How to protect your digital work in 2020
Intellectual Property can be described as an invention, design, brand or any other creation with legal rights over an individual or a business. The key idea of intellectual property is the ownership of creation and associating it with important benefits that the owner enjoys. Let’s dig deeper to understand the intellectual property -How to protect your digital work? how a freelancer can leverage it?
The types of intellectual properties
Trademarks – Usually the trademark registration is done a part of good practices in branding exercise by way of labels, logos, marks, text, etc. Differentiate one business with another.
Copyright – Perhaps, this one is quite important for freelancers as those working in a creative field. You may try to monetize their creating with copyright registration. It includes songs, background scores, plays, books, web material, or other artistic works. A mere creation, however, does not make anything copyright. You need to be the original owner of the content
Patents – Businesses often patent their new inventions that stop others to legally exploit the innovation for commercial use. This category of intellectual property will mostly contain the new solution, creation, changing any step in the current process, software and product design product. Etc.
Something called a trade secret. It is something that businesses keep it to themselves and does not even share with their partners or affiliates. For instance, Coca-Cola has a trade secret that it does not reveal its secret ingredient. But there isn’t much for the freelancers when it comes to trade secrets, although everyone will have their secret recipe of creation.
Do Freelancers Own their Work?
Does it depend on whether your job belongs to a person or a company? whom you produced it or to someone who has agreed to pay you?
Fortunately, any job done by you is yours. A freelancer is generally considered someone who is commissioned to do work. Thus deprived of the right of the freelancer to get credit – both in terms of recognition and income.
A freelancer should always remember that registered or not; all their creations are their copyrights. You can only decide who should / can use it and how it could be recreated. You sign and conclude a contract that states otherwise, of course.
Freelancers are entitled to license their work to others but retaining the right to use it for their websites, books, projects, etc. You should, however, be aware of the difference when giving everything away (assignment) forever and giving a part for a few days (licensing).
You can also re-create your previous work for another customer without any objection from the first customer. Cause of your copyright. You agree that such work is transferred, you continue to have the copyright of the work. You have the right to choose what you want to do later.
Should Freelancers Prefer Having an Agreement?
Whenever a client asked for work, you are likely to just give up a thumb and get your job done without taking the pain to agree with it.
You run a massive risk of being cheated for non-payment, no extra work pay, the content stolen, etc.
It is a necessity and more relevant than you think to sign a written contract with plain terms. Therefore, it is advisable to consult a business service professional for legal drafting services when drawing up the agreement. It can frame the provisions that take your best interest into account.
The following clauses to be specified and included in your agreement
1. Necessary information: Should have the company/team/client’s name? your name as a freelancer along with addresses. Need to care about other essential details included in each contract.
2. The Job: Work contracts will specify what work you should do. How much it will be cost? and how it will use it. The customer and the freelancer’s planned listed task
3. Payment schedule: Make sure of the payment dates, invoicing, and clearing your bill. Also, allow exceptions like holidays, etc. by keeping a buffer and not being too stringent about it.
4. Payments: Ensure listing out rewards or work done, including condition as a freelancer needs to be paid on an hourly or a working basis or a project basis? To prevent conflicts, extra charges for the additional job must also be addressed.
5. Deadlines: The period and the date by which you complete the job should be clearly stated.
6. Closure: Each contract must contain a clause specifying how and when the agreement is terminated. There also be a cancelation clause stating times when the deal was terminated.
7. Confidentiality: The contract also contains a clause stating the work and information. You provide to the customer. You also not going to disclosed outside to any 3rd party.
8. Dispute Resolution: When a person and a client clash without an arrangement to do in this case, the freelancer usually becomes prey. This is because the client is typically a much stronger party. After all, it is a corporation.
A provision to that effect should be included in the agreement, outlining. What course of action to take in the form of conflict- be it arbitration, negotiation, or a court case. If a conflict is ever emerging, you can advise a lawyer who can better advise you on the legal solution.
Other Considerations
Be safe, smart, and cautious and you will be a successful freelancer If you know How to protect your digital work?
Apart from the above, a freelancer should always ensure knowing a bit more about the client before taking up work or concluding an agreement. This may provide an insight into their credibility with payments in particular. Best if you can check out directories, websites, read reviews etc. to ensure the client’s reliability.
Many freelancers now also turn to websites from third parties that mediate between the customer and the freelancer. This also offers some certainty about prompt and assured payments. A freelancer should also offer customers with clear and realistic targets to prevent potential problems and to overwork. When you say yes to work, you know that it’s not probable or unpredictable, you should know the implications.
Knowing your rights as an independent freelancer is the first step towards the implementation of the law. Many freelancers do not know their rights. All it takes is an accident to make the life of a freelancer an expensive court adventure. These are ways to protect your digital work, hope you enjoy our content. Do you have any suggestions about How to protect your digital work? Feel free write us or leave us a comment
Risks to take and avoid in SEO
Risks to take and avoid in SEO for your business
With the business booming up, there come the risks that are inevitable. No businessmen need to be taught about the relevance of risks behind their success. There are two potential sides to any fair coin and only careful decisive powers and the will to pursue one’s gut take you to higher positions in the business. We are going to discuss the Risks to take and avoid in SEO
The same happens in SEO. Certain risk factors involved in the field of SEO. Sometimes they work out and sometimes they might be a backlash on the company. This is why they are basically called RISKS.
The thing with search engine optimization is, the ultimate result that you want- clicks, leads, traffic etc are so public dependent and certain factors that make your page likable are to be found on an experimental basis.
And hence, you will have to take risks, and also, there are risks that you must avoid.
When you are not sure of the repercussions that might follow your deeds. It is always wise to seek advice from seo in bangalore rather than getting tangled in unwanted troubles.
Before you do anything, it is always important that you compare the risks. The rewards you would get upon taking the risks.
Risks that you MUST take
Risks are those factors which can affect your rankings and might take you a bit down in the ranks even if it is for a while.
What you must keep in mind it is TEMPORARY. You can always go back to your original rankings and above that. Once you know the factors that can help you in that once you take the risks.
There are tools that can help you estimate your risk factor to know the remedial action required to avoid Google penalising your website. Google analytics, ready-made tools to know if your website is penalised etc are available.
On testing, if it appears to be 70-100%, it shows high risk and the site needs immediate attention not to be penalised by Google.
1. Website revamp
A website revamp is something that people might think is a risk. You will know what pleases people and if the new design does not, you are stuck at times.
Revamping your site can improve the linking, restructure and attract people who didn’t reach you out in the first place. Search engines would take time to rank your new site. This might reduce your inflow of click and traffic for a short while, but this is a risk worth taking.
Here is a case study of Moz how website revamps increased the traffic by 515%.
2. The A/B testing
This is more like general addressing of the risk that can be taken for different elements.
For example, if you are a page that stands on comparatively lower ranks, like from 6-10, taking a risk might affect you in ways that you might not expect. It might take you down from SERP too if things could go wrong.
While being on relatively higher ranks, but not the highest. You have the room to experiment and to see for yourself the changes that you can take. Which can either take you to the highest rankings or lower you franks, but still would keep you on the SERP.
You can experiment with the meta description, URL etc and see which one gives you more traffic. See which one does a good job for you, one page at a time, and use the same tactic to all the other pages if it works for you.
3. Hiring newbies in the field
Although everyone needs experts and the best people out there. You can always take the risk of hiring new talent. If he or she is able to cope up with the principles of the field and come up with original ideas.
A content writer might not be having the skills to be an SEO specialist writer, but when you think you can train them to the new skills, they can put in their ideas to match the needs of the company.
4. Backlinks
Why I think people are still scared of backlinks giving people a chance to exit your page. Redirecting them to some other page when you could have still made them stay on your page.
According to Neil Patel, the link popularity of a specific page contributes around 22.33% of the traffic and hence giving and getting backlinks is quite important for a page.
Building high-quality links in the most scalable way is something that you must learn to face the risk in the most effective way.
Backlinking gives you a more authoritative and trustworthy feel with your supporting backlinks. While you must avoid the risk of using bad links that are paid and from low-quality sources.
Risks to avoid
There are a lot of risks that you must be avoiding too in order to avoid the situation of the no-coming back.
1. Deleting pages
When you find that the pages you do not want anymore, or do not have any deliverables to the visitor, do not delete the page as a whole.
This is because you are messing with the structure of your website. To the already internally linked sites, it becomes a broken link and to the external links. You are missing a chance for a new visitor.
You can still have content that says that you are no longer available and can visit other pages like so and so within your site itself.
2. Making changes to the site at once
Sudden changes to the website on the site level can change a lot of things including ranking. This might force you to have to start from the beginning as the whole system is new to Google now.
incremental changes is always best for the site when it comes to making alterations.
3. Avoid doorway pages
Doorway pages are the pages are explicitly created just to send the visitors to those pages to your website when they click on them.
Google disliked this & remarked as a very bad risk you are not taking. It might send you some visitors, but will never help you get more concrete leads.
There are many risks that involve you being penalized by Google. If you do not look into the consequences that you will have to face later. Black hat methods are not always the best, even if they give you results for a short while. They do not tend to give you long-lasting results. Hope you enjoy our content Risks to take and avoid in SEO
How to improve SEO -Think mobile-first
If we know the main criteria to improve SEO (links, content…) for some old sites an element is neglected: responsive design. Indeed, having a “mobile-friendly” site has become a must to improve SEO … and not having it can have a negative effect on your positioning in Google..
How can I prepare my website for the Mobile-First index?
First of all, it’s important to compare the content of the mobile version of your site with that of the desktop version. Since Google crawls mobile content, you need to make sure that the same quality content is available on your website as it is on your mobile device.
Also, make sure your metadata is consistent across all platforms data should be carefully structured in both versions of the site (desktop & mobile). If there are specific URLs for mobile devices, update the structured data on the mobile version.
A common problem with sites that use a different version between the mobile version of your site is the content can be very different from that of your desktop site.
This can cause problems for the user experience. Make it more difficult for Internet users to find content. When they visit the site on a mobile phone than if they see it on a desktop computer.
How to improve the Mobile-First experience of your website to improve SEO?
Optimizing your website experience for the devices your audience uses is essential. Mobile browsing does not have the same goals as desktop use
On mobile, page load time, ease of navigation and fluidity of information is essential.
Designing a website involves a lot of thought, let’s see some tips below to improve your users’ experience on mobile.
Mobile = small screen
A mobile-first approach emphasizes creating an improved user experience for small screens.
For a good mobile experience, it makes sense to start small and offer more features on larger devices.
Optimizing your website first for mobile platforms allows you to focus on what is absolutely essential on a website rather than trying to fill the space with more or less necessary features. You will create a much better user experience with a mobility-focused approach.
Keep navigation simple
Mobile internet users expect navigation to be easy but simplicity is a hotly contested topic.
For example, some prefer the “hamburger” menu characterized by several lines stacked on top of each other indicating a drop-down menu.
What is hidden behind the menu remains a mystery and some users might not even recognize it. So it is better to favor the classic menu so that the user has immediate access to the different pages of the site.
In addition, the calls to action must be clear and visible. User is able to immediately see the services or products. The elements of reinsurance also are put forward to reassure Internet users and gain their trust more easily.
Minimize information for maximum conversions
As we mentioned before, users demand an ergonomic layout and this is one of the biggest trends in mobile design today.
An ergonomic layout is characterized by important elements on a Web page including a clear presentation of services or products. Marketing elements that reassure the Internet user, a simplified contact form, a “click to call” button as well as a fast purchasing process for online stores.
If you want to simplify conversions on mobile, you should avoid creating unnecessary elements that clutter up space.
According to Techyguide, many fields for the contact form can turn out to be a blockage in the eyes of visitors. It is better to opt for a simplified form with a drop-down menu to help users contact you or simply leave your email address which will help you decrease in load time because of contact form plugin.
Optimize page load time
Google has already shared the fact that site speed is an important ranking factor and this is something that will remain consistent with the deployment of the Mobile-First index. The average time to load a mobile landing page is 22 seconds. 53% of visits are abandoned if a mobile site takes more than three seconds to load (source Google).
We all know how frustrating it can be to see a site loading slowly on your phone. If site speed continues to be an important classification factor. When this new index is fully implemented to optimize your website
Make sure that the server hosting your website has the capacity to run your website in the best possible conditions.
To take full advantage of Google’s Mobile-First Index for Early Mobile Devices. Take the time to audit page load speed for mobile devices. You can test your mobile pages through Google PageSpeed Insights, which provides suggestions for improving the download speed.
This includes tasks such as compressing the image, CSS, and JavaScript files and enabling browser caching.
The first mobile index is good news for those with a fully responsive website.
Indexing on mobile devices will not affect you. Google will continue to crawl and index pages optimized for mobile devices.
If you are not sure about the mobile usability of your website, you will need to make changes quickly. If you have an unresponsive desktop website that doesn’t have a mobile version. Google will continue to see your content but it won’t rank as well as websites that are optimized for mobile devices. Investing in the creation of responsive design for your website.
is therefore important for better visibility and to ensure a significant presence in Google search results. Since over 50% of Google, searches are done on a mobile device. Marketers should focus their thinking on a mobile-first strategy. While there has been a lot of talk since 2015. It goes without saying that many websites still do not perform well on a mobile device with this new way of indexing. While we are often not inclined to speculate too much in advance. We can probably all call this year’s buzzword mobile-first marketing strategy.
Recently, Google publicly announced that it would evolve its Mobile-First index to bring the best possible experience to its users on mobile. The most important thing is to make sure the content of your mobile site is as comprehensive as its desktop equivalent.
This will ensure that Google does not negatively impact your website. Investing in a responsive design will optimize your mobile presence. Because the content of your mobile and desktop site will be the same … and therefore it will allow you to improve SEO!
How to Optimize Your Landing Pages for Users?
How to Optimize Your Landing Pages for Users?
When an internet user clicks on a hyperlink, he is redirected to another website or a webpage. This page is termed as the landing page for a particular link. The term arises from the fact that the user lands on the said page by starting off from another. This is similar to taking a flight from the origin and landing at your destination.
The links could be present on a blog, a social media page or even a search engine, but the destination is the page where the owner of the link wants the user to land. Once the user lands on this page, he is termed as the visitor who can potentially become a customer of the business owning the webpage. This is determined by whether or not he performs the desired activity, when on the page.
Whether or not he chooses to convert will depend on various aspects of this landing page. To ensure that the page offers maximum opportunities to encourage the visitor to become a customer, it must be optimized. An SEO agency in India offering SEO services to other parts of the country could help you get the most out of your landing pages, too.
Different Types of Landing Pages
The links could take the users to a variety of pages such as a product page, a subscription page, a blog or an article or maybe even a contact request form. These are only a few examples from a large number of different kinds of pages accessible by providing a simple link to the users. What these links lead to is decided by the business and each page on the website has a purpose of fulfilling.
- Product Pages
These are of high importance for a business that operates online. When a user lands on this page, it is because he is interested in that particular product or maybe one that has similar attributes. This page must be able to convince the user that this is the product he wants or needs. This will be the focus of the rest of this article.
- Contact Us Pages
These pages are critical for assisting the users through their journey on your website. They seek help when in doubt or feel the need for guidance. They could also use these pages to provide more business opportunities for you
- Blog or Article
When users are in search of information on a topic, they could be redirected to these pages. Here, they seek a resource that is relevant and can help give a clear perspective on the topic.
To ensure that the page is capable of fulfilling the customers’ needs, it must be optimized. Using the services of the best SEO company could reduce your anxiety about getting it right on your own. How the optimization can be carried out is discussed below.
- Make Them Focused
It is important that the page is not trying to achieve too many goals at the same time. The link must lead the consumers to exactly what they are looking for rather than showing them a lot of variety in the category. This will dilute the purpose, and on not being able to fulfil their needs, you could lose an opportunity. Hence, the focus is a need for your landing page.
The landing page must focus on the action that you would want the visitor to take while on the page. Pay attention to the features and placement of your CTA.
- Have Clear Headlines
Keeping in mind the attention span of an average consumer, you are required to grab their attention within 8 seconds. An attractive and relevant headline that clearly communicates the purpose of the page will succeed in doing so. Keep it crisp and informative and support it with a tagline.
A vague headline will drive the visitor away due to lack of clarity of success with his intended goal.
- Provide Good Quality Images
If you are trying to sell something, the consumers will certainly want to see every detail of the product being sold. Being online, they do not have the luxury of physically examining the product. In such a scenario, these are the only source of evaluation. They must have access to detailed images on a product page.
Pictures of the product from different angles allow people to understand and evaluate its suitability and relevance for them.
- Offer Varied Payment Options
Customers have their own comfort zones when it comes to payment options, and if they do not find it, they are more likely to abandon their purchase than choose one of the available options. A larger number of options also gives rise to a feeling of security in the mind of the consumer. Offering them a discount with certain payment options could trigger them to try and explore the other options as well.
- Accommodate Customer Reviews and Testimonials
These are a major driving force for consumers to complete a purchase. When they read about the positive or negative experiences of other consumers, it causes a shift in their viewpoint. Avoid trying to create a bias by including only positive reviews. Instead, use the negative reviews to improve upon your product. To respond to address the negative sentiments of unhappy consumers.
- Symbols of Security
You need your customers to trust you. Only then will they be able to confidently go ahead with their purchase decision and possibly come back for more. The customers look for indicators of trust in a website. You can build trust by supporting your page with certifications indicating the security of your page. Different certifications could have a varied impact, but as they say, something is better than nothing.
Conclusion
Having a landing page is not enough. It must have the key attributes of focus, clarity and impact of a headline, high-quality, detailed product images, variety of payment options and tools like reviews and certifications for building trust in your brand are essential to optimize the page.
It takes serious consideration and brainstorming to figure out what will work for you. You may not get it right the first time and could need to try a different approach.
Most Popular 10 Email Marketing Tools in 2020
Top 10 Email Marketing Tools You might be interested
When it comes to marketing, email is regarded as the king. Today we going to disclose Top 10 Email Marketing Tools as well as show you a complete email marketing buying guide
No other distribution channel leads to engagement and builds customer relations like email marketing. Email campaigns deliver high ROI compared to any other kind of marketing category. Set up your email in the right way, and it can be beneficial for your business. But, to have a successful email marketing strategies, the most important thing required is email marketing tools. These tools are used for managing your content, campaigns, and subscribers. Most of the email marketing tools will have similar features. That is why choosing the best email marketing tool for your website or business can be a daunting task.
How email marketing impact business?
Marketing channels and trends evolve over time. While some trends come and go away quickly. One of the tools that have remained as it is since then is email. In fact, email continues to be the best channel for content marketing with both B2B and B2C marketers. About 87% of B2B marketers and 77% of B2C marketers utilize it to nurture their audience.
Email marketing tools also help you to amplify your other marketing channels like social. Still, marketers face a lot of challenges in their email marketing attempts. One of the significant challenges is the amount of time it takes to generate an attractive email from scratch. Without using efficient tools, marketers may end up spending their time. Creating and sending out emails that do not look attractive. This obstructs productivity while pulling down your email marketing ROI.
Most of the companies settle for this situation as they are not ready to buy a tool to simplify the procedure. However, it is not mandatory that all email marketing tools need to be costly. There are a lot of free email marketing tools that can help you to save both your time and money.
But, with so many email marketing tools available, which one should you choose? Which tool meets the needs of your business, and how can you distinguish one tool from the other? Before, we look at the top 10 email marketing tools, let us first understand what an email marketing service is? Why it is significant to learn email marketing and have one that works beneficial for your business.
What is an email marketing service?
Email marketing services and software simplify all your email marketing efforts. They have different features based on the services you choose. They often have functionality associated with the subscription, automation, notifications, email communication, monitoring different campaigns, integration with other marketing, service software, sales, and analytics.
Why email marketing service important?
Today, email marketing services continue to be an important tool for businesses across different industries. They help businesses establish strong relationships with customers’ prospects while moving them through the buyer’s journey and maintaining strong communication.
Not to cite, as email service providers (ESP’s) continue to develop, features like automation, personalization. A/B testing has made the tools even more important to a marketer who is looking to connect with a progressively fragmented audience. Now, let us have a look at the top 10 email marketing tools.
Best email marketing tools in 2020
HubSpot
HubSpot’s free email marketing software is simple. It comes with high deliverability. Plus all the whistles and bells you would expect to find within an ESP. Some of the popular features of
While creating an email, you can choose from one of several drag-and-drop email templates. You can create a custom template customized as per your brand. Once you get your template, incorporating content is intuitive and simple. You can even personalize and preview your emails for various recipients depending on the type of device, list inclusion, or country. Utilize a simple personalization token to ensure that every email includes content that is particular to each recipient.
When the time comes to send an email, using the smart send feature will make sure that the recipients receive your messages at the right time. In addition, you can run A/B tests to compare various versions of an email to understand which one relates the most with your customers. You do not have to worry about deliverability as HubSpot maintains a 99% deliverability rate across the network.
Outside of email marketing functionality, HubSpot provides a variety of reports on the performance of your email, helping. You to find what matches your customer so that you can optimize your plan accordingly. For example, you can report on something as large as your total email performance in Q1 and see how one lead is networking with your emails.
Lastly, the automation platform of HubSpot makes it simple to scale your email marketing strategy, which will help you to turn your leads into loyal audiences.
Constant Contact
Constant Contact is one of the best email marketing tools for small businesses. Their email automation tool comes with a 60-day free trial and provides users different integration and customization options while keeping it user-friendly and simple.
Discovered in 1995, Constant Contact has grown to be one of the largest email marketing tools in this world. They continue to bring advancement in their offerings and make improvements in new areas that other email service providers are not even covering.
You will get access to an even management tool, an innovative social media tool . To help you to create coupons and downloads for sharing it on social media. You will also find hundreds of various integrations so that you can integrate any other services and apps you presently use.
Apart from the unique features mentioned above, you will attain varieties of niche-specific templates to use and a dashboard that offers your most significant email metrics.
They provide a lot of useful guides and services which proves to be helpful for those who do not have any prior email marketing experience. In addition, you will also get access to email, phone support, and chat. Though, there is one drawback. There are no automation tools and for the price that you need to pay, these must be there.
Constant Contact is a great option for small business owners who require a tool that does something more than email marketing.
Omnisend
Omnisend is a simple-to-use platform that provides automation workflows for any phase of the customer journey. What differentiates Omnisend from other email marketing tools is its omnichannel features? which provides greater control on where and how you connect with your audience? In an automation workflow, you can add SMS, email, Facebook Messenger, Whats app, push notifications, and much more. If you want to reach a certain target audience who might not respond well to traditional emails, then using a tool like Omnisend can help you to create and manage more targeted, and customized communication workflows. This not only helps you to connect with your customers better. It also offers a less disruptive and personalized experience for your audience. Omnisend also provides templates for campaigns, automation workflows, and email capture so that you can start quickly.
SendInBlue
It is one of the powerful email marketing tools for those on a low budget as it comes with a free plan. This tool is another new email marketing platform.
They were initially created to send transaction-based emails, but later they have combined the power of both SMS and email campaigns into a single platform.
Overall, it is easy to use and has a large free plan, as the plans are based on the total number of emails sent and not on the number of contacts. Some of the features of this email marketing tool are campaign reporting, email layout optimization, and list management.
You will find varieties of third-party integrations also. However, if you want to get access to the most advanced features of this tool, You must upgrade to any of its advanced plans. SendInBlue is great for people or businesses who send a lot of emails. While pricing is based just on email volume, and not on the size of the contact list.
Drip
This is a strong enterprise email marketing tool for bloggers, digital marketers, and eCommerce. They provide varieties of tools to make sales funnel, personalization, and marketing automation simple. This software provides a seamless combination for all trendy website builders including WooCommerce and WordPress. This helps you to add pop-ups/ sign up forms easily to your site and capture large numbers of leads.
Things that make Drip different from the competitors like Campaign Monitor is their smart marketing automation tools, split testing features, smart email segmenting, visual workflow builder, and list groups. These unique features help you to reach your targeted customers present in your email list to attain more sales. Support options at Drip include webinars, live chat support, detailed courses, automation training, excellent documentation, and free guides. If your business demands to send bulk emails, then Drip is the best option.
Though it is a bit costly, Drip is the best email marketing tool for eCommerce sites. Business owners who are looking for more advanced features to enhance their marketing efforts.
Get Response
Get Response is something more than a basic email marketing service. It is more of a kind of all-in-one solution that focuses on automation. In addition to conventional email campaigns, GetResponse can help you to build high-conversion landing pages for generating more and more leads. This tool has some cool features known as Autofunnel. This email marketing tool can be used to create funnels for leads, webinars, sales, and much more. It is totally automated and simple to use.
Funnels include things like landing pages, emails, marketing automation, exit popups, eCommerce integration, and Facebook ads. All these depend on your objectives and how you want to set it. But, GetResponse offers all the tools that you require to increase the number of subscribers and monetize those contacts. When a user enters your funnel, everything is totally automated by GetResponse. It is the right way to guide audiences through the conversion procedure with several digital touchpoints.
SendPulse
Send Pulse promotes itself as a multi-channel advertising platform, but its email marketing feature is the most popular one. It comes with a lot of expertly designed email templates that can be easily customized using a drag-and-drop editor. You can set up these customized emails to be sent out automatically at the right time based on the event trigger, user behavior, and many other variables.
The subscriber rating feature of SendPulse is a great way to find your most valuable subscribers. It helps you to analyze the open and click rates along with the read and unread rate of every subscriber. You can also set replaceable text fields if you want to personalize your emails by gender, date of birth, name, job role, and age.
Mailchimp
It is one of the most popular email marketing tools as they provide a lifelong free email marketing service plan. This tool comes with an easy to drag and drop email builder, segmenting contacts into different groups, autoresponders, and easy tracking of analytics.
It allows you to fix delivery times based on the user’s time zones. You can even set up segmenting too depending on the location.
You can integrate MailChimp with Magento, WordPress, Shopify, and several other platforms. As far as marketing automation features are concerned, Mailchimp is quite restricted when compared to other ESPs like Constant Contact or Drip.
During recent years, Mailchimp has attempted to add several “advanced” features, but having checked many of these, they are not genuinely advanced. Mailchimp support is provided by live chat, email, and a large tutorial knowledgebase. Their support is generally slow and does not match with the quality of service that you get from other ESP’s.
With the free plan of Mailchimp, you can send 12,000 emails for nearly 2,000 subscribers. This plain is restricted as you do not get certain features like advanced segmentation, multi-variate testing, send-time optimization, etc.
ConvertKit
Nathan Barry founded this tool in 2013. They focus on a segment of the market known as “creators.” So, people like bloggers, vloggers, Instagram stars, course developers, and authors. One of the best features of this tool is how simple it is to develop email automation workflows. It depends on a visual builder, so you can see how your email sequences work. You will also find a built-in landing page editor that is quite useful. You can start email marketing and do not even a site. This email marketing tool is best for people who do not mind spending a lot of money and want to send plain text emails.
Mailjet
The tool comes with collaborative and intuitive tools to help you create effective email marketing campaigns. Customize any of the pre-designed email templates. Generate responsive emails to amaze any receiver no matter which tool they are using. If you are working with a team, you will love the tool’s real-time collaboration feature that permits seamless collaboration. With this email marketing tool, you can add lively content to generate personalized and relevant emails for each receiver. This helps you to get better results from your email marketing campaign.
Conclusion
There are lots of email marketing tools, we want to ensure that you choose the correct one for your business requirements. If you own a small business or are a new blogger, then it is better to use Constant Contact. Their pricing is good and they have the best support team too. if you own an eCommerce website or an online store. It is always better to choose Drip as it is the best eCommerce email marketing software. Their automation and personalization features are powerful. There are many businesses that use Drip.
If you are a content developer or professional blogger, then go with ConvertKit. They provide an easy to use platform which comes with advanced segmentation that will take your blogging business to a high level.
If you are a business owner who is looking for a powerful marketing automation tool that blends SMTP bulk emails, SMS messages, and email marketing, then asper experts, you must use SendinBlue. Their platform is simple to use and users can use it for managing both email and SMS. They provide a generous life long free plan which makes it one of the popular free email marketing tools.