Top 8 Features of a Secure Online Video Platform
As we are technologically advancing in this progressive world, it has become more important to strengthen the existing digital platforms’ security aspect. The content of your platform can be accentuated with the help of videos. There are numerous platforms today exclusively dedicated to video content. Online videos have gained extreme popularity and have immense powers in successfully mobilizing the masses. In this way, a paramount concern is that of security and to keep it right; one must know the features of a secure online video platform system.
According to the statistics, online video sharing has emerged as a successful platform on its own in this digital era. This market’s significant share is also inclining in total, which is excellent news for those associated with it. With immense control comes responsibility and this responsibility is to employ the video technology in tandem with adequate safety measures. With the increasing risk of malicious activities and threats worldwide, video platforms need to safeguard themselves from various persistent threats.
There are many common threats associated with the video platforms, such as the threat of hacking, piracy and degrading the quality and other such crimes. Cybercriminals worldwide have tarnished the reputation of some of the well-known firms and resulted in fiscal losses too. Therefore, it becomes essential to take care of your video platform’s security and guard yourself against the threats lingering around.
Let’s quickly understand the features of a secure online video platform:
1. Keeping the password game strong!
Often overlooked, the importance of solid passwords has only increased in the present times. It is considered a foundational step to strengthen the security of the video platforms. A potent combination of characters must be used to give a tough time to those trying to infiltrate the system. Ensuring a security layer through a password provides a cover to the videos available on a particular platform by limiting access. The streaming can be restricted by keeping a strong password, enabling the viewers to do it the right way only.
Both the midsize and a small business should ensure that password protection should be an essential element of sharing videos within the organization and outside it. Even if you share the videos in an intra organizational manner, make sure it is password protected, keeping in view the cyber threats in the present times.
2. Location and Domain limitations for security
A combination of a variety of limitations can be imposed to secure an online video platform. Two of the significant such limitations are those related to location and domain. Location-related restrictions include giving a pass to specific nations to use the platform freely, as per their convenience. It can be done by tracking the users’ IP address approaching the video content from different parts of the world. This helps create a barrier for the users approaching the content from outside the permitted nations’ geographical boundaries.
Another critical limitation that can be helpful in this field can be domain related. It includes permitting only the preferred domains to access the video content. The excluded domains can thus be kept out from the watch circle. In case of this, you must set up the websites that can stream the content provided by you and thus, it gives you security from the unwanted use of your exclusive content.
3. Use SSL Security at Payment Gateway
SSL Certificates are the most popular and valuable form of security coverage employed in this digital era to remain sound and secure. It is a form of digital file that facilitates encryption between the server and the host. Through this method, any interruption from the third party can be avoided successfully. It is considered an essential step in securing the digital platforms through this means, keeping in view the increasing digital attacks and threats prevailing.
As an owner and regulator of video platforms, you will have big data containing the users’ sensitive information. This includes the payment information, usernames, bank account details, and credit or debit cards credentials. Cybercriminals can easily misuse this information. In this case, the importance of SSL Certificates only helps in fortifying and strengthening the security cover. It works based on HTTPS protocol and is available in different forms in the market. It is essential to gather the correct information before buying one as there are plenty of Cheap SSL Certificates that can function well in providing you with the security desired.
4. Timely scans for security assessment
Monitoring and assessment become essential when it comes to securing any digital platform. As there are varied varieties of threats out there, it becomes necessary to perform several security checks as and when required. It helps you get an idea about your security’s status and enables you to build it further. One can gather information through such tests as to which component requires more attention and ways to strengthen it further. It should be kept in mind that such tests should not be delayed for a very long time.
Often ignored or not paid enough attention, it provides a ground to the cybercriminals to seep into your system and take away all your essential information and then use it in multiple ways that can pose severe repercussions on your business. Hence, the members of the firm should understand the importance of such security tests.
5. Restrictions on screen recording
With all the widespread technological development, it is essential to focus on its ill effects as well. One must take a balanced decision in their favour by weighing all the components before deciding on the security measures to be undertaken for their video content platform. Piracy is one of the well-known and most common methods adopted by cyber thieves to sell and share video content illegally.
With the new and innovative methods to use the video content developed by such malicious agents, it is essential to shut the primary method employed by them. This is the method of recording the screen. It is easy for them, and thus your security measures should have protection measures from the same. You can put a watermark to segregate your original content from such pirated versions.
6. Delivering the videos using a tokenized system
This is one of the popular methods employed nowadays and thus seen as significant among the features of a secure online video platform system. This is a prominent precautionary measure that ensures generating tokens after every few minutes and then initiating the video delivery. This keeps a check on previously employed limitations on the video content’s sharing and propagation, including those used in domain and location-related restrictions. In case of the absence of a token, the streaming will not be enabled, thereby ensuring complete security.
7. Efficient Digital Rights Management
Even after employing so many measures to keep the security up to date, you must be fully aware of your digital rights as a business firm. One should take all the steps to prevent illegal acts such as privacy by exercising these rights. The permissions required to stream the video content should be taken from the creators and regulators every time. There are always risks related to the illicit downloading of video content. In this case, it is essential to know your rights properly to compete and survive in this digital era.
8. Regular training and management
It is an indisputable fact that only knowing the platform’s intricacies won’t help much, especially when the other organization members are not trained. To build a holistically robust system, it is required to prepare all your organization members with special training and workshops. You can invite experts to train the employees to enable them to handle the security aspect better.
Conclusion
As there is a lot of competition in the digital market and video content is an integral part of it. This is the reason why the video platforms today are at a booming high peak. On the one hand, where the business can be seen experiencing its all-time high, there is a constant threat related to cybercrime surrounding it as well. Therefore, it is the need of the hour to take stringent measures for the security of your video platform. A combination of some basic steps, including the strong passwords, preventing screen recording from stopping piracy, can be employed along with the amalgamation of measures like security through ssl certificates, exercising DRM rights to achieve the goal.
These security features help you ensure the safety uptight and bring you more users as the consumers today are inclined towards the secure platforms. Not just your aim of keeping the sphere safe can be achieved through this, but it will present you with an opportunity to expand the roots of your business.
why you need Social media marketing for your business
Social media fever has taken over the world – and the marketing industry has also been affected by it tremendously. Now businesses have started taking their marketing campaigns over the internet, and leverage social media to gain more customers.
But there are still many brand owners who don’t know about this marketing strategy in detail. Our company specializes in digital marketing services and today we want to help you understand this marketing tactic. Through this article, we are going to help you understand what social media marketing is and how it can benefit your business.
So, what’s exactly social media marketing?
Social media marketing is the process of using social media to promote your business. The content that’s created using this strategy needs to be tailored to the special social media platform.
Social media marketing is one of the best ways to ensure that people using these platforms find your brand easily. Since it’s essential to stay top of trends when it comes to marketing, you should know about social media marketing as well.
Why is social media marketing needed?
Social media marketing is not only about improving sales – there is a lot more to it than just that. Most businesses aren’t using this strategy because a lot of them still don’t know the amazing benefits of it.
- You get to be where your audience mostly is.
Around 3.95 billion around the world are currently using social media.
When you really think about that number, that’s something you cannot ignore as a brand owner. When so many people are using social media, it’s kind of necessary that you make use of it to promote your business as well.
Instead of making clients come to you, your focus should always be on being where the clients are. Social media marketing enables you to promote through channels that your potential customers are continuously using. Thus, connecting to your target niche is extra easier.
2.Increased traffic to your brand website.
Social media marketing isn’t just about talking to customers on social platforms and starting a conversation about your brand among them. It’s about guiding potential customers towards your business website as well.
Most social media platforms like Facebook, Instagram, etc do allow you to link your account to your business website. Social media marketing takes advantage of these features and enables you to boost traffic on your website. And the more traffic you get, the better your revenue will be.
Create your amazing Social media post to grab the audience’s attention. Use online graphic design tools to create an eye-catchy Instagram post. These tools provide stunning Instagram post templates, just add your own images, and text and your post are ready to grab your audience’s attention
3. It facilitates brand awareness as well.
As the brand owner, you always wish to find the best marketing strategy that promotes your brand without a ton of hassle and investment.
The more people hear about your business, the better your marketing campaign will go. Social media marketing is one of the best ways to improve brand awareness in the market and The Social Shepherd has proved it time and time again in its work. People will recognize your brand and thus will feel more comfortable about buying from you.
4. Social media marketing is much more cost-effective.
At the end of the day, businesses want to find a marketing solution that’s affordable as well as effective. Social media marketing enables you to be smart about promotional costs.
Registration for most social media platforms is free of cost. You can have a small social media marketing budget and still get good results. Paid advertising can be chosen if you have a bigger budget, but that can also be planned well to reduce marketing costs. Thus, this marketing strategy can be a lot more affordable than some other techniques available in the market.
5. This enables you to connect with your audience efficiently.
Marketing is all about building a relationship with the customers and letting them know that you care about them. Social media allows you to be in touch with your audience personally as well.
Through regular updates, comments, videos, etc, you get to know what exactly the potential customers expect from you and how you can deliver it efficiently. Being personal makes it easier for them to trust your brand and invest in it in the future as well.
How to create the perfect social media marketing strategy for your brand?
Now that you know how crucial it is to make social media marketing a part of your marketing strategy, you probably want to know how to incorporate it correctly.
To help you out a little bit, here are some tips that will help you create the correct social media marketing strategy tailored to your business needs:-
- Decide your social media marketing goals that match the overall goals you have for your business.
- Understand your target audience and their purchase behaviour before creating the strategy. That way, it will be easy to understand their demands.
- Analyse how your competitors in the market are leveraging social media to know what you need to do to set yourself apart in front of the potential customers.
- Have plans to continuously monitor your strategy so you will know what is working and where changes are needed to be made.
- Write down how often you wish to promote on social media, which platforms you wish to use, and the kind of content you want to create to be better prepared in advance.
- Allow space for errors – determine your mistakes and adjust the social media marketing strategy often to keep up with the latest market trends.
Conclusion
As a business owner of any sort, you have the ambition to connect to potential customers and turn them into regular clients as quickly as possible. With social media, the task has become less daunting and more exciting for businesses all around the world.
In this article, we have discussed the wonderful world of social media marketing. We have explained how it works, and all the unbelievable benefits of using it to promote your business.
As one of the best digital marketing agencies, our company would be happy to help you create a social media marketing strategy that meets your business goals and marketing standards.
Feel free to react out to us in case you have any doubts about this wonderful strategy, because we are only a call away from you!
How to Run a Successful Email Outreach Campaign
Did you know that more than 200 billion emails are sent around the world every day? However, despite the volume, only about 20% of emails manage to attract the attention of target customers so that they can be read. By using the right targeting strategies, you can grow your business from anywhere in the world, starting today. You can also use email hunter service to find any email address you need.
An email campaign is a marketing strategy that makes an ongoing effort to communicate with recipients through a series of emails.
Email campaigns are created to reach different subscribers based on their buying path and make them relevant offers.
What is an email outreach?
Email outreach is a powerful intermediary between your company and your audience. With the help of it, you can build long-term relationships with clients. Email outreach helps not only increase sales, but also strengthen your brand image.
The purpose of this is to draw attention to the company, remind you of yourself, create a positive image in the eyes of customers, and build trust with them. With the help of outreach, you can post any information that may be useful to your audience.
What is the goal of outreach?
When email outreach is used correctly, it can:
- increase customer loyalty to the brand by establishing direct relationships with consumers;
- ensure a stable increase in conversion;
- strengthen the brand’s position in the market;
- reduce the rate of negativity and create a positive perception.
Therefore, email marketing is recognized as one of the most powerful tools for building a long-term relationship with a brand.
More Features:
1. Email outreach helps with the leads. Each new lead requires special attention before buying. Your marketing team’s job is to provide as many useful materials and resources as possible about your product. These can be guides, webinars, checklists, e-books, short videos, instructions.
2. It also helps collect subscriber data. To provide an individual approach to each user, it is necessary to have enough information about the customers. Collecting it using email outreach is easy. You can ask subscribers to answer a few questions so you can create more personalized offers in the future.
3. Outreach helps convert. With personal information about your customers, you can create unique offers for each user. Track their interactions with your brand to learn more about their favorite products.
4. Email outreach helps businesses grow. Ask customers for feedback. You can do this immediately after purchase or conduct regular surveys. You will learn what customers value most about your brand, the challenges they face, and what they would like to improve.
How to find contacts of webmasters?
One of the common trouble spots for any internet marketer who is doing link building, guest blogging, blogging, or other tasks is finding contact information for a website or blog. There is nothing worse than finding a great opportunity, but there is no way to connect with someone who is responsible for making decisions. You can Google it or use email search services.
How to write a good outreach email?
The length of an info letter varies from one sentence to several pages. As a rule, the information letter is signed by the head of the organization or the person in charge. In the case of mass mailing, a manual signature is optional.
For example, for a good outreach the following structure is often used:
1.In the upper left corner of the sheet or in the center, indicate the details of the company – name, legal address, contact information. Indicate the date of drawing up the document.
2. In the upper right corner, write down – full name, position, name and address of the company.
3. In the center of the letter, if necessary, write a subject that reflects the content. Below the topic, add an address in a respectful manner or start with a polite greeting – “Good afternoon, …”, “Dear ….”
4. Below the address, write an introduction – summarize the essence of the message. “Please …”, “Our company offers …”
Write briefly and consistently – only the facts and the most necessary information.
5. A business letter should clearly answer the questions: “To”, “Why” and “Why”. Make sure the style and content are clear to the addressee.
6. At the end of the letter, summarize what you have written and, if necessary, briefly state your proposal or request.
For each application, write a short explanation – what it is, what it is about and why the addressee needs it.
7. End the letter with the standard phrase “Regards …” (or something similar). Enter the title and name of the sender. If the message is personal, sign it. Below you can register the contact details of an additional contact person.
Plan Emails and Followups
A follow-up email is an email or sequence of emails sent in response to subscribers’ actions.
Benefits of follow-up email
- Increases conversion
- Helps build trusting relationships
- Weeds out uninterested customers
- Automated email marketing
An email marketing plan is a set of tactics used to build structured, effective, and mutually beneficial communication with your subscribers.
Conclusion
Email marketing is an effective strategy for sending transactional and marketing emails to targeted groups or audiences. Email marketing includes sending out advertisements, calls to action, blog news, and more. The long-term goal of email marketing is to increase customer brand confidence and build loyalty.
Sending emails to the right audience at the right time also helps you improve relationships with your customers.
Even today, many of us are unaware of the fact that an email marketing campaign is the highest ROI based strategy for any business.
How to Use Video Marketing to Increase eCommerce Sales
Video marketing has now become a staple tool for many marketers. According to the video marketing stats, at least 81% of businesses rely on online videos to promote their products and services today.
The reason is that we currently live in the video-first era, where internet users are only getting more and more inseparable from online videos. They’re scrolling through their social media feeds to enjoy different kinds of video content, from cat videos to product demonstrations.
With more prospects demanding more videos from brands, it’s crucial for eCommerce businesses to jump on the bandwagon and gain the upper hand on competitors with video marketing campaigns.
And as an eCommerce business owner yourself, you must be wondering, ‘how can I use video marketing to drive more sales to my store?’
In this article, you’ll understand how to move prospects or potential customers through the sales funnel.
Video Marketing: Why Does It Matter for Your eCommerce Store?
Before we get into the nitty-gritty details, it’s crucial to understand why video marketing is essential for your eCommerce store in the first place.
When customers shop online, they want to make sure that the products or services they’ll purchase are exactly like they would expect them to be. Therefore, they take extra effort to research the online catalog.
Sharp photography and intriguing product descriptions aren’t enough to convince prospective customers that are getting picker each day. That’s why you need videos to help you get brand messages across in an engaging way.
One single video can walk the prospective customer through your product in a detailed and captivating way. Not only do they understand what your product looks like, but they also get more insights into how to use them right.
Of course, you shouldn’t take my word for it. So, here are some statistical numbers to make you even more convinced about the importance of video marketing for your eCommerce business:
- At least 55% of internet users access online videos on their daily basis.
- More than 72% of people would watch online videos rather than reading a heavy-text user manual to understand a product.
- Marketers that invested in video marketing strategy earn about 66% of their qualified leads.
- Companies with video marketing strategies admitted to achieve a growing revenue of at least 49% faster than companies without any video marketing strategies
5 Ways to Use Video Marketing to Boost eCommerce Sales
Videos help you showcase your products to prospective customers in an engaging way that static product images and text-based descriptions can’t simply afford. While high-quality products’ pictures and intriguing descriptions give prospective customers a little bit of insight into what your product is all about, videos make it all clear by demonstrating all the benefits and features.
Therefore, incorporating video marketing into your eCommerce’s overall marketing strategy makes prospective customers more comfortable during the checkout process. This way, it’d be much easier for you to convert them into customers.
Below are some handy ways you can consider using video marketing to increase your eCommerce sales:
#1. Create Product Videos
Let’s start with the most basic one: adding videos to your product pages. Try to create a video for each product you sell on your eCommerce store. Not only will it help the prospective customers to understand the products better, but it will also provide you a chance to show benefits you can’t show through static images or simply text.
In this case, your prospective customers can see with their own eyes the quality of the product. Product demos or explainer videos are good examples of videos you can create for your product pages. These videos are short and straightforward, so prospective customers can retain crucial information without being overwhelmed.
Below is a stunning example from Love Hair that leverages video content to help their potential customers understand more about the product.
#2. Include Video Testimonials
Another type of video you should consider creating is testimonial videos. This type of videos is one of the best sources to increase social proof. You can ask your customers to tell the positive experience while using your products; ask them how your products solved their problems.
As 92% of customers make sure they read reviews before purchasing a product, testimonial videos can be such a great tool for persuasive results but through unbiased message delivery. You don’t need fancy equipment to create captivating testimonial videos. All you need is to focus on the genuine opinions and thoughts of your customers.
You can place testimonials videos on your landing pages to help prospective customers gain more confidence in converting and taking action. Here’s an example of video testimonials from Ritual:
#3. Go Beyond Website With Social Videos
If you want to go the extra mile with video marketing, then you must go beyond your online store or website. You need to take advantage of social media platforms by creating short but sweet social videos.
The beauty of social videos is that you don’t have to be all fancy. You just can keep it raw even with scrappy production costs – like those videos that you directly shoot with your own smartphones.
From Instagram Stories to Facebook Live, many popular social media features allow you to host your videos. The more you create more social media profiles, the more chances you’ll have to distribute social videos, which translate to more prospective customers and increased sales.
Take a look how Hollister.co nails their video marketing by creating simply engaging social video that they share on their Instagram:
#4. Invest in Paid Video Ads
In this era of video-first, anything related to online videos has now become more and more accessible. In other words, video marketing has become such a low-cost strategy, so you don’t have to spend a fortune to simply promote your eCommerce business using video and get the results you want in no time.
Even if you’re on a small business with a shoestring budget, you can invest in paid video ads to see faster results of your video marketing campaigns. Most paid video ad platforms have exclusive, special targeting features. It allows your videos to get seen by the right people at the right time and even at the right place.
So, it should come as no surprise that you’ll be able to see a quick result of your strategy compared to the organic or non-paid video marketing campaigns.
Here’s an example of Facebook paid video ads from RXBAR:
#5. Embed Videos on Newsletter
Another powerful way to use video marketing on your eCommerce strategy is by embedding videos in your newsletter. According to a study from SwitchVideo, simply including the word ‘video’ on the subject line increases open rates from 7% to 13%. With a greater open rate, you’ll get more chances to generate more leads that you can convert to customers.
You can send them a video about your special offerings, discounts, events, and more. Embedding videos in your newsletter is an effective way to put a face and personality to your brand, helping you humanize your brand. Below is the example of video email from Lush:
Since embedding video directly on the newsletter might seem like a big headache for beginners, you can show a screenshot of the video with the play button. Then, link it to the actual video on your website or other platforms that you want to show them.
Author
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Twitter: @breadnbeyond
Email: [email protected]
LinkedIn: Andre Oentoro
Why Should you Outsource Digital Marketing?
Digital marketing has become essential for modern companies. People are spending more time online than they ever did in the past. The internet and the digital world has become a critical part of our lives. Businesses want to get a piece of the action as well.
Companies often start their digital marketing by hiring a single person. That single employee has to do multiple tasks that often leave him exhausted and inefficient.
A single person cannot possibly deliver the results that these companies desire, so they go on to hire more employees and make an entire digital marketing department.
A new digital marketing department will come at a cost, and most of these businesses realize that when it’s too late.
Outsourcing your digital marketing to freelancers or a marketing agency has become popular in recent years. Companies can go beyond the hassle of managing employees and get the job done at a reasonable price.
Here are reasons why you should outsource your digital marketing:
- You save on costs.
Companies can save a lot of money when they outsource their digital marketing. In fact, according to the Global Outsourcing Survey by Deloitte in 2016, 59% of businesses outsource to cut costs.
Not having in-house digital marketing helps you save costs in many ways.
First, you don’t have employees to look after. Paying employees as well as providing benefits and a pleasant working environment comes at a considerable cost. All you need to do is to pay the freelancer or advertising agency, and your digital marketing needs will be taken care of.
Second, these agencies have experience in digital marketing and can (most of the time) execute your marketing campaigns without any issues.
- You get an outsider’s honest opinion about your business.
Having different opinions about your business will help you grow.
A third party will be in a much better position to highlight the areas that your business is currently lacking in and can do better. Having different opinions about your business would help you get a better understanding of how well your business is doing.
Although each business faces a unique set of challenges, great agencies can guide you through tough patches so that your business avoids making common mistakes.
Letting someone give a fresh opinion about your business might not sound like a pleasant experience, but it will help you understand your organization’s shortcomings.
- You have a team of marketers working for you now.
If you end up hiring an agency to take care of your marketing, you’ll probably have a team of marketers, each specialized in a particular area of digital marketing.
There are several aspects of digital marketing, all of which seem to be more important than the other. SEO, content marketing, social media marketing, search engine marketing, eCommerce marketing, email marketing, inbound marketing, the list keeps getting longer. All you need to do just hiring this agency and set your goal. You can sit back and monitor their progress.
If you weren’t outsourcing, individually hiring an expert marketer for just one task would have bankrupted you for sure.
By outsourcing, you’re getting access to several seasoned marketers who know exactly what they’re doing.
- You can truly focus on the core aspects of your business.
One of the most significant advantages that outsourcing can have for your business is that you can focus on your business’s core, vital aspects.
Marketing is a critical business function, but it is one that can be delegated to a responsible third party.
With your digital marketing worries out of the equation, you would be in a much better position to make decisions that would positively impact your business.
Leaders in the business always need to be on the lookout for new opportunities and technologies that could help them excel and grow their business.
- You reduce risks.
Businesses are always on the lookout to find ways that reduce risks and maximize profit for them.
Businesses that aren’t able to effectively manage risks cannot sustain themselves in the long run.
If you are about to start a digital marketing department and hire your first employee, you’re taking a considerable risk, one that may or may not pay off in the future.
Hiring a new employee is a significant risk that most small and medium-sized businesses can’t afford to take. Using a third party to do your work for you might seem to be a little costly at the start, but the payback is much higher over time.
If you outsource your marketing to an organization that is reliable and has relevant experience, you can expect to be comfortably safe from any disasters.
- You get on-demand service.
Another good thing about outsourcing is that you get the service you want, and when you want it for a price that fits well in your budget.
Often companies get assistance from agencies when they don’t have the resources to hire a new employee but have a huge workload that isn’t being managed well by their current team.
Once you get the job done, you can always tell the agency that their services won’t be required any longer and that you’ll contact them when you’d need their help again.
Your customers and online audience also want convenience. Having a live chat app or a chatbot will allow you to provide the same on demand support and service.
The good thing about getting assistance when you need it is that you only need to pay when you use it. If you feel that you can do with less marketing this month, scale down. You can always scale up your outsourcing as you see fit.
- You avoid managing employees.
Managing employees is a time-consuming task. If you’re a small organization, you can still manage employees. But as you grow and expand, managing your employees will get preceding difficult.
With outsourcing, you don’t need to worry about managing people.
All you need to make sure is that your work is being delivered on time.
If you feel that the third party isn’t doing their job, you don’t need to worry. There are thousands of other agencies that can provide you with the level of attention you need.
Outsourcing might seem a bit costly at first, but once you realize the value it brings to the table, you’ll quickly become a believer.
- You get better insights and reports.
Digital marketing agencies work with so many clients on a regular basis that they know what trends and factors to look at.
These agencies work using the latest strategies and can provide your business with meaningful insights.
With better insights, you will be able to make decisions that would minimize risks and help you grow your business.
The reports generated by these agencies are usually of high quality. They highlight the areas where your business has done better, where your business can do better, and previously overlooked areas that, if improved, can have a significant impact on your business.
- You keep up with the latest trends.
Digital marketers need to keep up with the latest trends. If they figure not to upgrade their skill set for a while, they’ll quickly become irrelevant.
When you outsource your digital marketing work to a third party, you can be pretty sure that the people working at these organizations are continually upgrading their skills. By acquiring new skills, they can do their work faster and better.
Staying up with the most happening trends will allow you to capitalize on any and every opportunity that comes your way. Timing a trend is a difficult task, one that takes a lot of experience to get right. Leave it to the professionals, and your business will do alright.
- You have experience on your side.
Digital marketing agencies have several projects that they are working on simultaneously. Due to the sheer volume of projects that they need to handle, the people working at these organizations become experts faster than the employees you would have hired.
If you hired an employee with no prior experience, it would have taken some time to train him and bring his skill set up to an acceptable level.
There is no substitute for experience. Your employees will, without a doubt, get better with time, but unfortunately, you need to get the job done right at this moment.
Outsourcing allows you to skip the whole training part and start the implementation part from day one. A single experienced marketer will prove to be a much more valuable asset for an organization when compared with a whole team of new entrants.
Conclusion:
Digital marketing will continue to be a crucial channel for companies to market their offerings and make sales. As we head towards a more global and connected world, the way we hire resources will change.