Did you know that more than 200 billion emails are sent around the world every day? However, despite the volume, only about 20% of emails manage to attract the attention of target customers so that they can be read. By using the right targeting strategies, you can grow your business from anywhere in the world, starting today. You can also use email hunter service to find any email address you need.
An email campaign is a marketing strategy that makes an ongoing effort to communicate with recipients through a series of emails.
Email campaigns are created to reach different subscribers based on their buying path and make them relevant offers.
What is an email outreach?
Email outreach is a powerful intermediary between your company and your audience. With the help of it, you can build long-term relationships with clients. Email outreach helps not only increase sales, but also strengthen your brand image.
The purpose of this is to draw attention to the company, remind you of yourself, create a positive image in the eyes of customers, and build trust with them. With the help of outreach, you can post any information that may be useful to your audience.
What is the goal of outreach?
When email outreach is used correctly, it can:
- increase customer loyalty to the brand by establishing direct relationships with consumers;
- ensure a stable increase in conversion;
- strengthen the brand’s position in the market;
- reduce the rate of negativity and create a positive perception.
Therefore, email marketing is recognized as one of the most powerful tools for building a long-term relationship with a brand.
1. Email outreach helps with the leads. Each new lead requires special attention before buying. Your marketing team’s job is to provide as many useful materials and resources as possible about your product. These can be guides, webinars, checklists, e-books, short videos, instructions.
2. It also helps collect subscriber data. To provide an individual approach to each user, it is necessary to have enough information about the customers. Collecting it using email outreach is easy. You can ask subscribers to answer a few questions so you can create more personalized offers in the future.
3. Outreach helps convert. With personal information about your customers, you can create unique offers for each user. Track their interactions with your brand to learn more about their favorite products.
4. Email outreach helps businesses grow. Ask customers for feedback. You can do this immediately after purchase or conduct regular surveys. You will learn what customers value most about your brand, the challenges they face, and what they would like to improve.
How to find contacts of webmasters?
One of the common trouble spots for any internet marketer who is doing link building, guest blogging, blogging, or other tasks is finding contact information for a website or blog. There is nothing worse than finding a great opportunity, but there is no way to connect with someone who is responsible for making decisions. You can Google it or use email search services.
How to write a good outreach email?
The length of an info letter varies from one sentence to several pages. As a rule, the information letter is signed by the head of the organization or the person in charge. In the case of mass mailing, a manual signature is optional.
For example, for a good outreach the following structure is often used:
1.In the upper left corner of the sheet or in the center, indicate the details of the company – name, legal address, contact information. Indicate the date of drawing up the document.
2. In the upper right corner, write down – full name, position, name and address of the company.
3. In the center of the letter, if necessary, write a subject that reflects the content. Below the topic, add an address in a respectful manner or start with a polite greeting – “Good afternoon, …”, “Dear ….”
4. Below the address, write an introduction – summarize the essence of the message. “Please …”, “Our company offers …”
Write briefly and consistently – only the facts and the most necessary information.
5. A business letter should clearly answer the questions: “To”, “Why” and “Why”. Make sure the style and content are clear to the addressee.
6. At the end of the letter, summarize what you have written and, if necessary, briefly state your proposal or request.
For each application, write a short explanation – what it is, what it is about and why the addressee needs it.
7. End the letter with the standard phrase “Regards …” (or something similar). Enter the title and name of the sender. If the message is personal, sign it. Below you can register the contact details of an additional contact person.
Plan Emails and Followups
A follow-up email is an email or sequence of emails sent in response to subscribers’ actions.
Benefits of follow-up email
- Increases conversion
- Helps build trusting relationships
- Weeds out uninterested customers
- Automated email marketing
An email marketing plan is a set of tactics used to build structured, effective, and mutually beneficial communication with your subscribers.
Email marketing is an effective strategy for sending transactional and marketing emails to targeted groups or audiences. Email marketing includes sending out advertisements, calls to action, blog news, and more. The long-term goal of email marketing is to increase customer brand confidence and build loyalty.
Sending emails to the right audience at the right time also helps you improve relationships with your customers.
Even today, many of us are unaware of the fact that an email marketing campaign is the highest ROI based strategy for any business.
Digital marketing has become essential for modern companies. People are spending more time online than they ever did in the past. The internet and the digital world has become a critical part of our lives. Businesses want to get a piece of the action as well.
Companies often start their digital marketing by hiring a single person. That single employee has to do multiple tasks that often leave him exhausted and inefficient.
A single person cannot possibly deliver the results that these companies desire, so they go on to hire more employees and make an entire digital marketing department.
A new digital marketing department will come at a cost, and most of these businesses realize that when it’s too late.
Outsourcing your digital marketing to freelancers or a marketing agency has become popular in recent years. Companies can go beyond the hassle of managing employees and get the job done at a reasonable price.
Here are reasons why you should outsource your digital marketing:
- You save on costs.
Companies can save a lot of money when they outsource their digital marketing. In fact, according to the Global Outsourcing Survey by Deloitte in 2016, 59% of businesses outsource to cut costs.
Not having in-house digital marketing helps you save costs in many ways.
First, you don’t have employees to look after. Paying employees as well as providing benefits and a pleasant working environment comes at a considerable cost. All you need to do is to pay the freelancer or advertising agency, and your digital marketing needs will be taken care of.
Second, these agencies have experience in digital marketing and can (most of the time) execute your marketing campaigns without any issues.
- You get an outsider’s honest opinion about your business.
Having different opinions about your business will help you grow.
A third party will be in a much better position to highlight the areas that your business is currently lacking in and can do better. Having different opinions about your business would help you get a better understanding of how well your business is doing.
Although each business faces a unique set of challenges, great agencies can guide you through tough patches so that your business avoids making common mistakes.
Letting someone give a fresh opinion about your business might not sound like a pleasant experience, but it will help you understand your organization’s shortcomings.
- You have a team of marketers working for you now.
If you end up hiring an agency to take care of your marketing, you’ll probably have a team of marketers, each specialized in a particular area of digital marketing.
There are several aspects of digital marketing, all of which seem to be more important than the other. SEO, content marketing, social media marketing, search engine marketing, eCommerce marketing, email marketing, inbound marketing, the list keeps getting longer. All you need to do just hiring this agency and set your goal. You can sit back and monitor their progress.
If you weren’t outsourcing, individually hiring an expert marketer for just one task would have bankrupted you for sure.
By outsourcing, you’re getting access to several seasoned marketers who know exactly what they’re doing.
- You can truly focus on the core aspects of your business.
One of the most significant advantages that outsourcing can have for your business is that you can focus on your business’s core, vital aspects.
Marketing is a critical business function, but it is one that can be delegated to a responsible third party.
With your digital marketing worries out of the equation, you would be in a much better position to make decisions that would positively impact your business.
Leaders in the business always need to be on the lookout for new opportunities and technologies that could help them excel and grow their business.
- You reduce risks.
Businesses are always on the lookout to find ways that reduce risks and maximize profit for them.
Businesses that aren’t able to effectively manage risks cannot sustain themselves in the long run.
If you are about to start a digital marketing department and hire your first employee, you’re taking a considerable risk, one that may or may not pay off in the future.
Hiring a new employee is a significant risk that most small and medium-sized businesses can’t afford to take. Using a third party to do your work for you might seem to be a little costly at the start, but the payback is much higher over time.
If you outsource your marketing to an organization that is reliable and has relevant experience, you can expect to be comfortably safe from any disasters.
- You get on-demand service.
Another good thing about outsourcing is that you get the service you want, and when you want it for a price that fits well in your budget.
Often companies get assistance from agencies when they don’t have the resources to hire a new employee but have a huge workload that isn’t being managed well by their current team.
Once you get the job done, you can always tell the agency that their services won’t be required any longer and that you’ll contact them when you’d need their help again.
Your customers and online audience also want convenience. Having a live chat app or a chatbot will allow you to provide the same on demand support and service.
The good thing about getting assistance when you need it is that you only need to pay when you use it. If you feel that you can do with less marketing this month, scale down. You can always scale up your outsourcing as you see fit.
- You avoid managing employees.
Managing employees is a time-consuming task. If you’re a small organization, you can still manage employees. But as you grow and expand, managing your employees will get preceding difficult.
With outsourcing, you don’t need to worry about managing people.
All you need to make sure is that your work is being delivered on time.
If you feel that the third party isn’t doing their job, you don’t need to worry. There are thousands of other agencies that can provide you with the level of attention you need.
Outsourcing might seem a bit costly at first, but once you realize the value it brings to the table, you’ll quickly become a believer.
- You get better insights and reports.
Digital marketing agencies work with so many clients on a regular basis that they know what trends and factors to look at.
These agencies work using the latest strategies and can provide your business with meaningful insights.
With better insights, you will be able to make decisions that would minimize risks and help you grow your business.
The reports generated by these agencies are usually of high quality. They highlight the areas where your business has done better, where your business can do better, and previously overlooked areas that, if improved, can have a significant impact on your business.
- You keep up with the latest trends.
Digital marketers need to keep up with the latest trends. If they figure not to upgrade their skill set for a while, they’ll quickly become irrelevant.
When you outsource your digital marketing work to a third party, you can be pretty sure that the people working at these organizations are continually upgrading their skills. By acquiring new skills, they can do their work faster and better.
Staying up with the most happening trends will allow you to capitalize on any and every opportunity that comes your way. Timing a trend is a difficult task, one that takes a lot of experience to get right. Leave it to the professionals, and your business will do alright.
- You have experience on your side.
Digital marketing agencies have several projects that they are working on simultaneously. Due to the sheer volume of projects that they need to handle, the people working at these organizations become experts faster than the employees you would have hired.
If you hired an employee with no prior experience, it would have taken some time to train him and bring his skill set up to an acceptable level.
There is no substitute for experience. Your employees will, without a doubt, get better with time, but unfortunately, you need to get the job done right at this moment.
Outsourcing allows you to skip the whole training part and start the implementation part from day one. A single experienced marketer will prove to be a much more valuable asset for an organization when compared with a whole team of new entrants.
Digital marketing will continue to be a crucial channel for companies to market their offerings and make sales. As we head towards a more global and connected world, the way we hire resources will change.
Have you been looking for the most convenient video maker? Making content used to require many different content and software subscriptions. Promo.com is an online video maker that makes things easy. Now, the process is much easier and faster. You’ll gain access to an extensive library of content. This platform also gives you all the tools you need in one place.
You Can Access Millions of High-Quality Clips
There are over 1.4 million photos in the image library. Finding images for thumbnails and posts is very time-consuming. However, you can search for them based on the type of image you’re looking for.
Image Resizing and Editing
There is no need to learn photoshop. Trying to resize images yourself can be very time-consuming. It is frustrating to try and keep the image adequately proportioned. Promo’s team made it very easy to resize photos.
Firstly, you can also use the “Split” tool to crop out parts of photos. Secondly, the photo editing tools make realigning images easy. Resizing pictures is important because social media sites use different formats. Lastly, being able to drag, drop, and click a few buttons saves a lot of time.
Access To Licensed Videos
Finding the right soundtrack will make or break a video. Moreover, searching the internet for good music is difficult. You also need to make sure you find videos you have permission to use.
A Huge Music Library
Promo gives you access to licensed music. This protects your videos and accounts from getting penalized for copyright issues. Their library is searchable based on the genre you want.
One video may need a more upbeat or action-based tune. However, others will require a suspenseful or sad theme. The choices are almost endless.
Social Media Scheduling
Life has too many things demanding your attention. Remembering to post your social media posts can be very tiresome. You can use the social media scheduling feature to get your posts flowing.
You can space out the posts once a week, every few days, or how frequently you like. Being able to make videos in a few minutes will help. You can knock out a week’s worth of content in a few hours.
Facebook Video Maker and Photo Editor
Advertising on Facebook has become very powerful over the last few years. The platform is very good at giving advanced targeting options. The thing Facebook does not offer is to help create content.
A good Facebook ad needs a unique photo to catch people’s attention as they scroll. It saves tons of time when you have all this content is in one place.
Instagram’s user base demands high-quality images and clips. Standing out requires the best content. Therefore, creating this content yourself used to require taking photos and videos. It also used to require paying for each stock photo.
You can use Promo’s database instead to have everything in one spot. They have a partnership with Shutterstock and other big photo libraries. This lets you search for everything you need in one place.
YouTube and Other Platforms
The world’s biggest video site is YouTube. Using promo’s features will work just as well as they do for Facebook or Instagram. The caption and pictures of the thumbnails drive a massive amount of clicks.
Stand out on LinkedIn
LinkedIn videos also do well. The platform serves professionals who are looking to network. Marketers often make the mistake of overlooking it.
The cool thing about LinkedIn you can find out who the decision-makers of each company are. Most of them can be directly messaged. Meanwhile, they will be able to see the videos you post.
Many people are very bland and generic. Certainly, having awesome videos with catchy music will make a big impression.
Upload Your Own Videos
Using your own content will help personalize your branding. Stock photos are better than no images. Certainly, personal photos add another level of effectiveness.
Seeing photos from your own business is much more authentic. The same is when you upload your videos. It comes off as genuine and candid.
Putting words over your pictures or video thumbnails calls out specific people. You can list your most popular benefits. These caption boxes are easy to drag and drop. Listing common questions will also get the attention of your target audience.
You can also add your logo and price offerings. For example, adding extra context to your videos makes them much more engaging. Being engaging will make your audience connect with you more strongly.
There are many good reviews all over the internet for its customer service. The customer service team goes out of its way to make customers happy. Many users report loving how fast and knowledgeable the support staff is. This is another thing many companies do not do anymore. There are tutorials for virtually every feature. Moreover, they also give marketing tips in blog posts to help users succeed.
The videos you make are yours to keep. You don’t lose access to the content you’ve created.
How To Sign Up – It is Free to Try
There is no required credit card to sign up. Promo is so confident that it will let you try its service for free. Taking the risk out is another sign of a company that understands its customers.
Many subscriptions want a long-term commitment. This is not the case for Promo. You can see if you like it before you pay anything.
Those who subscribe can pick from three primary levels:
Each tier gives access to more and more content. You also get access to more features. For example, the Pro version allows one to put their watermark on videos. Certainly, the higher levels also give access to unlimited video clips per month. There are other benefits like custom fonts.
White labeling is something everyone at the Pro level can do. This means that they can sell this software for whatever price they want. Moreover, agencies will love the feature since they can put all their client’s logos as needed.
The Bottom Line
Promo makes it quick and easy to put something out there. There is no need to spend tons of time looking for clips and pictures.
You don’t need a profound amount of video editing to get the job done. The support staff is happy to help you. In short, this makes a video maker accessible to people from all walks of life.
Content marketing leverages information to attract new customers and generate high-quality leads. EBooks can become a useful medium to enhance your marketing gains and increase brand awareness. Marketing experts consider eBooks an opportunity to acquire customers in exchange for information.
A perfect electronic booklet needs to be high-quality and easily accessible. But creating such a product can be challenging. It’s tricky to find the right content and then convey it engagingly. Others struggle to utilize these eBooks for marketing purposes. So, here are some effective methods of exploiting eBooks for lead generation and brand recognition.
USING EBOOKS FOR CONTENT MARKETING
EBook creation doesn’t guarantee immediate success unless it’s valuable to your customers. It provides the necessary information, and they participate in your email list-building. Thus, eBook marketing brings a win-win situation for everyone. These digital documents are online, easy to download, and massively shareable. Let’s review some genius hacks for making eBooks contribute to your content marketing endeavors.
- LONG-FORM CONTENT:
Even though Google has now switched to mobile-optimized web pages, long-form content still drives significant web traffic. Search engines still prefer blogs/articles with 3,000+ words, so they have a better conversion rate. You can repurpose your eBooks by modifying the content for re-publication on your website. That’s how you can generate leads with less effort. Another method is to accumulate your previously-published blogs into a single eBook. This practice brings diversity to your content marketing campaign while expanding your customer outreach. You can also refurbish unnoticed or poorly-performing content and attract a previously-untapped audience.
- EMAIL LIST-BUILDING:
Targeted emails are an essential component of marketing strategies designed worldwide. Your promotional efforts rely on these customized emails since they deliver relevant offers to a customer. Companies attract customers by offering them perks and incentives. These incentives include a valuable eBook for which a visitor will gladly give his/her email address. That’s why you leverage information and convince customers to part with their contact details. The task may begin with finding a comprehensive workbook eBook software to create stunning digital documents in less time. These platforms save you the time to write everything from scratch and hundreds of dollars you could’ve spent on outsourcing.
- A LANDING PAGE:
Create a landing page for your eBook. Make sure that this landing page is mobile-optimized and beautifully-constructed. Adopt a minimalist approach while designing this website. Try to make it easy to navigate with appealing pictures and understandable content. Keep the forms brief so they won’t exhaust a random visitor’s curiosity. Concentrate the entire page on a single offer with one unique call-to-action. Accompany this domain with social media platforms for a higher conversion rate. And don’t forget to purchase a separate domain name for your website. This name will drive traffic towards the main website from FaceBook, LinkedIn, and other sites.
- VIDEOS IN EBOOK:
Another easy hack is to utilize embedded videos in your digital manuscripts. Videos have become popular since the introduction of video-sharing platforms such as YouTube and DailyMotion. People now desire more interactive and better engaging content. Adding video-based information to your eBook can bolster its appeal and make it more interesting. You can easily upload your visual content on the internet and embed the video in your eBook. But what if your readers don’t have the required internet connection to access the embedded portion? Then you must optimize your videos (to make them smaller in size) and then include them in the eBook.
And how about promoting your eBook via video format? Live Streaming has become a popular source of revenue generation with multiple other forms such as podcasting. And some 80% of your customer prefer watching a video over reading an article. Moreover, half of them would even pay for such content. Live-streaming is a smart hack for communicating with the millennials. Also, channels such as Facebook Live allow you to promote your eBook effectively to your target audience. It is a cost-effective method of gaining more followers and increasing brand recognition. And you can download this video to upload it later on YouTube as well!
- BRAND AWARENESS:
Your brand’s reputation matters to the modern customer. Studies show that around two-thirds of consumers only purchase from well-established brands. Therefore, your company must enhance its brand authority. How can you leverage eBooks to generate more trust in your products? Don’t just brainstorm ideas for eBook creation. Consult your buyer personas for learning about your target audience’s interests and hobbies. Know your customers’ needs and then write about them.
People should find some value in your content that answers their questions and solves any issue they’ve faced. Search for topics your competitors haven’t touched so you can outperform them in customer engagement. Try cloud-based platforms such as BuzzSumo to find these hardly-handled subjects and produce better content regarding these problems. Make sure to divide your eBook into different sections, conclude with power CTAs, and design a well-illustrated front cover.
Now, let’s dig more about how your eBook is supposed to solve a specific problem. Don’t think that customers will always come to you with a particular question in mind. Most consumers don’t even realize what services they require unless they watch an ad about it. So, your job is to create awareness and inform your niche about the issues they must solve. This awareness will inspire desire, motivate people to seek solutions, download your eBook, and become leads.
These some topics you can create awareness about:
- Top 10 safest tourist destinations during the coronavirus pandemic
- Best 15 websites where you can publish your articles as a freelance writer
- 20 most reliable gaming platforms where you can earn real money with little effort
Just look at how Apple has marketed its products. Nobody wanted an iPhone before it appeared on the screens, but now consumers rush to purchase their latest release. It is the most crucial hack a content marketer must know, i.e., don’t push the product but promote it. The entire philosophy of digital marketing revolves around subtlety where your ads focus on “problems vs. solutions.” That’s why the art of problem-solving must govern your brand awareness campaigns.
There’s a growing misconception regarding bibliophilia, stating that the young generation doesn’t read books. Statistics show that Americans in their 20s consumed the most number of eBooks by 2018. That’s why we assure you that, if done correctly, eBooks can serve as an integral component of your promotional campaign. These manuscripts are inexpensive to produce and get distributed easily. They are some of the subtlest forms of marketing available to business owners. The trick is to be inventive with how you employ eBooks to appeal to more consumers in your marketing campaigns.
Creating content, and especially writing articles can be a challenging task for many marketers and businesses. Since article writing demands a lot of effort and time, the PLR industry comes in hand.
Today, you can find plenty of articles and other PLR products that you can use for many purposes. But, is there any value in that? In this short article, we will reveal, whether or not you should use PLR articles in your online business.
H2: What Are PLR Articles?
Before we talk about PLR articles specifically, let’s define what PLR is. PLR stands for Private Label Rights, which is a license that allows you to do a lot of things with the product.
When you download a PLR product you are normally permitted to edit or rebrand it; claim your authorship and package with others, resell or give it away.
You basically can do almost everything you want with the PLR product…
Articles are just one type of PLR products, and there are also PLR ebooks, videos, courses, software, plugins, and more.
They are usually between 400-700 words and sold individually or in packages. In fact, there are plenty of websites where you can download free PLR articles
However you may find them being low quality, and the articles that you pay for should be at the much better quality standard.
H2: What Can You Do With PLR Articles?
There are many ways how you can take advantage of PLR articles. The most common way is to use it for blog posts, but there are more ways, like:
- email writing
- product creation
- e-book writing
Talking about the most popular way of using PLR articles – blogging, you have to be a little be careful here. What a lot of people would do they would go to get a PLR article and slap it directly on their blogs without even changing it.
The sad truth about the PLR industry is that the products there are never original as the license allows to use them multiple times via multiple users.
Even the article looks amazing, you can’t just copy-paste it on your blog unless you don’t want to rank it and get organic traffic from Google. Because if you do publish duplicate content Google is going to quickly identify it and penalize your website for not following the rules.
So the only way to use PLR articles efficiently for blog posts is to edit them. How much editing you will need can only tell the Plagiarism checker software, and there are plenty of them online.
You can rewrite the words into synonyms, rephrase and restructure the sentences, or simply add value with more words to your content piece.
H2: Are PLR Articles Worth It?
Whether, or not it is worth it depends on your marketing strategy. It also depends on how much you care about the quality of content provided to your audience.
Talking about the marketing strategy, PLR articles are mostly useful for email writing, product creation, newsletters, e-book writing, but not for blog posts.
First of all, they are too short. A standard blog post contains 1700-2000 words these days, and a typical PLR article is only a third of that. You would need to put three or not more PLR articles together to form a wordy blog post and that could take even more time than writing a new one from scratch.
As it was said, PLR articles are never original, they may not meet your writing style, and also may require too much time for rewriting.
Besides that, most of the time PLR articles are poorly written, contain a lot of grammar errors, are outdated, or simply have no value.
They are also too generic. You will find articles focusing only on shallow niche topics, and are never too specific.
H2: Are There Any Other PLR Product Categories That We Can Use?
Fortunately, there are many other PLR categories that we as marketers can take advantage of. For example, one of the most used PLR categories of all time is an ebook.
It typically comes designed, formatted in PDF and Microsoft Word. You can simply change the design, and all the contents in the ebook, or leave it as it is.
Google won’t scan the contents of your ebook, so it doesn’t have to be original. However, putting your own sense into the product by editing or rebranding it is always a good choice. The most common ways to use PLR ebooks are to give them away to your audience as a gift, for their email address, or to resell it.
You can also package them with more ebooks or other PLR products and form a course.
Besides that, there are many different ways to use PLR ebooks, and other products, and you just have to be creative in the process.