Many SEOs and webmasters make the mistake of building links with unnatural anchor text. This is not something that usually gets them penalized, but it can be a contributing factor to penalties when combined with other factors such as spammy websites linking back to their site or keyword stuffing.
Why keyword anchor texts can be dangerous
Google can detect algorithm manipulation through the distribution of anchor text. Back in the day, you could rank for a keyword if enough links on your web page had that word as an ‘anchor’ back to it; now, however, exact match keywords are more likely to get penalized than rewarded because Google is constantly changing its algorithms and methods. In fact, this has become one of the most common link building footprints we see today-building all links with specific words.
You can use anchor text to improve your rankings, but make sure you’re using the right type of anchor text. This guide explores different types and how often they should be used for optimal results!
What is a Natural Anchor Text?
It is important to understand what natural anchor texts actually mean. They usually refer to keywords that aren’t commercial or paid advertisements but link back naturally from a website’s content and structure, like:
- ‘see more’
- ‘more info’
- ‘click here’
- ‘click here for more info’
- ‘visit this website’ and so on.
The possibilities of these types of links being used for SEO purposes are endless as you can see from the examples above!
Brand names are an easy way to create a natural anchor text. These are the examples below:
- ‘visit brandname’, and so on…
What are exact match keyword anchor texts?
These specific anchor texts should only make up a small percentage of your distribution profile. If it’s anything more than that, then you need to be wary and might want to rethink somethings about how you’re using them in relation to other types of anchor text.
Some examples of exactly matching keyword anchor text:
- ‘red cars’
- ‘buy red cars’
- ‘red cars new york’
- ‘red cars sale’
- ‘red cars discount’
- ‘cheap red cars’
Why exact match keyword anchor texts can be risky
Keyword anchors are an easy target to build links, but they’re not always the best option. If you find out that your keyword as an example “red cars new york” generates a lot of traffic in your keyword research stage it doesn’t mean “red cars” anchor links should be added to all other content relating to this topic.
A few problems with this:
‘red cars new york’ doesn’t make sense within the flow of content, and capitalizing some words such as city names should be corrected to “Red Cars in New York.” If you were getting links naturally then how does the website know to link back to your page using keywords? They don’t… think about which phrase they might use for a natural linking url.
It’s very important to note that powerful and high-ranking websites in the world usually don’t have a lot of exact match keyword anchor text distribution. It makes up less than 10%.
How to rank without using exact match keyword anchor text
There are around 3 ways of this:
- Onsite optimization
Search engines have become more intelligent over the years, so you should ensure they are included naturally within thematically relevant content instead of including your exact match keyword anchors in your link profile.
The best way to structure this is:
- By assigning keywords themes to each page. Make sure that there is one main keyword per page section
- Make sure it’s mentioned naturally at least two times on every single webpages.
2. Partial keyword anchor texts
A partial keyword anchor text is a way to get your keywords in natural-looking phrases or sentences without tripping filters. This means that the desired keywords are still being sent but not overused, which would be contrary to what you want to send signals and filter out other content.
Here are some examples of naturally linked phrases:
- “If you’re interested in finding more about [your keyword] then click here.”
- Learn more about [your keyword] by clicking this link!
Link the entire phrase and create a new natural variation each time. This way, you can include keywords to give it an old familiar link signal for search engines while maintaining originality in your content!
Don’t overuse this strategy as the keyword is still contained within the sentence but be sure that when using this technique – every other word should contain said keyword or else Google might think you’re just making up words.
3. Co-Citation Keywords
Co-Citations are a great way to ensure that your keywords are near the anchor text link pointing towards your website without polluting it. This is done by using other phrases in close proximity with links, but not part of them. They work best when they come from reliable sources such as popular websites and blogs because this ensures people will click on these co-citation examples you’ve provided if they’re looking for red cars themselves.
- Brand and URL anchor text should make up 80% of your anchor profile.
2. Linked sentences allow for the inclusion of words related to one another but keep your focus on what is looking at by Google’s spiders when they crawl through web pages.
3. Co-Citations look natural for those who want their keyword close by but don’t have much content space left available elsewhere to place it.
You want to get top-ranking positions in SERP as soon as you start a new blog. It would be best if you remembered, however, that this doesn’t happen overnight. By learning which websites are often linked to, search engines can determine how websites should rank search results. Links are only one of the many factors of ranking. You should create a certain amount of quality links before you begin to see your first results. Dofollow is a descriptor of links that describe search engines and consider them quality votes.
Dofollow links go through what is commonly called “link juice” by the SEO community. Links are a quality vote.
However, nofollow links have a bit of code, which requires search engines not to crawl them or count them as quality votes. Sometimes you cannot access all links on your site, mainly if users or links submit them to advertisements.
It is a well-known reality that not every connections are the same. There is a lot of difference between being awarded an Abel Prize and getting a bonus at work. Don’t you think so? Don’t you think so? I mean that some backlinks can give Google search more value.
All links are broken into Dofollow and Nofollow, as you already know. I will discuss everybody’s basic things and whether they are worthy of SEO activities.
Dofollow links SEO value
Dofollow backlinks are an HTML attribute that allows search bots to track the links. If a webmaster has a link, search engine bots and people can follow you. You pass link juice and benefit from a high page rank on your website.
To know how right the page is, Google takes note of Dofollow links and figures how many users link to your page. The more links you have to Dofollow, the more points you receive. The best way to link is to use the keyword as the anchor text.
It is crucial not only to secure a link from Dofollow from anywhere but also to obtain a reputable website link. Cut a melon if you can post a link on New Your Times or CNN!
Dofollow links are connections that help you to increase page rank, gain more SEO points, and boost your SERP website’s juice. Dofollow links from authority websites are Google’s real credibility votes.
SEO-free Nofollow links
Nofollow links don’t acknowledge bots to track your links from the search engine. These links are not linked to the juice. People can only follow these links. It does not help you increase page rank, website rankings, and SEO value. It is a search engine notice that does not count a link.
As we know, Nofollow links don’t pass a link, but they can help you get traffic. I guess you’ve noticed the Nofollow rel-tag many times. You’re not going to harm your website if you use the Nofollow link HTML tag. Search engines even respect this tag.
The Nofollow tag can be beneficial for SEO – most webmasters don’t follow untrusted content with this tag. These links are provided in paid links, forums, blog comments, and untrustworthy content.
Google recently noticed that it would count Nofollow links to boost your website’s PR. But it depends on the location of the link and its quality. It will have more influence if you put it at the begging of your text than if you post it at the base of the page.
Nofollow’s benefits link to SEO
You should follow the diversity principle. I mean, your inbound link profile needs to use Nofollow links. It will appear suspicious if all links are Dofollow and are not natural. Don’t you think so? Don’t you think so? You must therefore balance your links and use both Dofollow and Nofollow links. There can even be a healthy mix of Nofollow links on Dofollow links.
I guess you can get a lot of traffic with any link. Useful and quality links are a gateway on your site, which shows your content and can provide a good deal of traffic. If you possess Nofollow links on Wikipedia or Google blog, that doesn’t mean that the link is not valuable, vice versa.
This type of traffic enables you to handle conversions, leads, and even a Dofollow link. Links to social media should lead you to a creative knowledge of your content. It’s great to have links on leading websites, social media, forums, and blogs that attract good traffic.
The moral of the story:
- Don’t think about which connections are worthwhile for SEO.
- Consider links that can be worthy of your company, product, brand, or service.
- Think of links that can increase the authority of your brand.
- Try to build trust on the website!
It is well understood that everyone desires to get connections to Dofollow. The best way is to create epic and original content that attracts and naturally shares traffic.
When you focus on creating a great link profile, try to find a healthy balance between Dofollow and Nofollow. Both links in SEO may be worthwhile.
I hope it gets you ready to get you hands on dofollow backlinks and make a blast among your competitors now!
Have you wondered how local businesses dominate the search results when you simply type “the best pizza restaurant near me” on the internet browsers? This is just because of the local SEO! But local SEO is not the only reason such as brands, products, or services show up on the SERP, the business listing sites worldwide also play a vital role as well. The importance of Business Listing Sites are incredible in business.
As a matter of fact, if you are running a small business and want to get discovered by all the potential customers in your general vicinity, local SEO is the most critical for you. And yes, getting listed on a free business directory in the USA is also imperative.
Keep in mind that local SEO is considered to be one of the most powerful tools for small and medium-scale businesses. And if you’re business’s website is not listed on any online directory or is not optimized for local searches; you are missing out on a lot of potential customers! Local Rank Mapper is the perfect solution for small businesses for local SEO.
By the time you’ve finished reading this article, you will be able to comprehend what is the true importance of local business listings sites worldwide, the importance of local SEO, Google My business, different online listing directories, and of course, the reason why you need to get listed on such a platform right away. So, grab a cup of your favorite coffee and keep reading.
The Importance Of Business Listing Sites Worldwide
A business listing directory is an online platform where you will be able to find companies of different business niches. In simple words, a business listing directory is the contact details of a business that is listed online.
For a lot of people, a business listing platform is just like an automated version of the traditional yellow pages or the telephone directories. Whereas, on a free business listing directory in USA, each of the listed businesses has an index that is sorted alphabetically and also industry-wise. Because of the listing, you – as a buyer- will be able to reach out to the right company that is able to fulfill your needs and requirements in the best possible way.
Business listing directories not only benefit the consumers, but they also help the business owners. How? Well, when they get listed on business listing sites worldwide, they showcase their company, product, and services out. This implies that local and international customers will now be able to reach out to you as your business is listed and ranked on the SERP. Your business will be easy to find and there are high chances that you will also get improved sales and leads.
The Importance of Local SEO
Let’s suppose that you’ve moved to a new town or a city, and the moment you step inside the house, you come to know that the locks of the main door has started to malfunction. Although the neighborhood is safe, but still you need to be safe, right? You’ll just pick up your phone and search for the most reliable and nearest locksmith in the area. The results you get after typing the query on the internet is because of the local SEO.
So, if you are a business owner and want to find and target your audience online, then you need to have a complete understanding of local SEO. Don’t worry if you do not know much about it, we’ll be discussing it briefly down below!
As the name implies, local SEO is also a branch of SEO. Whereas, local SEO focuses on optimizing a webpage or a website for local searches. Basically, it entertains queries that mostly have “near me” at the end. So, you can say that local SEO is a tactic that only focuses on the optimization of local businesses.
Note: E-commerce shops and other businesses that do not want to get listed on business listing sites worldwide and do not like to share the basic business information, are the ones who will not benefit from local SEO.
Some of the factors that need to be considered when building a local SEO plan is the content, on-page SEO, links, and localized intent. What more? You also need to make sure that your basic business information such as name, number, and physical address is accurate and consistent. If not, then you can expect no customers at all.
Top 5 Business Listings Sites
In order to help the business owners, we’ve managed to compile a list of the best free business listing directory in the USA below. Just keep in mind that the more you choose, the greater are your chances of getting discovered by the target audience. Research shows that businesses who claim their free business listings on various sites have earned more 80% more money than those who did not. So, what are you waiting for?
#2: Google My Business
#3: CityLocal Pro
#5: HighFive Listings
Once you’ve managed to get listed on many free business listings site worldwide, you need to make sure that the information to upload on them are accurate and also informative. To be honest, the more your listings look alive, your business brand becomes appealing to the customers.
The Impactful Reasons Of Getting Listed On Business Directories
Now that you’ve learned about the importance of business listing directories, local SEO, and also know about the top business listing directories in the USA, it’s time for you to get some insight into the reasons as well. That’s right! What is the reason for getting listed on such a platform for a small or a medium scaled business brand such as yours’.
· Business Listings Builds Trust
A lot of people now consult the search engine results when it comes to searching for brands, products, and services. What happens when a person is not able to find your business brand on the internet?
By claiming your business listings, you will be able to make sure that customers have easy access to your website.
· Additional Marketing
Your business is listed on business directories, whether you know it or not. And one thing more, business listings are a form of free marketing as well. This is because listings give your customers easy access to your website. You just need to add more descriptions, images, and information.
· Increases Brand Visibility
When you choose to claim your free listings on business listings sites worldwide, you are just allowing your brand to become more and more visible. Not only will it improve the visibility of your brand but it will also result in lead generation and increased conversions.
· Creates More Opportunity
Each time you list your business on the internet, you open a door of opportunity for your business. A lot of customers will also leave your business brand reviews and ratings. Consider them as a vote of confidence that customers give your business.
· Boosts Local SEO
Getting listed on high authoritative business listings sites such as yelp,HighFive Listings etc will also benefit your website by their SEO ratings. That’s true. When you get listed on a legitimate business directory, you’ll also benefit from their SEO strategies and tactics.
If you have not yet listed on your business on free business listing directories in the USA, then don’t ignore it anymore. Just set aside a bit of time and start claiming them right away. Hopefully this content may help you better to understand the Importance of Business Listing Sites for your business