Learn the fundamentals of digital marketing to use the power of the internet to get in front of customers who are already actively searching for your product or service in Google or other search engines. In this informative post, learn the fundamentals of how search engines work, and what is a search query. Also, learn why your business should be listed on Google, and how search engine optimization (SEO) works. Explore the differences between paid and organic search results to generate traffic to your website. Finally, discover the google search console tool that is free to use. Are you looking for digital marketing help from an SEO consultant? If so, this blog post is for you.
What is a search engine? And, how do search engines work?
If you’re looking for an introduction on how search engines work, and how it will impact your business, you’ve come to the right place. Learn how search engines find websites, and how they decide which pages to show on search results.
The first search engine dates back 31 years ago, to 1990. Most search engines, like Google and Bing basically work in the same way. They all perform three tasks:
- First, they examine content they learn about and have permission to see (that’s called crawling).
- Second, they categorise each piece of content (that’s called indexing).
- And third, they decide which content is most useful to searchers (that’s called ranking).
Bots are hoping from page to page based on interlinking. While the content on your site is important, equally important is how your websites communicate with other sites. Search Engine Optimization (SEO) consultants will always recommend backlinks to have more websites connected to yours. This is how Google can give your website a higher domain ranking and therefore rank higher in Google results.
What is a search query?
When a person wants to find something, they type in a word or phrase, which is called a search query. In a search query, you’ll find a combination of advertisements, websites, maps, reviews, pictures, and videos. To show the most relevant information relative to your search term, the search engine compares that query to its catalogue of web pages, pulling out the best matches to show the searcher. These are displayed on a search results page.
You want to show up when people search for phrases and words related to your business. They are looking for you right now! Use the power of search engines to grow your business.
Why should your business be listed on Google?
Because the words entered into the search engine indicate the searcher is interested in your products and services, right now. Showing up in Google search results is a great way to target people who are already looking for you! If you have a locally based business, showing up in Google map listings is essential for attracting people searching for you locally. Search engines help business owners target customers who are already looking for specific businesses.
What is Search Engine Optimization (SEO)?
A site without SEO will not appear in search results. That is because the website is not search engine friendly. SEO is a process for ensuring your website is search engine friendly. This is done through optimizing codes on your site to communicate with search engines. There is on page SEO which includes the content on your site, and how it communicates to Google. Also, there is off page SEO which refers to how your website is connected to the greater world wide web.
On Page SEO
On page SEO focuses on helping Google better understand your website. This is accomplished with proper coding of keywords that your business wishes to rank for. It’s important that while we are attempting to rank a website for a search engine, it’s equally important to create relevant content for humans. So, it’s important to avoid keyword stuffing, and instead to create posts that are relevant to what your ideal client is looking for in Google. Content should always be original and never copy and pasted from elsewhere on the internet. Some business owners make the mistake of copy and pasting text into several of their websites. This will not be appreciated by Google. Instead, take the time to write out relevant, original and compelling content on each page of your website.
Off Page SEO
A business can work hard at optimizing their website, but that all means nothing if the website does not communicate with other websites. In order to rank higher in search rankings, one website needs to be connected to other websites. This can be accomplished using a variety of strategies like guest posting, directory listings and more.
What is an organic search?
Organic search ranking is free! As mentioned above, SEO is the strategy to appear in organic search results. Keep in mind that SEO takes time before ranking organically, especially on the first page of Google. If a website is publishing content regularly, organic results could start to flourish within 3-6 months. Organic searches are ranked in terms of how relevant your website is to what the researcher is looking for. Your website can become more relevant by posting regularly and following a strategic SEO content marketing strategy.
You content marketing strategies may include:
– Repurposing old blog posts;
– Creating gated content to score more leads;
– Publish micro content;
– Create round-up articles;
– and many others.
Paid Google Advertising Explained – Search Engine Marketing
- Buy Ad Space – Use Google Display Ads to buy advertising space on the google search network. Here you can add your ad to high traffic sites to generate more traffic to your websites. This can be an effective strategy for retargeting people who have searched for keywords regarding your business offering. With google display ads, you can also show your ad to people who have visited your competitors websites.
- Bid for Keywords – When searching on google, you’ll notice that the top of search results are paid advertisements. These are not graphic ads, but rather written text advertising. In pay per click (PPC) campaigns, the strategy here is to bid for keywords by placing a certain dollar amount to each keyword that represents your business. This way you are competing with other advertisers, and your ad will appear when it’s most relevant to what the search query is about. These ads are similar to organic search results, but of course are not free. A charge is assumed when the researcher clicks your ad.
Both forms of paid advertising are effective in helping the searcher find what they are looking for. Most SEO consultants will recommend using paid advertising until SEO organic results start to flourish.
What is Google Search Console?
Google search console (GSC) is a free google service! Who doesn’t love a free service? The GSC is one of the best tools in an SEO consultants back pocket. This is because the GSC provides feedback about how your website is doing in Google search results. You can monitor your performance by seeing which keywords your website is ranking for, which searches click on your site, and what sites link to yours. This is essential in understanding which pages and what content helps your website rank for which keywords and phrases.
Do you want to appear where your clients are searching for you? Use digital marketing to generate traffic to your website so you can convert traffic into clients. Work with an SEO consultant to grow your business online. An SEO consultant will be able to focus on your business’ digital marketing strategy so you can focus on your business needs. Are you looking for a free SEO consultation? Look no further than the SEO content writing services of backlink express
Content is -without a doubt- king in todays digital age. The wide variety of content found online does not exist there by coincidence, but instead very much on purpose. In fact, the internet has gained more and more users each year, and platforms like social media have also seen a rise in user memberships and subscriptions. So, therefore, that increase in usage should be met with an equally, if not exceeding, rise in content. Where there is demand, there unquestionably needs to be supplied. Also consider the fact that content creators online, have the ability to reach mass audiences, a worldwide reach more profile than mass text messaging or even email blast marketing. This is why, if you are a social media influencer, or even a small business, or online brand, then you need to be aware of what type of content is relevant and trendy, and what type of content will help you sell your product, or grow your following. Here are the 4 most effective types of content that you should be using.
Lately what has taken the world by stream has been the podcast industry. More and more users have drifted away from traditional forms of media and entertainment and have opted for the alternative kind of content. The king of which has been podcasts, most notably audio podcasts, but visual ones -which is the video recording podcast– have boomed as well. Users love podcasts because they provide an informative take on a particular niche or topic, and usually, the provider is a professional themselves in that niche, providing their insight and experience. So listeners get to experience a first-hand account from a well-informed professional. This experience is what get them to subscribe to the podcasts, and makes them regular listeners. If you are a business owner then you ought to consider creating a podcast talking about the different challenges and experiences in your industry, to help educate like-minded individuals such as yourself. If you are a social media influencer, then podcasting can be yet another branch for your social media brand and following.
Infographics are visual graphics that you see that tend to have texts of information and data on them. Infographics are meant to spread knowledge and information about a particular subject while pleasing aesthetics and visual appeal. Studies show that users online tend to widely share infographics that resonate with them, across their social media and other platforms. Also, more and more people tend to be dismayed by blogs because of their lengthy text and dense content. Infographics are a great way to skip past all that and provide a summarized version of a subject while promoting the key points and doing so with a visual attraction that will get people to actually read the content instead of skipping through it. You can go with infographic maker to make an amazing infographic for your content
2- Video Content
A step above the visual infographic content is video content. Video content can be any sort of film or video that holds content pertaining to a subject, brand, or business. More and more online content creators have opted to use video for their page and business. Today you can find a lot of social media influencers who put together short video clips promoting their page. You can also find businesses doing the same. A reason why is because studies show that more users have been opting for video content over written content when searching for something online. Therefore, providing content in the form of video will increase the chance of it getting clicked on by a potential customer or user.
Blogs are a great way to get readers to know about your business or product. They are also a great way to create lengthy, and dense content. Many small businesses and marketing agencies use blogs to drive traffic to their website through a practice called SEO, or search engine optimization. SEO is basically how your website or content ranks on search engines like Google. But in order for Google to know what your website about, it needs content, in the form of informative and packed with keywords. Blogs are a great way to do just that. Writing several blog pieces about your industry, business, or niche, will do two things. First, if the blogs or articles are well written and good, then they will succeed in attracting users and readers to your website or page. Second, they will help let search engines know what the topic of your website is about, and so when a user searches for something relating to your industry, then your blog post will appear at the top of the results, thus attracting more visitors to your site, and eventually your business or brand.
Creating content, and especially writing articles can be a challenging task for many marketers and businesses. Since article writing demands a lot of effort and time, the PLR industry comes in hand.
Today, you can find plenty of articles and other PLR products that you can use for many purposes. But, is there any value in that? In this short article, we will reveal, whether or not you should use PLR articles in your online business.
H2: What Are PLR Articles?
Before we talk about PLR articles specifically, let’s define what PLR is. PLR stands for Private Label Rights, which is a license that allows you to do a lot of things with the product.
When you download a PLR product you are normally permitted to edit or rebrand it; claim your authorship and package with others, resell or give it away.
You basically can do almost everything you want with the PLR product…
Articles are just one type of PLR products, and there are also PLR ebooks, videos, courses, software, plugins, and more.
They are usually between 400-700 words and sold individually or in packages. In fact, there are plenty of websites where you can download free PLR articles
However you may find them being low quality, and the articles that you pay for should be at the much better quality standard.
H2: What Can You Do With PLR Articles?
There are many ways how you can take advantage of PLR articles. The most common way is to use it for blog posts, but there are more ways, like:
- email writing
- product creation
- e-book writing
Talking about the most popular way of using PLR articles – blogging, you have to be a little be careful here. What a lot of people would do they would go to get a PLR article and slap it directly on their blogs without even changing it.
The sad truth about the PLR industry is that the products there are never original as the license allows to use them multiple times via multiple users.
Even the article looks amazing, you can’t just copy-paste it on your blog unless you don’t want to rank it and get organic traffic from Google. Because if you do publish duplicate content Google is going to quickly identify it and penalize your website for not following the rules.
So the only way to use PLR articles efficiently for blog posts is to edit them. How much editing you will need can only tell the Plagiarism checker software, and there are plenty of them online.
You can rewrite the words into synonyms, rephrase and restructure the sentences, or simply add value with more words to your content piece.
H2: Are PLR Articles Worth It?
Whether, or not it is worth it depends on your marketing strategy. It also depends on how much you care about the quality of content provided to your audience.
Talking about the marketing strategy, PLR articles are mostly useful for email writing, product creation, newsletters, e-book writing, but not for blog posts.
First of all, they are too short. A standard blog post contains 1700-2000 words these days, and a typical PLR article is only a third of that. You would need to put three or not more PLR articles together to form a wordy blog post and that could take even more time than writing a new one from scratch.
As it was said, PLR articles are never original, they may not meet your writing style, and also may require too much time for rewriting.
Besides that, most of the time PLR articles are poorly written, contain a lot of grammar errors, are outdated, or simply have no value.
They are also too generic. You will find articles focusing only on shallow niche topics, and are never too specific.
H2: Are There Any Other PLR Product Categories That We Can Use?
Fortunately, there are many other PLR categories that we as marketers can take advantage of. For example, one of the most used PLR categories of all time is an ebook.
It typically comes designed, formatted in PDF and Microsoft Word. You can simply change the design, and all the contents in the ebook, or leave it as it is.
Google won’t scan the contents of your ebook, so it doesn’t have to be original. However, putting your own sense into the product by editing or rebranding it is always a good choice. The most common ways to use PLR ebooks are to give them away to your audience as a gift, for their email address, or to resell it.
You can also package them with more ebooks or other PLR products and form a course.
Besides that, there are many different ways to use PLR ebooks, and other products, and you just have to be creative in the process.
White Label SEO is a digital marketing solution that lets agencies provide organic SEO services without the need to hire an in-house team to conduct them. This way, you’re able to provide high-quality SEO services through your own brand without doing any of the work, thus leaving you with opportunities to focus on other aspects of your business.
Why hire a white label SEO service?
One of the many reasons you should hire a white label SEO services is scalability. If you want to scale your agency, you need to reduce your overheads and concentrate on getting high-paying clients. Additionally, a reseller can help you deliver results much faster, allowing you to retain your clients in the long run.
Furthermore, with a reseller, you can guarantee that they’re already running on proven processes, providing deliverables that work. This leaves you with more free time to navigate other parts of your business for growth. Typically, an SEO reseller will have a document and checklist that details the terms of their research and communication.
Imagine building processes like these yourself—isn’t that time-consuming? With a white label SEO reseller, you don’t have to think about anything at all when it comes to SEO. All you have to do is provide the instructions, and they’ll do the work.
The Types of White Label SEO
There are two types of white label SEO: software and resellable services. White label SEO software is an option that allows your clients to manage their own SEO and PPC content. Many agencies like this option because it is much more hands-on. On the other hand, seo services are more of a hands-off approach and are an option for those who simply would like a third-party team to do the bulk of the marketing. There are many resellable SEO service companies that agencies work with and seoworlds.net is one of the most popular ones. seoworlds.net is a great option for becoming an SEO reseller, and this company has quickly built a reputation for being an excellent content marketing and white label link builder.
Why Is White-Label SEO So Important for Your Business?
First, it helps boost your visibility online and vying for a top Google search position in no easy feat. By investing in your SEO, you will work to have a higher ranking on the Google search engine page, with the aim to outrank your competitors in your same category. This will invariably lead to more click throughs and referral traffic to your page. How does this happen? Between a mix of keyword optimization and link building, the search engine will start to recognize your website’s relevance to your particular service or industry.
Secondly, relying on an expert for keyword analysis helps ensure that you are targeting the right terms for your campaigns. Keywords are crucial to digital marketing, as they not only tell Google crawlers that your website is relevant; they show potential clients exactly what you do and how you do it. These keywords are what they will type into the search bar and what will take each person from a list of search results to your website’s landing page.
Lastly, working with a leading SEO practitioner to pursue the right avenues for your clients’ marketing efforts is a great way to provide strong results without trial and error. Someone who knows the difference between the proper strategies for creating short-term successes and long-term results would be a great partner to your business.
Here are few tips to select the best agency for you
When looking for a white label SEO reseller, you have to know how long it will take for them to deliver a task. Usually, a reseller that can deliver within 14 days is a strong indicator of good turn-around duration.
Clients will ask for data as physical evidence of your efforts and results. It’s an extremely effective way to measure results, thus, you need to make sure that the white label SEO reseller that you hire provides quality and easy-to-understand reports.
Excellent Customer Service
Choose a white label SEO reseller that has a 24/7 customer service. Expect that your clients will have SEO-related questions or inquiries at the most random times of the day, and you’ll want to make sure that you can answer these questions as soon as possible.
It’s likely that you’ll find SEO firms in other countries. However, it’s important to choose a white label SEO reseller that is located near or in the same location that you’re in. When you have access to their office, you can use this to establish a better relationship and build goals together.
Before you hire white label SEO services, you need to look into their reputation. How is their track record for their previous clients? You’ll easily find testimonials or reviews on their website and social media accounts. You can also ask them for referrals. Make sure that the company that you plan to hire for white label SEO services can back up their claims.
Finding the right white label SEO services today requires you to be thorough, as there are so many similar services to choose from today. When you find the right one, you can look forward to a significant increase in business growth.
We offer high-quality white label SEO services. Get in touch with us to see how we can help
Adding value is not a new concept in the business world. There are millions of billions of businesses that are working hard to improve the quality of their services or products and provide more value to their prospects and customers. Because customers have the real power to make or break your brand, they want outstanding customer experiences from brands they like most.
The sole reason for every business is to solve their customers’ pain points and improve their lives. Because today’s customers are willing to pay those brands who meet their needs and offer them exceptional customer service. If your business doesn’t provide your customers with the latest information, insights and products or services, chances are your prospects will have no reason to consider your brand.
But the question is, how you can attract more and more customers towards your brand and how to convince them to pay for your product or service in this competitive business world. In this crowded landscape, where customers have access to nearly innumerable information, products and services, persuading them to choose your brand maker over others is easier said than done.
If your business wants to stand out from the competition, consider adding value to your brand in terms of quality, price, and efficiency. But how?
It’s time to follow some out-of-the-box strategies to your marketing plan to add value to brand value and attract a wider user base to boost sales.
Let’s have a look.
1. Stay Up to date with the latest Industry Trends
When it comes to adding more value to your brand and attracting more prospective customers, keeping up with the latest industry trends is the key. If you are aware of everything the latest happenings in your industry, you can better implement those trends into your products and services. This way you can keep your customers happy and satisfied with your brand.
For instance, if you are running a web design Dubai agency, your web design and development team should follow the cutting-edge design trends and add every latest feature in your clients’ websites to make their customers happy.
2. Know Your Competitors
Evaluating your competitors can help you come up with better products and improved services that will set your brand apart from the competition. To create more unique offerings, it is important to carefully study what your competitors have for their audience and then try to come up with better solutions for your audience.
With a little research and planning, your marketing team can create unique and one-of-its-kind solutions for your customers that will definitely persuade them to take the desired action. First, you need to identify your main competitors and carefully study why people like them, what are their opinions about their products or services. Now create a list of their strengths, weaknesses, prices, and marketing tricks. Now revise your business strategy and try to make the most of their weak points, it will help you differentiate your brand in the market and appeal to your target audience.
Try to target audiences in your niche with unique marketing efforts like guerilla marketing, positioning a huge banner in crowded places, and last but the very impactful run ads of social media and google platform. Designing & printing a banner from a common printer is an outdated pattern, now create content that attracts. Banner maker from different graphic tools available online makes your work easy and it has so many designs to choose from. Audiences love seeing something unusual and never seen before visuals, that makes an impact and let you topple your competitors.
3. Offer Your Customers the Best
Many established brands, including Amazon, Zappos, Nike, and Sephora are striving hard to put their best efforts into providing innovative experiences to their customers. It is because providing exceptional customer experiences is the key to convince customers to spread the word about them.
Regardless of the type of business you are doing, your marketing team should always be striving hard to satisfy your customers, so that they prefer your brand over others. When you understand your customers’ pain points and strive hard to meet their expectations, it will foster trust and loyalty. If you show your audience that you are an expert in your field and have an in-depth knowledge of your products and services, you will position your brand as a reliable name in the industry that always provides its customers with quality products and services.
Try to create better and updated versions of your products or services; it is a proven way to show your customers that your company is constantly improving and moving towards betterment.
Let’s take an example of Tracks N Teeth, Inc.
It is an online marketplace that has more than 90,000 items from a number of vendors and suppliers for sale. To make an easy-to-use search experience, they launched a visual search option that helps users to easily find the right item for the right equipment. By incorporating text and visual search capabilities across multiple model numbers, Tracks N Teeth, Inc, received a massive increase in their online orders.
Your brand can also come up with a better idea to refine search experience for your customers and offer them the best services. Now a day many freelancers opt for Poster Templates Design Online for Free because there are many options you can get for free on these platforms.
4. Offer Personalized Experiences
Today, customers want personalized experiences from the brands they trust. Companies who are investing their efforts in creating personalized customer experiences are making a significant improvement in their bottom line. Offering products and services to your customers as per their needs and demands will take your business towards new heights of success.
For creating a more personalized experience, you need to know your target audience, their desires, needs, pain points, and other important information related to them. It will help you come up with more personalized services, products and content. So, next time whether you are creating social media content, writing an email, or creating an advertisement, make sure your message speaks directly to the individual prospect or customer.
A study suggests that brands who are creating personalized web experiences and email campaigns are generating more conversions and sales than those companies who are not making the most of personalized content.
Let’s take an example of Matsmart, a food retailer who wanted to increase its brand awareness on Facebook. The company intelligently ran a series of campaigns to attract new visitors to their website. They created highly relevant dynamic ads of their products that featured on Facebook users according to their demographics and interests. It helped Matsmart to display the most relevant products to the right customers at the right time.
To Conclude It All
When it comes to setting your brand apart from hundreds of brands that offer similar products and services, always focus on your customers’ needs. Whether it’s creating personalized content, following the latest industry trends, adding easy-to-use features, or offering a reward program, you can increase your brand’s value by doing everything innovative that your customers love.