Did you know that more than 200 billion emails are sent around the world every day? However, despite the volume, only about 20% of emails manage to attract the attention of target customers so that they can be read. By using the right targeting strategies, you can grow your business from anywhere in the world, starting today. You can also use email hunter service to find any email address you need.
An email campaign is a marketing strategy that makes an ongoing effort to communicate with recipients through a series of emails.
Email campaigns are created to reach different subscribers based on their buying path and make them relevant offers.
What is an email outreach?
Email outreach is a powerful intermediary between your company and your audience. With the help of it, you can build long-term relationships with clients. Email outreach helps not only increase sales, but also strengthen your brand image.
The purpose of this is to draw attention to the company, remind you of yourself, create a positive image in the eyes of customers, and build trust with them. With the help of outreach, you can post any information that may be useful to your audience.
What is the goal of outreach?
When email outreach is used correctly, it can:
- increase customer loyalty to the brand by establishing direct relationships with consumers;
- ensure a stable increase in conversion;
- strengthen the brand’s position in the market;
- reduce the rate of negativity and create a positive perception.
Therefore, email marketing is recognized as one of the most powerful tools for building a long-term relationship with a brand.
1. Email outreach helps with the leads. Each new lead requires special attention before buying. Your marketing team’s job is to provide as many useful materials and resources as possible about your product. These can be guides, webinars, checklists, e-books, short videos, instructions.
2. It also helps collect subscriber data. To provide an individual approach to each user, it is necessary to have enough information about the customers. Collecting it using email outreach is easy. You can ask subscribers to answer a few questions so you can create more personalized offers in the future.
3. Outreach helps convert. With personal information about your customers, you can create unique offers for each user. Track their interactions with your brand to learn more about their favorite products.
4. Email outreach helps businesses grow. Ask customers for feedback. You can do this immediately after purchase or conduct regular surveys. You will learn what customers value most about your brand, the challenges they face, and what they would like to improve.
How to find contacts of webmasters?
One of the common trouble spots for any internet marketer who is doing link building, guest blogging, blogging, or other tasks is finding contact information for a website or blog. There is nothing worse than finding a great opportunity, but there is no way to connect with someone who is responsible for making decisions. You can Google it or use email search services.
How to write a good outreach email?
The length of an info letter varies from one sentence to several pages. As a rule, the information letter is signed by the head of the organization or the person in charge. In the case of mass mailing, a manual signature is optional.
For example, for a good outreach the following structure is often used:
1.In the upper left corner of the sheet or in the center, indicate the details of the company – name, legal address, contact information. Indicate the date of drawing up the document.
2. In the upper right corner, write down – full name, position, name and address of the company.
3. In the center of the letter, if necessary, write a subject that reflects the content. Below the topic, add an address in a respectful manner or start with a polite greeting – “Good afternoon, …”, “Dear ….”
4. Below the address, write an introduction – summarize the essence of the message. “Please …”, “Our company offers …”
Write briefly and consistently – only the facts and the most necessary information.
5. A business letter should clearly answer the questions: “To”, “Why” and “Why”. Make sure the style and content are clear to the addressee.
6. At the end of the letter, summarize what you have written and, if necessary, briefly state your proposal or request.
For each application, write a short explanation – what it is, what it is about and why the addressee needs it.
7. End the letter with the standard phrase “Regards …” (or something similar). Enter the title and name of the sender. If the message is personal, sign it. Below you can register the contact details of an additional contact person.
Plan Emails and Followups
A follow-up email is an email or sequence of emails sent in response to subscribers’ actions.
Benefits of follow-up email
- Increases conversion
- Helps build trusting relationships
- Weeds out uninterested customers
- Automated email marketing
An email marketing plan is a set of tactics used to build structured, effective, and mutually beneficial communication with your subscribers.
Email marketing is an effective strategy for sending transactional and marketing emails to targeted groups or audiences. Email marketing includes sending out advertisements, calls to action, blog news, and more. The long-term goal of email marketing is to increase customer brand confidence and build loyalty.
Sending emails to the right audience at the right time also helps you improve relationships with your customers.
Even today, many of us are unaware of the fact that an email marketing campaign is the highest ROI based strategy for any business.
Video marketing has now become a staple tool for many marketers. According to the video marketing stats, at least 81% of businesses rely on online videos to promote their products and services today.
The reason is that we currently live in the video-first era, where internet users are only getting more and more inseparable from online videos. They’re scrolling through their social media feeds to enjoy different kinds of video content, from cat videos to product demonstrations.
With more prospects demanding more videos from brands, it’s crucial for eCommerce businesses to jump on the bandwagon and gain the upper hand on competitors with video marketing campaigns.
And as an eCommerce business owner yourself, you must be wondering, ‘how can I use video marketing to drive more sales to my store?’
In this article, you’ll understand how to move prospects or potential customers through the sales funnel.
Video Marketing: Why Does It Matter for Your eCommerce Store?
Before we get into the nitty-gritty details, it’s crucial to understand why video marketing is essential for your eCommerce store in the first place.
When customers shop online, they want to make sure that the products or services they’ll purchase are exactly like they would expect them to be. Therefore, they take extra effort to research the online catalog.
Sharp photography and intriguing product descriptions aren’t enough to convince prospective customers that are getting picker each day. That’s why you need videos to help you get brand messages across in an engaging way.
One single video can walk the prospective customer through your product in a detailed and captivating way. Not only do they understand what your product looks like, but they also get more insights into how to use them right.
Of course, you shouldn’t take my word for it. So, here are some statistical numbers to make you even more convinced about the importance of video marketing for your eCommerce business:
- At least 55% of internet users access online videos on their daily basis.
- More than 72% of people would watch online videos rather than reading a heavy-text user manual to understand a product.
- Marketers that invested in video marketing strategy earn about 66% of their qualified leads.
- Companies with video marketing strategies admitted to achieve a growing revenue of at least 49% faster than companies without any video marketing strategies
5 Ways to Use Video Marketing to Boost eCommerce Sales
Videos help you showcase your products to prospective customers in an engaging way that static product images and text-based descriptions can’t simply afford. While high-quality products’ pictures and intriguing descriptions give prospective customers a little bit of insight into what your product is all about, videos make it all clear by demonstrating all the benefits and features.
Therefore, incorporating video marketing into your eCommerce’s overall marketing strategy makes prospective customers more comfortable during the checkout process. This way, it’d be much easier for you to convert them into customers.
Below are some handy ways you can consider using video marketing to increase your eCommerce sales:
#1. Create Product Videos
Let’s start with the most basic one: adding videos to your product pages. Try to create a video for each product you sell on your eCommerce store. Not only will it help the prospective customers to understand the products better, but it will also provide you a chance to show benefits you can’t show through static images or simply text.
In this case, your prospective customers can see with their own eyes the quality of the product. Product demos or explainer videos are good examples of videos you can create for your product pages. These videos are short and straightforward, so prospective customers can retain crucial information without being overwhelmed.
Below is a stunning example from Love Hair that leverages video content to help their potential customers understand more about the product.
#2. Include Video Testimonials
Another type of video you should consider creating is testimonial videos. This type of videos is one of the best sources to increase social proof. You can ask your customers to tell the positive experience while using your products; ask them how your products solved their problems.
As 92% of customers make sure they read reviews before purchasing a product, testimonial videos can be such a great tool for persuasive results but through unbiased message delivery. You don’t need fancy equipment to create captivating testimonial videos. All you need is to focus on the genuine opinions and thoughts of your customers.
You can place testimonials videos on your landing pages to help prospective customers gain more confidence in converting and taking action. Here’s an example of video testimonials from Ritual:
#3. Go Beyond Website With Social Videos
If you want to go the extra mile with video marketing, then you must go beyond your online store or website. You need to take advantage of social media platforms by creating short but sweet social videos.
The beauty of social videos is that you don’t have to be all fancy. You just can keep it raw even with scrappy production costs – like those videos that you directly shoot with your own smartphones.
From Instagram Stories to Facebook Live, many popular social media features allow you to host your videos. The more you create more social media profiles, the more chances you’ll have to distribute social videos, which translate to more prospective customers and increased sales.
Take a look how Hollister.co nails their video marketing by creating simply engaging social video that they share on their Instagram:
#4. Invest in Paid Video Ads
In this era of video-first, anything related to online videos has now become more and more accessible. In other words, video marketing has become such a low-cost strategy, so you don’t have to spend a fortune to simply promote your eCommerce business using video and get the results you want in no time.
Even if you’re on a small business with a shoestring budget, you can invest in paid video ads to see faster results of your video marketing campaigns. Most paid video ad platforms have exclusive, special targeting features. It allows your videos to get seen by the right people at the right time and even at the right place.
So, it should come as no surprise that you’ll be able to see a quick result of your strategy compared to the organic or non-paid video marketing campaigns.
Here’s an example of Facebook paid video ads from RXBAR:
#5. Embed Videos on Newsletter
Another powerful way to use video marketing on your eCommerce strategy is by embedding videos in your newsletter. According to a study from SwitchVideo, simply including the word ‘video’ on the subject line increases open rates from 7% to 13%. With a greater open rate, you’ll get more chances to generate more leads that you can convert to customers.
You can send them a video about your special offerings, discounts, events, and more. Embedding videos in your newsletter is an effective way to put a face and personality to your brand, helping you humanize your brand. Below is the example of video email from Lush:
Since embedding video directly on the newsletter might seem like a big headache for beginners, you can show a screenshot of the video with the play button. Then, link it to the actual video on your website or other platforms that you want to show them.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Email: [email protected]
LinkedIn: Andre Oentoro
Digital marketing has become essential for modern companies. People are spending more time online than they ever did in the past. The internet and the digital world has become a critical part of our lives. Businesses want to get a piece of the action as well.
Companies often start their digital marketing by hiring a single person. That single employee has to do multiple tasks that often leave him exhausted and inefficient.
A single person cannot possibly deliver the results that these companies desire, so they go on to hire more employees and make an entire digital marketing department.
A new digital marketing department will come at a cost, and most of these businesses realize that when it’s too late.
Outsourcing your digital marketing to freelancers or a marketing agency has become popular in recent years. Companies can go beyond the hassle of managing employees and get the job done at a reasonable price.
Here are reasons why you should outsource your digital marketing:
- You save on costs.
Companies can save a lot of money when they outsource their digital marketing. In fact, according to the Global Outsourcing Survey by Deloitte in 2016, 59% of businesses outsource to cut costs.
Not having in-house digital marketing helps you save costs in many ways.
First, you don’t have employees to look after. Paying employees as well as providing benefits and a pleasant working environment comes at a considerable cost. All you need to do is to pay the freelancer or advertising agency, and your digital marketing needs will be taken care of.
Second, these agencies have experience in digital marketing and can (most of the time) execute your marketing campaigns without any issues.
- You get an outsider’s honest opinion about your business.
Having different opinions about your business will help you grow.
A third party will be in a much better position to highlight the areas that your business is currently lacking in and can do better. Having different opinions about your business would help you get a better understanding of how well your business is doing.
Although each business faces a unique set of challenges, great agencies can guide you through tough patches so that your business avoids making common mistakes.
Letting someone give a fresh opinion about your business might not sound like a pleasant experience, but it will help you understand your organization’s shortcomings.
- You have a team of marketers working for you now.
If you end up hiring an agency to take care of your marketing, you’ll probably have a team of marketers, each specialized in a particular area of digital marketing.
There are several aspects of digital marketing, all of which seem to be more important than the other. SEO, content marketing, social media marketing, search engine marketing, eCommerce marketing, email marketing, inbound marketing, the list keeps getting longer. All you need to do just hiring this agency and set your goal. You can sit back and monitor their progress.
If you weren’t outsourcing, individually hiring an expert marketer for just one task would have bankrupted you for sure.
By outsourcing, you’re getting access to several seasoned marketers who know exactly what they’re doing.
- You can truly focus on the core aspects of your business.
One of the most significant advantages that outsourcing can have for your business is that you can focus on your business’s core, vital aspects.
Marketing is a critical business function, but it is one that can be delegated to a responsible third party.
With your digital marketing worries out of the equation, you would be in a much better position to make decisions that would positively impact your business.
Leaders in the business always need to be on the lookout for new opportunities and technologies that could help them excel and grow their business.
- You reduce risks.
Businesses are always on the lookout to find ways that reduce risks and maximize profit for them.
Businesses that aren’t able to effectively manage risks cannot sustain themselves in the long run.
If you are about to start a digital marketing department and hire your first employee, you’re taking a considerable risk, one that may or may not pay off in the future.
Hiring a new employee is a significant risk that most small and medium-sized businesses can’t afford to take. Using a third party to do your work for you might seem to be a little costly at the start, but the payback is much higher over time.
If you outsource your marketing to an organization that is reliable and has relevant experience, you can expect to be comfortably safe from any disasters.
- You get on-demand service.
Another good thing about outsourcing is that you get the service you want, and when you want it for a price that fits well in your budget.
Often companies get assistance from agencies when they don’t have the resources to hire a new employee but have a huge workload that isn’t being managed well by their current team.
Once you get the job done, you can always tell the agency that their services won’t be required any longer and that you’ll contact them when you’d need their help again.
Your customers and online audience also want convenience. Having a live chat app or a chatbot will allow you to provide the same on demand support and service.
The good thing about getting assistance when you need it is that you only need to pay when you use it. If you feel that you can do with less marketing this month, scale down. You can always scale up your outsourcing as you see fit.
- You avoid managing employees.
Managing employees is a time-consuming task. If you’re a small organization, you can still manage employees. But as you grow and expand, managing your employees will get preceding difficult.
With outsourcing, you don’t need to worry about managing people.
All you need to make sure is that your work is being delivered on time.
If you feel that the third party isn’t doing their job, you don’t need to worry. There are thousands of other agencies that can provide you with the level of attention you need.
Outsourcing might seem a bit costly at first, but once you realize the value it brings to the table, you’ll quickly become a believer.
- You get better insights and reports.
Digital marketing agencies work with so many clients on a regular basis that they know what trends and factors to look at.
These agencies work using the latest strategies and can provide your business with meaningful insights.
With better insights, you will be able to make decisions that would minimize risks and help you grow your business.
The reports generated by these agencies are usually of high quality. They highlight the areas where your business has done better, where your business can do better, and previously overlooked areas that, if improved, can have a significant impact on your business.
- You keep up with the latest trends.
Digital marketers need to keep up with the latest trends. If they figure not to upgrade their skill set for a while, they’ll quickly become irrelevant.
When you outsource your digital marketing work to a third party, you can be pretty sure that the people working at these organizations are continually upgrading their skills. By acquiring new skills, they can do their work faster and better.
Staying up with the most happening trends will allow you to capitalize on any and every opportunity that comes your way. Timing a trend is a difficult task, one that takes a lot of experience to get right. Leave it to the professionals, and your business will do alright.
- You have experience on your side.
Digital marketing agencies have several projects that they are working on simultaneously. Due to the sheer volume of projects that they need to handle, the people working at these organizations become experts faster than the employees you would have hired.
If you hired an employee with no prior experience, it would have taken some time to train him and bring his skill set up to an acceptable level.
There is no substitute for experience. Your employees will, without a doubt, get better with time, but unfortunately, you need to get the job done right at this moment.
Outsourcing allows you to skip the whole training part and start the implementation part from day one. A single experienced marketer will prove to be a much more valuable asset for an organization when compared with a whole team of new entrants.
Digital marketing will continue to be a crucial channel for companies to market their offerings and make sales. As we head towards a more global and connected world, the way we hire resources will change.
Since after Covid-19, the competition in selling products and services online has become fiercer. Thousands of businesses realized the potential benefits of selling products and services online and entering the eCommerce market. So, now the basic and main ingredient of successful online marketing is QUALITY.
If you provide quality to customers, they will BUY. To attract customers, you need to deliver quality in your marketing, such as informative, educational, and unique content that can get you traffic on your website.
There are some great hacks to make your content quite efficient for traffic and transform that traffic into profits for you. There are 7 of our favorite web marketing hacks that worked for us.
You can quickly increase your conversion rate with this hack if you have a product on your website, whether this is a physical, digital, or another kind of subscription.
How it works is the first thing that consumers apply to their basket. But then they opt to leave for some reason or another. Perhaps they have second thoughts. Maybe this isn’t a good time. In any case, they are probably not returning. We give them a bid, then what we do.
“Hey, customer, dude! If we gave you 20% off, does that make a difference?”
We have used this strategy on some brands, and sales of those goods have increased by 10%.
SendOwl is a perfect way to make this happen on your website. For some time now, we have used SendOwl as the shopping cart and checkout platform for all of our digital goods and are delighted about the cool “abandoned” cart features. It offers an easy and fast check-out process. A strong tool has a huge effect on revenue conversion.
Leverage Video Marketing
Video is one of the most digested media in the world. Have you found it’s mainly video posts when you scroll down your Facebook newsfeed?
Video marketing is a continuous tendency and is not gone. Many would decide to see a video that passes through product characteristics rather than read a product. In reality, 4X as many consumers would rather see a product video than read it.
Marketo provides a 4-minute video demo in the example of a successful content marketing hack but allows visitors to include their data. This is excellent for lead production and would also increase the effectiveness of tracking and closing the sales.
Animoto offers the following tips to help you better share the story of your business:
- Describe the script with a start – the setup; a center—where you present the problem or conflict; and an end— where you fix the problem (with the solution of your company, of course).
- Have one or two characters: interacting about your script directly to the reader makes him or her the narrator in your story.
- Focus on a message that is possible to notice and easy to comprehend.
Make Sure Your Website is Mobile Friendly
Now that over 50% of all website visits come from a smartphone or portable equipment, it’s time to ensure the visitors get their mobile experience. Mobile optimization can be very easy to reject, but you risk cutting down your profit power. So double-check the keys, menus, and website configuration to ensure that your tablet visitors get the same pleasure as your whole web users.
Except for product sales, the deadline funnel is similar to the just-in-time webinar.
Often you only want an offer for a short time to be on sale. Or maybe, except for a short period, you are giving a discount. This is a superb tactic to increase sales, and it makes the decision more urgent. The challenge is that selling merchandise or short-term deals makes these offers available to few people.
This is where the funnel deadline arrives.
The deadline funnel helps you make products or offers available only for a short period, starting on the sales page. There is an urgency, but more customers are visible from the sales. You only get 48 hours or no period whatsoever. The deadline funnel tracks when they arrive and makes the countdown for that particular user action.
Spread the Word With Influencer Marketing
More than 8 out of 10 worldwide respondents (83 percent) claim they completely or somewhat believe in the advice made by friends and family, according to global confidence in advertising reports by Nielsen.
Marketing influencers is a smart marketing hack to win the customer interest by leveraging a face and brand you acknowledge to support your company or product.
Identifying the best power for the audience is utterly critical. It’s time to break your echo chamber and identify the best power for the audience. For instance, a celebrity like Emma Stone can be a persuasive contributor to your audience if you run a make-up company.
Keep Up with Your Competition
We know that all you can ever do is do your best and take the appropriate steps to expand with your company. But still, keeping an eye on what’s happening to your rivals is critical. Please keep track of the agreements they give, how much they get and how their content compares with yours is critical to get to the top of your business. Register and browse your social media for your newsletters. Confide in me; for you, they do just the same thing.
Subscription Confirmed. Here’s the coupon I promised!
This means that viewers will be converted into consumers.
This first email is normally wasted when someone enters the newsletter. Many times, you’re just saying things like, “Confirmed subscription! Thank you for signing up. You’re going to love this newsletter.”
What a blunder!
You will have the chance to link and transform this first email. Do so, therefore! Instead of saying “Confirmed subscription,” the subject line means something like “Confirmed subscription.” This is my promised coupon!”
When they learn of a coupon, the chances of them opening this email rise exponentially. The options of them making a purchase increase dramatically as a result.
When we remind our subscribers that this is the only discount they can ever get on this purchase, it works pretty well. Then we turn it into a really useful coupon.
And that is it! Seven hacks were checked and tried out. They helped us increase traffic to our website and convert more revenue than just stellar material. No hack is a decent substitute for sound, helpful material. So begin there. Then use these hacks to get more people to your content and products.
Are you dreaming of becoming a successful YouTuber in 2021? Or are you planning to promote your business on YouTube to expand your market? If yes, you are on the right track.
It is never too late to start your journey as a YouTuber as YouTube has become an evergreen online video-sharing platform of the era. It is the second most visited online platform in the world after Google.
To become a successful YouTuber in 2021, you first have to start your new YouTube channel by signing in on YouTube with your Google account and publishing some of your videos. You can do this easily, even without having enough knowledge and understanding of this online video-sharing platform.
You can also easily manage your channel by regularly publishing your videos and promoting them on your social media handles. But getting your first thousand views and subscribers on your new YouTube channel can be a very challenging task. It may take three months, six months, or more than this, depending on the YouTube promotion strategies you follow.
Now, you might be wondering how to increase YouTube subscribers and viewers and quickly reach the number 4-digit number. Well, this guide is for you.
To get your first thousand views and subscribers quickly, it is crucial to follow the right tips and tricks that actually work.
In this blog, we have compiled the top three tested tips and tricks that actually enable you to obtain your first thousand views and subscribers within three months from the day you start your channel. Let’s explore those tips and tricks.
Use the Power of Social Media
Social Media is a powerful online platform. It includes Facebook, Instagram, Twitter, Blogs, and other messaging apps. These social media applications have a huge audience base, and you should make full use of that.
Here is how you can use the power of social media to send huge traffic to your YouTube channel. Let’s take a look.
Share your videos’ links to interested persons- Sharing your videos’ links may be the first thing you often do after publishing your videos on your channel. It is a great idea, but here you make a mistake. You often share your videos’ links to everyone on your friend list, but not everyone watches your full videos. It increases your channel’s bounce-back rate and decreases YouTube engagement rate.
So, make sure you do not make this mistake. Share your videos’ links to only those persons who are interested in watching your full videos. It will definitely help you sending huge traffic to your channel through various social media platforms.
Join the relevant groups and pages- This is perhaps the best way to use social media to get your first thousand views and subscribers on YouTube. All you need to do is find and join those groups and pages aimed at the topic on which you create your YouTube videos. Once you have successfully joined the relevant groups and pages, start sharing your videos’ links on those social media groups and pages. It will definitely work for you.
Give Your Channel A Theme
Giving your channel a particular theme is like branding a business. In the way, branding plays a crucial role in the growth of a business, the same way a specific theme plays a vital role in the growth of your YouTube channel.
It improves your channel’s visual appeal, attracts the audiences, and leaves a long-lasting impression in their minds. It also influences their decision-making. These all things influence audiences to view your videos and subscribe to your channel.
So, if you apply this trick to your channel, this will surely help you get your first thousand views and subscribers quickly.
Consistency is the mantra of success on YouTube. Stay consistent and keep patience whether your channel is getting enough views and subscribers or not. If you give up in the middle, you won’t get anything.
So, keep creating and publishing high-quality content on your channel. Eventually, it will reward you with a massive number of viewers and subscribers.
Collaborate with Other YouTubers
This is the best way to get your first thousand views and subscribers quickly on your new YouTube channel. Collaborate with some famous YouTubers who already have an established channel with thousands or millions of subscribers. However, to collaborate with them, you have to give something to them. It could be money, content, or your viewers and subscribers.
To collaborate with other YouTubers, you have to approach them with a proposal. Make sure your proposal must contain their benefits. It will attract them. If they accept your proposal, they will promote your channel through their videos. And ion this way, you can incredibly get your first thousand views and subscribers within a few days.
Apart from this, you will get other multiple benefits, including your channel’s recognization and credibility and a huge audience base.
Hire a YouTube Channel Promotion Agency
Many YouTubers do not entertain this option to save their expenses. It is their choice; you should not follow them. What you think about hiring a YouTube channel promotion agency matters the most.
In general, it takes more than three months, six months, or one year (depending on the quality and consistency) to get the first thousand YouTube views and subscriptions. But when you hire a YouTube channel promotion agency to promote your channel, you get your first thousand views and subscriptions within one month. And it is not a false claim.
They advertise your channel, promote it on their social networks, and make some quality improvements, which increase your channel visibility. In this way, they help your channel reach a maximum number of YouTube users.
So, basically, you get faster and better results in lieu of a little investment when you hire a YouTube channel promotion agency.
These are the top three tested tricks to get your first thousand viewers and subscribers quickly on your YouTube channel. You must follow all these three YouTube marketing tricks.