Why Should you Outsource Digital Marketing?
Digital marketing has become essential for modern companies. People are spending more time online than they ever did in the past. The internet and the digital world has become a critical part of our lives. Businesses want to get a piece of the action as well.
Companies often start their digital marketing by hiring a single person. That single employee has to do multiple tasks that often leave him exhausted and inefficient.
A single person cannot possibly deliver the results that these companies desire, so they go on to hire more employees and make an entire digital marketing department.
A new digital marketing department will come at a cost, and most of these businesses realize that when it’s too late.
Outsourcing your digital marketing to freelancers or a marketing agency has become popular in recent years. Companies can go beyond the hassle of managing employees and get the job done at a reasonable price.
Here are reasons why you should outsource your digital marketing:
- You save on costs.
Companies can save a lot of money when they outsource their digital marketing. In fact, according to the Global Outsourcing Survey by Deloitte in 2016, 59% of businesses outsource to cut costs.
Not having in-house digital marketing helps you save costs in many ways.
First, you don’t have employees to look after. Paying employees as well as providing benefits and a pleasant working environment comes at a considerable cost. All you need to do is to pay the freelancer or advertising agency, and your digital marketing needs will be taken care of.
Second, these agencies have experience in digital marketing and can (most of the time) execute your marketing campaigns without any issues.
- You get an outsider’s honest opinion about your business.
Having different opinions about your business will help you grow.
A third party will be in a much better position to highlight the areas that your business is currently lacking in and can do better. Having different opinions about your business would help you get a better understanding of how well your business is doing.
Although each business faces a unique set of challenges, great agencies can guide you through tough patches so that your business avoids making common mistakes.
Letting someone give a fresh opinion about your business might not sound like a pleasant experience, but it will help you understand your organization’s shortcomings.
- You have a team of marketers working for you now.
If you end up hiring an agency to take care of your marketing, you’ll probably have a team of marketers, each specialized in a particular area of digital marketing.
There are several aspects of digital marketing, all of which seem to be more important than the other. SEO, content marketing, social media marketing, search engine marketing, eCommerce marketing, email marketing, inbound marketing, the list keeps getting longer. All you need to do just hiring this agency and set your goal. You can sit back and monitor their progress.
If you weren’t outsourcing, individually hiring an expert marketer for just one task would have bankrupted you for sure.
By outsourcing, you’re getting access to several seasoned marketers who know exactly what they’re doing.
- You can truly focus on the core aspects of your business.
One of the most significant advantages that outsourcing can have for your business is that you can focus on your business’s core, vital aspects.
Marketing is a critical business function, but it is one that can be delegated to a responsible third party.
With your digital marketing worries out of the equation, you would be in a much better position to make decisions that would positively impact your business.
Leaders in the business always need to be on the lookout for new opportunities and technologies that could help them excel and grow their business.
- You reduce risks.
Businesses are always on the lookout to find ways that reduce risks and maximize profit for them.
Businesses that aren’t able to effectively manage risks cannot sustain themselves in the long run.
If you are about to start a digital marketing department and hire your first employee, you’re taking a considerable risk, one that may or may not pay off in the future.
Hiring a new employee is a significant risk that most small and medium-sized businesses can’t afford to take. Using a third party to do your work for you might seem to be a little costly at the start, but the payback is much higher over time.
If you outsource your marketing to an organization that is reliable and has relevant experience, you can expect to be comfortably safe from any disasters.
- You get on-demand service.
Another good thing about outsourcing is that you get the service you want, and when you want it for a price that fits well in your budget.
Often companies get assistance from agencies when they don’t have the resources to hire a new employee but have a huge workload that isn’t being managed well by their current team.
Once you get the job done, you can always tell the agency that their services won’t be required any longer and that you’ll contact them when you’d need their help again.
Your customers and online audience also want convenience. Having a live chat app or a chatbot will allow you to provide the same on demand support and service.
The good thing about getting assistance when you need it is that you only need to pay when you use it. If you feel that you can do with less marketing this month, scale down. You can always scale up your outsourcing as you see fit.
- You avoid managing employees.
Managing employees is a time-consuming task. If you’re a small organization, you can still manage employees. But as you grow and expand, managing your employees will get preceding difficult.
With outsourcing, you don’t need to worry about managing people.
All you need to make sure is that your work is being delivered on time.
If you feel that the third party isn’t doing their job, you don’t need to worry. There are thousands of other agencies that can provide you with the level of attention you need.
Outsourcing might seem a bit costly at first, but once you realize the value it brings to the table, you’ll quickly become a believer.
- You get better insights and reports.
Digital marketing agencies work with so many clients on a regular basis that they know what trends and factors to look at.
These agencies work using the latest strategies and can provide your business with meaningful insights.
With better insights, you will be able to make decisions that would minimize risks and help you grow your business.
The reports generated by these agencies are usually of high quality. They highlight the areas where your business has done better, where your business can do better, and previously overlooked areas that, if improved, can have a significant impact on your business.
- You keep up with the latest trends.
Digital marketers need to keep up with the latest trends. If they figure not to upgrade their skill set for a while, they’ll quickly become irrelevant.
When you outsource your digital marketing work to a third party, you can be pretty sure that the people working at these organizations are continually upgrading their skills. By acquiring new skills, they can do their work faster and better.
Staying up with the most happening trends will allow you to capitalize on any and every opportunity that comes your way. Timing a trend is a difficult task, one that takes a lot of experience to get right. Leave it to the professionals, and your business will do alright.
- You have experience on your side.
Digital marketing agencies have several projects that they are working on simultaneously. Due to the sheer volume of projects that they need to handle, the people working at these organizations become experts faster than the employees you would have hired.
If you hired an employee with no prior experience, it would have taken some time to train him and bring his skill set up to an acceptable level.
There is no substitute for experience. Your employees will, without a doubt, get better with time, but unfortunately, you need to get the job done right at this moment.
Outsourcing allows you to skip the whole training part and start the implementation part from day one. A single experienced marketer will prove to be a much more valuable asset for an organization when compared with a whole team of new entrants.
Conclusion:
Digital marketing will continue to be a crucial channel for companies to market their offerings and make sales. As we head towards a more global and connected world, the way we hire resources will change.
7 Internet Marketing Hacks to Make Your Life Easier
Since after Covid-19, the competition in selling products and services online has become fiercer. Thousands of businesses realized the potential benefits of selling products and services online and entering the eCommerce market. So, now the basic and main ingredient of successful online marketing is QUALITY.
If you provide quality to customers, they will BUY. To attract customers, you need to deliver quality in your marketing, such as informative, educational, and unique content that can get you traffic on your website.
There are some great hacks to make your content quite efficient for traffic and transform that traffic into profits for you. There are 7 of our favorite web marketing hacks that worked for us.
Abandoned Cart
You can quickly increase your conversion rate with this hack if you have a product on your website, whether this is a physical, digital, or another kind of subscription.
How it works is the first thing that consumers apply to their basket. But then they opt to leave for some reason or another. Perhaps they have second thoughts. Maybe this isn’t a good time. In any case, they are probably not returning. We give them a bid, then what we do.
“Hey, customer, dude! If we gave you 20% off, does that make a difference?”
We have used this strategy on some brands, and sales of those goods have increased by 10%.
SendOwl is a perfect way to make this happen on your website. For some time now, we have used SendOwl as the shopping cart and checkout platform for all of our digital goods and are delighted about the cool “abandoned” cart features. It offers an easy and fast check-out process. A strong tool has a huge effect on revenue conversion.
Leverage Video Marketing
Video is one of the most digested media in the world. Have you found it’s mainly video posts when you scroll down your Facebook newsfeed?
Video marketing is a continuous tendency and is not gone. Many would decide to see a video that passes through product characteristics rather than read a product. In reality, 4X as many consumers would rather see a product video than read it.
Marketo provides a 4-minute video demo in the example of a successful content marketing hack but allows visitors to include their data. This is excellent for lead production and would also increase the effectiveness of tracking and closing the sales.
Animoto offers the following tips to help you better share the story of your business:
- Describe the script with a start – the setup; a center—where you present the problem or conflict; and an end— where you fix the problem (with the solution of your company, of course).
- Have one or two characters: interacting about your script directly to the reader makes him or her the narrator in your story.
- Focus on a message that is possible to notice and easy to comprehend.
Make Sure Your Website is Mobile Friendly
Now that over 50% of all website visits come from a smartphone or portable equipment, it’s time to ensure the visitors get their mobile experience. Mobile optimization can be very easy to reject, but you risk cutting down your profit power. So double-check the keys, menus, and website configuration to ensure that your tablet visitors get the same pleasure as your whole web users.
Deadline Funnel
Except for product sales, the deadline funnel is similar to the just-in-time webinar.
Often you only want an offer for a short time to be on sale. Or maybe, except for a short period, you are giving a discount. This is a superb tactic to increase sales, and it makes the decision more urgent. The challenge is that selling merchandise or short-term deals makes these offers available to few people.
This is where the funnel deadline arrives.
The deadline funnel helps you make products or offers available only for a short period, starting on the sales page. There is an urgency, but more customers are visible from the sales. You only get 48 hours or no period whatsoever. The deadline funnel tracks when they arrive and makes the countdown for that particular user action.
Spread the Word With Influencer Marketing
More than 8 out of 10 worldwide respondents (83 percent) claim they completely or somewhat believe in the advice made by friends and family, according to global confidence in advertising reports by Nielsen.
Marketing influencers is a smart marketing hack to win the customer interest by leveraging a face and brand you acknowledge to support your company or product.
Identifying the best power for the audience is utterly critical. It’s time to break your echo chamber and identify the best power for the audience. For instance, a celebrity like Emma Stone can be a persuasive contributor to your audience if you run a make-up company.
Keep Up with Your Competition
We know that all you can ever do is do your best and take the appropriate steps to expand with your company. But still, keeping an eye on what’s happening to your rivals is critical. Please keep track of the agreements they give, how much they get and how their content compares with yours is critical to get to the top of your business. Register and browse your social media for your newsletters. Confide in me; for you, they do just the same thing.
Subscription Confirmed. Here’s the coupon I promised!
This means that viewers will be converted into consumers.
This first email is normally wasted when someone enters the newsletter. Many times, you’re just saying things like, “Confirmed subscription! Thank you for signing up. You’re going to love this newsletter.”
What a blunder!
You will have the chance to link and transform this first email. Do so, therefore! Instead of saying “Confirmed subscription,” the subject line means something like “Confirmed subscription.” This is my promised coupon!”
When they learn of a coupon, the chances of them opening this email rise exponentially. The options of them making a purchase increase dramatically as a result.
When we remind our subscribers that this is the only discount they can ever get on this purchase, it works pretty well. Then we turn it into a really useful coupon.
Conclusion
And that is it! Seven hacks were checked and tried out. They helped us increase traffic to our website and convert more revenue than just stellar material. No hack is a decent substitute for sound, helpful material. So begin there. Then use these hacks to get more people to your content and products.
TopTested Tricks to getting First Thousand Youtube Subscribers
Are you dreaming of becoming a successful YouTuber in 2021? Or are you planning to promote your business on YouTube to expand your market? If yes, you are on the right track.
It is never too late to start your journey as a YouTuber as YouTube has become an evergreen online video-sharing platform of the era. It is the second most visited online platform in the world after Google.
To become a successful YouTuber in 2021, you first have to start your new YouTube channel by signing in on YouTube with your Google account and publishing some of your videos. You can do this easily, even without having enough knowledge and understanding of this online video-sharing platform.
You can also easily manage your channel by regularly publishing your videos and promoting them on your social media handles. But getting your first thousand views and subscribers on your new YouTube channel can be a very challenging task. It may take three months, six months, or more than this, depending on the YouTube promotion strategies you follow.
Now, you might be wondering how to increase YouTube subscribers and viewers and quickly reach the number 4-digit number. Well, this guide is for you.
To get your first thousand views and subscribers quickly, it is crucial to follow the right tips and tricks that actually work.
In this blog, we have compiled the top three tested tips and tricks that actually enable you to obtain your first thousand views and subscribers within three months from the day you start your channel. Let’s explore those tips and tricks.
Use the Power of Social Media
Social Media is a powerful online platform. It includes Facebook, Instagram, Twitter, Blogs, and other messaging apps. These social media applications have a huge audience base, and you should make full use of that.
Here is how you can use the power of social media to send huge traffic to your YouTube channel. Let’s take a look.
Share your videos’ links to interested persons- Sharing your videos’ links may be the first thing you often do after publishing your videos on your channel. It is a great idea, but here you make a mistake. You often share your videos’ links to everyone on your friend list, but not everyone watches your full videos. It increases your channel’s bounce-back rate and decreases YouTube engagement rate.
So, make sure you do not make this mistake. Share your videos’ links to only those persons who are interested in watching your full videos. It will definitely help you sending huge traffic to your channel through various social media platforms.
Join the relevant groups and pages- This is perhaps the best way to use social media to get your first thousand views and subscribers on YouTube. All you need to do is find and join those groups and pages aimed at the topic on which you create your YouTube videos. Once you have successfully joined the relevant groups and pages, start sharing your videos’ links on those social media groups and pages. It will definitely work for you.
Give Your Channel A Theme
Giving your channel a particular theme is like branding a business. In the way, branding plays a crucial role in the growth of a business, the same way a specific theme plays a vital role in the growth of your YouTube channel.
It improves your channel’s visual appeal, attracts the audiences, and leaves a long-lasting impression in their minds. It also influences their decision-making. These all things influence audiences to view your videos and subscribe to your channel.
So, if you apply this trick to your channel, this will surely help you get your first thousand views and subscribers quickly.
Stay Consistent
Consistency is the mantra of success on YouTube. Stay consistent and keep patience whether your channel is getting enough views and subscribers or not. If you give up in the middle, you won’t get anything.
So, keep creating and publishing high-quality content on your channel. Eventually, it will reward you with a massive number of viewers and subscribers.
Collaborate with Other YouTubers
This is the best way to get your first thousand views and subscribers quickly on your new YouTube channel. Collaborate with some famous YouTubers who already have an established channel with thousands or millions of subscribers. However, to collaborate with them, you have to give something to them. It could be money, content, or your viewers and subscribers.
To collaborate with other YouTubers, you have to approach them with a proposal. Make sure your proposal must contain their benefits. It will attract them. If they accept your proposal, they will promote your channel through their videos. And ion this way, you can incredibly get your first thousand views and subscribers within a few days.
Apart from this, you will get other multiple benefits, including your channel’s recognization and credibility and a huge audience base.
Hire a YouTube Channel Promotion Agency
Many YouTubers do not entertain this option to save their expenses. It is their choice; you should not follow them. What you think about hiring a YouTube channel promotion agency matters the most.
In general, it takes more than three months, six months, or one year (depending on the quality and consistency) to get the first thousand YouTube views and subscriptions. But when you hire a YouTube channel promotion agency to promote your channel, you get your first thousand views and subscriptions within one month. And it is not a false claim.
They advertise your channel, promote it on their social networks, and make some quality improvements, which increase your channel visibility. In this way, they help your channel reach a maximum number of YouTube users.
So, basically, you get faster and better results in lieu of a little investment when you hire a YouTube channel promotion agency.
These are the top three tested tricks to get your first thousand viewers and subscribers quickly on your YouTube channel. You must follow all these three YouTube marketing tricks.
The Simplest Video Maker to Edit Your Video Online
Have you been looking for the most convenient video maker? Making content used to require many different content and software subscriptions. Promo.com is an online video maker that makes things easy. Now, the process is much easier and faster. You’ll gain access to an extensive library of content. This platform also gives you all the tools you need in one place.
You Can Access Millions of High-Quality Clips
There are over 1.4 million photos in the image library. Finding images for thumbnails and posts is very time-consuming. However, you can search for them based on the type of image you’re looking for.
Image Resizing and Editing
There is no need to learn photoshop. Trying to resize images yourself can be very time-consuming. It is frustrating to try and keep the image adequately proportioned. Promo’s team made it very easy to resize photos.
Firstly, you can also use the “Split” tool to crop out parts of photos. Secondly, the photo editing tools make realigning images easy. Resizing pictures is important because social media sites use different formats. Lastly, being able to drag, drop, and click a few buttons saves a lot of time.
Access To Licensed Videos
Finding the right soundtrack will make or break a video. Moreover, searching the internet for good music is difficult. You also need to make sure you find videos you have permission to use.
A Huge Music Library
Promo gives you access to licensed music. This protects your videos and accounts from getting penalized for copyright issues. Their library is searchable based on the genre you want.
One video may need a more upbeat or action-based tune. However, others will require a suspenseful or sad theme. The choices are almost endless.
Social Media Scheduling
Life has too many things demanding your attention. Remembering to post your social media posts can be very tiresome. You can use the social media scheduling feature to get your posts flowing.
You can space out the posts once a week, every few days, or how frequently you like. Being able to make videos in a few minutes will help. You can knock out a week’s worth of content in a few hours.
Facebook Video Maker and Photo Editor
Advertising on Facebook has become very powerful over the last few years. The platform is very good at giving advanced targeting options. The thing Facebook does not offer is to help create content.
A good Facebook ad needs a unique photo to catch people’s attention as they scroll. It saves tons of time when you have all this content is in one place.
Instagram’s user base demands high-quality images and clips. Standing out requires the best content. Therefore, creating this content yourself used to require taking photos and videos. It also used to require paying for each stock photo.
You can use Promo’s database instead to have everything in one spot. They have a partnership with Shutterstock and other big photo libraries. This lets you search for everything you need in one place.
YouTube and Other Platforms
The world’s biggest video site is YouTube. Using promo’s features will work just as well as they do for Facebook or Instagram. The caption and pictures of the thumbnails drive a massive amount of clicks.
Stand out on LinkedIn
LinkedIn videos also do well. The platform serves professionals who are looking to network. Marketers often make the mistake of overlooking it.
The cool thing about LinkedIn you can find out who the decision-makers of each company are. Most of them can be directly messaged. Meanwhile, they will be able to see the videos you post.
Many people are very bland and generic. Certainly, having awesome videos with catchy music will make a big impression.
Upload Your Own Videos
Using your own content will help personalize your branding. Stock photos are better than no images. Certainly, personal photos add another level of effectiveness.
Seeing photos from your own business is much more authentic. The same is when you upload your videos. It comes off as genuine and candid.
Text Overlay
Putting words over your pictures or video thumbnails calls out specific people. You can list your most popular benefits. These caption boxes are easy to drag and drop. Listing common questions will also get the attention of your target audience.
You can also add your logo and price offerings. For example, adding extra context to your videos makes them much more engaging. Being engaging will make your audience connect with you more strongly.
Customer Service
There are many good reviews all over the internet for its customer service. The customer service team goes out of its way to make customers happy. Many users report loving how fast and knowledgeable the support staff is. This is another thing many companies do not do anymore. There are tutorials for virtually every feature. Moreover, they also give marketing tips in blog posts to help users succeed.
Lifetime License
The videos you make are yours to keep. You don’t lose access to the content you’ve created.
How To Sign Up – It is Free to Try
There is no required credit card to sign up. Promo is so confident that it will let you try its service for free. Taking the risk out is another sign of a company that understands its customers.
No Contract
Many subscriptions want a long-term commitment. This is not the case for Promo. You can see if you like it before you pay anything.
Those who subscribe can pick from three primary levels:
- Basic
- Standard
- Pro
Each tier gives access to more and more content. You also get access to more features. For example, the Pro version allows one to put their watermark on videos. Certainly, the higher levels also give access to unlimited video clips per month. There are other benefits like custom fonts.
White labeling is something everyone at the Pro level can do. This means that they can sell this software for whatever price they want. Moreover, agencies will love the feature since they can put all their client’s logos as needed.
The Bottom Line
Promo makes it quick and easy to put something out there. There is no need to spend tons of time looking for clips and pictures.
You don’t need a profound amount of video editing to get the job done. The support staff is happy to help you. In short, this makes a video maker accessible to people from all walks of life.
Inroads for any Company an Exceptional Marketing Campaign is a Necessity
Amazon is one of the world’s largest companies dealing in many products and services. And in most of the countries, it doesn’t face any kind of competition because it offers Express services all along. So, when a situation arises when Amazon finds itself in a little bit of bother, this is quite interesting news for the entire media across the globe.
One similar incident or case is about to unfold in India, where two of the world’s dirtiest men are fighting for a company named Feature Group. Both Jeff Bezos of Amazon and Mukesh Ambani of Reliance are not taking this case lightly as it can make or break their aspirations for getting a hold in the Indian e-commerce and retail market.
Future group is against it when it comes to offering solutions to its customers through brick and mortar stores. With over 1800 stores in over 420 Indian cities, Future group’s wholesale business can offer the edge for both the giants. With a 49% stake in the company, amazon thinks that the Future Group cannot make a deal with Reliance. But the latter is hell-bent and is dealing with the case in the court with full force.
Role of Foreign Giants in the Asian Markets
The role of Amazon, in this case, is not new as foreign conglomerates and technology giants are making inroads in the Asian markets for some time now. Tech companies like Google, Facebook, and Microsoft have offices in India and other countries like Singapore, China, and Japan. And in the coming few years, through remote working, it will be more far-reaching.
How Should the Big Shots Go About this?
It is not that the big companies are shying away from digital marketing any such activity on the internet. And certainly, there is no short-cut to success. Surely these big companies have lots of resources to have a go on the digital landscape. But there is nothing wrong with getting their hands on something that is currently established, and they don’t have to make much effort in this concern. Amazon tried this before with its acquisition of Souq.com and did a reasonably good job.
Another American conglomerate, Walmart, acquired Flipkart and made a splash in the market, competing directly with companies like Snapdeal and Myntra. In a country of just about 1.4 billion people, you need to be wary of several factors. More on this later. But for now, think about what can be done to make a product work to achieve sales goals in favor of its target audience. Surely, marketing is the answer.
So, how aggressive planning, and specifically digital marketing, can make these big conglomerates a household name in Indian and other Asian countries. And should be their strategy in this concern? Let me offer you some deep insights here so that you can understand my viewpoint easily.
Devising the Strategy for Digital Marketing isn’t Straightforward
Digital marketing isn’t something that anyone can master overnight. Even though we are talking about the biggest companies in the world, it is not easy to make a strategy that can work for every company, every time. For every product, the target market may be different, and that’s why it is imperative for businesses to think about this aspect. Some research and analysis about the data and all the information about the target audience will be handy in getting a product to be successful or lead generation.
Dealing with the Local Customs and Dynamics of the Market
This is an important aspect of how companies can be successful so that they can replicate the success in their own countries. About the local customs and the dynamics of the market can do a world of good for any new company in the market. Think about regions where people don’t really love to eat wheat, mainly rice. If you try to market a pizza or bread wraps for them, the product will likely not get the nod from them, as they have a fondness for eating rice.
That’s why it is not a good idea to make a product that doesn’t make a perfect impression on the target market. There can be countless generic examples in this concern but will not have the kind of impact like a real-life example.
A Perfect Example of What Not to Do
Another critical element about launching a new product is about dealing with the local customs and use of language. You simply can’t hurt the sentiments of any community. That’s why the use of language needs to be top-notch. A real-life example in this concern would offer my readers exactly how to go about this.
In 2002, KFC launched their famous slogan, “Finger-Lickin’ Good” in China. But despite taking all the precautions in making it sound perfect in the Chinese language, the literal translation was “Eat Your Fingers Off!” You can imagine the disastrous campaign and the end result. That’s why a high level of precision is required to develop a marketing campaign that looks the part, and everything will fit accordingly.
Final Word
Businesses need to think about what can be done so that they can market a product and make inroads in a new marketplace. This may sound easy, but I am sure that after going through this blog, you have an idea about what needs to be done and what factors can make it tough, even for a big conglomerate. The role of expert digital marketing companies is critical to any campaign’s success as they offer their expertise for a good solution.
If you think that you can add something valuable to this blouse and that can be interesting for my readers, please don’t be shy and speak up. And if you want to ask any question that is bothering you, please go ahead, and I will make sure to get back to you at my earliest.
For any feedback too, please use the comments section below.