Off Page SEO Strategy – Things you should know
Off page SEO is a part of search engine optimization. It is nothing but building traffic funnels. But before starting the building traffic funnels you should develop off page SEO strategy for the targeted keywords and blog.
In this article I will show how you can develop off page SEO strategy and how it can help you to get traffic and ranking.
Let’s jump into the deep
What is Off Page SEO Strategy
Off page SEO strategy is a blueprint of off page SEO. You should make a plan for your link building or outreach technique. Building outreach or traffic funnels is called off page SEO strategy.
Why You Need Off Page SEO Strategy
There are thousands of niches where bloggers are working. So when are working on a particular niche, or you want to rank a specific niche’s keywords you have to make proper off page SEO strategy. If you can’t build correct off page SEO strategy, you will not get the ranking. Your efforts on link building or outreach will become lose.
So when you will start for link building or outreach, you must have proper off page strategy for getting fast result.
How Off Page SEO Strategy can Give You Good Result
We all know that off page SEO is nothing but building traffic funnels or link building technique. If you want to know how off page SEO strategy can give good result, you have to know fast, peoples search habit and their activity.
People’s Search Habit
We all know that people search only in the search engine. But people also search in the social media. In the research we found that people search lifestyle, home, gardening, movie, fashion, etc. niches in the social platforms mostly.
On the other hand traffic search how to, tech, business, opportunity, startup, entrepreneur, latest news, politics, international affairs, etc. niches in the search engines mostly.
So, we have to develop our off page SEO strategy according to our niches.
How to Build Traffic Funnels
Building traffic funnels is not very difficult if you build niche base links. Following link building techniques can help you to bring traffic to your website as well as ranking on the top page of the search engines:
Guest Blogging
Guest blogging is the most popular technique for building traffic funnels or outreach. In this technique, you should write articles for other blogs. In your article you can insert your web links. When the other blog websites will publish your article, you will get link juice from that website. Traffic of the other blog websites will come to your site when they click your link. In this way you can get referral traffic to your website.
You should do guest blogging in the same niche. Same niche guest blogging can provide you more traffic as well as lower bounce rate.
Example:
Say, your niche is gadget. If you do guest blogging on a general niche where gadget or technology category is available, you will get few traffic and it will improve your domain authority. On the other hand if you do the guest blogging on the website that is working on the only gadget niche, then you will get more targeted traffic. It will increase your domain authority, sales leads, decrease bounce rate and overall increase ranking.
Comment Backlinks
Comments backlinks is also another way of building traffic funnel. You should follow the same strategy as guest blogging. Do comment in the targeted niche blogs. There are very few blogs who are accepting comment directly and some are accepting comments after review. Here 2nd option is better for getting traffic as first option got a lot of comments and naturally traffic never go through all the comments.
Profile Backlinks
We all know about profile backlinks and many of us build profile backlinks. Profile backlinks is only effective when your website is a profile website and business websites for getting traffic. But when you build profile links for your blogs or other types of websites, it can only improve domain authority or domain rating. It can’t bring traffic to your website.
Directory Listing
Directory listing is very effective for all type of websites. Here also you can find some directory that have specific niche. Specific niche based directory listing is more effective traffic and sales leads generation.
In the directory listing there are some difficulties also. You can find many directories that are low domain authority and high spam. This type of directories are very harmful for websites.
You should always check the directory status before submitting and should try to listing niche based directory.
Web 2.0 Linking
Web 2.0 is always very powerful and effective for link building. It is a platform for building website. In the web 2.0 platform you should also make website and there you can create links. Blogspot, Tumblr, WordPress, etc. are big example of web 2.0.
Web 2.0 can help you to get ranking and generate traffic to your website.
Social Media Marketing
Social media platforms are the place where you can get the maximum number of traffic to your website. Earlier in this article I told that there are some niches that can get the best result from social media platforms.
Other niches can also get traffic from social media platforms.
Here, you should remember that all social media can’t give you the same result. For successful social media marketing, you have to consider your niche, target country, traffic behavior, etc.
Example:
If your niche is gardening or home improvement and your target country is the USA, then Pinterest is the best place for getting a maximum number of traffic to your website. But for the same niche, pinterest can’t give good results when your target country is Bangladesh.
So, before start social media marketing, you should know about your niche, targeted traffic location, targeted traffic behavior, etc. then you can get the result fast with minimum effort.
Related Articles
Risks to take and avoid in SEO
Risks to take and avoid in SEO for your business
With the business booming up, there come the risks that are inevitable. No businessmen need to be taught about the relevance of risks behind their success. There are two potential sides to any fair coin and only careful decisive powers and the will to pursue one’s gut take you to higher positions in the business. We are going to discuss the Risks to take and avoid in SEO
The same happens in SEO. Certain risk factors involved in the field of SEO. Sometimes they work out and sometimes they might be a backlash on the company. This is why they are basically called RISKS.
The thing with search engine optimization is, the ultimate result that you want- clicks, leads, traffic etc are so public dependent and certain factors that make your page likable are to be found on an experimental basis.
And hence, you will have to take risks, and also, there are risks that you must avoid.
When you are not sure of the repercussions that might follow your deeds. It is always wise to seek advice from seo in bangalore rather than getting tangled in unwanted troubles.
Before you do anything, it is always important that you compare the risks. The rewards you would get upon taking the risks.
Risks that you MUST take
Risks are those factors which can affect your rankings and might take you a bit down in the ranks even if it is for a while.
What you must keep in mind it is TEMPORARY. You can always go back to your original rankings and above that. Once you know the factors that can help you in that once you take the risks.
There are tools that can help you estimate your risk factor to know the remedial action required to avoid Google penalising your website. Google analytics, ready-made tools to know if your website is penalised etc are available.
On testing, if it appears to be 70-100%, it shows high risk and the site needs immediate attention not to be penalised by Google.
1. Website revamp
A website revamp is something that people might think is a risk. You will know what pleases people and if the new design does not, you are stuck at times.
Revamping your site can improve the linking, restructure and attract people who didn’t reach you out in the first place. Search engines would take time to rank your new site. This might reduce your inflow of click and traffic for a short while, but this is a risk worth taking.
Here is a case study of Moz how website revamps increased the traffic by 515%.
2. The A/B testing
This is more like general addressing of the risk that can be taken for different elements.
For example, if you are a page that stands on comparatively lower ranks, like from 6-10, taking a risk might affect you in ways that you might not expect. It might take you down from SERP too if things could go wrong.
While being on relatively higher ranks, but not the highest. You have the room to experiment and to see for yourself the changes that you can take. Which can either take you to the highest rankings or lower you franks, but still would keep you on the SERP.
You can experiment with the meta description, URL etc and see which one gives you more traffic. See which one does a good job for you, one page at a time, and use the same tactic to all the other pages if it works for you.
3. Hiring newbies in the field
Although everyone needs experts and the best people out there. You can always take the risk of hiring new talent. If he or she is able to cope up with the principles of the field and come up with original ideas.
A content writer might not be having the skills to be an SEO specialist writer, but when you think you can train them to the new skills, they can put in their ideas to match the needs of the company.
4. Backlinks
Why I think people are still scared of backlinks giving people a chance to exit your page. Redirecting them to some other page when you could have still made them stay on your page.
According to Neil Patel, the link popularity of a specific page contributes around 22.33% of the traffic and hence giving and getting backlinks is quite important for a page.
Building high-quality links in the most scalable way is something that you must learn to face the risk in the most effective way.
Backlinking gives you a more authoritative and trustworthy feel with your supporting backlinks. While you must avoid the risk of using bad links that are paid and from low-quality sources.
Risks to avoid
There are a lot of risks that you must be avoiding too in order to avoid the situation of the no-coming back.
1. Deleting pages
When you find that the pages you do not want anymore, or do not have any deliverables to the visitor, do not delete the page as a whole.
This is because you are messing with the structure of your website. To the already internally linked sites, it becomes a broken link and to the external links. You are missing a chance for a new visitor.
You can still have content that says that you are no longer available and can visit other pages like so and so within your site itself.
2. Making changes to the site at once
Sudden changes to the website on the site level can change a lot of things including ranking. This might force you to have to start from the beginning as the whole system is new to Google now.
incremental changes is always best for the site when it comes to making alterations.
3. Avoid doorway pages
Doorway pages are the pages are explicitly created just to send the visitors to those pages to your website when they click on them.
Google disliked this & remarked as a very bad risk you are not taking. It might send you some visitors, but will never help you get more concrete leads.
There are many risks that involve you being penalized by Google. If you do not look into the consequences that you will have to face later. Black hat methods are not always the best, even if they give you results for a short while. They do not tend to give you long-lasting results. Hope you enjoy our content Risks to take and avoid in SEO
Strategies for creating awesome backlinks
Building links to your page is important. It is important because the search engines STILL consider it as one of their ranking factors. With a bit of an artificial intelligence added, now, search engines value quality over quantity.
So, we need some, really working, innovative and smart methods to get external pages to make a link to our pages. You need strategies for creating awesome backlinks. People who still do not get the idea of external linking must understand that external linking will make your page trustworthy among the algorithm and the public.
While it is true that around 75% of the content on the Internet does not get linked by any pages. And, you do not want to be in that 75% of content sitting lonely and deserted in the corner of the Internet.
With this, you must have known the struggle to get your page linked by other pages who will trust yo & trust- that’s something hard to earn today.
There are no shortcut methods in doing this. The basic strategy behind getting links is to make content that is worthy of being linked. And once you have made this, there are different methods that will help you boost your content, urging others to give you enough and more backlinks.
Here are some of the best methods that we think are best in the present scenario.
1. Guest Post Blogging
Guest post blogging is one section most of the blogging businesses or any of the companies have where they invite guest bloggers. This is to get more worthy content, not being limited to the content creators of the company, and to expand their reach by blogging.
Now, what you must see is an OPPORTUNITY
Choose sites that give an opportunity for guest posts after evaluating their content quality, domain strength, and if they avail an option to keep author bio.
You can include links to your website within the content, but make sure it does not sound promotional. For example, If you search for write for us, you get SEO based companies who have guest post blogging opportunities.
I think you saw what we did there!
There are a lot of ways that you can find the sites that allow guests posts in your domain. Search in “keyword” + “write for us”/”guest post blog”/ become an author”/”submit an article” are all different search queries that you can try to find the websites that you will want.
Also, if you are able to create quality content and get authority over the page, you are sure to get natural backlinks.
2. Report broken links
Now, this is where you literally have to be an OPPORTUNIST
Keep an eye on the internet space and list out the websites that have been recently shifted to another domain, changed their name, closed their service, shut the shop etc.
Now, you have to find the articles or websites that still link to these broken links or changed domains. There are backlink checker tools provided by Ahrefs, smallseotools, seoreviewtools etc who will help you in this regard.
Find any such articles or blogs of those kinds. Try to see if you have already made content on these topics which were linked to the old pages. If yes, good. If no, try to create content on it.
When you create content, try to focus on the list, why posts, how-to posts, ultimate guide, etc as they get more acceptance and links.
With the content ready to be published. Reach out to the website that had backlinked to the old website that was taken down, telling about the same. Send in a very polite email telling them how good their article is? That you have found this broken link which they can easily replace with the content that you have published.
This can also be done by checking if there are broken links for each website. Dead Link Checker, Ahref, etc provide such tools.
This can also be done on your website. Check on the pages that already point to you, but with broken links. Use Link Reclamation to ask them to replace the same.
3. Answering and commenting
Plenty of bloggers are out there and being a blogger yourself. Can take privilege in building a community space around you, commenting and appreciating the work done by others expressing your genuine take on them.
You can take it as an opportunity where you can present your knowledge in the field. You can do it on multiple posts so as to build rapport with the blog owner creating content. Also, it will make you look smarter and genuine among other people. Who would read your comments, whereby you get chances for organic traffic.
When you would need a link you can ask for a backlink to the community space that you have created. You can use answering platforms like Quora, Yahoo answers etc to answer the questions related to your niche.
You can post answers linking to your pages and blogs with links, promising traffic to your pages.
4. Being a source for reporters and bloggers
If you are the first word of news to other bloggers and reports, you will be quoted.
Pitch yourselves to the bloggers and reporters ,Be a source of information to them. Conduct your own experiments and have your own results and conclusions that can be included in your blog posts.
This will give you opportunities for being identified in the news and other authoritative articles. Backlinks from news articles and allied pages are of high quality.
5. Convert mentions to links
Whenever you make progress in your field, there will be articles about your triumphs and about your products.
At times, some pages mention you, but do not link you. Without the link, it won’t call the audience to act. So, make sure that all the pages that mention you have also linked you. This happens a lot of time where you will be mentioned, but not linked with.
You can use guides of AHref, Moz etc who have come up with tools to convert mentions into links.
6. Backlinks from infographics
Infographics have a very special place among the media due to its very own features. Being easy to understand, visual, highly shareable etc. Infographics stand the greatest chance for backlinks.
Once you create infographics for specified topics, use them on your sites, upload them on different directories, submission platforms, etc. Search for the websites that you think can make use of your infographics.
Reach out to them and get your backlinks for the infographic that you provide them.
7. Directory submissions- yes!
There are a lot of free directory submission sites where you can submit your work.
Images, infographics, blogs and any media that can be used by different websites at the cost of a backlink. This can be successful if you try to submit your best creatives for quality links.
There are 3 types of submissions- Paid or Featured Web Listing, Free or Regular Web Listing, Reciprocal Regular Web Listing.
8. Keep an eye on your competitor
You might not feel it right enough when you see your competitors have organic traffic flowing in from sources unknown to you, which you are not abel to reach out.
Always have an eye over your competitor and see where their links come from. This can be done using backlink finder tools as said before. Try getting links from them as well with other techniques discussed. So far so that you do not have to put yourselves back in the race.
9. Reach out, Reach out, Reach out
Basically more than having different tips and tricks to get more backlinks. You can actually work out with a straight forward strategy of finding correct spots to pitch in your content and get a fair backlink. Reach out to your already existing clients. Whom you have a relationship and get backlinked.
You can search for articles that have a relevant topic as that of yours. Find the best articles on the SERP. Check each article and if you see an external link not doing a better job than yours. Try contacting them to get a replacement with your link.
Reach out to the pages that link to multiple competitors, but have not mentioned you. You could ask for a link. You might be making use of different services provided by different providers. Write testimonials for them. Mention the works that you used the services for .This will be helpful to both of you.
Backlinking is one important factor in ranking on Google and will remain the same for a few years too ahead.
Getting hundreds of backlinks won’t make any difference if you don’t know how to do it perfectly. You need strategies for creating the awesome backlinks you need. While all is fair in war and love, it is not so in SEO. Try to keep yourselves away from the hacks like link-for-link, self linking, link forging, etc. Which are basically black hat methods? These must be avoided, otherwise, it will lead to penalizing your article.
Get the best links, make the best relationships!
Pros and Cons of Guest Blogging in Digital Marketing?
What are Pros and Cons of Guest Blogging in Digital Marketing Services?
Blogging has taken the shape of the most powerful tool in the 21st century for attracting traffic towards your website. Everyone engaged in digital marketing service aims to promote their website within a short time span and guest blogging is a promising means of doing the same. Guest bloggers write content for the website of other companies with the sole means of garnering more engagement. We are going to talk about the Pros and Cons of Guest Blogging today
This form of blogging has attained massive popularity in the digital forum as marketers can promote their products and content through the same. If you are a website owner, then you need to be well aware of the inherent advantages and disadvantages of guest blogging for unleashing its fullest potential. So, read on to know more about the pros and cons of these digital marketing services in detail:
Advantages of Guest Blogging in Digital Marketing
Increased Web Traffic
If you can get a prominent blogger to write a guest post for your blog, then that is bound to lure in more web traffic. Apart from your existing readers, it will also bring in the audience who religiously follow all the posts published by your guest blogger. Chances are high that the guest blogger will also promote the new content on their own website and this will help you to acquire more traffic.
And once the fresh batch of readers finds other interesting content on your website, they are bound to subscribe to your newsletter and keep on browsing back for more content in the future. In the best-case scenario, they might even share your website links with friends and this will boost up your web traffic indirectly.
Relationship Building
Guest bloggers and webmasters usually share a mutually beneficial relationship. This can extend to various promotional strategies and marketing channels. Publishing contents produced by a recognized guest blogger can increase your brand’s authority ahead of the web audience. They will start taking your website more seriously in terms of information authenticity.
SEO Advantages
A directly proportional relationship exists between the quality and quantity of blog posts published by a website and the amount of visitor traffic acquired, leads generated and conversions made. High-quality content can help you rank in terms of keywords for a greater reach. The backlinks acquired from guest posts can also provide you with adequate exposure to a particular domain.
Expert Help
While webmasters have to deal with several things at once, guest bloggers hold expertise in particular niches. Congregation of both can open the floodgate of fresh new ideas which can definitely delight the end readers with the high informational quotient. The guest blogger might also provide a whole new perspective to your existing set of thoughts and practices. This can freshen up your blog and keeps the engagement meter rolling.
Disadvantages of Guest Blogging in Digital Marketing
Tends To Undermine Authority
In most cases, website owners do not go through the content submitted by guest bloggers. This happens as they tend to rely a lot on their previous quality of work. But errors are a basic characteristic of human nature and even the best bloggers can also make major mistakes in terms of grammar, spelling and even information authenticity. Low-quality content can bring down the organic ranking of a website and even damage your reputation amongst the existing followers.
Syndication of Content
Webmasters usually need exclusive publishing rights on the guest blog posts as they do not want competitor websites to publish the same thing and outrank them. At times the guest bloggers themselves spin their own content and publish it in different websites.
Although the wordings might be different, the ultimate summary of both the contents in two competitor websites can come off as a complete rip-off. In such cases, it becomes very difficult for search engines to find out the original content amongst a bevy of copies.
Difficulty in Integration
Guest posting is famous for providing a fresh perspective to your existing content. But at times, it becomes tasking to fit completely foreign content into your old blog. Guest bloggers might not be aware of the buyer personas in detail and their content might not be able to trigger your audience appropriately.
Time Taking
This particular digital marketing service is extremely time-taking when it comes to results. Both the guest blogger and webmaster have to spend a lot of time coordinating until they find the perfect fit for themselves. Publishing just one guest blog might not provide you with ready-made results. Webmasters need to keep on publishing guest blogs regularly until the first positive signs start appearing.
Conclusion
Guest blogging is slowly turning into the next big thing in the field of digital marketing. This congenial relationship can benefit both content creators and the website they are writing for through the means of backlinks.
Guest posting helps to expand your network, improve writing skills, boost up SEO, create a quality audience and even hike up your sales volume. While guest posting has both positive and negative sides, it can benefit both parties involved magnificently. So, go ahead and give it a try if you want to implement something new in your same old digital marketing plan.
If you are a website owner, then you should hire only professional guest bloggers for your onsite pages which can add value to your information architecture. You can also contact the guest bloggers who have previously written for competitor websites using high ranking keywords. The past portfolio of the guest blogger can also be requested for gaining insights on their writing skills and knowledge on a particular niche. If the blogger drops in an outreach letter, then you need to carefully analyze the same.
Presently Google is showing a red signal to black hat link building services. Thus, you need to analyze the number of outbound links which is hidden by the guest blogger in their content along with the quantum of links that point back towards the domain for a complete quality check. Hopefully, you enjoy our content about Pros and Cons of Guest Blogging, Have any question feel free to write us
How to find the best Guest Posting Service Provider
Affordable guest posting service at your finger
Guest posting services play a keen role in the digital world. It helps in organizing the blogs and content in the best manner possible. It follows all the basic forms of the Google search engine rankings. It adapts according to the data of google web crawler.
If you want best guest posting service that helps your website becomes more reachable. Also demanding among all the famous search engines. Effective preparation of content matters a lot. Cause the content to be posted on the websites must be efficient and impactful.
It is important that you are seen in many more places. For that, you do not mind spending a little more. It is something very important that you need to keep track of. People are very confused and are looking for options.
So if you need a good service then you can take help of something like this, to make the process easier. There are many people who are very confused and do not know what they should be doing.
If you are searching for a reliable company that will aid the user in the creation of an effective guest blogging service then your search ends here at Backlinkexpress.com. The services of this company are incredible when it comes to guest blogging services. They are made by usage of the concept of search engine optimization.
So if you are wanting to have more traffic and do not mind spending a little more then you can go in for this, it is one of the best things and can give you very good value for money.
There are many good options in the market once you select the best one then things will become very easy. So once you come to our service, then you can be sure of getting good quality and value for money and you will get good results in a quick time and that makes it a very good choice so what are you waiting for? Just go in for something that is really good and can give very good value for results at all times.
The services provided by Backlinkexpress.com are affordable. When it comes to price range. They are worthy to be integrated into business prospects. Always fetch positive results for the users. The following are some of the intriguing features possessed by the mechanism of Backlinkexpress.com.
Best guest posting service at affordable price
The content is the most important part of the guest posting services. The services provided by the company of Backlinkexpress.com are reliable because they formulate the best content for their users out there. The content provision is reasonable as it comes with a good price range. So, here you will have to spend less and still, you will get the best.
The writers hired by Backlinkexpress.com are professional and they work with great enthusiasm and always deliver you with the best.
SEO Optimisation-
The other striking feature of guest posting services is made to suit the norms of search engine optimization completely. They prepare content by taking the base of SEO into consideration. If the optimization of SEO is perfect then it will fetch higher rankings in all the prominent search engines of Google.
Make your content worthy and trending in the prominent search engines with the usage of the services of Backlinkexpress.com. If the ranking of the content will be high in all the known search engines then a maximum number of people will reach your content. This will boost the traffic on your website. Plus, it will enhance the portfolio of your website. SEO modification is important because it enhances the productivity of the content.
Maximum Traffic-
The most important parameter is regarded in the guest posting service is traffic. The traffic on the website decides the success and productivity of the website. Backlinkexpress.com helps the user in fetching the maximum amount of traffic.
These services help the user in establishing strong domain authority and also aids them in creating published traffic on the website. Organic traffic on the published websites yields more powerful results for the user. Choose the service of Backlinkexpress.com, they impart organic traffic in a fair price range.
Powerful links-
Links functions as a milestone in making the websites more reachable and powerful. If the links will be of high quality then they will allow the user in spreading their services easily along with the masses as strong links are more credible.
High-quality links also help in improving the ranks on the known search engines like Google. Links are undoubtedly an essential part of the services of blogging and they are an integral part of the websites. Develop influential and imprinting links. The qualitative links will give a good boost to your basic blogging services.
Manual blogger outreach-
The services of Manual blogger outreach help the user in establishing concrete relationships with renowned and proficient bloggers. The services powered by backlink express helps in the provision of peaceful blogger outreach services to the user. In order to expand its reach which further helps in accomplishing powerful blogging firms. Make you’re blogging advanced and profitable with the right incorporation of blogger outreach services.
The services of Backlinkexpress.com are reliable. They serve their users with the best. Integrate their service with your blogging firm and extract maximum amounts of benefits out of it. They empower affordable guest posting service. Guest blogging service by them will support you in attaining a good grip over manual blogger outreach, they will aid you in bringing a good and tremendous amount of organic. traffic on your website.
SEO solutions, services and optimization provided by Backlinkexpress.com us of commendable quality. The best part about this company is that they will deliver you the best content in terms of keyword placement and high quality. It also helps in generating high-quality links which will aid in bringing higher ranking in terms of prominent search engines.