15 Best Digital Marketing Tools Every Rookie Should Know
Digital marketing is a cost-effective way for businesses to boost your brand visibility.
For one, you do not have to spend on TV endorsements and banner ads to reach your target market. And digital marketing is more measurable as fast as delivering results are concerned.
Speaking of measurable results, what makes digital marketing effective are the tools you can use for your campaign.
There are tools to help you check your website’s health, some to help you manage your social media pages, and more. This means there are tools, no matter what is included in your digital marketing packages.
That said, we have listed down 15 of the best digital marketing tools you ought to give a spin:
If you want to look for a tool that allows you to set up your social media posts beforehand, Buffer is for you.
It allows you to publish your posts with ease, creating campaigns from the ground up. The cool part? You can get to manage multiple social media profiles for your business in one dashboard.
With Buffer, you can easily plan, collaborate, and create content. You can also draft your posts later on social media platforms like Facebook, Twitter, LinkedIn, and Pinterest.
Buzzsumo is a helpful tool that you can use to track brand mentions, your brand as a whole, and even keyword mentions.
It’s an incredibly flexible app that allows you to access its wide range of features. However, you might need to pay to unlock some of its more premium features.
Additionally, you can also use this tool to research and use the most shared content related to the keyword you choose. Meaning, you can use this tool to find the most sharable and popular content online.
Known as a web-based email marketing service, MailChimp allows you to send email newsletters to your subscribers. Also, you can then craft targeted campaigns and curate marketing messages.
Apart from that, it offers you easily customizable templates and the number of options that these emails will be sent.
Back then, project management has been done mostly via email. But the thing with email is that it’s often very limited.
It’s also not wired to accomplish those dynamic and fast-paced tasks of activities in digital marketing.
Fortunately, Trello is one of the best free digital marketing tools that you can use nowadays for project management.
One can display every project using a board that contains cards. The cards boast a couple of features like checklists, a calendar for the due date, and a comment section.
But what’s cool about Trello is that it has an intuitive and easy-to-use user interface.
5. Sprout Social
This is another excellent social media management and engagement platform that business owners can use.
Sprout Social makes it easy for companies and brands to engage with their current and prospective customers effectively.
Ahrefs is a digital marketing and keyword research tool that allows you to:
- Do backlink audits: This existing link profile does auditing whenever you start an SEO campaign.
- Look for your link prospects: Search for prospective links on Ahrefs.
- Do keyword research: It allows you to validate keywords and even analyze how your competitors are using them. You can also use this to track individual keywords as well.
Ideally, when you are just starting, you need to spend a lot of time on online marketing, especially during the early days.
But what if you make decisions that do not have much of an impact?
You must track every move or decision that you make to provide the best return on investment (ROI) as possible.
Through the KISSmetrics tool, you will quickly see what’s working and what is not across your campaigns.
Usually, this tool’s price starts at $120/month, and it is not the cheapest tool out there. But it is a tool that you should think about having to get your business out there, up and running.
With many products at your fingertips, the insights you will get from this tool will be invaluable to your company’s growth in the long run.
Marketo is a comprehensive digital marketing tool that aims to help clients from acquisition to advocacy.
With this tool, you can develop strategies for your email marketing, lead management, and customer base marketing.
The platform is also specifically built for engagement and offers features such as:
- channel integrations
- resources to create a much better buyer journey
- personalized email marketing tools to help you gain more insight
Simply put, Marketo allows you to build strong email marketing campaigns.
Unless you are an expert in statistics, continually keeping track of your site’s traffic can be exhausting.
You will always need to check on key performance indicators. That way, you will have an insight into how you optimize your website better. It also allows you to learn more about your website visitors and how they interact with your brand.
With the wealth of data offered by this tool, you can better optimize your site’s content to achieve your goals.
What’s great about it is that it allows you to easily monitor your site traffic in two, easy to read emails monthly.
Slack has been one of the most used tools of communication businesses use today.
It features channels that are designated explicitly for specific conversations. That way, business conversations won’t be easily distracted. What it does is that it facilitates and makes collaboration easy between employees and teams.
It’s also an excellent tool to use when networking or meeting other people in the digital marketing space. Thus, it offers users the freedom to join or leave conversations if needed.
Apart from that, it also features a wide range of integrations with other tools. Slack will make that tool even more useful. Teams will be able to send deliverables, analytics notifications, and customer transactions.
11. Google Analytics
Google Analytics is one of the most powerful tools out there in the digital marketing industry.
After creating an account, users can access various data that have something to do with the website. This includes traffic volume, audience demographic, and keyword acquisition.
This explains why setting up a GA account is one of the first steps you need to accomplish when starting an SEO campaign. Otherwise, you will find it challenging to optimize your website.
This tool is a drag-and-drop design platform, allowing you to generate images. You can also take advantage of the customized pictures, icons, shapes, and fonts taken off the Canva catalog.
Simply put, Canva offers an aesthetically pleasing way to design your logos, presentations, graphs, and images.
Overall, it is a helpful tool that allows you to create stunning images, whether you have an experienced designer or not.
Yoast is a plug-in that you can use in WordPress for free. But you can opt for more premium plans as well.
It’s a great tool that allows you to optimize your content specifically for search engines. For instance, it lets you know whether your primary keywords are used well on your content. It also notifies you whether your URL is SEO-friendly or not.
It will also analyze the readability of your content, giving it the Flesch Reading Ease score.
What’s also great about it is that it’s regularly updated to reflect Google’s algorithm every two weeks. This allows you to stay up-to-date with your SEO strategy.
14. Answer the Public
Blogs make your site look more organic in the eyes of your readers. At the same time, it serves as an essential source of traffic as well.
But for you to accomplish this, you need to be aware of the topics your customers are looking for relating to your business.
Overall, this is a dynamic tool that you can use to help you find the perfect blog topics based on your target keyword. The cool part about Answer the Public is that they collect and curate the commonly used search engine queries.
This tool often works similar to a search engine. For instance, you can type in the keywords related to the topics your typical customers might search for. For example, “artisan coffee.”
It will then generate keywords based on trending questions and search queries related to your keyword.
Unless you’re a grammar nazi or have a proofreader who checks all your content, Grammarly could come in handy. It is a helpful tool that you can use to check and proofread your content for errors.
To proofread what you wrote, all you need to do is open the document and copy-paste your content. Then, it will automatically check your spelling as well as grammar.
Grammarly is a digital tool which:
- Check your spelling and grammar.
- Checks for plagiarism.
- Offer a detailed explanation of why there’s a grammatical error or spelling mistake.
- you can also check ProWritingAid vs Grammarly
Without a doubt, digital marketing is beneficial to any business or brand. As long as you get the hang of things and do it properly, it is easy to achieve great things.
If you are trying to grow your ecommerce sales and looking for some advanced strategies to give your business a competitive edge, try these effective strategies to achieve your conversion goals.
Running an ecommerce business is not easy, especially in today’s business market where there is a large number of brands available to compete with you. Brands need to figure out some innovative techniques to acquire more and more customers and boost their revenues. Many new ecommerce businesses are advised to try different tools and techniques to grow their business and take their business to new heights of success.
Let’s discover how your ecommerce business can sell more products, acquire more customers, and make more money in 2021.
Make the Most of Remarketing Technique
Believe it or not, remarketing is one of the best and results-driven strategies that ecommerce brands can use for their advantage. Remarketing, if done right, can help you win the trust of those people who show interest in your products and have visited your ecommerce website.
Marketers are advised to use remarketing techniques to attract new customers and retarget old ones. You can try Facebook Exchange to reduce the rate of shopping cart abandonment. By using a Facebook Exchange, a cookie is dropped on users’ laptops or mobiles when they visit your website.
If a user adds a product to the shopping cart and leaves the site without making a purchase, a cookie can be dropped on their laptop or mobile, which signals Facebook to show dynamic ads on their timeline to remind people about your brand so that they can complete their order. This strategy is really effective and helps ecommerce brands to grab more and more people and increase conversions and sales. Hire a digital marketing agencyto help you start a remarketing campaign for your online business and convert the old customers.
Use Product Recommendation Engines
Imagine a visitor lands on your ecommerce website and can’t find the exact product they are looking for. What will he do? Without wasting a single second, he will move to your competitor’s website to find the desired product. You can keep users on your website longer and improve the buyer’s journey by harnessing the power of artificial intelligence. Using the product recommendation engine is the best decision for your ecommerce business that helps you offer personalized products to your customers.
Choosing the right product recommendation tool helps marketers to analyze customers’ behavior to create specific content for every shopper and deliver personalized recommendations to your website visitors. With predictive recommendations, you can deliver the right offer to the right shopper at the right time, resulting in more conversions and sales. You can reduce the shopping cart abandonment rate, optimize your customer service efforts, and improve the overall browsing experience by using product recommendation engines.
Take Advantage of Instagram Shopping
If you want to increase your brand presence, reach your target audience, and get the optimal level of engagement, it is important to invest your efforts in social media marketing. Instagram is one of the best social media marketing platforms, helping businesses to increase their reach, attract more customers and sell more products. Instagram Shopping allows ecommerce businesses to integrate product catalog with their official Instagram profiles to sell their products directly on Instagram. It helps ecommerce businesses to promote their products directly to their followers using Instagram Stories, posts, the Explore Tab and shop tab.
To drive more conversions and sales, marketers are advised to make the most of Instagram Shopping. You can add product tags in your posts that allow shoppers to click on the desired tag and shop the catalog of products. Ecommerce brands have the option to post stickers in Instagram Stories which simply tag the specific product in Stories. Plus using the Shop tab feature helps visitors to find all the products you have tagged in your Instagram posts.
Keep the Software Updated
Your business needs the best ecommerce software that has all the tools you need and helps you sell more products. If you want to improve the performance of your ecommerce website offers an incredible user experience, it is important to keep the software updated. Your website security is one of the major reasons for updating your ecommerce software. Marinating strong security matters most for nearly every ecommerce website. By keeping your website software updated, you can better address the potential vulnerabilities. Failing to update your software on time will allow hackers to find the weakness in your ecommerce website and exploit them. On the other hand, with regular updates, you can safeguard your customers’ security.
Furthermore, an updated website software will offer a positive user experience that makes visitors stay longer on your website which will eventually increase the chances of sales. Being an ecommerce business, it is your responsibility to ensure your website is using the latest version of the software and all plugins are updated. It is important to improve the performance, security and functionality of your website. Rakuna software is a company that provides recruitment technology that helps your online store have the best human resources to maintain sales, and the software will always be updated automatically.
Create Interesting Videos
Today’s consumers spend more time watching videos than reading text. A study suggests that ecommerce businesses can generate more revenue by incorporating video content on their websites. It is a great strategy to highlight your unique selling point, generate awareness of your products and convince visitors to make a purchase decision. If your ecommerce brand is not making the most of video content, 2020 is the right time to use it for your advantage.
Create interesting videos and let your customers know how your product works and how they can use it in real life. While creating product videos, make sure they are short and to-the-point. You can add an element of storytelling, animation and other important ingredients to get your message across.
Concluding it All
To ensure your ecommerce website is functioning well and growing, it is important to experiment with the latest technology trends to give your customers an out-of-the-box experience that will eventually help you earn more profits in 2021.
Developing a website is not what it is used to be some years ago. In fact, when you think of a business portal, there are many aspects that are needed to be taken care of. While the website’s design is of paramount importance, it is the development part which is critical for the very foundation of such a portal. There are many things that you need to understand here but if you want to go ahead with a portal which can run for years to come without any major overhaul, you need to develop it with spending some time on it before the formal launch.
2020 is almost at the end and there are lots of features that you need to be sure of so that your website can come across as a great one to the visitors. We all know that the success of a business is based on how well a portal has been created. Conducting business in a big city like Dubai doesn’t come without much challenges and a great website is basic necessity. You can’t make a mark on the business scene in Dubai without a portal that can attract visitors in hordes. Still many different sectors want to invest in UAE because of the lucrative opportunities that is comparable with other European countries.
There are many options on how you can represent your portfolio. The trend has changed a lot when it comes to do business, gone are the days when there use to be one on one meeting with clients regarding business proposals because with this digital age there are many ways you can present your business ideas more effectively.
Following are the 3 features that will work wonders for a website not only in 2019 but for some time to come.
1. Mobile-First Indexing
With over half of the population online use handheld devices of some sort and the figure is changing quickly ore in favor of them, the days of desktop websites are being numbered. It is a powerful feature that let you use the power of catching up with the millennial crowd who have virtually used just the hand-held devices like smartphones and tabs and will have a hard time working on a desktop PC. So, it is like a basic necessity for businesses.
If you haven’t guessed what I am talking about up till now, let me put it simply. Websites which are mobile friendly are the real deal now as now Google too index mobile-friendly websites quicker as they are likely to be used and accessed by visitors more frequently than desktop websites. In other words, mobile version of a website is the starting point for Google index. If you are finding it hard to implement this in your portal, then it is better to concern a professional service regarding it because a professional help might a be little expensive but the it can do wonders to your ranking on Google SERPS.
2. Single-Page Websites
The trend of single-page websites few years ago and received a tremendous reception from not only the businesses but also from the general public. This is one of the single-most important features that can turn out to be a revelation in the way businesses offer their services to their target market. So why this is a really cool feature. Let me offer you a few reasons in this concern.
Navigating through websites in a single page is a great and hassle-free experience for all the visitors. Jumping to and from different pages is a cumbersome process for people looking for information concerning a product. If they can get all the information just by scrolling and not by looking back and forth between several pages, this can make your task really easy. So, incorporate this in your business portal for a great experience.
Many event promotion companies usually opt for this strategy because it saves time to develop a full organized site that would be baseless after few days or months. It is also used to divert traffic to a specific site or product, in these circumstances this strategy is quite useful and time saving.
3. Push Notifications
If you think that push notifications are just for smartphones and other hand-held devices, think again. But you need to be wary of the side effects of it. It can either make your website do wonders or can be a nuisance for your visitors if you will push this thing too hard. Push notifications, if done the right way, can make your website really engaging. Any visitor can get real-time notifications about what they are seeing as it is an interactive process.
On the other hand, if you try to be over-smart or misuse this, you can lose clients very quickly as this can turn out be a nuisance, really. A barrage of notifications about your products or services without considering what a visitor is looking for van be a real put off for anyone. So, use this step wisely, otherwise simply don’t try this until you get the expertise in it.
Many popular blogs use this strategy because it helps in creating a community that can drive an instant traffic on the new post and there are chances that it can get rank higher in search engine results because google loves traffic. There are pretty high chances of your post to rank if you have solid numbers of people who have subscribed to your notifications.
Over to you
With this digital age, it is obligatory for every corporate sector or blogger to adapt with passage of time because without digital presence it is impossible to compete with other corporate sector because nowadays competition have become more competitive as compared to few years. If you want to offer your valuable feedback for this blog or want to ask any question, you are more than welcome. Either way, please use the comments section below.
Have you wondered how local businesses dominate the search results when you simply type “the best pizza restaurant near me” on the internet browsers? This is just because of the local SEO! But local SEO is not the only reason such as brands, products, or services show up on the SERP, the business listing sites worldwide also play a vital role as well. Importance of Business Listing Sites are incredible in business
Keep in mind that local SEO is considered to be one of the most powerful tools for small and medium-scale businesses. And if you’re business’s website is not listed on any online directory or is not optimized for local searches; you are missing out on a lot of potential customers! Local Rank Mapper is the perfect solution for small business for local seo
As a matter of fact, if you are running a small business and want to get discovered by all the potential customers in your general vicinity, local SEO is the most critical for you. And yes, getting listed on a free business directory in the USA is also imperative.
By the time you’ve finished reading this article, you will be able to comprehend what is the true importance of local business listings sites worldwide, the importance of local SEO, Google My business, different online listing directories, and of course, the reason why you need to get listed on such a platform right away. So, grab a cup of your favorite coffee and keep reading.
The Importance Of Business Listing Sites Worldwide
A business listing directory is an online platform where you will be able to find companies of different business niches. In simple words, a business listing directory is the contact details of a business that is listed online.
For a lot of people, a business listing platform is just like an automated version of the traditional yellow pages or the telephone directories. Whereas, on a free business listing directory in USA, each of the listed businesses has an index that is sorted alphabetically and also industry-wise. Because of the listing, you – as a buyer- will be able to reach out to the right company that is able to fulfill your needs and requirements in the best possible way.
Business listing directories not only benefit the consumers, but they also help the business owners. How? Well, when they get listed on business listing sites worldwide, they showcase their company, product, and services out. This implies that local and international customers will now be able to reach out to you as your business is listed and ranked on the SERP. Your business will be easy to find and there are high chances that you will also get improved sales and leads.
The Importance of Local SEO
Let’s suppose that you’ve moved to a new town or a city, and the moment you step inside the house, you come to know that the locks of the main door has started to malfunction. Although the neighborhood is safe, but still you need to be safe, right? You’ll just pick up your phone and search for the most reliable and nearest locksmith in the area. The results you get after typing the query on the internet is because of the local SEO.
So, if you are a business owner and want to find and target your audience online, then you need to have a complete understanding of local SEO. Don’t worry if you do not know much about it, we’ll be discussing it briefly down below!
As the name implies, local SEO is also a branch of SEO. Whereas, local SEO focuses on optimizing a webpage or a website for local searches. Basically, it entertains queries that mostly have “near me” at the end. So, you can say that local SEO is a tactic that only focuses on the optimization of local businesses.
Note: E-commerce shops and other businesses that do not want to get listed on business listing sites worldwide and do not like to share the basic business information, are the ones who will not benefit from local SEO.
Some of the factors that need to be considered when building a local SEO plan is the content, on-page SEO, links, and localized intent. What more? You also need to make sure that your basic business information such as name, number, and physical address is accurate and consistent. If not, then you can expect no customers at all.
Top 5 Business Listings Sites
In order to help the business owners, we’ve managed to compile a list of the best free business listing directory in the USA below. Just keep in mind that the more you choose, the greater are your chances of getting discovered by the target audience. Research shows that businesses who claim their free business listings on various sites have earned more 80% more money than those who did not. So, what are you waiting for?
#2: Google My Business
#3: CityLocal Pro
#5: HighFive Listings
Once you’ve managed to get listed on many free business listings site worldwide, you need to make sure that the information to upload on them are accurate and also informative. To be honest, the more your listings look alive, your business brand becomes appealing to the customers.
The Impactful Reasons Of Getting Listed On Business Directories
Now that you’ve learned about the importance of business listing directories, local SEO, and also know about the top business listing directories in the USA, it’s time for you to get some insight into the reasons as well. That’s right! What is the reason for getting listed on such a platform for a small or a medium scaled business brand such as yours’.
· Business Listings Builds Trust
A lot of people now consult the search engine results when it comes to searching for brands, products, and services. What happens when a person is not able to find your business brand on the internet?
By claiming your business listings, you will be able to make sure that customers have easy access to your website.
· Additional Marketing
Your business is listed on business directories, whether you know it or not. And one thing more, business listings are a form of free marketing as well. This is because listings give your customers easy access to your website. You just need to add more descriptions, images, and information.
· Increases Brand Visibility
When you choose to claim your free listings on business listings sites worldwide, you are just allowing your brand to become more and more visible. Not only will it improve the visibility of your brand but it will also result in lead generation and increased conversions.
· Creates More Opportunity
Each time you list your business on the internet, you open a door of opportunity for your business. A lot of customers will also leave your business brand reviews and ratings. Consider them as a vote of confidence that customers give your business.
· Boosts Local SEO
Getting listed on high authoritative business listings sites such as yelp,HighFive Listings etc will also benefit your website by their SEO ratings. That’s true. When you get listed on a legitimate business directory, you’ll also benefit from their SEO strategies and tactics.
If you have not yet listed on your business on free business listing directories in the USA, then don’t ignore it anymore. Just set aside a bit of time and start claiming them right away. Hopefully this content may help you better to understand the Importance of Business Listing Sites for your business
A well-crafted logo design is like the shortened version of your website’s ‘About Us’ page. It’s staggering to see how it remains at the same spot on your website and still gives a sense of continuity to your brand.
According to FinancesOnline, “Using a colored logo design increases brand recognition by 80%.”
Hence, a custom logo design represents a strong affiliation with the marketing of your brand. It revolutionizes the marketing dynamics by strategizing your business’s long-term goals. Considering the usefulness of a logo design, there might be more factors leading to a change in the marketing dynamics.
Let’s understand how logo designs are influencing the factors pertaining to marketing dynamics.
1. Brand Visibility
Your brand needs a dynamic logo to increase its visibility in the market. Logos are dynamically improving the business presence for marketers, business owners, and customers. For instance, if you look at Nike’s iconic symbol, it’s a monochrome tick that highlights Nike’s brand intention to just do it right. It’s simple, yet it’s at the top of the list for the most demanding logos of the world. That’s why most renowned companies in the world invest millions just for a custom logo design. It’s the most visible aspect of any website, brand, and company- provided that it appeals to the audiences.
2. Market Competitors
Every business during its initial phase makes a research plan that includes a list of potential market competitors. Healthy competition is fair as it ultimately puts the spotlight on your brand. But being in the spotlight isn’t enough. Your brand needs to have an identity that distinguishes it from the competitors; otherwise, your competitor might win the trial. Hence, logo designs transform your brand’s image by pulling it out from the identity crises and alerts the competitors to keep a check on their brand image.
3. Customer Needs
There’s a specific target market for every brand. For instance, baby brands might target parents as they are the ones to buy products for their babies. Since it’s for the babies, a colored logo like Pampers or Philips Avent can put the customer needs first and serve the purpose of creating brand awareness among the target audiences. A relevant custom logo design enhances the demand for the product by creating a need among the customers through its dynamic visuals. It shapes the need of the customers and gives them a clear direction.
4. Customer Conversion
Converting your potential buyers into lifelong customers is a broader concept, but it also requires an iconic logo design, to begin with. When McDonald’s started its logo design journey in 1948, the brand noticed a few customer conversions. It didn’t satisfy the owners, so they made quite a few iterations and changes in design over the past years until 2003. Now, the custom logo design of McDonald’s portrays American culture, capitalism, and globalization. Similarly, many recognizable brands that were once unknown are enjoying huge customer conversions due to their fair representation of logo design.
5. Financial Value
A logo design might not directly link to the financial aspect of a company. Still, it’s not wrong to consider it a contributing factor in enhancing a company’s financial value. Having a professional logo design acts as a catalyst to boost your brand’s image for potential and existing customers. This leads to better conversion rates for your business and the enhancement of the overall financial value of your company. That’s how a logo design transforms its visual energy to achieve higher returns by dictating your brand’s visibility.
6. Brand Distinction
Business owners go to certain extents to separate their brand from others. It’s not only limited to the customization of logo designs, but the existence of a logo does affect the overall marketing positioning.
According to 99 Designs, “67% of small businesses will pay $500 for a logo design.”
Businesses understand that logo designs can have a massive impact on a customer’s mind, and they want to make a great first impression. An epic logo design continues to evolve as a distinct brand identity for companies in the market. Hence, it’s vital for businesses to create a custom logo design with all rights reserved and with no similarity to other brands. That’s how logo designs are bringing more uniqueness to a brand’s market strategy.
7. Advertising and Promotion
Without a stunning logo design, all your advertising strategies and promotional efforts can be deemed fruitless. Your customers need something to linger on, and logo design is something that pops up into the minds of the customers instantly. An incredible design changes the perception of your potential customers and convinces them into knowing more about your brand. For instance, film studios such as Walt Disney, Paramount, and Universal have robust logo designs. When people think about them, they find it easy to recognize them through their iconic emblems first and their products such as movies later on. That’s how a logo design transitions from an icon to a product or service of the company.
8. Product Placement
Product placement involves determining a pricing and positioning strategy of a product in the market. It’s not just the buyers, but your sellers and distributors need to have a proper understanding of your brand too. A logo helps companies recognize their product positioning while allowing sellers to distinguish one brand from another. For instance, a unique custom logo design gives freedom to makeup brands like Revlon, Kylie cosmetics, etc. to determine their product position strategy keeping the appealing factor for customers in mind. Thus, logo design also reduces the gap between the market and product compatibility by assisting the product placement process.
A small logo design impacts the whole positioning of the brand, or at least it facilitates the factors leading to changing market dynamics. It’s not easy for businesses to just thrive on a logo design that lacks creativity and exclusivity. That’s why businesses need to switch to a better design strategy and a professional team of designers to favor the market dynamics and to resonate with the brand’s identity,
Let us know which custom logo design, including all these success factors, is your favorite in the comment section.