Have you been looking for the most convenient video maker? Making content used to require many different content and software subscriptions. Promo.com is an online video maker that makes things easy. Now, the process is much easier and faster. You’ll gain access to an extensive library of content. This platform also gives you all the tools you need in one place.
You Can Access Millions of High-Quality Clips
There are over 1.4 million photos in the image library. Finding images for thumbnails and posts is very time-consuming. However, you can search for them based on the type of image you’re looking for.
Image Resizing and Editing
There is no need to learn photoshop. Trying to resize images yourself can be very time-consuming. It is frustrating to try and keep the image adequately proportioned. Promo’s team made it very easy to resize photos.
Firstly, you can also use the “Split” tool to crop out parts of photos. Secondly, the photo editing tools make realigning images easy. Resizing pictures is important because social media sites use different formats. Lastly, being able to drag, drop, and click a few buttons saves a lot of time.
Access To Licensed Videos
Finding the right soundtrack will make or break a video. Moreover, searching the internet for good music is difficult. You also need to make sure you find videos you have permission to use.
A Huge Music Library
Promo gives you access to licensed music. This protects your videos and accounts from getting penalized for copyright issues. Their library is searchable based on the genre you want.
One video may need a more upbeat or action-based tune. However, others will require a suspenseful or sad theme. The choices are almost endless.
Social Media Scheduling
Life has too many things demanding your attention. Remembering to post your social media posts can be very tiresome. You can use the social media scheduling feature to get your posts flowing.
You can space out the posts once a week, every few days, or how frequently you like. Being able to make videos in a few minutes will help. You can knock out a week’s worth of content in a few hours.
Facebook Video Maker and Photo Editor
Advertising on Facebook has become very powerful over the last few years. The platform is very good at giving advanced targeting options. The thing Facebook does not offer is to help create content.
A good Facebook ad needs a unique photo to catch people’s attention as they scroll. It saves tons of time when you have all this content is in one place.
Instagram’s user base demands high-quality images and clips. Standing out requires the best content. Therefore, creating this content yourself used to require taking photos and videos. It also used to require paying for each stock photo.
You can use Promo’s database instead to have everything in one spot. They have a partnership with Shutterstock and other big photo libraries. This lets you search for everything you need in one place.
YouTube and Other Platforms
The world’s biggest video site is YouTube. Using promo’s features will work just as well as they do for Facebook or Instagram. The caption and pictures of the thumbnails drive a massive amount of clicks.
Stand out on LinkedIn
LinkedIn videos also do well. The platform serves professionals who are looking to network. Marketers often make the mistake of overlooking it.
The cool thing about LinkedIn you can find out who the decision-makers of each company are. Most of them can be directly messaged. Meanwhile, they will be able to see the videos you post.
Many people are very bland and generic. Certainly, having awesome videos with catchy music will make a big impression.
Upload Your Own Videos
Using your own content will help personalize your branding. Stock photos are better than no images. Certainly, personal photos add another level of effectiveness.
Seeing photos from your own business is much more authentic. The same is when you upload your videos. It comes off as genuine and candid.
Putting words over your pictures or video thumbnails calls out specific people. You can list your most popular benefits. These caption boxes are easy to drag and drop. Listing common questions will also get the attention of your target audience.
You can also add your logo and price offerings. For example, adding extra context to your videos makes them much more engaging. Being engaging will make your audience connect with you more strongly.
There are many good reviews all over the internet for its customer service. The customer service team goes out of its way to make customers happy. Many users report loving how fast and knowledgeable the support staff is. This is another thing many companies do not do anymore. There are tutorials for virtually every feature. Moreover, they also give marketing tips in blog posts to help users succeed.
The videos you make are yours to keep. You don’t lose access to the content you’ve created.
How To Sign Up – It is Free to Try
There is no required credit card to sign up. Promo is so confident that it will let you try its service for free. Taking the risk out is another sign of a company that understands its customers.
Many subscriptions want a long-term commitment. This is not the case for Promo. You can see if you like it before you pay anything.
Those who subscribe can pick from three primary levels:
Each tier gives access to more and more content. You also get access to more features. For example, the Pro version allows one to put their watermark on videos. Certainly, the higher levels also give access to unlimited video clips per month. There are other benefits like custom fonts.
White labeling is something everyone at the Pro level can do. This means that they can sell this software for whatever price they want. Moreover, agencies will love the feature since they can put all their client’s logos as needed.
The Bottom Line
Promo makes it quick and easy to put something out there. There is no need to spend tons of time looking for clips and pictures.
You don’t need a profound amount of video editing to get the job done. The support staff is happy to help you. In short, this makes a video maker accessible to people from all walks of life.
Amazon is one of the world’s largest companies dealing in many products and services. And in most of the countries, it doesn’t face any kind of competition because it offers Express services all along. So, when a situation arises when Amazon finds itself in a little bit of bother, this is quite interesting news for the entire media across the globe.
One similar incident or case is about to unfold in India, where two of the world’s dirtiest men are fighting for a company named Feature Group. Both Jeff Bezos of Amazon and Mukesh Ambani of Reliance are not taking this case lightly as it can make or break their aspirations for getting a hold in the Indian e-commerce and retail market.
Future group is against it when it comes to offering solutions to its customers through brick and mortar stores. With over 1800 stores in over 420 Indian cities, Future group’s wholesale business can offer the edge for both the giants. With a 49% stake in the company, amazon thinks that the Future Group cannot make a deal with Reliance. But the latter is hell-bent and is dealing with the case in the court with full force.
Role of Foreign Giants in the Asian Markets
The role of Amazon, in this case, is not new as foreign conglomerates and technology giants are making inroads in the Asian markets for some time now. Tech companies like Google, Facebook, and Microsoft have offices in India and other countries like Singapore, China, and Japan. And in the coming few years, through remote working, it will be more far-reaching.
How Should the Big Shots Go About this?
It is not that the big companies are shying away from digital marketing any such activity on the internet. And certainly, there is no short-cut to success. Surely these big companies have lots of resources to have a go on the digital landscape. But there is nothing wrong with getting their hands on something that is currently established, and they don’t have to make much effort in this concern. Amazon tried this before with its acquisition of Souq.com and did a reasonably good job.
Another American conglomerate, Walmart, acquired Flipkart and made a splash in the market, competing directly with companies like Snapdeal and Myntra. In a country of just about 1.4 billion people, you need to be wary of several factors. More on this later. But for now, think about what can be done to make a product work to achieve sales goals in favor of its target audience. Surely, marketing is the answer.
So, how aggressive planning, and specifically digital marketing, can make these big conglomerates a household name in Indian and other Asian countries. And should be their strategy in this concern? Let me offer you some deep insights here so that you can understand my viewpoint easily.
Devising the Strategy for Digital Marketing isn’t Straightforward
Digital marketing isn’t something that anyone can master overnight. Even though we are talking about the biggest companies in the world, it is not easy to make a strategy that can work for every company, every time. For every product, the target market may be different, and that’s why it is imperative for businesses to think about this aspect. Some research and analysis about the data and all the information about the target audience will be handy in getting a product to be successful or lead generation.
Dealing with the Local Customs and Dynamics of the Market
This is an important aspect of how companies can be successful so that they can replicate the success in their own countries. About the local customs and the dynamics of the market can do a world of good for any new company in the market. Think about regions where people don’t really love to eat wheat, mainly rice. If you try to market a pizza or bread wraps for them, the product will likely not get the nod from them, as they have a fondness for eating rice.
That’s why it is not a good idea to make a product that doesn’t make a perfect impression on the target market. There can be countless generic examples in this concern but will not have the kind of impact like a real-life example.
A Perfect Example of What Not to Do
Another critical element about launching a new product is about dealing with the local customs and use of language. You simply can’t hurt the sentiments of any community. That’s why the use of language needs to be top-notch. A real-life example in this concern would offer my readers exactly how to go about this.
In 2002, KFC launched their famous slogan, “Finger-Lickin’ Good” in China. But despite taking all the precautions in making it sound perfect in the Chinese language, the literal translation was “Eat Your Fingers Off!” You can imagine the disastrous campaign and the end result. That’s why a high level of precision is required to develop a marketing campaign that looks the part, and everything will fit accordingly.
Businesses need to think about what can be done so that they can market a product and make inroads in a new marketplace. This may sound easy, but I am sure that after going through this blog, you have an idea about what needs to be done and what factors can make it tough, even for a big conglomerate. The role of expert digital marketing companies is critical to any campaign’s success as they offer their expertise for a good solution.
If you think that you can add something valuable to this blouse and that can be interesting for my readers, please don’t be shy and speak up. And if you want to ask any question that is bothering you, please go ahead, and I will make sure to get back to you at my earliest.
For any feedback too, please use the comments section below.
Content marketing leverages information to attract new customers and generate high-quality leads. EBooks can become a useful medium to enhance your marketing gains and increase brand awareness. Marketing experts consider eBooks an opportunity to acquire customers in exchange for information.
A perfect electronic booklet needs to be high-quality and easily accessible. But creating such a product can be challenging. It’s tricky to find the right content and then convey it engagingly. Others struggle to utilize these eBooks for marketing purposes. So, here are some effective methods of exploiting eBooks for lead generation and brand recognition.
USING EBOOKS FOR CONTENT MARKETING
EBook creation doesn’t guarantee immediate success unless it’s valuable to your customers. It provides the necessary information, and they participate in your email list-building. Thus, eBook marketing brings a win-win situation for everyone. These digital documents are online, easy to download, and massively shareable. Let’s review some genius hacks for making eBooks contribute to your content marketing endeavors.
- LONG-FORM CONTENT:
Even though Google has now switched to mobile-optimized web pages, long-form content still drives significant web traffic. Search engines still prefer blogs/articles with 3,000+ words, so they have a better conversion rate. You can repurpose your eBooks by modifying the content for re-publication on your website. That’s how you can generate leads with less effort. Another method is to accumulate your previously-published blogs into a single eBook. This practice brings diversity to your content marketing campaign while expanding your customer outreach. You can also refurbish unnoticed or poorly-performing content and attract a previously-untapped audience.
- EMAIL LIST-BUILDING:
Targeted emails are an essential component of marketing strategies designed worldwide. Your promotional efforts rely on these customized emails since they deliver relevant offers to a customer. Companies attract customers by offering them perks and incentives. These incentives include a valuable eBook for which a visitor will gladly give his/her email address. That’s why you leverage information and convince customers to part with their contact details. The task may begin with finding a comprehensive workbook eBook software to create stunning digital documents in less time. These platforms save you the time to write everything from scratch and hundreds of dollars you could’ve spent on outsourcing.
- A LANDING PAGE:
Create a landing page for your eBook. Make sure that this landing page is mobile-optimized and beautifully-constructed. Adopt a minimalist approach while designing this website. Try to make it easy to navigate with appealing pictures and understandable content. Keep the forms brief so they won’t exhaust a random visitor’s curiosity. Concentrate the entire page on a single offer with one unique call-to-action. Accompany this domain with social media platforms for a higher conversion rate. And don’t forget to purchase a separate domain name for your website. This name will drive traffic towards the main website from FaceBook, LinkedIn, and other sites.
- VIDEOS IN EBOOK:
Another easy hack is to utilize embedded videos in your digital manuscripts. Videos have become popular since the introduction of video-sharing platforms such as YouTube and DailyMotion. People now desire more interactive and better engaging content. Adding video-based information to your eBook can bolster its appeal and make it more interesting. You can easily upload your visual content on the internet and embed the video in your eBook. But what if your readers don’t have the required internet connection to access the embedded portion? Then you must optimize your videos (to make them smaller in size) and then include them in the eBook.
And how about promoting your eBook via video format? Live Streaming has become a popular source of revenue generation with multiple other forms such as podcasting. And some 80% of your customer prefer watching a video over reading an article. Moreover, half of them would even pay for such content. Live-streaming is a smart hack for communicating with the millennials. Also, channels such as Facebook Live allow you to promote your eBook effectively to your target audience. It is a cost-effective method of gaining more followers and increasing brand recognition. And you can download this video to upload it later on YouTube as well!
- BRAND AWARENESS:
Your brand’s reputation matters to the modern customer. Studies show that around two-thirds of consumers only purchase from well-established brands. Therefore, your company must enhance its brand authority. How can you leverage eBooks to generate more trust in your products? Don’t just brainstorm ideas for eBook creation. Consult your buyer personas for learning about your target audience’s interests and hobbies. Know your customers’ needs and then write about them.
People should find some value in your content that answers their questions and solves any issue they’ve faced. Search for topics your competitors haven’t touched so you can outperform them in customer engagement. Try cloud-based platforms such as BuzzSumo to find these hardly-handled subjects and produce better content regarding these problems. Make sure to divide your eBook into different sections, conclude with power CTAs, and design a well-illustrated front cover.
Now, let’s dig more about how your eBook is supposed to solve a specific problem. Don’t think that customers will always come to you with a particular question in mind. Most consumers don’t even realize what services they require unless they watch an ad about it. So, your job is to create awareness and inform your niche about the issues they must solve. This awareness will inspire desire, motivate people to seek solutions, download your eBook, and become leads.
These some topics you can create awareness about:
- Top 10 safest tourist destinations during the coronavirus pandemic
- Best 15 websites where you can publish your articles as a freelance writer
- 20 most reliable gaming platforms where you can earn real money with little effort
Just look at how Apple has marketed its products. Nobody wanted an iPhone before it appeared on the screens, but now consumers rush to purchase their latest release. It is the most crucial hack a content marketer must know, i.e., don’t push the product but promote it. The entire philosophy of digital marketing revolves around subtlety where your ads focus on “problems vs. solutions.” That’s why the art of problem-solving must govern your brand awareness campaigns.
There’s a growing misconception regarding bibliophilia, stating that the young generation doesn’t read books. Statistics show that Americans in their 20s consumed the most number of eBooks by 2018. That’s why we assure you that, if done correctly, eBooks can serve as an integral component of your promotional campaign. These manuscripts are inexpensive to produce and get distributed easily. They are some of the subtlest forms of marketing available to business owners. The trick is to be inventive with how you employ eBooks to appeal to more consumers in your marketing campaigns.
Learn the fundamentals of digital marketing to use the power of the internet to get in front of customers who are already actively searching for your product or service in Google or other search engines. In this informative post, learn the fundamentals of how search engines work, and what is a search query. Also, learn why your business should be listed on Google, and how search engine optimization (SEO) works. Explore the differences between paid and organic search results to generate traffic to your website. Finally, discover the google search console tool that is free to use. Are you looking for digital marketing help from an SEO consultant? If so, this blog post is for you.
What is a search engine? And, how do search engines work?
If you’re looking for an introduction on how search engines work, and how it will impact your business, you’ve come to the right place. Learn how search engines find websites, and how they decide which pages to show on search results.
The first search engine dates back 31 years ago, to 1990. Most search engines, like Google and Bing basically work in the same way. They all perform three tasks:
- First, they examine content they learn about and have permission to see (that’s called crawling).
- Second, they categorise each piece of content (that’s called indexing).
- And third, they decide which content is most useful to searchers (that’s called ranking).
Bots are hoping from page to page based on interlinking. While the content on your site is important, equally important is how your websites communicate with other sites. Search Engine Optimization (SEO) consultants will always recommend backlinks to have more websites connected to yours. This is how Google can give your website a higher domain ranking and therefore rank higher in Google results.
What is a search query?
When a person wants to find something, they type in a word or phrase, which is called a search query. In a search query, you’ll find a combination of advertisements, websites, maps, reviews, pictures, and videos. To show the most relevant information relative to your search term, the search engine compares that query to its catalogue of web pages, pulling out the best matches to show the searcher. These are displayed on a search results page.
You want to show up when people search for phrases and words related to your business. They are looking for you right now! Use the power of search engines to grow your business.
Why should your business be listed on Google?
Because the words entered into the search engine indicate the searcher is interested in your products and services, right now. Showing up in Google search results is a great way to target people who are already looking for you! If you have a locally based business, showing up in Google map listings is essential for attracting people searching for you locally. Search engines help business owners target customers who are already looking for specific businesses.
What is Search Engine Optimization (SEO)?
A site without SEO will not appear in search results. That is because the website is not search engine friendly. SEO is a process for ensuring your website is search engine friendly. This is done through optimizing codes on your site to communicate with search engines. There is on page SEO which includes the content on your site, and how it communicates to Google. Also, there is off page SEO which refers to how your website is connected to the greater world wide web.
On Page SEO
On page SEO focuses on helping Google better understand your website. This is accomplished with proper coding of keywords that your business wishes to rank for. It’s important that while we are attempting to rank a website for a search engine, it’s equally important to create relevant content for humans. So, it’s important to avoid keyword stuffing, and instead to create posts that are relevant to what your ideal client is looking for in Google. Content should always be original and never copy and pasted from elsewhere on the internet. Some business owners make the mistake of copy and pasting text into several of their websites. This will not be appreciated by Google. Instead, take the time to write out relevant, original and compelling content on each page of your website.
Off Page SEO
A business can work hard at optimizing their website, but that all means nothing if the website does not communicate with other websites. In order to rank higher in search rankings, one website needs to be connected to other websites. This can be accomplished using a variety of strategies like guest posting, directory listings and more.
What is an organic search?
Organic search ranking is free! As mentioned above, SEO is the strategy to appear in organic search results. Keep in mind that SEO takes time before ranking organically, especially on the first page of Google. If a website is publishing content regularly, organic results could start to flourish within 3-6 months. Organic searches are ranked in terms of how relevant your website is to what the researcher is looking for. Your website can become more relevant by posting regularly and following a strategic SEO content marketing strategy.
You content marketing strategies may include:
– Repurposing old blog posts;
– Creating gated content to score more leads;
– Publish micro content;
– Create round-up articles;
– and many others.
Paid Google Advertising Explained – Search Engine Marketing
- Buy Ad Space – Use Google Display Ads to buy advertising space on the google search network. Here you can add your ad to high traffic sites to generate more traffic to your websites. This can be an effective strategy for retargeting people who have searched for keywords regarding your business offering. With google display ads, you can also show your ad to people who have visited your competitors websites.
- Bid for Keywords – When searching on google, you’ll notice that the top of search results are paid advertisements. These are not graphic ads, but rather written text advertising. In pay per click (PPC) campaigns, the strategy here is to bid for keywords by placing a certain dollar amount to each keyword that represents your business. This way you are competing with other advertisers, and your ad will appear when it’s most relevant to what the search query is about. These ads are similar to organic search results, but of course are not free. A charge is assumed when the researcher clicks your ad.
Both forms of paid advertising are effective in helping the searcher find what they are looking for. Most SEO consultants will recommend using paid advertising until SEO organic results start to flourish.
What is Google Search Console?
Google search console (GSC) is a free google service! Who doesn’t love a free service? The GSC is one of the best tools in an SEO consultants back pocket. This is because the GSC provides feedback about how your website is doing in Google search results. You can monitor your performance by seeing which keywords your website is ranking for, which searches click on your site, and what sites link to yours. This is essential in understanding which pages and what content helps your website rank for which keywords and phrases.
Do you want to appear where your clients are searching for you? Use digital marketing to generate traffic to your website so you can convert traffic into clients. Work with an SEO consultant to grow your business online. An SEO consultant will be able to focus on your business’ digital marketing strategy so you can focus on your business needs. Are you looking for a free SEO consultation? Look no further than the SEO content writing services of backlink express
Content marketing and dating sites might not seem like they go together that well. However, content marketing plays an important role on most dating sites that utilize a blog section. Clients that use the dating site want to know about the world of romance and how they can succeed. That is where content marketing becomes very important within this niche. We’re going to show you everything you need to know about how your content marketing impacts your dating service.
The differences of content marketing in the dating niche
After analyzing quite a few sites in the online dating niche reviewed on beyondthecharter, we can conclude that most of them have successful content marketing strategies. Dating services are still rather unique in the content marketing side of things, though. When you look at the content that is put out by a dating niche, it typically comes in the form of blogs, videos, and infographics that espouse the benefits of using an online dating site to find one’s romantic partners. Also, it will provide tips on how to get the most out of a dating service. Finally, dating services will often demonstrate the results their users obtained by using their site.
How is this different from the other niches that exist and use content marketing? Usually, an online dating niche will focus on helpful, short-form content to build their site’s authority and help their users. On the other hand, other services will typically focus on a wider variety of content, including long-term projects like books and podcasts. These elements usually aren’t needed by a dating service, so they’re not used.
Basically, content marketing in the dating niche is often direct, to the point, and shorter.
Creating a content marketing plan
When you’re creating a content marketing plan for your dating service, there are a few elements about which one needs to be aware. For example, the content marketing plan for a dating site is very dissimilar to other forms because of the specificity of the niche. Few forms of content must be as vigorously researched and specific as dating. Site managers must take into consideration age, gender, race, culture, and dating desires when forming any piece of content for their website. The advice for 20-something-year-olds is not the same as it is for mature single mothers. Thus, dating site content can’t afford to be very broad in scope.
Another consideration of online dating content is that it can utilize every form of media possible. Some content areas are not going to be successful if they do a television spot, for example. However, dating sites have shown that it is possible to use every facet to reach out to people, and they will respond well!
Lastly, it’s important to remember that dating sites are one of the few that can directly address their customers’ desires. Many other websites have to talk about the thoughts and feelings surrounding their product, but dating sites can readily tug on people’s heartstrings. The directness with which they can approach their customers is relieving to many content marketers who devise plans to interact with potential customers.
Reasons to fill your dating site with content
Another important element to look at is why it is important to fill your site with content in the first place. Here are some of the reasons that are commonly expressed when asking the experts about the importance of dating site content:
- Developing your brand—every dating site is going to have a different take on love, and using content marketing, you can show off your unique insights to your customers.
- Building authority—do you want to date on a site that is the best in the industry and is known for it or a site you’ve never heard of? Content gives sites legitimacy and a sense of authority and trust that cannot be replicated in any other way.
- Customer interaction hearing the voice of the customer is one of the most important things, and the best way to do that is to interact with your customers. Putting out a steady stream of content allows them to tell you what they like and what they don’t.
- Helping customers get started and set expectations—helping your customers understand how to work the site is important. It cuts down on the time needed by your staff to offer customer service and makes them feel empowered.
- Increase your SEO—Search Engine Optimization is the key to getting found on the internet. If you have good content related to your site, people will have an easier time finding it!
Dating sites have several different reasons that they’ll want to use content marketing in their dating niche. These are just some of the ways that you can benefit from dating content marketing!
Advantages and disadvantages of content marketing
There are advantages and disadvantages of content marketing based on the specialties of the dating niche. These are some of the elements that you have to consider:
- Your target audience size is manageable and specific; you have a dating niche, and you stick to it
- Your website gets increased traffic and authority
- Customers feel more at ease using a site that has information available on it
- Aids customers with navigating the site
- Requires constant upkeep
- The site might require third-party help
As you can see, there are benefits and disadvantages to content marketing on a dating site.
When you are trying to establish a dating site, one of the major moves you need to make is to establish content marketing on your site. That way, you are able to expand the influence of your dating site to bring in more people, get authority, and help your customers learn the ins and outs of your site. Putting together a content marketing strategy is not going to be easy at first, but once you know what you are looking for in terms of customers and outcomes, it will get easier. Implement these elements on your site, and you’ll find that more people will trust you with their love life.