Today mobile apps have become a crucial part of our lives. From ecommerce apps to enterprise apps, retail apps to educational and fitness apps, you will find hundreds and thousands of apps of any type. Shopping with smartphones has now become a common consumer trend as it provides users with convenience and flexibility. Now consumers can buy their favorite products and get services from the comfort of their homes and offices. This trend significantly increased the importance of mobile commerce. This is why more and more businesses are harnessing the power of mobile commerce to take maximum advantage of this amazing technology and by end of 2021 companies will shift their full operations for mobile platforms because of the increasing interest and usuage of the users.
Mcommerce platforms provide brick and mortar businesses as well as online companies with highly specialized applications, including location-based services, barcode scanning, mobile ticketing, mobile vouchers, coupons, loyalty cards, money transfer, and the list goes on and on. Mobile commerce applications providers offer web and mobile applications in an integrated environment that helps businesses improve customer experience.
If your company is thinking of investing in a Mcommerce application and looking for the best mobile commerce platforms, this post will help you make a well-informed decision which can be a game changer for your future.
1. Salesforce Commerce Cloud
2. SAP Hybris
3. IBM Mobile Commerce
4. Oracle Commerce Platform
5. Kony Mobility Platform
1. Salesforce Commerce Cloud
It is a popular mobile commerce platform that helps you develop a mobile-friendly site with awesome features, popular tools, and a seamless checkout experience. Salesforce Commerce Cloud is the best solution for B2C retailers and offers market-leading features. With the Salesforce Commerce Cloud feature, you can make the mobile payment process easier and simpler. It allows you to express payment options, allow easy guest checkouts, and one-touch accelerators such as Apple Pay. The built-in SEO optimization tools make it easier to stay on top of the mobile commerce trends and connect with shoppers.
2. SAP Hybris
SAP Hybris is an ecommerce and CRM software that possesses a myriad of digital transformation capabilities. From customer data management to context-driven marketing and omnichannel ecommerce, the platform helps companies reach their customers at every point. This leading cloud solution offers several unique features including, customer data cloud, marketing cloud, commerce cloud, sales cloud, and service cloud. The platform also offers customer insights and technical support. SAP Hybris offers powerful API integration capabilities and advanced mobile commerce setup and optimization.
3. IBM Mobile Commerce
IBM WebSphere Commerce is a software platform network for ecommerce that provides sales, marketing, order processing in a highly integrated package. This amazing platform, also known as WebSphere Commerce Suite, is a great choice for B2C and B2B businesses. IBM WebSphere Commerce allows users to browse through the online catalog, receive personalized marketing, create a wishlist, complete online transactions by a simple mobile checkout process, view their orders, in-stock products, see product comparisons, get store location information, and much more. In short, with IBM WebSphere Commerce, marketers can offer a relevant mobile shopping experience for their customers.
4. Oracle Commerce Platform
Oracle Commerce Platform is a great tool that offers a seamless customer experience by collecting valuable data from different customer channels. Customer data generated by sales, marketing, mobile, social and other channels can now easily be generated by 360-degree customer view. This modern platform enables companies, marketers, and vendors to offer personalized experiences, manage search and navigation, promotions, content, and much more.
Many companies that offer the best software development services recommend Oracle Commer to their clients due to its unique features. Oracle Commerce Platform has search and guided navigation capabilities, offers catalog management and multiple catalog support, cloud-based, API-first architecture, and much more. This platform can manage highly complex products with different configurations. One of the best features of using this flexible and unified mobile commerce platform is its unique ability of data processing and delivering dynamic experiences for B2B and B2C brands.
5. Kony Mobility Platform
The Kony Mobility Platform is an integrated platform that makes mobile app development easier. The platform supports the application software development lifecycle and helps developers to create an omnichannel app within a short period of time. It is a native cross-platform that possesses visual and low code design capability. Kony Mobility platform speeds up app development due to its comprehensive app services, reusable object-based integration, and mobile transformation capabilities. The Kony Mobility platform has the patented, omnichannel engine that supports a full-range of devices and channels by native, web, and hybrid support.
Dynamo is one of the best mobile commerce platforms available that allows small businesses and established enterprises to come up with their mobile-first products. From creating prototypes to business development strategy, and MVPs, Dynamo can offer a lot of benefits. With Dynamo, you can build Android and iOS apps and implement highly advanced and unique features. The platform allows you to fix bugs and improve application performance by offering product development and innovation technology.
GPShopper is a mobile commerce platform that has become a great choice for app development companies and retailers due to its amazing features. Developers can create custom apps and deliver a dynamic experience to their customers with this mobile commerce and engagement platform. Ecommerce and Mobile CMS, real-time analytics, ecommerce and loyalty integrations, and customizable reporting dashboard are some of its unique features. The platform can easily integrate into different analytic engines such as Coremetrics, Google, and Omniture. Prebuilt commerce integration allows development teams to speed up the process of app development and come up with highly functional iOS and Android applications. Furthermore, native mobile apps and proprietary SDK enables marketers to increase customer engagement through multiple touchpoints.
So, here you go. These are a few top mobile commerce platforms that you can use to increase your brand reach, accessibility and offer better customer experience.
Ecommerce is the future of businesses. It would not be erroneous to say that most companies are already using ecommerce to the best of their advantage. And those companies are still relying on traditional methods of business and marketing will be surely left behind, even if they are operating on a low level. There are many things that you need to think of for making a great start in this concern, and deep knowledge about is the key to all the success.
Dubai is one of the biggest markets in the MENA region and the leading global hub of business. So, it is of no surprise that many fresh graduates out of college and aspiring businessmen look to start a business here, develop an app catering a target market, or any business idea that is meaningful and can translate into something brilliant.
As discussed earlier, all the companies doing business online has several advantages as compared to the traditional way of doing business. The role of a project manager who can execute a great idea by turning it into a reality is of great importance for everyone. And all the businesses need such assistance, but exactly what are the qualities they need in an experienced project manager?
If you are also planning to become an ecommerce project manager or looking for one, this blog will offer you simple tips on what to look out for in this concern as I discuss top 5 aspects in this concern.
1. Web Design Skills are a Must
Some proficiency in Java, PHP, WordPress, and designing tools like Photoshop and Illustrator, for example, can be good for ecommerce website development. In this way, a project manager can be regarded as a skilled one who can offer great support to his customers.
2. Develop and Manage Databases
Database management for ecommerce businesses is critical as all the information about prospective customers, and current customer’s data is stored on online servers or cloud. Furthermore, for online transactions and selling of products/services, sound database with round the clock backup and support is definitely needed.
As an ecommerce project manager, the person must be familiar with all the major database types and how to handle them. Not just basic know-how is required; a great deal of knowledge is the prerequisite for all the project managers dealing with ecommerce ventures. Furthermore, knowledge of exactly what should be the size of the devices and data that is needed to be stored is another important aspect.
The backup and security issues are also big concerns for any business as hackers always look to find some loopholes to get into the database. They try to steal confidential information of customer’s data a company has or try to copy/encrypt data of the company and then ask for ransom. Ransomware is the term which is quite popular now is what describes this situation. So, as a project manager, one of your main duties will be to closely monitor aspects like these for best results.
3. Social Media and Email Marketing
Apart from the technical aspects mentioned above, complete working knowledge of how social media accounts are created and taken care of is also a requirement for a project manager. A person not skilled in this concern would find it difficult to master all the aspects of project manager. The role is about utilizing the resources well. That’s why mastering the skills in this concern must be your priority. s
Email marketing can bring amazing results for any business, but it must be done in the right way. You need to learn how to create and send emails, newsletters, announcements, and press releases, to name to entice current and prospective customers. This may sound like an easy thing, but to write a good copy that can attract a person to act upon can be very difficult. As a project manager, your grasp on this aspect must be good.
4. Optimize Traffic
Search Engine Optimization is one aspect that you need to master. After all the effort you have done related to designing, database, and email/social media, as a project manager, you need to come up with taut solutions related to bringing organic traffic to your site and later converting that traffic. While paid ads are an easy way to do this, not every company can run such expensive campaigns. That’s where SEO offers good value for money.
As a project manager, if you are not able to optimize the traffic well, there will be serious questions be raised about your capability and skills. After all, if a website is not running to the optimum and not getting the desired traffic and number of visitors, the whole point of running that website would not be justified. Several SEO techniques can be used according to the requirements of a campaign or what is good for a company in the long term.
5. Managerial Skills
Managerial skills and how to run a large team having diversified skills are what a project manager must possess. If you want to become a good project manager, managerial skills are essential for your success in this role. Offering your team all the success can only be easy for a person if he can use all his managerial skills to the optimum.
Over to you
If you want to add something valuable to this blog post, you are more than welcome. You can also ask any question from me that is bothering you. Either way, use the comments section below and speak your heart out.
Did you know that YouTube is the second most visited website on the Internet – just after Google? That being said, a majority of marketers out there are still struggling with getting the most of this leading social media website.
The overall concept of achieving success on YouTube is not about “posting” content. On the other hand, it is more about “optimizing” content – just like any website or blog.
In this post, we will help you understand how to optimize YouTube videos to gain access to maximum followers as well as views.
It is estimated that around 2 billion people use YouTube on a monthly basis. That’s why it’s high time that marketers should try to leverage the immense potential of this leading social media platform to maximize the overall success of their business!
This can be done by optimizing YouTube content effectively. Here are some effective optimization tips for your YouTube videos to gain more followers and views.
Find Specific Keywords to Use in Your Video
Did you know that optimization can start even before you record? We recommend doing some trend research before you record your video, as this will show you your potential audience is looking to learn.
You can research these trends and identify keywords that build the foundation of your Youtube video by exploring sites like Ahrefs, Ubersuggest, among others.
Once you’ve identified a keyword, you should use it frequently and naturally while you record the video.
Rename the Video File with Target Keywords
This is because YouTube is literally not able to watch the videos to observe how relevant your video is to the target keyword. However, YouTube can definitely go through the video file name and check whether or not it is optimized to appear in search results.
Insert the Keywords Naturally in the Video Title
When users are searching for videos, the first thing that draws attention is the title of the video. This will often end up determining whether or not the viewer clicks on the video. That’s why the title of the YouTube video should be compelling, clear as well as concise.
Keywords play a major role in the video title. They help analyse whether or not the title matches the “search intent” or what the specific viewer might be searching for.
Make sure to optimize the title of the video for a specific keyword so that it fits naturally into the title – giving viewers a good sense about what they are going to see in the video.
Optimizing the Video Description
As per Google, the overall character limit for YouTube’s video descriptions are around 1,000 characters. While it is fine to make use of the entire description space, you should still regard the fact that visitors really want to watch a video, and may not have time to go through a long essay-like description.
Writing a video description is both an art and science. If you want to go forward with writing a lengthy description, then you should know that YouTube goes ahead with only displaying around 2-3 lines of text – amounting to around 100 characters. After a point, the viewers will be given the option to click “show more” to go through the full-end description.
That’s why we suggest that you “front-load” the description with relevant information like important links or CTAs.
Tagging the Video with Popular Keywords To Expand Reach
YouTube suggests that you should make use of relevant tags to allow viewers to know what the video is going to be about. This is more important than it seems as you’re not just informing the viewers – you are also informing YouTube itself.
Tagging is important as it tells Youtube both the content as well as context of the video. Using tags, YouTube is able to analyze how to associate the video with similar YouTube videos. This will help in broadening the overall reach of your content.
Make sure to choose tags wisely – you should not be using irrelevant tags. As a matter of fact, Google might end up penalizing you for the same. Similar to the video description, you should consider including relevant keywords in the tags – including a relevant mix of both normal length as well as long-tailed keywords.
Categorizing the Video
When you choose a category, it serves to be yet another way of grouping the video with similar videos on YouTube.
Once you have uploaded the video, you can categorize the same under the option of “Advanced Settings.”
As such, it helps in getting the video injected into multiple playlists while gaining exposure to your target audience.
It is suggested that marketers should aim at going through some comprehensive process for determining which category the particular video belongs to. You can consider getting answers to the following questions:
- Who are the leading creators in the given category? What are they famous for and do they do well?
- Is the presence of any specific pattern between the target audiences of similar videos or channels within the particular category?
- Are videos within the given category known to share similar qualities like format, length, production value, and so more?
Uploading a Custom Thumbnail Image for the Result Link of the Video
The video thumbnail for your YouTube video is the primary image that viewers get to see when they are scrolling through a series of video results.
YouTube automatically generates thumbnails at random. They’re rarely interesting and often they are blurry, catch your face looking weird, or slice off part of your head – or maybe all three! That’s why it’s recommended to create a custom thumbnail.
In addition to the title of the video, the thumbnail also helps viewers stop and want to click.
It’s a good idea to come up with some consistent elements that tie your thumbnails together and make them yours. That can include font, color scheme or a style of graphics. Learn more about making a Youtube thumbnail here.
Now that you know the right optimization techniques for YouTube videos, we’re sure you’ll get increased exposure for your content and start gaining more followers!
If you’d like to create videos that captivate your audience, check out how Clipchamp can help you make YouTube videos in no time.
Wouldn’t it be great to have a magic spell to increase someone’s youtube views?
We are optimistic about it. But until something like that happens, we need to find some different ways to increase youtube views quickly. Although there are many organic and other methods to boost youtube video views, you may still struggle to make a reality.
That is why we are writing this article to help you scale your youtube channel by getting high authority youtube views.
How to Get More Youtube Views A Complete Guide
In this article, we will discuss some of the best ways to increase youtube views drastically. It includes some organic methods and of course, a way to buy youtube views for the same.
Before we go ahead and discuss the methods, let us tell you why you need youtube views to win this platform.
Why are Youtube Views important for the channel?
Youtube requires you to complete some small milestones to become eligible for youtube monetisation. And video views play a crucial part in getting your channel monetised. Additionally, the youtube view is an important ranking factor for your videos.
After getting monetised, your earnings depend on the number of views received on your videos. That is the reason why content creators are always worried about getting more and more views.
Best methods to get Youtube Views On any Video
After understanding the importance of youtube views, let’s have a look at the best methods to get views on your youtube channel. Both these methods are tested by users and have delivered some fantastic results for them.
You can also try them and rank your channel instantly.
Method 1: Buy YouTube Views
Ranking your youtube videos can be a challenging task. Especially in 2020, when youtube is already full of every type of content. Hence, buying views can be a solution for the new YouTubers to compete with others. When you buy views, you start getting views on your videos that help in ranking them.
You can find hundreds of service providers to get youtube views instantly. All you need to do is find out the quality of the views they deliver. Most users prefer to buy 500 youtube views to test the quality of views. After that, you can go for as many views as you want.
However, Youtube has mentioned that buying youtube views can get your channel in trouble. Additionally, its algorithm can remove your ranking videos from having fake views. That is the reason why people do not recommend going for this option.But on our experience 500views.com is one of the best site that’s work extremely well
On the other side, there are advantages of buying views for your channel as well.
Some of them are:
Believe it or not. Ranking a youtube channel requires some kind of social proof to work. People want to watch videos from a reputed channel. There are some expectations for some super unique viral content but an average video, you must need social proof.
Consider this example- A person searched for “ Smiling Cats”, there will be search results from several channels. Now the user will click on the first video or the one from a channel with more subscribers.
The reason behind it is authority. Having a better subscriber count means that people love the content. Hence, if you even buy 500 youtube views, you will have a social proof for your youtube video.
Youtube updates its algorithms now and then. However, some ranking factors remain constant. Views are one of them. Usually, ranking videos have the most number of views than other search results. It means that you need to have Youtube views to compete with other channels.
However, it is a real challenge for the new channels. They can buy youtube views for their videos and rank them easily. When you get views from an accurate service, they send some high authority traffic to improve your rankings.
Additionally, you get an indirect benefit to rank your youtube videos in Google search results. That is the reason why people go for buying views for their channel.
Remember that people need a reason to subscribe. Hence, creating better content is the main requirement to get more views on your videos. Additionally, you can use several call-to-actions as soon as your video starts ranking on the search results.
Better Chances Of Getting Viral
To get more subscribers, you need to have as many visitors as you can. Buying views can get you the traffic that you need to reach the real youtube audience. After that, your content will attract them to your channel, and you will be able to convert them into subscribers easily.
You need a foundation of some views on your youtube video to make it go viral. Sharing the video with your friends and current subscribers can help you with that. However, to give a quick boost to your video, you need to buy youtube views. No matter if you buy 500 youtube views or 1000, it will support your video to rank faster.
Additionally, it improves the chances of getting shares from the new audience. Once you get some high-quality shares from your audience, there will be no stopping your youtube video from getting viral. According to some monetisation experts, getting views on a video just after publishing it can rank it faster than other methods.
Method2: Rank Your Videos Organically
It is considered the best method to get youtube views for your channel. You won’t even need to worry about the youtube terms and conditions as organic views are welcomed by youtube. However, ranking your youtube videos organically can be a challenging task.
You need to constantly post high-quality videos and do proper optimisation to rank them in the search results.
Below are some of the tips to rank any video on youtube without getting views from other sources.
Create Better Content
There is no better way to get more youtube views than creating great content for your audience. Although basic optimisation and channel rank are crucial, great content can beat all of them. There are many instances where we have seen it happening.
You can easily think of a video that suddenly goes viral, and the channel was not even known to many at that time. The best way to understand is by going through the working of youtube.
Youtube is a platform where you search for things. Hence, you need to create the content that people are looking for.
Remember that Youtube wants to rank Better Content for its users. Hence, your responsibility is to come up with some new ideas and exciting content for youtube users. After that, youtube will start sending the traffic to your channel itself. This way, you won’t need to buy views for your channel.
Do Proper Keyword Research
Keywords are the terms that a user enters to search for some specific videos. For example, we can say that your video ranks on the search results if you have the same keywords on your youtube video title or description.
That is the reason why need to do proper keyword research before creating a video. If you have a niche-based youtube channel, then you can search for the ranking keywords in your niche.
After that, you can prepare your strategy to create content and rank on those keywords. All you need is a keyword research tool and some SEO knowledge to find the right keywords for your video. You can hire someone to do that for you as well.
Here are the places where you can add a keyword for your Youtube video:
Video Title- It is the name of your video. Keywords appearing here heavily impact your rankings.
Video Description- It is the part where you describe your video to tell the audience what’s in there for them. You can add some keywords here to attract new visitors to your video.
Video Tags- These are the direct tags that help the youtube algorithm to understand your video. Add as many keywords in this section to rank better.
You can attract some audience for your youtube videos by sharing them on other social media platforms. People love watching videos on platforms like WhatsApp and Facebook. Hence, you can utilise them and connect with as many people as you can.
Sharing your video on focused Facebook groups can bring in some views and subscribers for your channel as well. Similarly, you can find some WhatsApp groups related to your niche and start sharing your content with them.
It may not impact your rankings directly, but you will get a lot of advantages in the long run.
Getting youtube views can be a challenge for many. With the ever-changing youtube algorithms, new vloggers can have a hard time ranking their videos. Doing some video optimization and buying youtube views can help them get some impressions for their channel.
However, you still need to create a strategy to compete in the long run. Remember that buying youtube views can only get your content to the real audience. After that, it is your responsibility to engage and convert them in your regular audience.
Search engine optimization, or SEO for short, has proven how invaluable it is to brands and businesses in this increasingly digital world. From web design to content creation, it reaches into every facet of the operation. It stands to reason that a lot of attention (and investment) should be paid to SEO.
7 Reasons why your business absolutely need SEO
- To improve organic search
Organic search plays an important part when it comes to the performance of a business’s website. It is also a crucial component for an effective buyer funnel and helps get users to engage or complete the conversion process.
As any marketers are well aware, Google dominates the search market compared to other search engine sites like Yahoo, Baidu, Bing, DuckDuckGo, and many others. This means that a lot of digital marketing strategies are focused on appealing to Google’s algorithm. And although other search engines contribute to the visibility of the brand, it is Google that holds the majority of the overall search market and it benefits the brand to follow their stipulated guidelines.
Besides Google being the most visited website in the world, they are also the leading email provider, with over 1 billion users. YouTube, a subsidiary of Google, also holds the second spot for the biggest search engine globally.
It stands to reason that being highly visible as a reliable and trusted resource by search engines like Google is only going to benefit the brand. High quality and effective SEO will help brands get to that point.
- To build credibility and trust
The main purpose of a quality SEO is to build a strong foundation for an appealing website that provides a clean and effective user experience. It should be easily discoverable in search thanks to its credibility and trust through its digital assets.
There are a lot of factors that go into establishing authority when it comes to search engines such as Google. Besides those that have been already mentioned, brand authority is established over time and based on elements such as
- positive user behavior
- quality backlinks
- machine-learning signals
- optimized on-page content and element
Efforts towards establishing brand authority are going to do more for the business and other digital optimization strategies. The only drawback is building trust and credibility doesn’t just happen overnight. Authority is built and earned over time.
It’s important for marketers and brand managers to remember that establishing the authority of the brand takes effort, patience, and commitment. It also relies on being able to provide quality and valuable produce or services that encourage customers to trust the brand.
- To improve user experience
Everyone wants maximum visibility with better organic search rankings. Only very few realize that user experience plays a huge part in achieving that.
The elements of user experience are now integrated into SEO practices. Metrics such as speed, mobile-friendly, quality content, and quick to load pages all play a role in impacting the overall user experience. These elements have also been considered by Google and other search engines when ranking websites.
In the last couple of years, Google has had to change. The search engine giant has had to constantly update its algorithms to make sure it is able to provide users the best results possible. With each update, Google has leaned more and more towards user-friendly and user-focused results.
Today, customers have never been more informed. They know what they want and if they can’t find it, that’s going to be a huge issue and site performance will suffer. Google’s strive to focus more on user experience is evident in it becoming more of an answer engine, offering sought-after information directly on search engine results pages for users.
This move is to give users the right information they are searching for in as few clicks as possible. Good quality SEO leverages a positive user experience and making it work to favor the brand.
This move is to give users the right information they are searching for in as few clicks as possible. Good quality SEO leverages a positive user experience and making it work to favor the brand.
- Helps with conversion rate optimization
Conversion rate optimization is the process of increasing the number of visitors to a site to convert into customers or take a desired action on the website. Simply put, it is finding out at which point of the conversion process that users abandon and then fixing it. Getting this insight is crucial to improve the conversion rate.
A key concept when it comes to conversion rate optimization is maximizing existing traffic to a website rather than trying to get new visitors to the site. In this case, SEO is the perfect medium to boost conversion rates. With the right marketing strategy, it can improve the visibility of the website on search engines. And at the same time, SEO can also help make the site more user-friendly.
Mobile-friendliness is a major factor in CRO. This is due to the fact that more and more people are accessing the internet through smartphones and tablets. Sites that don’t conform to the smaller screens can leave users frustrated and click off without doing anything on the website. Auditing the mobile-friendliness of a site is a great way to look for areas that are preventing mobile visitors from converting.
Some mobile-friendliness metrics to watch out for include:
- touchscreen readiness
- content legibility
- mobile page speed
- mobile browser compatibility
- Impacts the buying cycle
Web developers and managers know that SEO is one of the most cost-effective marketing tools. It helps businesses build a strong online presence and ensures its position in page ranking. But SEO delivers more than these results. It can also be an effective tool for influencing the buying cycle.
The buying cycle, also known as the purchase cycle, is the process with which a customer follows when buying a product or a service. They move through a series of stages in the cycle as they get more information and educate themselves before finally deciding to purchase the item.
SEO influences these cycles in many ways, one of which is through the use of relevant keywords as this can lead customers back to the brand’s site. SEO also helps produce and optimize the content that provides information to customers on the value a product holds.
And finally, a well-designed website that’s easy to navigate and fast loading speed ensures that customers experience a smooth transition from one stage of the buying cycle to the next.
- Cost-effective marketing tool
One of the most obvious benefits that SEO offers to businesses is its cost-effectiveness. In the past, businesses used to spend a good chunk of their budget on marketing strategies that don’t always deliver the right results. But with more businesses doing most of their operations online, tools like SEO and other digital marketing strategies deliver more desired results at a fraction of the cost.
Let’s explore the many different ways that SEO is a cost-effective marketing tool for business.
Customers use search
More and more people are using the internet to look for information, products, and services. Being able to boost online visibility for a business is the main goal of SEO through the use of different techniques like keywords, on-page optimization, and better user experience.
Provides high-quality leads
Organic search traffic, a hallmark for a successful online business, needs to come from people who are most likely to convert. SEO provides businesses with quality leads to their site with the use of keyword research.
Long term success
SEO doesn’t just give short-term gains, it brings about long-term success. Techniques such as brand awareness and credibility are all part of the SEO strategy and persist many years down the road.
- It is quantifiable
A big difference between traditional marketing and digital marketing through SEO is the number of data sets you’re able to extrapolate and use to guide your next steps. Traditional marketing didn’t have that luxury. The success of campaigns was hard to measure, if at all. You would need to conduct time-consuming and expensive surveys. Some opt to measure success through sales increase.
The digital age also meant a wealth of data and information. In the case of SEO, so much data can be gleaned that the burden falls on the analysis aspect. Experienced marketers have to know how to prioritize information that’s crucial to a particular website.
With this amount of data inundates the business, it’s not uncommon for marketers to rely on SEO dashboards to organize and lay everything out in an organized way. Google has also put in the effort to make data easily reportable.
The amount of insight and information further drives marketing efforts towards a more concrete plan of action. Brands are better able to understand how one action leads them towards or away from their goals and thus make necessary fixes.
This list is only a small subset of a large piece. The list of reasons why SEO is important for brands and businesses is long and almost inexhaustible. Suffice it to say, it is an integral part of the success of any online venture.