Which is better for SEO: Hire Freelancer vs. Company?
Which is better for SEO: Hire Freelancer vs. Company?
There is a huge competition for every business -be it a big firm or just a start-up to rank higher on the search engines to attract more and more customers.
At such times, SEO (Search Engine Optimisation) proves to be an investment with high ROI. SEO is the master for turning your business a considerable traffic puller giving significant turnover. SEO is an essential tool to run your business online. Hence, more and more companies are searching for the best results through SEO strategies. SEO assures targeted business prospects or site visitors to websites and cut the cost spend on paying outrageous advertising fees for more clicks.
But with growing competitors all around, SEO is not just a pure-play. SEO Consultant Is A ‘Secret Weapon.’ To get the best results (increase in SERP rankings and traffic), you need to make a wise choice between-Hiring freelancers or Digital marketing company for bringing a buzz to your website. Isn’t it great??
Hiring the services of a digital marketing agency
A well-established digital marketing Company consists of several experts working together to provide SEO services with the knowledge and experience in live digital marketing projects. They may range from a small team of former freelancers (often termed as in-house marketing team) to huge businesses working on hundreds of projects simultaneously.
SEO agencies have a team of SEO master, content creators, link builders, and project managers hired in their team working with several clients around the globe.SEO agencies have a team of SEO master, content creators, link builders, and project managers hired in their team working with several clients around the globe. It also happens that such a team has a web designer who will help you with your tasks. You can learn more about how to hire a web designer if you want to have one on your staff.
SEO agencies have gained expertise in their fields and hence have more knowledge of the current SEO trends and strategies.
Marketing agencies provide professional and informative stuff in limited time frames and all smart reporting and analysis tools to improve rankings and aim for higher ones.
Moreover, working with an SEO Agency is the most cost-effective way to have a larger team of SEO experts to serve your purpose. It can also save time in the long run, since you will have a group of people with various levels of experience, so you won’t have to spend time and money hiring your team.
Hiring an SEO Expert
SEO freelancers are the champions of SEOs. They do not work for any agency or in-house company. They are individual people who claim to be experts in their fields and provide services to clients. They can be the best option for smaller businesses. A freelancer usually works on fewer projects at a time than an SEO agency; thus, they will be able to provide fully devoted service to your project.
Freelancers also provide an excellent chance to have more domination on your desired SEO strategies and programs in an efficient way. They also provide measures to come up with specific objectives. These SEO experts will take on a client’s SEO project and ensure to put the best solution to pull in more traffic, site ranking, and leads.
Freelancers usually charge less than agencies, since they have no other expenses to cover except their payment, making freelance SEO affordable and convenient as per your need.
For companies that are not satisfied with a digital marketing agency
‘s work, the best alternative would be to work with an SEO freelancer or a team of freelancers who can even serve as an in-house marketing team.
Choice Between Freelancer & SEO Agency
So now that you had a glance at the alternatives up for grab, you would wish to choose the perfect option for your business. While doing so, you need to take care of several factors: flexibility, affordability, skills, management, availability of time, etc.
1.Budget
The first and foremost thing that comes to your mind is your budget. So if you don’t want to hurt your pocket much, then hiring a freelancer would be the best option. Hiring an agency costs you a lot annually. But Freelancers work for short-term tasks, and thus you can find them for almost every budget. You could even bargain to find an SEO freelancer in your budget.
2.Efficiency
It is of immense importance to hire skilled and efficient people, especially in the business environment. Here, SEO Agency is quite beneficial as it provides you with all the solutions right at your hands. By paying a fixed amount, you can ask them to work as per your needs. But on the other hand, hiring a Freelancer for the same could be quite risky. Because they might lack the skills, depending upon whom you are hiring.
3. Availablity of time
Hiring an SEO Agency is a means of approach to a team of professional people. They have managers, writers, designers, editors, and whatnot… And that too highly skilled and mastered in their respective domains. So you don’t need to waste your time searching for the people of your choice. But this is not the same in the case of hiring freelancers.
4. Management
Freelancers are not experts at managing things correctly. But the SEO Agency tries to provide you with every little solution all under one roof. Once you hand over your task to the agency, you need not worry about the results.
CONCLUSION:
If your budget allows and you need your project to be done under expert guidance, then hiring an SEO agency would probably be the best option. In addition to professional experience, you could also expect a healthy communication between the buyer and the seller. Moreover, they are punctual. But this would require more budget, which is not so in the case of hiring a Freelancer.
In an ideal business environment, you need to shift your focus on the requirements of your business. Working with a freelancer, getting your work done in all your budget is also quite interesting. They put their great efforts to meet your needs.
The ways to reach your SEO agency are numerous. It would help if you spent your time researching alternatives and selecting the one that satisfies your requirements.
Top local listing sites in USA 2021
Advertising your business locally is huge for brand awareness and development. Whether you are running a small or large business.You always look for ways to get popularity among the online business owners. People will utilize your services and buy your product if your business is more exposed, and you are more accessible online. Today we going to talk about Top local listing sites in USA
If people are unable to find your websites or track you down on the internet, how can you expect them to buy your product or know what you are selling? However, not only the directories are significant for your website exposure, but the local listing site is perfect for promoting your product and services as well.
Getting your business on every listing site, social site, search engine, review site, and making sure that your business information is updated is excellent for SEO. Get yourself on the top listing sites to make your brand more prominent. It will become easier for your business to be found by the customers searching for your services or products. Here is the business listing site list in USA, which can help you know which site best suits your online business needs. By list your busines information online you can get drastically benefits of new business listing sites USA.
Listing and SEO go hand in hand. Being on the local listings allows you to get rid of the need to hire a web developer to avail of their services to update your website. With the help of local listing, you create an additional source that will help you self-deliver your online business’s information to search engines directly. Let’s have a look at the Top local listing sites in USA
Google My Business
It is one of the most significant platforms for any local SEO campaign. Google uses the information from the Google My Business pages to populate its knowledge graph. The knowledge graph basically appears on the right of the SERPs for brand searches. Google My Business helps you manage your Google reviews, business listing, and monitor traffic and engagement of your page.
It is one of the best business listing sites. It is free and easy to use. Make sure to fill in the business information and provide the right NAP whenever you are citing your business online. However, you need to provide a PIN that will verify your account.
Yahoo Local
Among the business listing site list in USA, Yahoo Local is helpful to provide great free service. It displays your local business address, URL, phone number, and options to choose up to five business categories. Moreover, the free listing can include additional information such as email addresses, working hours, payment options, years in online business, and you can also earn a link to your site. To sign up for Yahoo Local, you only need to have or create a Yahoo ID.
Yelp
Yelp is one of the new business listing sites USA, which has large user-community, independent of the search engines. It is essential to be featured on Yelp to get attention from the targeted audience. To attract the users interested in your business, the Yelp business account directs your business’s visual and textual representation. There is no limit on uploading the number of business pictures on your Yelp profile. Besides, you get personalized analytics to monitor the traffic.
Bing
In the top business listing site list in USA, being listed on Bing is as important as being listed on Google+ Local. It allows you to claim on your already existing site, or you can create a new one. In order to create a new listing, you will need to sign up for a Hotmail account.
MerchantCircle
It is one of the popular free USA Local business listing services. You can check for your already existing listing. Once you have signed up, you will get access to a dashboard on your account that provides several editing options to modify your business details. With MerchantCircle, you can reach out to other businesses and engage with potential contacts as well.
HighFive Listings
Among the business listing site list in USA, HighFive Listings is providing you with easy access. You need to give some details about your business, and you can register for the HighFive Listings. Internet leads are essential to become a renowned online business. HighFive Listings allows you to reach your potential audience to get more leads which eventually results in more sales.
Manta
The Manta business directory will help your business to become famous. It will make you more to know a user is searching for the query related to their businesses. Manta is an independent company. It helps the online business owners to become dominant in the world of online businesses. Moreover, it provides the best services which open doors for small businesses.
Local
If you are looking for a free search engine to create a listing, Local.com is one of the best options. With Local.com, you can claim an already existing listing or quickly create an entirely new one. Local.com is currently a home for 16 million business listings.
ExpressUpdateUSA (Infousa)
By optimizing and claiming your listing on ExpressUpdateUSA.com, you can promote and improve your localized SERPs position. ExpressUpdateUSA was previously known as InfoUSA, and it has a massive database of businesses in the US. It partners with the top local business directories and search engines to provide information on local businesses.
To get listed, make sure to check your business listing and claim it if it already exists. If not, create an account free on ExpressUpdateUSA and make sure to add the business information on your website.
Angie’s List
For the local service providers like plumbers, roofers, handymen, doctors, mechanics, and dentists, this is the best local listing site in USA. It is the online directory that allows the users to publish and read the self-visited reviews of local contractors and businesses. It is allowing the local business owners to get popularity among the local businesses. Best platform for local service providers.
Top 8 Free VPN Chrome Extensions to Build Quality Backlinks in 2021
With the passage of time and high competition in the SEO industry, it is becoming challenging to obtain quality backlinks. Though many things matter to build quality backlinks but the use of different IPs is also significant. Yes, it is considered a big SEO mistake to submit backlinks through the same IP address. In these cases, usually, networks assign a red flag to your link and don’t pass them to search engines.
Similarly, link builders prefer to use fast browsers like Chrome. That’s why in this article, Backlink Express is going to share one of the best VPN extensions for Chrome like this DigitalCruch list to make quality backlinks for its readers.
Zenmate VPN
Zenmate is a German VPN company which is known because of its quality services. Though it offers few locations with a free account, it connects you to a remote location via safe servers and encrypts data with military-level technology.
You just need to create your account there, and after enabling it to your Chrome, it needs one click. After using a remote location, you can create backlinks with Zenmate without any problem. However, we would recommend our readers to download this extension from chrome web store only.
ExpressVPN
Are you willing to use one of the best virtual private networks for your chrome browser? And want to mask your IP with a highly authoritative extension? If yes, then ExpressVPN should be your first choice. We know many of our readers would say, ‘Ah! It’s paid man’ but we would like to tell you one trick. Probably, you can go with the 30 days free trial offer of ExpressVPN, especially when you are working on small SEO projects and cancel the subscription after 28 days.
Isn’t an exciting way to make your links with one of the best VPN companies? Hopefully, you would love the browsing speed and other features of ExpressVPN.
Setup VPN Chrome Extension
If you are looking to use numerous remote locations with 100% free chrome VPN extension, then Setup VPN is the right answer. With more than 100 servers, it allows you to use 18+ remote locations with unique IPs.
Similarly, it works with military-grade 4096-bit encryption and protects your data. Especially if you are a beginner in the Search Engine Optimization world and using public Wi-Fi, then Setup VPN will give complete safety against the misuse of data and malware. Withal, to improve your experience with Setup VPN, we would suggest our readers must turn on the WebRTC Leaks Shield. It is also free and easy to use with Chrome.
Urban VPN Free Chrome Extension
Urban VPN is another excellent extension that link builders can use for their Chrome, Microsoft Edge and Firefox browsers without any worry. This VPN doesn’t only help you to make backlinks with different IPs but also protects your data and stays you away from side effects of different online ads and malware.
This US-based company allows the users to browse with this proxy into about 11 languages. In the same token, one of the best features of this VPN is a no-log policy. It doesn’t collect the data of users which is an edge over competitors. So, with this extension, you can do your work and see all sensitive information without any issue.
Hotspot Shield VPN
Many of us have used HotSpot Shield to unblock sites or are aware of its trusted services. However, there is also good news for link builders because now, it is available for Chrome. Yes, you can use HotSpot Shield VPN to mask your IP address while creating web 2.0, profile and citation links. Its use would give you a perfect link juice with red flags.
Moreover, if it makes you angry that the use of a VPN makes your browsing speed slow, then you should only prefer HotSpot Shield. It recently won the first position in the AV and Speedtest VPN. Ookla conducted these speed tests.
CyberGhost VPN
With more than 15 million satisfied users around the globe, CyberGhost VPN is also a trusted name among Chrome VPN extensions. It is not only 100% free but also allows users to browse unlimited data. With secure Wi-Fi connections and military-grade encryption, it could be a great option for SEO experts who want to work on the Chrome browser.
Withal, we would like to suggest SEO experts use WebRTC Leaks Shield to increase protection while using this VPN because it is not safe enough for flash content. Hopefully, you would consider our pieces of advice.
ProtonVPN
If you are looking for a VPN extension that completely supports no-log and no-ads policy, the ProtonVPN should be your first choice. This Swiss-based VPN company runs a very stern zero-log and no ads policy with its 100% free services. With a straightforward interface, it is also convenient for newbies to use this extension without having any experience or technical knowledge.
Even you can use this VPN for sites which blacklist your IP because of the use of VPN. In short, this is one of the best VPN chrome extensions to build links on forums and web 2.0 blogs.
RusVPN Free Chrome Extension
RusVPN is an excellent option for link builders who want to go with a straightforward extension. It needs a few clicks to enable remote location on your Chrome browser and get access to blocked sites. Unluckily, its features make it fast to browse with complete online security.
It takes a few seconds to bypass censorships and geo-restricted sites. You can use them to create new profiles and can access the website portal, which is not accessible with your standard IP.
All in all, the primary purpose of sharing this article with our readers to make them aware of the free VPN chrome extensions which they can use to build high-quality backlinks. Hopefully, you guys would use our suggestions and create spam-free backlinks to improve online ranking and ratings of your or your clients’ sites.
You can also share your experiences about the use of different VPN services by commenting below.
4 best cloud services for small online business
In today’s date, online presence has become essential for a successful business. Now that people are avoiding a visit to brick and mortar stores due to Coronavirus outbreak, it is the online businesses that are gaining more prominence in the market. If you are also running a small business, you need to put it online. And for that, you will need a cloud hosting provider. Let’s talk about Best Cloud Services for Small Online Businesses
Image Source: Pixabay.com
A cloud service provider or cloud hosting company offers a certain amount of server space to clients for storing and sharing data. These clients are small businesses like yours. The cloud servers not only allow you to operate your business online. Offering flexibility, scalability, better security, cost-efficiency, and a lot of other features.
From the biggest companies like Facebook and Netflix to every online platform uses cloud hosting services. If you are a bit clueless about which cloud service provider will be ideal for your business, this blog can help you find one.
1. Amazon Web Services (AWS):
Amazon is one of the biggest companies in the world right now. Among the successful subsidiaries of this company, Amazon Web Services (AWS) gets a special mention. It is one of the fastest-growing cloud platforms in the world. In fact, 90% of the public cloud in the world is covered by AWS. Some of its highlighting features are:
- Offers free sign up, and you can use the services free for the first year under the free tier usage.
- It has multiple layers of security for the network, with fine-grained access control of the services.
- Has a wide range of cloud hosting services with custom pricing plans; pay only for what you use.
- It even has dedicated applicable services for website hosting, mobile data backup, business app hosting, and more.
The free tier is available for one year only. After this period, you need to spend around $8-$10 every month. AWS is regarded is the Best Cloud Services for Small Online Business
2. Dropbox for Business:
Dropbox is quite popular as a personal cloud service provider. They also offer cloud hosting services for businesses as well. It is one of the leading cloud hosting companies in terms of file storage capacity and sharing of data. Some of the highlighting features of the cloud-hosting platform include the following:
- Offers as much space as needed, making it a great place to store your data.
- Provides unlimited file recovery and version history.
- Even offers 256-bit AES and SSL encryption, making the network safer.
- It also has centralized administration and activity monitoring and additional security settings.
- You get priority email and live support with your subscription.
You can get the free trial of this cloud service for the first 14 days. After that period, you will have to spend a minimum of $12.50 per month.
3. Box:
Box is another popular choice in the domain of cloud hosting for small businesses. It offers you all the necessary features such as file sharing, collaborating, and access to other tools to manage the stored data on the cloud. Its popularity is the enterprise-level security it has to offer. Some of the major features of this cloud hosting platform are:
- It allows you to share screenshots and screencasts from the desktop in an instant.
- Allows you to search for texts in the content of a stored file in the cloud.
- It helps centralize your business data, making it easier to collaborate.
- It not just allows you to store, sync, or share documents but also allows for editing documents in the cloud.
- Has a Data Loss Prevention (DLP) feature, making you data a lot safer on the cloud.
This cloud service comes with a free 14-day trial. After that period, you will have to spend around $15 per month.
4. Microsoft OneDrive for Business:
One of the leading tech companies in the world, Microsoft offers cloud-hosting services through OneDrive. It offers amazing packages for individual users, they also have some amazing cloud services line up for businesses. It even has downloadable software that helps to keep remote and local data in sync. Some of its highlighting features include:
- Offers seamless collaboration with anyone inside or outside the organization.
- Allow you to create, view, edit, and share files on the go with its mobile app.
- It lets the administration manage the security policy for better safety to business data.A
- Allows easy recovery of files from malicious attacks and accidental deletes.
- It automatically syncs the offline edits made in a document every time it’s connected.
Offers free sign up for everyone. However, the plans for businesses start from $6.99 per month.
There are several other names in the area of cloud hosting which deserve special mentions. They are JustCloud, OpenDrive, SpiderOak, and Syncplicity. Before you choose a cloud hosting service for your business, you need to understand your business requirements and see which cloud hosting platforms are most likely to fulfill them. Moreover, you need to do a fair share of homework before you trust your business data to an online platform. Hope you like the Best Cloud Services for Small Online Business
Risks to take and avoid in SEO
Risks to take and avoid in SEO for your business
With the business booming up, there come the risks that are inevitable. No businessmen need to be taught about the relevance of risks behind their success. There are two potential sides to any fair coin and only careful decisive powers and the will to pursue one’s gut take you to higher positions in the business. We are going to discuss the Risks to take and avoid in SEO
The same happens in SEO. Certain risk factors involved in the field of SEO. Sometimes they work out and sometimes they might be a backlash on the company. This is why they are basically called RISKS. The thing with search engine optimization is, the ultimate result that you want- clicks, leads, traffic etc are so public dependent and certain factors that make your page likable are to be found on an experimental basis.
And hence, you will have to take risks, and also, there are risks that you must avoid.
When you are not sure of the repercussions that might follow your deeds. It is always wise to seek advice from rather than getting tangled in unwanted troubles.
Before you do anything, it is always important that you compare the risks. The rewards you would get upon taking the risks.
Risks that you MUST take
Risks are those factors which can affect your rankings and might take you a bit down in the ranks even if it is for a while.
What you must keep in mind it is TEMPORARY. You can always go back to your original rankings and above that. Once you know the factors that can help you in that once you take the risks.
There are tools that can help you estimate your risk factor to know the remedial action required to avoid Google penalising your website. Google analytics, ready-made tools to know if your website is penalised etc are available.
On testing, if it appears to be 70-100%, it shows high risk and the site needs immediate attention not to be penalised by Google.
1. Website revamp
A website revamp is something that people might think is a risk. You will know what pleases people and if the new design does not, you are stuck at times.
Revamping your site can improve the linking, restructure and attract people who didn’t reach you out in the first place. Search engines would take time to rank your new site. This might reduce your inflow of click and traffic for a short while, but this is a risk worth taking.
Here is a case study of Moz how website revamps increased the traffic by 515%.
2. The A/B testing
This is more like general addressing of the risk that can be taken for different elements.
For example, if you are a page that stands on comparatively lower ranks, like from 6-10, taking a risk might affect you in ways that you might not expect. It might take you down from SERP too if things could go wrong.
While being on relatively higher ranks, but not the highest. You have the room to experiment and to see for yourself the changes that you can take. Which can either take you to the highest rankings or lower you franks, but still would keep you on the SERP.
You can experiment with the meta description, URL etc and see which one gives you more traffic. See which one does a good job for you, one page at a time, and use the same tactic to all the other pages if it works for you.
3. Hiring newbies in the field
Although everyone needs experts and the best people out there. You can always take the risk of hiring new talent. If he or she is able to cope up with the principles of the field and come up with original ideas.
A content writer might not be having the skills to be an SEO specialist writer, but when you think you can train them to the new skills, they can put in their ideas to match the needs of the company.
4. Backlinks
Why I think people are still scared of backlinks giving people a chance to exit your page. Redirecting them to some other page when you could have still made them stay on your page.
According to Neil Patel, the link popularity of a specific page contributes around 22.33% of the traffic and hence giving and getting backlinks is quite important for a page.
Building high-quality links in the most scalable way is something that you must learn to face the risk in the most effective way.
Backlinking gives you a more authoritative and trustworthy feel with your supporting backlinks. While you must avoid the risk of using bad links that are paid and from low-quality sources.
Risks to avoid
There are a lot of risks that you must be avoiding too in order to avoid the situation of the no-coming back.
1. Deleting pages
When you find that the pages you do not want anymore, or do not have any deliverables to the visitor, do not delete the page as a whole.
This is because you are messing with the structure of your website. To the already internally linked sites, it becomes a broken link and to the external links. You are missing a chance for a new visitor.
You can still have content that says that you are no longer available and can visit other pages like so and so within your site itself.
2. Making changes to the site at once
Sudden changes to the website on the site level can change a lot of things including ranking. This might force you to have to start from the beginning as the whole system is new to Google now.
incremental changes is always best for the site when it comes to making alterations.
3. Avoid doorway pages
Doorway pages are the pages are explicitly created just to send the visitors to those pages to your website when they click on them.
Google disliked this & remarked as a very bad risk you are not taking. It might send you some visitors, but will never help you get more concrete leads.
There are many risks that involve you being penalized by Google. If you do not look into the consequences that you will have to face later. Black hat methods are not always the best, even if they give you results for a short while. They do not tend to give you long-lasting results. Hope you enjoy our content Risks to take and avoid in SEO