Today we are going to read about How to Increase Android App Downloads. So you recently made an iOS app or maybe an Android app. You’re happy with your plan, the app takes a photo on each gadget you’ve tried, and there’s no objection in your specialty. After distributing it, feel free to share it on your Facebook profile page. You think you are on a winner!
The next day, you can’t wait to see how many people have downloaded it. “12 downloads” and not a solitary survey. Something must not be right! So you start to move it forward now. You continually spam your mates with Twitter and Facebook updates. After a month, you still have less than 500 downloads. How to increase Android app downloads?
Here are a few stunts I discovered that will help your download numbers grow (while keeping your Facebook mates from detailing you).
1. Amazing translated descriptions
Make sure you have a great and nice representation of your app to set it up in the mall. It’s for your customers and the positioning of your application. You have to give the time and do it right.
Where conceivable, your representation should be limited to most standard dialects, for example, Chinese, Korean, Spanish or French. Google Play has a decent element (which won’t be accessible with the new Developer Console update, so pick up the pace) that will let you interpret naturally using Google Translate. Either way, a few presentations are weird, so be sure to check out Google’s work.
For the App Store, you can do this without someone else’s help or investigating the human interpretation; it deserves the money, or just use Google Translate’s rendering program.
Your representation should contain specific watchwords that you focus on with your application. Suppose you have a camera app named “Out of control Camera Tricks”. Use the word “camera” 3-6 times in your app’s representation (while keeping it meaningful) and use the words “stunts” and “amazing” multiple times.
Go to the typical Adwords keyword tool and look for secondary passwords to use as well. Using parallel slogans (those offered by Google after performing your first search) will improve the ability for your app to enter indexed lists for those primary passwords. You need to paint Goldilocks: not too much of a slogan, not too long or too short. Keep it adjusted.
2. Make a video
Making a video for your application is a definite requirement. In case you go down that street, I encourage you to recruit an expert organization or video altering (independent) in addition to a vocal ability. There are even portable explicit video editors, similar to the folks at Apptamin, who represent considerable authority in-app recordings.
While you devote resources to a video, make sure it contains subtitles for the language of the neighbourhood. If you have the money, have it converted into the most popular dialects. It will work wonders for your download rate.
3. IPC Burst campaigns
The vast majority of the look’s traffic on Google Play and the App Store will go just to the 50th app dimension in the recap. Usually, engineers strive to make their use happen at the most remarkable place. One strategy is to use an IPC (cost per installation) campaign involving various advertisers.
You will pay a specific measure of cash for each introduced. The idea is not to make a positive profit for your money, but to move through the list of the 50 best apps in your specialty. If you get to this detection, the impacts will continue long enough for you to get your money’s worth.
It is best to use it when you are currently surfing a large number of downloads. Intensifying this with a CPI Burst campaign seen as comprehensive can make your app a winner.
There are vast amounts of advertising systems offering IPC campaigns. You can investigate Tapjoy, Leadbolt or even specific app reveal administrations, for example, MagicSolver which provides this administration.
4. Limited discounts
You can offer your app for free or at a reduced price for a period of time. Add to that the CPI as mentioned above battle and a midsize customer base from now on in place, and impacts can be astounding. Some apps can help you advance your limited app, like how daily trading venues work. AppGratis is one of them.
5. Spread the word
There are a few administrations that can take care of the appropriation of official declarations for you, for example, PRWeb or MarketWired. Just compose your official statement and send it. There are even portable explicit desktops, for example, AppShout, which can help you reach countless sites and distros.
Whether or not you use these administrations, I encourage you to contact mid-size web journals for audits at the latest. Usually, these people are eager to see new apps, and since they’re not overly huge, you won’t get yesterday’s news too quickly. It will mean more traffic.
When you get an average measured distribution to explain yourself, contact another small blog, alluding to the main post of the medium blog. They will be happy to explain. Give everyone an individual and exciting story. Don’t just rehash your official statement. Nobody likes the double stuff, and I guess Google doesn’t like it either.
6. Keep your eyes on the customer
An investigation is a definite requirement. You will need to keep the number of your dynamic gadgets as high as possible under the circumstances. This is the path of persistent downloads. A decent app survey should offer multi-app alternatives, let you analyze between them, let you see customer practices from downloading to cancelling the app. You will also need to configure key trigger points in the application to run A / B tests.
7. Use an extended image for Google Play
Such a significant number of Android engineers neglect to do simpler things, for example, make an extended image of their application. Try not to make a similar mistake. An extended image can help customer downloads. Make it remarkable and don’t use the same image from the screenshot, if you use a similar view anyway, put aside the effort to resize it so that it doesn’t look abnormal. You need customers to come to you before they download your app.
8. Authentic and effective screenshots
Your app screenshots should be as fresh, crisp, and efficient as (humanly) imaginable. If you can, take high-resolution photos of an authentic person using your app on their phone/tablet. Show a youngster in your photo, using the app if your app aimed at young children. Substitute it with a contractor, in case it is a business application. Make sure that the application can be observed unequivocally.
The purpose of the screenshot is for the customer to see the app in real life. In any case, have three screenshots, ideally 6. Each screenshot should contain another example of the application.
So you must read How to Increase Android App Downloads. These eight axes have helped me to become my application activity with more than 7 million downloads across our entire portfolio in less than a year. In conclusion, I couldn’t do it without my partners, so one last thing – make sure you have a fantastic group working with you. Some of the tips above are hard to execute, so you need to have competent and dedicated people around you.
Advertising your business locally is huge for brand awareness and development. Whether you are running a small or large business, you always look for ways to get popularity among the online business owners. People will utilize your services and buy your product if your business is more exposed, and you are more accessible online. If people are unable to find your websites or track you down on the internet, how can you expect them to buy your product or know what you are selling? However, not only the directories are significant for your website exposure, but the local listing site is perfect for promoting your product and services as well.
Getting your business on every listing site, social site, search engine, review site, and making sure that your business information is updated is excellent for SEO. Get yourself on the top listing sites to make your brand more prominent. It will become easier for your business to be found by the customers searching for your services or products. Here is the business listing site list in USA, which can help you know which site best suits your online business needs. By list your busines information online you can get drastically benefits of new business listing sites USA.
Listing and SEO go hand in hand. Being on the local listings allows you to get rid of the need to hire a web developer to avail of their services to update your website. With the help of local listing, you create an additional source that will help you self-deliver your online business’s information to search engines directly. Let’s have a look at the top business listing site list.
Google My Business
It is one of the most significant platforms for any local SEO campaign. Google uses the information from the Google My Business pages to populate its knowledge graph. The knowledge graph basically appears on the right of the SERPs for brand searches. Google My Business helps you manage your Google reviews, business listing, and monitor traffic and engagement of your page.
It is one of the best business listing sites because it is free and easy to use. Make sure to fill in the business information and provide the right NAP whenever you are citing your business online. However, you need to provide a PIN that will verify your account.
Among the business listing site list in USA, Yahoo Local is helpful to provide great free service. It displays your local business address, URL, phone number, and options to choose up to five business categories. Moreover, the free listing can include additional information such as email addresses, working hours, payment options, years in online business, and you can also earn a link to your site. To sign up for Yahoo Local, you only need to have or create a Yahoo ID.
Yelp is one of the new business listing sites USA, which has large user-community, independent of the search engines. It is essential to be featured on Yelp to get attention from the targeted audience. To attract the users interested in your business, the Yelp business account directs your business’s visual and textual representation. There is no limit on uploading the number of business pictures on your Yelp profile. Besides, you get personalized analytics to monitor the traffic.
In the top business listing site list in USA, being listed on Bing is as important as being listed on Google+ Local. It allows you to claim on your already existing site, or you can create a new one. In order to create a new listing, you will need to sign up for a Hotmail account.
It is one of the popular free USA Local business listing services. You can check for your already existing listing. Once you have signed up, you will get access to a dashboard on your account that provides several editing options to modify your business details. With MerchantCircle, you can reach out to other businesses and engage with potential contacts as well.
Among the business listing site list in USA, HighFive Listings is providing you with easy access. You need to give some details about your business, and you can register for the HighFive Listings. Internet leads are essential to become a renowned online business. HighFive Listings allows you to reach your potential audience to get more leads which eventually results in more sales.
The Manta business directory will help your business to become famous. It will make you more to know a user is searching for the query related to their businesses. Manta is one of the most significant online assets committed to an independent company. It helps the online business owners to become dominant in the world of online businesses. Moreover, it provides the best services which open doors for small businesses.
If you are looking for a free search engine to create a listing, Local.com is one of the best options. With Local.com, you can claim an already existing listing or quickly create an entirely new one. Local.com is currently a home for 16 million business listings.
By optimizing and claiming your listing on ExpressUpdateUSA.com, you can promote and improve your localized SERPs position. ExpressUpdateUSA was previously known as InfoUSA, and it has a massive database of businesses in the US. It partners with the top local business directories and search engines to provide information on local businesses.
To get listed, make sure to check your business listing and claim it if it already exists. If not, create an account free on ExpressUpdateUSA and make sure to add the business information on your website.
For the local service providers like plumbers, roofers, handymen, doctors, mechanics, and dentists, this is the best local listing site in USA. It is the online directory that allows the users to publish and read the self-visited reviews of local contractors and businesses. It is allowing the local business owners to get popularity among the local businesses. It is the best platform for local service providers.
Taking Creative ways for SaaS Marketing Techniques can Boost Your Conversion
Starting your SaaS company is challenging, but it does not end there. It would help if you made sure that your SaaS is cost-efficient, performance-driven, useful, and intuitive. Also, when it comes to most SaaS products, acquiring leads and customers can be costly. For one, marketing a SaaS product can be expensive. Second, there are utility bills, taxes, and employees that you need to pay.
Meaning, every dollar that you spend must count. This is where conversion rate optimization (CRO) comes in.It is a marketing tactic that ensures you get the most out of your marketing budget and leads.
What is Conversion Rate Optimization?
In a nutshell, CRO is the process of increasing the number of visitors that you can turn into paying customers. Your conversion can mean anything. It can be an increase in email subscribers or a boost in sales. As for your case, it can be an increase in app downloads.
Nonetheless, CRO is making it easy for your website visitors to take your desired action. This includes understanding your prospects’ behavior and how they engage with your products. Doing so allows you to optimize your SaaS and promote it so you can generate more users.
But why is CRO crucial for SaaS companies?
That’s because most SaaS business models are built for long-term user engagement. This engagement is where companies generate the majority of their revenue. Plus, existing users can also become an evangelist of your SaaS products. In this post, we will walk you through seven tactics on how you boost the conversion of your SaaS company:
1. Simplify the sign-up process
Make your sign-up form short and sweet. That way, your prospects will not get bored in filling out an online form.
Doing so also provides them instant gratification. That’s because they get to try your SaaS product without much hassle.
When simplifying the sign-up process, you can let prospects create an account using their email or social media profile. Thus, they no longer need to fill out an online form since it is already pre-filled.
All you need to do is ensure that they can fill in their payment details.
2. Offer customers a free trial
One of the benefits of offering a free trial to prospects is to test out your product. Once the free trial is over, you can ask them for feedback.
A free trial ranges from one week to 30 days. But keep in mind that an extended trial period is best if you want to boost user engagement. The more engaged your prospects are with your SaaS products, the higher the chances that they will subscribe for a paid plan.
Moreover, a trial period is designed to create a sense of urgency among prospects. They only have limited time to explore your product, so if they want to make the most out if, it would be best to opt for a paid plan.
3. Launch retargeting campaign
Is your SaaS company working on a solid retargeting campaign? With retargeted display ads, you can increase your chances of conversion by 70%.
The concept behind retargeting is simple. It is able to promote your SaaS product to a prospect who did not take any action.
For instance, someone landed on your website. He browsed for a bit and then left. With retargeting ad campaigns, your online ads can follow him on various platforms, such as social media.
This is possible since a website drops a browser cookie for every site visitor. And this cookie provides information about your prospects like demographics and browsing behavior.
You can use this information to run ads for prospects who left your website without doing anything. That way, you will be their top-of-mind choice in case they will need a product like yours.
If you are not working on your retargeting campaign, now is the best time to do so. Otherwise, you are leaving money on the table.
4. Publish high-quality content
If you want to boost conversions for your SaaS products, you should not forget about content marketing.
At VoyMedia Marketing Agency for SaaS Companies, we believe in the power of high-quality content. And by “high quality,” we mean content that is informative and engaging.
Here’s the thing: Not everyone who needs your SaaS product is tech-savvy. This means that they will need an easy-to-understand guide on how you make the most of your product.
It can be through your blog posts, YouTube videos, or PDFs. What’s important is that it resonates well with your prospects and users.
Moreover, high-quality content can help establish your authority in your SaaS niche. Who knows? A high-quality content might be all you need to turn a prospect from “just interested” to “wanting to buy.”
5. Highlight product advantages
Nowadays, many people are becoming aware of what they want in a SaaS product. This includes knowing the functions and features they are looking for. That’s because it can help them justify the cost.
Thus, it is imperative to highlight what your products can do. Here are some examples:
- Tell them about your product’s service times.
- Let them know how proficient your customer service is.
- Tell them about your product’s USP (Unique Selling Points) and how it is different from other products available on the market.
- Let them know how credible and reliable your security is.
But more than telling your prospects what’s in your product, it would help to let them know how a feature can impact them.
Sure, your SaaS allows you to store up to 10,000 customer details. But what are the odds that your product will enable you to categorize them into hot and cold leads?
6. Incorporate chatbots
Apart from your usual SaaS marketing techniques, you also need to add another essential tool in your arsenal: chatbots.
The advantage of using this tool, whether it’s a live agent or an actual bot, is that it caters to your prospective and current customers at the moment.
Chatbots provides them with instant gratification as well. Moreover, asking questions via chat takes minimal effort on the part of your site visitors. You can quickly turn these inquiries into leads.
7. Take advantage of SaaS review sites
The number of SaaS review sites on the internet is growing, as more and more users begin to trust these review sites. You might notice that a lot of your prospective customers use these sites to search for solutions to their software needs.
So, make sure that you’re well represented on these sites. You might want to check out the top review sites like G2 Crowd and Capterra.
8. Run A/B Tests
Running A/B tests is relatively easy. For instance, if you want data-driven proof to know which CTA performs better, you can test the first version and then the other version.
An analytics tool will let you know which has higher conversion rates. Just keep in mind that you with only a single variable (don’t test multiple things all at once.)
Test it for a reasonable time frame, too. Testing it for five days or just a week won’t likely come up with valuable results. The SaaS marketing Techniques listed above are designed to help you gain quality leads for your products. It also enables you to win over more customers in the long run. Hopefully, you like our topic Saas marketing techniques,If you have any questions feel free write to us.
Do you know about data science? A groundbreaking takes a look at in 2013 reported 90% of the whole thing of the world’s records has been created in the preceding two years. Allow that sink in. In only years, we have processed 9x the number of statistics than the previous 92,000 years of humankind mixed. And it isn’t slowing down. We have already generated 2.7 zettabytes of records, and through 2020, that variety will balloon to a remarkable 44 zettabytes.
What will we do with all of these statistics? How will we make it useful to us? What is it’s far-real-international applications? Those questions are the domain of statistics technology.
What do you already know via the means of Data Science?
Every organization will say they’re doing a shape of information technological know-how, what exactly does that suggest? The field is growing so swiftly, revolutionizing. A lot of industries. It is hard to fence in its abilities with a proper definition, however, commonly data science is dedicated to the extraction of clean information from uncooked statistics for the formula of actionable approach.
Usually called the “oil of the 21st century,” our virtual information incorporates the most important inside the area. It has incalculable benefits in the enterprise, research, and our ordinary lives. Your route to work, your maximum recent Google look for the nearest espresso save, your Instagram put up approximately what you ate, or even the health data out of your health tracker are all vital to different statistics scientists in the exclusive procedure.
Sifting through huge lakes of records, looking for connections and styles, facts science is accountable for bringing us new merchandise, turning in step forward insights, and making our lives worthy.
How Do information science paintings?
Records technology includes a plethora of disciplines and know-how areas to produce a holistic, thorough, and refined look at uncooked information. Scientists professional in everything from records engineering, math, facts, advanced computing, and visualizations if you want to efficiently sift via muddled hundreds of information and talk only the maximum vital bits so as to assist drive innovation and performance.
Data scientists additionally rely heavily on artificial intelligence, particularly its subfields of system studying & deep mastering. To create fashions and make predictions on the use of algorithms and other techniques.
Statistics technological know-how normally has a five-level lifestyles cycle that consists of:
- Capture: statistics acquisition, statistics access, sign reception, records extraction
- Hold: records warehousing, statistics cleaning, statistics staging, statistics processing, data structure
- Procedure: facts mining, clustering/type, statistics modeling, facts summarization
- Speak: data reporting, statistics visualization, business intelligence, choice making
- Examine: Exploratory/confirmatory, predictive evaluation, regression, textual content mining, qualitative evaluation
All the 5 levels require one-of-a-kind strategies, packages, and, in some instances, skill sets.
Data Science makes use of
Data technology helps us gain some principal goals that both have been now not feasible or required a terrific deal greater time and energy only some years ago, such as:
WHAT CAN records science BE USED FOR?
- Anomaly detection (fraud, disease, crime, and so on.)
- Automation and choice-making (historical past exams, creditworthiness, and many others.)
- Classifications (in an e-mail server, this will imply classifying emails as “essential” or “junk”)
- Forecasting (income, sales, and client retention)
- Sample detection (weather styles, financial market patterns, etc. )
- Reputation (facial, voice, textual content, and so on.)
- Suggestions (primarily based on discovered preferences, advice engines can refer you to movies, restaurants, and books you may like)
Records technology has brought about some of the breakthroughs within the healthcare enterprise. With a full-size community of facts now to be had via the whole lot from EMRs to scientific databases to non-public health trackers, medical professionals are finding new approaches to understand ailment, exercise preventive medicinal drugs, diagnose illnesses faster and discover a new replacement procedure.
Tesla, Ford, and Volkswagen are all enforcing predictive analytics of their new wave of self-sufficient cars. These automobiles use lots of tiny cameras and sensors to relay statistics in real-time. The use of device learning, predictive analytics, and records science, self-riding motors can adjust to hurry limits, avoid dangerous lane adjustments, and even take passengers on the quickest route.
Usaturns to statistics technological know-how to maximize performance, each internally and along its delivery routes. The enterprise’s On-street included Optimization and Navigation (ORION) tool makes use of facts science-backed statistical modeling and algorithms that create gold standard routes for transport drivers based totally on climate, traffic, construction, etc.
It’s estimated that statistics technology is saving the logistics business enterprise as much as 39 million gallons of gasoline and extra than a hundred million shipping miles per 365 days.
Do you ever surprise how Spotify just appears to advocate that perfect song you are inside the temper for? Or how Netflix knows simply what shows you’ll like to binge? The use of statistics technology, the music streaming massive can cautiously curate lists of songs based totally off the music style or brand you’re currently into. Honestly into cooking these days? Netflix’s facts aggregator will understand your want for culinary suggestion and suggest pertinent indicates from its good-sized series.
System learning and facts technological know-how have stored the economic industry millions of dollars, and unquantifiable quantities of time. For example, JP Morgan’s agreement Intelligence (COiN) platform uses herbal Language Processing (NLP) to operate and take out vital data from about 12,000 business credit agreements per annum. Thanks to data technology, what would take around 360,000 manual labor hours to complete is now completed in a few hours.
Facts technology is useful in each enterprise, but it can be the most essential in cybersecurity. International cybersecurity firm Kaspersky is the usage of statistics, technological know-how and device learning to discover over 360,000 new samples of malware on a usual basis. Being able to right away discover and study new methods of cybercrime, through facts science, is crucial to our protection and protection within destiny
Nowadays digital marketing is very popular for generating traffic and sales for a business. Almost all the local businesses have digital marketing wings for generating more traffic and sales. There are many different digital marketing tools that entrepreneurs are using for boosting their business.
The most using digital marketing tools are as follows:
- Search engine optimizing (SEO)
- Social media optimizing (SMO)
- Pay per click (PPC)
- Email marketing
In this article I will discuss about the above digital marketing tools that can really generate traffic and sales. Let’s jump into the deep
Search Engine Optimization
Search engine optimization or SEO is one of the most popular digital marketing tools. It is the best tool for getting organic traffic to your website. Sales conversation rate also higher in SEO than any other digital marketing tools.
Pros of Search Engine Optimization
- After getting ranking on the 1st page of the search engines, you will get organic traffic and sales conversation continuously for a long time.
- Considering all other digital marketing tools, search engine optimization (SEO) needs highest investment. But till now, this is the most cost effective marketing strategy as the sales conversation rate is highest in SEO.
- It increases the brand value of your business.
- SEO will make your website more reliable to the visitors.
- It increases the CTR of your website.
- SEO can give you more traffic to your website than any other digital marketing tools.
- For better user experience, SEO is one of the best techniques.
- It increases sales ratio.
Cons of Search Engine Optimization
- Need big investment for white hat SEO.
- White hat SEO takes long time for getting ranking on the 1st page of the search engines.
- It is a continue process.
- Any mistake or wrong work on SEO can be a cause of penalty by Google.
Social Media Optimization
Social media optimization or SMO is another important tool in digital marketing. As social media platforms are the highest traffic engagement platforms, SMO plays a vital role for generating traffic and sales. You can find many local entrepreneurs as well as online entrepreneurs, who are selling their products and services only through social media like, FB, YouTube, etc.
Pros of Social Media Optimization
- Social media optimization is low cost comparing to other digital marketing tools.
- In some cases social media is the best place for getting traffic and sales like lifestyle, food recipe, weight management, etc.
- SMO gives fast result comparing to other digital marketing tools.
- Social signals is very helpful for SEO
- It helps to build a community. This community will become your regular and permanent customer.
- You can get targeted traffic from the targeted area through social media optimization.
Cons of Social Media Optimization
- Most of the cases social media optimization has low sales conversation rate.
- Though it generates traffic; it increases bounce rate.
- It can’t increase brand value of the business
- Social media optimization can’t generate more sales for the most of the niches.
Pay per Click
Nowadays pay per click or PPC is very popular digital marketing tool. It is an online advertisement technique. In this system 3-4 different parties work. Here first party is products or services seller, second party is advertising agency, third party displays the content on different platforms. Fourth party is the visitors or traffic. When the fourth party click on any content that are displaying on the digital platforms like social media, websites, emails, then the first party pays to the second party and second party pays to the third party. Pay per click also has some pros and cons as well. Here are some pros and cons:
Pros of Pay per Click
- Getting very fast result
- Helpful for SEO
- Good sales conversion rate
- Generating traffic
- Getting target oriented traffic
Cons of Pay per Click
- Need good investment
- After completing the PPC campaign it can’t generate traffic
- It increases your website bounce rate
- Getting a lot of paid click from the paid visitors that is totally zero conversion rate.
Email marketing is one of the best and popular digital marketing tools. Almost all the websites use email marketing technique for getting traffic and sales though they are ranking on the 1st page of the search engines. Email marketing also has some pros and cons as well. Here are some of them.
Pros of Email Marketing
- You can send emails only to your target customers.
- It is very low cost
- It helps to improve CTR
- Email marketing is very helpful for ranking on SERP
- It can increase your sales
Cons of Email Marketing
- Many people don’t open promotional emails
- Most of the promotional emails go to the spam folder
- Low sales conversion rate
In this article I have shown you four most popular digital marketing tools’ pros and cons. I hope these comparison will help you to take a right decision about which digital marketing tool you will use for your business. If you feel confusion about digital marketing tools you should check this article; SEO Vs SMO.