What Is Dropshipping and Its Potential?
Welcome to the colorful Dropshipping world. And this is also the opening article for you to know what is dropshipping and what its potential is. Understand why it is the hottest form of online money making MMO today, and also extremely important for a business person whether he/ she is an amateur or professional. Let’s start the journey to Dropshipping world.
What Are Dropshipping and Dropshipper?
Dropshipping simply means “sales skip shipping” – A form of business or trade in which you / I are a retailer but I do not keep my stock. When customers buy goods, you will go to your supplier and ask the supplier to ship the goods to customers. You will not have to ship goods to customers, you just focus on product marketing, order tracking, customer care. The profit you gain is the price difference between the supplier and the price you sell to customers minus shipping costs. The person who owns this process is called the Dropshipper.
Understand the simplest way: You buy the product at a place at a lower price and sell it at a place for a higher price and pocket the difference, this differs depending on the type of product, it can be up to few hundred% if you have the skills to search for a supplier and choose a product. And normally a profit of 30-60% is acceptable.
Who is Suitable for Dropshipping?
This question is really subjective for everyone. In addition to those who consider dropship in particular and online business in general as the main occupation, determined to work fulltime, earning a really large income to support themselves and their families. There are many people who are looking for a left-handed job. I think the following 3 groups of people are extremely suitable if choosing dropshipping as a left ear job to earn extra income.
Group 1: Officers
If you are an office worker, you have free time from 2-3 hours/day and want to find another source of income besides salary. Congratulations that the dropshipping is very suitable for you. Of course, once you have a small income. Wanting to grow your revenue even bigger means you need more time and effort. At that time, you will make a decision to continue to maintain your income of $ 200- $ 300 / month or quit a full-time job to increase N times of income. The decision will depend on the emotions in your heart
Group 2: Students
Needless to say, students are time billionaires. An extremely favorable factor for you to research the market, the product. Another great thing about dropshipping is very suitable for students is that the initial capital is almost zero. You just need to spend time learning and experimenting a lot. You will learn millions of great knowledge instead of playing games or watching movies online all day. And the feeling of earning money when you were a student is always a great feeling.
Group 3: People starting out in online business.
When you are starting an online business, your experience is a factor that you are missing out on a lot. Knowledge of market analysis, product sourcing, sourcing, shipping, online marketing knowledge, and billions more. The dropship will equip you with that knowledge so you can confidently enter more difficult markets. Not only that there is also a significant income channel, can help you have a certain amount of capital to start up.
Steps to dropshipping?
Find products, choose a supplier (Supplier), negotiate with them on price, choose a shipping method according to price and shipping time. (This step is extremely important, deciding 80% of the campaign’s victory)
Select sales channels. (Post products to your Store on eBay, Amazon, or separate website …) In the next article, I will analyze each sales channel, the advantages and disadvantages of each to help you choose for yourself a standard sales channel.
Customers will go to your store to purchase and pay you via Paypal account, Payoneer, or a Paygate accepted by the seller.
Buy and send it to customers. You use the money that customers pay for you, through the purchase vendor, and ask the supplier to ship the product to your customers.
Custom packaging, shipping goods to customers. Send tracking info to you. You track orders, care customers.
To find out how much profit is for each product, review and optimize the steps to increase profits over the next sale.
Pros and cons of dropshipping
- When you start a business, your initial investment is low. If you develop the system grow up the cost starts to increase. But still a lot lower than a traditional business.
- Easy to start, quick turnaround time, Flexible, Suitable for business beginners, students, newbie.
- No worries about inventory, there is no case of importing a bunch of goods that cannot be sold, without having to find a store.
- Commissions received immediately after completing each order. No waiting for review on a 3rd party.
- Great competition. Scaling is a difficult problem.
- Difficult to manage the quality of goods sent to good customers.
- Choose where to source, to whom to sell, how to analyze market demand to find products.
- Want to set up a separate website, must have knowledge of the web, domain …
- When facing difficulties, how to solve them. For example, meeting a fastidious customer, how to take care of, choosing the wrong reputable supplier, a blocked buying or selling account, etc.
So is this model worth it?
As we warned from the start, dropshipping is not a perfect model or a free way to build a successful business. This model has certain advantages but comes with some complex issues that you need to solve.
The good news is that with carefully crafted plans, most problems can be solved and won’t hinder you from building a successful drop shipping business.
We hope that this article can benefit you in some aspects of dropshipping.
Essential Tips for Creating an SEO-Friendly Website
There is huge number of people clicking the organic search listings; this is why it is very important for you to utilize the techniques of search engine optimization (SEO) to get your site ranked higher on the search engines. There are several benefits of investing in SEO-friendly websites. It will surely allow you to rank higher and drive better traffic to your web pages. This post will help you to get valuable insights. How to create SEO friendly websites to rank higher in the search results. So let’s get started!
Use a Responsive Web Design for better SEO results
To help your business drive more customers and success. It is vital for you to know which elements are essential to creating an SEO friendly website. The No.1 element of SEO friendly website is a responsive design; the reason is that if you want to create an SEO-friendly website, you must incorporate responsive design into your site. Responsive design offers many benefits in the digital era of mobiles because uses can adapt to whatever device for a responsive design. But, how is responsive design important for a better SEO context?
Because each mobile device has a different screen size; this means that your website must adapt to fit those screens. So if you do not adjust your website to fit to mobile devices. The visitors will not have a positive experience on your website. When the visitors stay longer on your websites, it also gives a positive signal to Google to rank your site higher.
Create a Keyword-Rich Website Content
An engaging content is vital to the success of your responsive website. When you want to drive more traffic to your site, you aim to create a content related to engagement. A great content can helpto you to establish yourself as an authority in the field but it also allows you to target various keywords to improve the interest of visitors to your page.
Creating great content starts with a great topic that includes your keywords. Choosing the keywords is vital because they help your website to appear in the relevant search results. Moreover, if you use the practice of using long-tail keywords, these terms or phrases are more valuable and specific for your customers to find you online. Once you have selected your relevant keywords. You will choose the correct format of your content and create blogs and videos to help the audience solve their problems.
This means that choosing the right keywords for your responsive website content allows you to drive more traffic to the website and get your site rank higher in the search results page (SERP).
Optimize your Headlines
Optimizing headers is a great way to help search engines understand your pages and what they are all about. Header tags are headings that designate the start of a session. A best way to optimize your headers is to incorporate a set of keywords into them. Do the same for the title of your page and incorporate the same keywords.
This keywords integration into headers will surely help Google to rank your pages higher. For example, if you run a social media marketing company, then you can use a title like “How to use social media marketing for competitive advantage” as a keyword. You can also integrate other vital keywords for headings like H2 and H3. Headers play a vital role on your page and will make it easy for your visitors to gain more insights about your page.
Use Internal Linking to Help Search Engines Crawl and Index your Page
You can learn more about how to make your website SEO friendly by incorporating internal linking on your website. The sad truth is that internal linking is mostly ignored by SEO professionals that allow search engines to discover new web pages. There is no use creating an awesome website with stunning content unless your visitors cannot discover your pages on Google. Therefore, you must use a custom strategy relevant to the topic and the anchor text you are using on the page.
Best Practices for Internal Linking
After understanding the importance of internal linking. You can use the best practices to build a robust internal linking strategy. For example, the first step is to use a descriptive anchor text. This descriptive text or phrases will be the anchor text of your internal links and help the readers to know more about your pages. People will click these links and will allow people a good idea of what to expect after they click these links. You must make this text more relevant to the content of the web page.
Creating SEO friendly website by adding internal links to allow Google to better index your web pages.
4 Important Factors Related to Web Hosting that Small Businesses Need to Consider before the Website Launch
If you have built a website and want to start your own small business or startup, there are certain factors you need to keep in mind. Before you can launch your website, a reliable website hosting is what you need. If you don’t have an idea about why web hosting is important for any website, let me clarify it with an example so that you can understand my viewpoint easily.
Website hosting is used for hosting your website on the internet. In other words, it is where your website resides online so that everyone can access it. Just like you access your email using Gmail or Hotmail, you log in to the respective website, and that’s how you access your emails. In a similar fashion, you need a hosting server where all the data of your website is stored so that anyone can access your portal through the World Wide Web.
Choosing the Right Hosting Service
There are millions of website hosting servers available online, so you can obviously select any one of them, right? Not quite, as not all of them suit your business and requirements perfectly. The price factor is also a major hurdle as small businesses or startups cannot afford to spend thousands of dollars on just the hosting aspect.
Suppose that your website is based on Whmcs template, so you will need website hosting to run WordPress. But do you know what WordPress requires? What specification, related to hardware or software you need, especially to smoothly run an e-commerce portal. So, what are the factors you specifically need in this regard?
Read on as we discuss some of the most important factors in a bit detail now.
1. Your Budget
Before going for a hosting web service, you need to be clear about your monthly, quarterly, or yearly budget, whatever may be the case. Then you need to think about whether you can actually afford to host service or not. There may be hosting services that are providing all the facilities and features you are looking for, but they may charge an amount that is out of your budget.
So, it is better to think about the budget factor before anything else. You may also get to know some details about cloudways reviews in this concern, to make a better decision.
2. Traffic on your Website
The traffic that you are anticipating on your website is also an essential factor in this concern. The type of web hosting that you are looking for must be relevant to the traffic you have in mind. Surely, no company looks forward to low traffic, and everyone anticipates that they will get a good number of eyeballs. But in some cases, like in e-commerce ventures dealing with contact lenses and eyewear, the traffic can be a bit difficult to predict, especially in the initial few days.
If you are investing heavily in digital marketing, there are good chances that you will get more than fair traffic as a result. In this case, you need an excellent web hosting service that can provide you good support in case of heavy traffic.
3. Security Aspect
Probably the most important aspect you need to confirm before you sign the dotted line. Security threats for everyone using the internet and especially companies, is a significant issue. Companies cannot only lose data and valuable information about their customers, but their reputation can take a hit as a result. No individual would like to do business with a company or remain a customer whose website is not secure enough to safeguard their personal information like a credit card number or email address.
On the website, too, there must be some measures taken by the web hosting service to maintain a smooth flow. This can be termed as a factor related to heavy traffic, but when we talk about the security aspect, this is related to the performance of the website. Hackers or anyone having malicious intentions can harm your website in multiple ways.
As mentioned before, related to the smooth flow of the website, there are chances that your landing page and homepage can be defamed. A visitor on these pages will see some different content as posted by the hacker as he has all the control over your website in this scenario. That’s why I am putting much emphasis on the kind of web hosting you are about to hire.
Small businesses and startups need to think about ways to safeguard their businesses right from the start. And up till now, I have just discussed some aspects related to hackers only. There are scenarios like ransomware, which can be very dangerous for a company. In such scenarios, a company may not just lose their website to the hackers, but also have to pay a hefty sum.
4. The Reputation of the Hosting Service
Another critical issue, you need to be wary of the fact that not everything that is marketed on the internet turns out to be real. You need to investigate and get all the information about hosting services before partnering with them. A hosting service may show that they are one of the best in the business and have a number of clients, but that all may be false or misleading.
Until you get to know about the hosting service from a friend or a person who has actually used it, you cannot say for sure that service is right for you. On many websites and blogs, through banner ads and other promotional material related to web hosting is displayed. Some of the materials posted on this website are purely sponsored. And that’s why you cannot believe what is mentioned in it. You need to know about their reputation and service level through different means.
We are sure that by now, Our readers are aware of the fact that even getting a WordPress website online is not an easy fact. You need to be on your toes, really, to get a web hosting service that suits your business perfectly and remember that this is not just about hosting so that your website can run fast. It is all about your online presence. For small businesses in startups, a great start is what is required so that they can offer potential customers exactly what they have in mind.
If you think that you can add something valuable to this blog or want to ask a question you have in mind, you are more than welcome. For any type of feedback, too, please use the comments section below.
A Few Tips for SEO Tools Guide!
Are you a blogger or running a website for your business? Then you must be aware of the value of SEO tips and on-page & off-page SEO. There are many uses of completing a full-page SEO of your website. It will help you to rank your site through targeted keywords. The essential thing while performing the SEO of a site is the potential readers and your quality.
Consistency is another thing that helps an SEO person in gaining and maintaining a regular flow of customers on the site. Hence, try to be specific in your work.
Useful & Efficient SEO Tools:
- Technical SEO Tool for Site.
- Keyword Researching Tools.
- Competitors Analyzing & Comparing software.
- Project Management Tool
- Website Ranking Checking Tools.
And Many More.
Different Types of SEO Tools:
- GTM – Google Tag Manager
- Ahrefs – A Perfect Analysers
It is the most competitive tool to analyze the backlinks and competitor’s performance. One can research the keywords through this platform and can check the ranking of the website. It is the most essential and useful tool for any website operator who wants to rank their website. One reviews the efficiency of keyword and how effectively they are being used on various search engines by the readers. Alternatives to this tool are SEMRUS, MOZ, and Majestic SEO.
- Keyword Everywhere – Research about key phrases
The keyword is the king of any content, and placing it in the right place is also essential for any writer. Hence, this software will help you to finalize the keywords with less difficulty in the search engine to rank the site. It is in the top 10 positions as per Google ranking. The reviews of the tool are high on various recommending sites like G2. Hence, one can search more about the same and use them for a business’s growth.
- Google Suit – Best Tool
Google Suite is the best tool to track the overall site position. There is a need to analyze the user’s flow and bounce back rate of the users. It will help you to track whether users are staying and reading more to explore the site or not. Apart from the traffic, one has to check whether users are staying on your website or no5. It will help to check the reader’s interest in your service, product, or information.
- Google Analytics
It is the most prominent tool with many benefits of SEO to help the user keep an eye on all the site’s activities. Almost all the users are using this analytics provider to check the health of the website. One can get to know which page of the site is gaining most traffic and from which page you are earning the most revenue. Also, one can check the level of organic engagement of users on the site. It is free of cost tool for all the WordPress users. If you want to use alternatives to this, you can prefer Adobe Analytics and Google Analytics 360.
We can say that these top SEO tips are best to gain the most profit for your business and from your website. We have seen many bloggers who use the best SEO tools to rank their website’s web pages and home page. Even Google Robot could quickly analyze what all users are using the best techniques to provide quality to the users.
Dont forget to checkout SEO expert in Nepal
Google will never rank a website with low researched content and timely updates for the users. One has to consistent to earn more through a website. Many site owners are also using fewer SEO tools, but they are providing quality information. It is another strategy that always helps to rank and gain more revenue.
So, research more and then make an SEO list for your web pages. It will be the best way to go in the right direction.
Get the Expert tips on how luxury brands can reach customers on Facebook
Creating content is only half of the battle brands face every day. The other half is distributing their content to the right channels and ensuring that the right people see them. Today we are going to discuss Expert tips on how luxury brands can reach customers on Facebook This is why businesses dedicate entire teams and allocate budgets to creating effective media buying & planning strategies.
Media planning & buying is a complicated process and the one type of business that struggles the most is luxury brands. Luxury businesses like High-end Jewellery, Sports Cars, Boutique designers and Five Star Hotels have a unique but enviable problem in their hands. Their customers have a lot of money which they’re willing to spend but at the same time, these customers are also few in numbers and hard to reach.
Back when Facebook started offering sponsored ads to marketers, luxury brands enjoyed a cost-effective way to reach their customers. The early version of Facebook ads allowed advertisers to directly target audiences based on their income up until 2018. However, once GDPR came in effect and advertisers were no longer allowed to target ads to people based on their income, content distribution became significantly more difficult.
how luxury brands can reach customers on Facebook to sale there product
The post-GDPR landscape was daunting for most businesses but most marketers still believe in Facebook’s capability to find the right audience. The rules might have changed but the game still remains the same. Here’s what brands do find and target the right audience on facebook:
- Target High-Income neighborhoods
- Create custom & lookalike audiences from your existing Email list
- Find the right interests for your target audience
- Only show ads to people with High-end Devices
- Find out jobs that are highly paid and target them
- Find and target people who have a special occasion coming up
Target High-Income neighborhoods
Content distribution requires just as much creativity as content creation. Start by asking the right questions like where do your customers live? Targeting customers based on where they live is as old as marketing itself. Find out the richer neighborhoods in your city to find an audience that could be open to buying luxury products.
Additionally, you can add downtons, business districts and shopping centers where luxury buyers can congregate for work, school or entertainment.
Create custom & lookalike audiences from your existing Email list
Do you have an email list of existing customers? You can use an existing list to create a lookalike audience on Facebook.
If you have been collecting Emails from your customers, then you are in luck. Facebook allows you to target your existing customers by using their email address. Create a custom audience with your email list and start publishing ads to existing customers. And down the road when you need to get new customers as well, this email list can also be used to create a lookalike audience.
What is a lookalike audience?
The lookalike audience is a feature Facebook offers its advertisers to find people who are similar to your existing audience. And this can be a very effective way to find new audiences because Facebook’s algorithms are built to find people with similar interests, socio-economic backgrounds and purchase behaviors as your customers. All you need to do is feed Facebook’s audience creator with an existing list of customer Emails and you are set with a new group of potential customers.
Find the right interests for your target audience
Good marketing campaigns start with knowing your customer’s interests. Great ones know what interests make them different from others. A common mistake most Brands make when distributing content is that they make their ad placements too broad. For example, if you want to target a working professional and display ads on a billboard somewhere in downtown, not only are you showing ads to your target market, you are also showing ads to a million other people who are not your customers. As effective marketers, you might not want to waste ad dollars on people who won’t be buying from you.
So what’s an excellent way to find a luxury buyer? Target Frequent Fliers. High-earners are more likely to travel than middle & low income groups. By choosing a frequent flier interest you can rest assured that your ad is watched by businessmen who fly regularly for office work or vacationers going off to luxury destinations.
Only show ads to people with High-end Devices
Another way to find and target your niche buyers is by placing ads on High-end devices. The latest Iphones, Macbook Pro and Samsung Galaxy phones are usually bought by people with considerable purchasing power. Use this behavioral targeting option to reach out to people who have already shown interest in buying expensive things.
Find out jobs that are highly paid and target them
Every business should know their customers in and out. The biggest tell-tale of a individual income is his job. From doctors to lawyers, you can create audiences on Facebook that make of people with high earning jobs. Do a quick search on google to find the highest paying professions in your area and find out who’s making the big bucks.
Find and target people who have a special occasion coming up
We shouldn’t always box our customers into neat little groups. Sometimes businesses experience seasonal shoppers and you shouldn’t be too surprised when that happens.
Instead prepare yourself for that welcome influx. Target audiences who have a special occasion coming up. A birthday, anniversary or a newborn, most important life occasions are available to target with your Facebook ads.
Additional Tips to refine your audience
Building your audience is a process. It takes time to find the right audience for your Facebook ads and can require months of trial and error. One of the best practices to constantly improving your audience is to conduct an A/B test. You should have several audiences set up and ready to be tested using Facebook’s split testing tool to see which audiences work best.
Content creation and distribution are just two sides of the same coin. You really can’t have one without the other. All brands should ensure that there is equal effort, budget and creativity put into distributing content as there is in content strategy. Fall short, and you might win the battle but lose the war.