Adding value is not a new concept in the business world. There are millions of billions of businesses that are working hard to improve the quality of their services or products and provide more value to their prospects and customers. Because customers have the real power to make or break your brand, they want outstanding customer experiences from brands they like most.
The sole reason for every business is to solve their customers’ pain points and improve their lives. Because today’s customers are willing to pay those brands who meet their needs and offer them exceptional customer service. If your business doesn’t provide your customers with the latest information, insights and products or services, chances are your prospects will have no reason to consider your brand.
But the question is, how you can attract more and more customers towards your brand and how to convince them to pay for your product or service in this competitive business world. In this crowded landscape, where customers have access to nearly innumerable information, products and services, persuading them to choose your brand maker over others is easier said than done.
If your business wants to stand out from the competition, consider adding value to your brand in terms of quality, price, and efficiency. But how?
It’s time to follow some out-of-the-box strategies to your marketing plan to add value to brand value and attract a wider user base to boost sales.
Let’s have a look.
1. Stay Up to date with the latest Industry Trends
When it comes to adding more value to your brand and attracting more prospective customers, keeping up with the latest industry trends is the key. If you are aware of everything the latest happenings in your industry, you can better implement those trends into your products and services. This way you can keep your customers happy and satisfied with your brand.
For instance, if you are running a web design Dubai agency, your web design and development team should follow the cutting-edge design trends and add every latest feature in your clients’ websites to make their customers happy.
2. Know Your Competitors
Evaluating your competitors can help you come up with better products and improved services that will set your brand apart from the competition. To create more unique offerings, it is important to carefully study what your competitors have for their audience and then try to come up with better solutions for your audience.
With a little research and planning, your marketing team can create unique and one-of-its-kind solutions for your customers that will definitely persuade them to take the desired action. First, you need to identify your main competitors and carefully study why people like them, what are their opinions about their products or services. Now create a list of their strengths, weaknesses, prices, and marketing tricks. Now revise your business strategy and try to make the most of their weak points, it will help you differentiate your brand in the market and appeal to your target audience.
Try to target audiences in your niche with unique marketing efforts like guerilla marketing, positioning a huge banner in crowded places, and last but the very impactful run ads of social media and google platform. Designing & printing a banner from a common printer is an outdated pattern, now create content that attracts. Banner maker from different graphic tools available online makes your work easy and it has so many designs to choose from. Audiences love seeing something unusual and never seen before visuals, that makes an impact and let you topple your competitors.
3. Offer Your Customers the Best
Many established brands, including Amazon, Zappos, Nike, and Sephora are striving hard to put their best efforts into providing innovative experiences to their customers. It is because providing exceptional customer experiences is the key to convince customers to spread the word about them.
Regardless of the type of business you are doing, your marketing team should always be striving hard to satisfy your customers, so that they prefer your brand over others. When you understand your customers’ pain points and strive hard to meet their expectations, it will foster trust and loyalty. If you show your audience that you are an expert in your field and have an in-depth knowledge of your products and services, you will position your brand as a reliable name in the industry that always provides its customers with quality products and services.
Try to create better and updated versions of your products or services; it is a proven way to show your customers that your company is constantly improving and moving towards betterment.
Let’s take an example of Tracks N Teeth, Inc.
It is an online marketplace that has more than 90,000 items from a number of vendors and suppliers for sale. To make an easy-to-use search experience, they launched a visual search option that helps users to easily find the right item for the right equipment. By incorporating text and visual search capabilities across multiple model numbers, Tracks N Teeth, Inc, received a massive increase in their online orders.
Your brand can also come up with a better idea to refine search experience for your customers and offer them the best services. Now a day many freelancers opt for Poster Templates Design Online for Free because there are many options you can get for free on these platforms.
4. Offer Personalized Experiences
Today, customers want personalized experiences from the brands they trust. Companies who are investing their efforts in creating personalized customer experiences are making a significant improvement in their bottom line. Offering products and services to your customers as per their needs and demands will take your business towards new heights of success.
For creating a more personalized experience, you need to know your target audience, their desires, needs, pain points, and other important information related to them. It will help you come up with more personalized services, products and content. So, next time whether you are creating social media content, writing an email, or creating an advertisement, make sure your message speaks directly to the individual prospect or customer.
A study suggests that brands who are creating personalized web experiences and email campaigns are generating more conversions and sales than those companies who are not making the most of personalized content.
Let’s take an example of Matsmart, a food retailer who wanted to increase its brand awareness on Facebook. The company intelligently ran a series of campaigns to attract new visitors to their website. They created highly relevant dynamic ads of their products that featured on Facebook users according to their demographics and interests. It helped Matsmart to display the most relevant products to the right customers at the right time.
To Conclude It All
When it comes to setting your brand apart from hundreds of brands that offer similar products and services, always focus on your customers’ needs. Whether it’s creating personalized content, following the latest industry trends, adding easy-to-use features, or offering a reward program, you can increase your brand’s value by doing everything innovative that your customers love.
In this highly competitive digital marketing game, it is very challenging to beat your competitors and stay ahead of them. However, if you make the right SEO strategies and tactics and follow them continuously, you can beat your competitors and stay ahead in the game as well.
Now, you might be wondering what are those SEO strategies that can help you beat the competition and dominate the digital marketing game. Well, in this comprehensive guide, you will learn everything about those search engine optimization strategies and tactics. Just go through the entire article.
But before we move to SEO strategies, let’s explore what exactly SEO (Search Engine Optimization) is.
What Exactly An SEO Is?
SEO is a strategic process of promoting and ranking your website higher on the SERP (Search Engine Result Page) by increasing both the quantity and quality of traffic to your website. It is performed by the SEO specialists or an SEO Experts Company India using different Search Engine Optimization techniques and tools.
Basically, it optimizes your whole website from the perspective of search engines. It makes the whole content of your website readable and understandable for search engine crawlers so that they can understand what your website is about and what are your target audiences. Once they understand your website, they rank it accordingly.
SEO is a lengthy process that requires at least three to six months. Sometimes, it can take less than three months while sometimes, it can take more than one year. It all depends on the current condition of your website and the quality of SEO your website is getting.
It is very crucial for every website as without it a website cannot rank on the top of the SERP. Now, we hope you have a basic understanding of what exactly SEO is. Let’s move on to the main part and explore the best SEO strategies and tactics that can help you beat the high competition in the digital marketing game.
Best SEO Strategies and Tactics to Stay Ahead of Your Competitors
Analyze the Competition
When we talk about beating the competition in our field, we must know what is the level of competition otherwise we cannot beat our competitors. In the same way, to beat the competition and your competitors in the digital marketing game, you must know how much competition there is in your field, niche, category, or business.Like you going to introduce a SEO Agency for that you need to review some industry-leading SEO agency like semify review, thehoth review .Because you need to do proper research by analyzing your competitors’ websites and other market data.
To analyze your competitors’ websites, you can use different SEO competition analysis tools. They will certainly help you understand what your competitors’ strategies are and what they are doing differently to rank their websites on the top of the SERP.
While doing competition analysis, you need to focus on the following.
- What type of content your competitors are creating?
- What terms and keywords they are targeting to attract their potential audiences?
- What are the SEO techniques and strategies they are focused on?
- How many backlinks their websites have?
- What are they doing differently to attract more audiences?
- What features, functions, and services they are providing additionally to their audiences or customers?
Try to find the answers to these questions then move on to prepare a power SEO strategy for your website. This will certainly help you beat your competitors and stay ahead of them.
Create Content That Is Of Your Audiences’ Interest, Not Of Yours
Content is the main part of your website and so it is very important from the perspective of Search Engine Optimization. While creating the content for your website, make sure the topic you are choosing is of your audiences’ interests. If it is not so, it is no use.
To know your audiences’ interests, of course, you need to do in-depth research. You need to find out what people mostly search for. And to find out that, you can use different keyword finder tools. They will certainly help you a lot.
Apart from this, you should smartly use keywords within your blogs and website content so that search engine crawlers can understand what you actually want. And based on that, they can promote your website on targeted keywords.
One more thing that you should focus on is consistency in publishing content on your website. You should often publish content on your website as Google loves those websites which stay updated with new content.
Build Strong Internal and External Linking
Internal and external linking both play a crucial role to grow a website. And so, you must focus on them.
Internal Linking- It is about linking your one website page to another one. This term is also known as interlinking. It helps you to stop website visitors on your website for an extended period of time.
External Linking- It is about linking your website to another one. It helps you attract website visitors from other websites. It is a very powerful and effective strategy to grow your website.
So, build strong internal and external links on your website as it will help you beat your competitors.
These are the best and most effective SEO strategies and tactics that can help you stay ahead in the digital marketing game. Therefore, you must follow all of these SEO strategies and techniques. Apart from this, there are more result-driven SEO strategies and tactics you can explore over the internet.
If you have built a website and want to start your own small business or startup, there are certain factors you need to keep in mind. Before you can launch your website, reliable website hosting is what you need. If you don’t have an idea about why web hosting is important for any website, let me clarify it with an example so that you can understand my viewpoint easily.
Website hosting is used for hosting your website on the internet. In other words, it is where your website resides online so that everyone can access it. Just like you access your email using Gmail or Hotmail, you log in to the respective website, and that’s how you access your emails. In a similar fashion, you need a hosting server where all the data of your website is stored so that anyone can access your portal through the World Wide Web. Let’s Discuss more Hosting solutions for small business
Choosing the Right Hosting Service
There are millions of website hosting servers available online, so you can obviously select any one of them, right? Not quite, as not all of them suit your business and requirements perfectly. The price factor is also a major hurdle as small businesses or startups cannot afford to spend thousands of dollars on just the hosting aspect.
Suppose that your website is based on Whmcs template, so you will need website hosting to run WordPress. But do you know what WordPress requires? What specification, related to hardware or software you need, especially to smoothly run an e-commerce portal. So, what are the factors you specifically need in this regard?
Most important factors in a bit of detail now
1. Your Budget
Before going for a hosting web service, you need to be clear about your monthly, quarterly, or yearly budget, whatever may be the case. Then you need to think about whether you can actually afford to host service or not. There may be hosting services that are providing all the facilities and features you are looking for, but they may charge an amount that is out of your budget.
So, it is better to think about the budget factor before anything else. You may also get to know some details about cloudways reviews in this concern, to make a better decision.
2. Traffic on your Website
The traffic that you are anticipating on your website is also an essential factor in this concern. The type of web hosting that you are looking for must be relevant to the traffic you have in mind. Surely, no company looks forward to low traffic, and everyone anticipates that they will get a good number of eyeballs. But in some cases, like in e-commerce ventures dealing with contact lenses and eyewear, the traffic can be a bit difficult to predict, especially in the initial few days.
If you are investing heavily in digital marketing, there are good chances that you will get more than fair traffic as a result. In this case, you need an excellent windows VPS hosting service that can provide you good support in case of heavy traffic. Learn more about GPU Dedicated Server and Windows Virtual Desktop Azure from cloud hosting providers
3. Security Aspect
Probably the most important aspect you need to confirm before you sign the dotted line. Security threats for everyone using the internet and especially companies is a significant issue. Companies cannot only lose data and valuable information about their customers, but their reputation can take a hit as a result. No individual would like to do business with a company or remain a customer whose website is not secure enough to safeguard their personal information like a credit card number or email address.
On the website, too, there must be some measures taken by the web hosting service to maintain a smooth flow. This can be termed as a factor related to heavy traffic, but when we talk about the security aspect, this is related to the performance of the website. Hackers or anyone having malicious intentions can harm your website in multiple ways.
As mentioned before, related to the smooth flow of the website, there are chances that your landing page and homepage can be defamed. A visitor on these pages will see some different content as posted by the hacker as he has all the control over your website in this scenario. That’s why I am putting much emphasis on the kind of web hosting you are about to hire.
Small businesses and startups need to think about ways to safeguard their businesses right from the start. And up till now, I have just discussed some aspects related to hackers only. There are scenarios like ransomware, which can be very dangerous for a company. In such scenarios, a company may not just lose their website to the hackers, but also have to pay a hefty sum.
4. The Reputation of the Hosting Service
Another critical issue, you need to be wary of the fact that not everything that is marketed on the internet turns out to be real. You need to investigate and get all the information about hosting services before partnering with them. A hosting service may show that they are one of the best in the business and have a number of clients, but that all may be false or misleading. So you need to research and find like this way “best-shared hosting in India” or “Where to get a cheap VPS in Thailand“. After checking a few reviews you decide what’s the best fit for your business.
Until you get to know about the hosting service from a friend or a person who has actually used it, you cannot say for sure that service is right for you. On many websites and blogs, banner ads and other promotional material related to web hosting is displayed. Some of the materials posted on this website are purely sponsored. And that’s why you cannot believe what is mentioned in it. You need to know about their reputation and service level through different means.
We are sure that by now, Our readers are aware of the fact that even getting a WordPress website online is not easy fact. You need to be on your toes, really, to get a web hosting service that suits your business perfectly and remember that this is not just about hosting so that your website can run fast. It is all about your online presence. For small businesses in startups, a great start is what is required so that they can offer potential customers exactly what they have in mind.
If you think that you can add something valuable to this blog or want to ask a question you have in mind, you are more than welcome. For any type of feedback, too, please use the comments section below.
With so many people gravitating towards digital platforms, a great opportunity has come forward for marketers. They can effectively reach out to thousands of people in a matter of seconds. But as we all know, “with great power comes great responsibility!”. The marketers have to bear the responsibility to be prompt, consistent, and creative.
The only constant thing about Digital marketing is that it’s dynamic. Ironic, isn’t it? But it is the truth. When you are running campaigns on digital media, you have to keep asking yourself: What’s new? And to keep up with the trends, you have to innovate.
Sounds worrisome, right? But don’t worry, we have brought to you eight of the most effective digital marketing strategies of 2020. Read the entire blog and find out the what’s and how’s of these strategies.
Here is the unavoidable digital marketing Strategies for 2020:
You have a plethora of choices in digital marketing trends and strategies. All supported by valid and verified statistics and logic. However, too many options often confuse marketers, and they have a hard time deciding what will be the best set of strategies for them. We are sharing some of the techniques that work for all.
Those of you who are not familiar with programmatic advertising, it is an ad-buying automation process supported by artificial intelligence or AI. This enables brands and marketers to target a more specific niche of audiences. An excellent example of programmatic advertising is real-time bidding.
Due to its speed, it promises a better conversion rate and lower customer acquisition costs. This type of advertising is quickly taking over the market and changing the face of b2b marketing strategies. According to eMarketer, 86.2% of digital display ads will be programmed by 2020 in the USA.
Chatbots are AI-based technology that uses instant messaging to chat with your consumers or clients in real-time. They are available round the clock and can assist your site visitors at any point in time. Trust us when we say that they will be an integral part of digital marketing for a long time.
Chatbots not only respond instantly but also automate repetitive tasks. They provide an enhanced customer experience on lesser investment.
Surveys show that:
- 63% of visitors prefer messaging an online chatbot to communicate with a business or brand
- It is assumed that by 2022, chatbots will help companies to save over $8 billion per year
- 80% of companies prefer to chatbots themselves & B2b marketing companies go through 90%
Video marketing is one of the most powerful digital marketing strategies that you can leverage for your di strategy, not just for 2020 but also for the following years. Videos are by far the most popular way that people want to learn about a product. So, it’s high time that you put those explainer videos to use.
Here are some mind-blowing facts about video marketing:
- 70% of consumers claim to have shared a brand video
- 72% of businesses have reported a growth owing to video marketing
- 65% and 39% of executives visit the marketer’s website and call a vendor respectively after viewing a video
However, there is one factor you must keep in mind, and that is to male the videos mobile friendly.
Influencer marketing is a form of third party endorsement or word-of-mouth marketing that leverages key leaders’ authority to circulate your brand message to a broader audience. Influencers are essentially social media personalities who have a huge follower base. They can help you spread the word using their personal channels.
Influence marketing is considered to be more authentic than conventional advertising. The following numbers suggest the effectiveness of influence marketing:
- 63% of consumers rely more on influencers’ opinion than promotional content from brands
- 58% of people have admitted to having bought a product based on influencer recommendations.
Thus brands are now shifting from self-promotional content to influencer marketing.
Content marketing still dominates SEO. Google executives suggest that, rather than running after SEO trends, marketers should make sure that their companies’ websites have fast loading speed, authoritative links, and valuable content.
Useful content not only helps brands to improve their SEO ranking but also allows them to gain authority and build trust among audiences and customers. Let’s look at some vital statistics in this context:
- Content marketing costs 62% less than outbound marketing, while it generates three times as many leads.
- SMBs that publish blogs generate 126% more leads than those that don’t.
- 81% of B2B marketers believe content marketing helps them gain credibility and reliability.
SEO A/B Split testing
A/B split testing is an amazing way to segregate the variables in your campaign and figure out which versions perform better. This form of polling or testing helps marketers with a more analytical form of marketing, owing to which they can identify loopholes and implement necessary changes in their campaigns.
You can also implement A/B testing in SEO. SEO A/B testing helps to make the most of SEOs on your website and provides you with insight into variables that determine the rankings. If you can implement this strategy effectively and leverage the right tools, you can secure a great ROI, despite a small budget.
User-generated content, also known as UGC, is a precious resource for marketers in the digital era. All you have to do is motivate your audiences or customers to promote your product or service by offering them a small incentive such as a small discount or by partnering with them on a noble cause. This, too, is like a word-of-mouth form of marketing.
Always remember that people trust their peers more than brands. Like testimonials or reviews, user-generated content endorses customer satisfaction, which is the ultimate form of marketing.
Here are some stats that demonstrate the power of UGC:
- A study shows that 90% of buyers have said that user-generated content impacts their purchase decisions
- 97% of 18-29-year-olds said that they were extremely convinced by such content
The bottom line is
Even though digital marketing is a lot of hard work, it never fails to yield results when done right. Instead of dreading its vastness, try to enjoy its versatility. You can do a lot with your campaign; you can go creative, quirky, even weird.
Just remember, it’s your brand, and it’s your platform. Utilize the power of the internet and put it out there.
Users may not pay much attention to it, but if you’re a business or does anything near the realm of digital marketing, you understand the importance of keeping tabs on Google algorithm updates. They may have simple names like Panda, Hummingbird, and Fred, but they’re intrinsic to the massive and complex system Google uses to help provide the best possible results for user queries.
In this article, we give you a brief history of some of the most significant Google algorithm updates, why you should know about them, and how it can impact your online business.
Noteworthy Google Algorithm Updates Over the Years
From … to … these algorithms have largely shaped the way we use the internet. Get to know what they are, when they came about, and how it should be noted as you strategize your digital marketing efforts.
Panda (February 2011)
This Google update essentially prevents websites with poor quality content (duplicate, plagiarized, user-generated spam, keyword stuffing) from working their way into Google’s top search results. The search filter is updated periodically, which means that sites previously hit could go back into the green if they’ve made the right changes. In the same way, websites that may not have been flagged previously could be caught by the succeeding updates.
How it works:
Panda assigns a quality score to web pages, which is used as a ranking factor. While launched in 2011, it was in 2016 when it became permanently incorporated into Google’s core algorithm. The frequency of update rollouts has also increased, allowing for both penalties and recoveries to happen faster.
What to do:
To make sure your website isn’t penalized, run regular checks for content duplication, thin content, and keyword stuffing. To help with this, you can use a site crawler like SEO Powersuite’s Website Auditor. The tool’s Content Editor analyzes the pages of your top competitors and gives SEO tips based on successful content found in Google search. It also helps you avoid penalties by creating pages without accidental keyword stuffing. And as for your accidental duplicate content, you can use tools like Copyscape to see if your content is duplicated anywhere on the internet.
Penguin (April 2012)
This update was launched to better catch sites Google sees as spamming its search results through practices like purchasing links or getting them through link networks to boost Google rankings.
How it works:
Similar to Panda, whenever a new Penguin update is rolled out, websites that have taken the necessary action to remove bad links or to remove spammy ones could regain rankings. Conversely, websites not previously caught could be flagged by the new Penguin update, while “false positives,” or those caught by mistake could get a fresh start.
What to do:
To keep from being penalized by Penguin, monitor your link profile’s growth and perform regular audits using backlink checkers like SEO SpyGlass. The tool’s Summary dashboard presents a progress graph of your link’s profile growth. Unusual spikes that might be flagged could be a result of a negative SEO attack by your competitors.
Additionally, the metrics Penguin takes into consideration are integrated into SEO SpyGlass’ Penalty Risk formula. So when you go the Penalty Risk tab, you can sort your backlink list from highest to lowest. If you find links with a risk of over 50%, check if they’re malicious. If they are, add them to the disavow file, download it, and submit it to Google’s Disavow Links Tool.
Hummingbird (August 2013)
This update is a search platform designed to better focus on the meaning behind the words used in search queries.
How it works:
This algorithm allows Google to better interpret search intent by ensuring that the entire query (the entire sentence and the conversation being made) is taken into account as opposed to just the words. The aim is to make pages that match the meaning do better, instead of ranking pages that match just a few words.
As noted by Search Engine Land, this is done by using natural language processing that relies on latent semantic indexing, co-occurring terms, and synonyms.
What to do:
When performing keyword research, expand it by focusing on the concepts behind the keywords, analyze related searches, co-occurring terms, and synonyms. To help with this, you can use tools like RankTracker’s Keyword Research module to get ideas from Google Related Searches, Google Related Questions, and Google Autocomplete suggestions.
Mobile-Friendly (April 2015)
Google’s Mobile-Friendly update has become one of the more significant updates. Designed to give a boost to mobile-friendly pages in Google’s mobile search results, it’s become a crucial element businesses have to consider when strategizing their digital marketing efforts.
How it works:
Since the 2015 update, subsequent search updates have maintained the direction of focusing on mobile versions of websites as opposed to desktop versions. These days, Google ranks websites based on how fast and user-friendly their mobile versions are.
What to do:
As you might have surmised, it’s a must that you optimize your pages for mobile search, focusing on speed and usability. To make it easier, Google’s mobile-friendly and speed tests show you which elements of your pages need to be improved.
RankBrain (October 2015)
In its most basic sense, RankBrain is what Google calls its machine-learning artificial intelligence system that it uses to help process search results.
How it works:
Part of the Hummingbird algorithm update, RankBrain helps Google understand the meaning and intention behind queries, which allows the system to provide the best matches in response to those queries.
While the exact formula has been kept under wraps, RankBrain basically takes into account a user’s search history, synonyms, and implied words, providing a customized user experience.
What to do:
With the help of tools like WebSite Auditor’s TF-IDF, you can optimize your pages for relevance and comprehensiveness through a competitive analysis. The TF-IDF tool allows you to discover entire lists of relevant terms and concepts used by your top-ranking competitors. When you’re able to add those terms to your content, your search relevance will achieve a significant increase.
Medic (May 2018)
The Google Medic update, in essence, was one that leaned more on affecting websites that have to do with potentially life-altering decisions such as those in the medical field, finance, law, and education.
How it works:
In its simplest sense, the Google Medic update implemented some of the E-A-T (expertise, authority, trust) signals from their Quality Rater Guidelines document.
What you can do:
The tricky part about this update is that to this day, there remains no proven recovery strategy for Medic if you’ve been previously flagged. While there are suggestions coming from experts such as publishing content from experts to lend credibility to your website and building entities for your brand, these solutions are not sure-fire ways to adjust to this update.
Instead, Search Engine Land notes that the only reliable way to increase authority is by growing your backlink profile. Using backlink research tools like SEO SpyGlass and borrowing backlink ideas from your competitors appears to be the way.
These kinds of tools enable you to find potential backlink gaps you might have. According to Search Engine Land, the best prospects are high-authority websites that link to two or more of your competitors. This basically signals that those websites are interested in your niche, but do not have an exclusive relationship with any one company.
Bert (October 2019)
The update is Google’s neural network-based technique for NLP pre-training. The acronym stands for Bidirectional Encoder Representations from Transformers. This system basically helps computers understand language more like humans do.
How it works:
While Panda, Hummingbird, and RankBrain strayed more away from keywords when it comes to analyzing search queries, BERT’s use of NLP amplifies this and serves as the culmination of this effort. The update, therefore, allows Google to understand search queries, interpret text, and identify entities and relationships between entities with much more nuance.
What you can do:
This update rewards good copy, meaningful copy. As such, strive for a style of writing that’s more expository, moving away from fluff. It would also be beneficial to perform entity research when creating copy, which means including relevant entities to create context for your content.
Core Updates (2017-Present)
This is how Google refers to bigger updates. But while Core updates are significant to how the search engine works and ranks websites, the world has seen transparency about those updates decrease as years go by.
What you can do:
Because of the lack of transparency, what SEO professionals would do is to track post-update ranking shifts to see how it has affected the landscape. To be more specific, you can track SERP history for keywords you’re targeting. So say an update rolls out, you can check which of your competitors have moved up or down the rankings – taking all the available data surrounding it to make an intelligent guess about what the contributing factors are.
As we rely more and more on Google for an increasing number of our digital needs, both personally and professionally, we need to keep tabs on how this ecosystem can affect the way we do business. Doing so would make you more agile when it comes to making the appropriate pivots to maintain an edge over the competition.
Which updates did you find most significant to your industry? Sound off in the comments below.