
Social media optimization or SMO is another important tool in digital marketing. As social media platforms are the highest traffic engagement platforms, SMO plays a vital role for generating traffic and sales. You can find many local entrepreneurs as well as online entrepreneurs, who are selling their products and services only through social media like, FB, YouTube, etc.
Pros of Social Media Optimization
- Social media optimization is low cost comparing to other digital marketing tools.
- In some cases social media is the best place for getting traffic and sales like lifestyle, food recipe, weight management, etc.
- SMO gives fast result comparing to other digital marketing tools.
- Social signals is very helpful for SEO
- It helps to build a community. This community will become your regular and permanent customer.
- You can get targeted traffic from the targeted area through social media optimization.
Cons of Social Media Optimization
- Most of the cases social media optimization has low sales conversation rate.
- Though it generates traffic; it increases bounce rate.
- It can’t increase brand value of the business
- Social media optimization can’t generate more sales for the most of the niches.
Pay per Click
Nowadays pay per click or PPC is very popular digital marketing tool. It is an online advertisement technique. In this system 3-4 different parties work. Here first party is products or services seller, second party is advertising agency, third party displays the content on different platforms. Fourth party is the visitors or traffic. When the fourth party click on any content that are displaying on the digital platforms like social media, websites, emails, then the first party pays to the second party and second party pays to the third party. Pay per click also has some pros and cons as well. Here are some pros and cons:
Pros of Pay per Click
- Getting very fast result
- Helpful for SEO
- Good sales conversion rate
- Generating traffic
- Getting target oriented traffic
Cons of Pay per Click
- Need good investment
- After completing the PPC campaign it can’t generate traffic
- It increases your website bounce rate
- Getting a lot of paid click from the paid visitors that is totally zero conversion rate.
Email marketing is one of the best and popular digital marketing tools. Almost all the websites use email marketing technique for getting traffic and sales though they are ranking on the 1st page of the search engines. Email marketing also has some pros and cons as well. Here are some of them.
Pros of Email Marketing
- You can send emails only to your target customers.
- It is very low cost
- It helps to improve CTR
- Email marketing is very helpful for ranking on SERP
- It can increase your sales
Cons of Email Marketing
- Many people don’t open promotional emails
- Most of the promotional emails go to the spam folder
- Low sales conversion rate
In this article I have shown you four most popular digital marketing tools’ pros and cons. I hope these comparison will help you to take a right decision about which digital marketing tool you will use for your business. If you feel confusion about digital marketing tools you should check this article; SEO Vs SMO.
Graphic design is quite old, but it has done a lot of work ever since. The trend is favorite among many types of companies, from a digital marketing agency to a web development company. Both industries heavily depend on high-quality graphics and interactive videos. Nowadays, competition is growing like a wildfire. You always require to be skilled every time to stand out from the crowd. These skills change from time to time. You must be aware of the skills that work well in a graphic designing agency. In this article, I will tell you some graphic designing skills you must have by 2020.
Graphic designing skills you should have
1. Digital Typography
Typography has a lot to do in this world. Now, the digital world is gradually giving attention to them. Today, many font-styles and font-sizes are available for different text. An addition of responsive fonts is in demand in web development. You must be aware of new tools emerging in this field. To get started, Lynda.com will be a great tutorial.
2. Software Skills
New tools replace old tools. You are required to keep yourself aware of them. Among all the software, CorelDraw and Photoshop are the best. These two tools are in use since they got introduced to the world. You must learn them during your graduation period. To master your 3D skills, you can go for Blender and Maya.
3. Image Editing
You will be busy with image editing in companies dealing with digital marketing and web development. The tools you would be working with will be from Adobe company. With image editing tools, you have to work with glare, cropping, dirt, and other different aspects. You must boost your image editing skills to perform better in the future.
Capturing high-quality photos has always been in demand. A well-captured image says thousands of words. When you share them on social media and other platforms, people love to communicate with you. Most demand for photography is in the graphic designing company. A digital marketing agency has not much to do with capturing high-quality photos.
5. UX/UI Designing
Both UI and UX have a significant role to play in the web development and digital marketing field. In every IT field you go, customers will demand visuals with the best possible graphics. Even while posting vacancy advertisements, you have to focus on UX/UI design. You will also find separate UI/UI professionals in a software development company.
6. Print Designing
Print designing is also as crucial as other designing skills. This skill is the only one that works on the hardware aspect. Other professionals cannot handle print designing. Print designing looks easy at first, but it takes a lot of work. To master printing designing skills, you have to take other courses because it is completely a different field.
7. Portfolio Management
It is a new field in graphic design. Sometimes, you are required to manage a portfolio of large business groups or other individuals. There are many elements in this field that you can learn from online tutorials. In case you are starting your company, you must have some knowledge of portfolio management.
8. Color Theory
Those who work on advanced projects have to learn color theory. Color theory is an art to use a mixture of colors for your project. Colors have the power to change the mood. Therefore, you can find experts using different colors for different situations. While learning color theory, you also have to work with hue, saturation, brightness, texture, and other aspects.
9. Visual Ideation
To do something perfectly, your imagination power plays a significant role. If you bring out a useful idea from your imagination, things become easier for you. By practicing, you will have no difficulty in receiving the best ideas from your mind. Companies working on visual storytelling demand people with strong visual ideation skills.
10. Information Architecture
Have you heard about infographics? Well, it is a content where visuals tell a story. Digital marketing agencies take infographics seriously. They can be posted on social media platforms and blogs. To be well-versed in infographics, you need to understand how to give architecture to information. Only then, you can create compelling infographics.
Why Is Graphic Designing Important For You?
In addition to the skills that I have mentioned above, there exists a plethora of them. Whenever a new demand in graphic designing arises in the market, you will find a new image editing tool. You can’t just rely on a single designing tool in this ever changing world. There is a wholly different position of professionals in graphic design. In India, companies offer a lump sum package to every professional in this field.
As most of the content in digital marketing companies require images, you can expect a large number of job openings in this industry. Due to the demand for interactive content, graphic design is growing even faster. More and more people are going towards visuals, which is opening new opportunities for all graphic designers out there. In the next few years, we can see more compelling graphics and visual elements because technology will become dominant and fulfill all the other shortcomings.
Summing It Up!
In this article, you have learned some of the top graphic designing skills. These skills are not wasting your time. You will have to use them in different situations. Sometimes, it’s less to learn only one skill because industries demand multi-talented people. A team of graphic designers is professional in every way. Companies handle different projects at different times. You are not working today on a project that was in your hands yesterday. New founders who are getting nowhere can easily find graphic design services in Noida. Here, every 2 out of 5 companies are working on graphic design. Lastly, keep yourself updated with new graphic designing trends to get ahead in the market.
In today’s date, online presence has become essential for a successful business. Now that people are avoiding a visit to brick and mortar stores due to Coronavirus outbreak, it is the online businesses that are gaining more prominence in the market. If you are also running a small business, you need to put it online. And for that, you will need a cloud hosting provider. Let’s talk about Best Cloud Services for Small Online Businesses
Image Source: Pixabay.com
A cloud service provider or cloud hosting company offers a certain amount of server space to clients for storing and sharing data. These clients are small businesses like yours. The cloud servers not only allow you to operate your business online. Offering flexibility, scalability, better security, cost-efficiency, and a lot of other features.
From the biggest companies like Facebook and Netflix to simple assignment writing companies like MyAssignmenthelp and Allessaywriters.com – almost every online platform uses cloud hosting services. If you are a bit clueless about which cloud service provider will be ideal for your business, this blog can help you find one.
1. Amazon Web Services (AWS):
Amazon is one of the biggest companies in the world right now. Among the successful subsidiaries of this company, Amazon Web Services (AWS) gets a special mention. It is one of the fastest-growing cloud platforms in the world. In fact, 90% of the public cloud in the world is covered by AWS. Some of its highlighting features are:
- Offers free sign up, and you can use the services free for the first year under the free tier usage.
- It has multiple layers of security for the network, with fine-grained access control of the services.
- Has a wide range of cloud hosting services with custom pricing plans; pay only for what you use.
- It even has dedicated applicable services for website hosting, mobile data backup, business app hosting, and more.
The free tier is available for one year only. After this period, you need to spend around $8-$10 every month. AWS is regarded is the Best Cloud Services for Small Online Business
2. Dropbox for Business:
Dropbox is quite popular as a personal cloud service provider. They also offer cloud hosting services for businesses as well. It is one of the leading cloud hosting companies in terms of file storage capacity and sharing of data. Some of the highlighting features of the cloud-hosting platform include the following:
- Offers as much space as needed, making it a great place to store your data.
- Provides unlimited file recovery and version history.
- Even offers 256-bit AES and SSL encryption, making the network safer.
- It also has centralized administration and activity monitoring and additional security settings.
- You get priority email and live support with your subscription.
You can get the free trial of this cloud service for the first 14 days. After that period, you will have to spend a minimum of $12.50 per month.
Box is another popular choice in the domain of cloud hosting for small businesses. It offers you all the necessary features such as file sharing, collaborating, and access to other tools to manage the stored data on the cloud. Its popularity is the enterprise-level security it has to offer. Some of the major features of this cloud hosting platform are:
- It allows you to share screenshots and screencasts from the desktop in an instant.
- Allows you to search for texts in the content of a stored file in the cloud.
- It helps centralize your business data, making it easier to collaborate.
- It not just allows you to store, sync, or share documents but also allows for editing documents in the cloud.
- Has a Data Loss Prevention (DLP) feature, making you data a lot safer on the cloud.
This cloud service comes with a free 14-day trial. After that period, you will have to spend around $15 per month.
4. Microsoft OneDrive for Business:
One of the leading tech companies in the world, Microsoft offers cloud-hosting services through OneDrive. It offers amazing packages for individual users, they also have some amazing cloud services line up for businesses. It even has downloadable software that helps to keep remote and local data in sync. Some of its highlighting features include:
- Offers seamless collaboration with anyone inside or outside the organization.
- Allow you to create, view, edit, and share files on the go with its mobile app.
- It lets the administration manage the security policy for better safety to business data.A
- Allows easy recovery of files from malicious attacks and accidental deletes.
- It automatically syncs the offline edits made in a document every time it’s connected.
Offers free sign up for everyone. However, the plans for businesses start from $6.99 per month.
There are several other names in the area of cloud hosting which deserve special mentions. They are JustCloud, OpenDrive, SpiderOak, and Syncplicity. Before you choose a cloud hosting service for your business, you need to understand your business requirements and see which cloud hosting platforms are most likely to fulfill them. Moreover, you need to do a fair share of homework before you trust your business data to an online platform. Hope you like the Best Cloud Services for Small Online Business