What are Pros and Cons of Guest Blogging in Digital Marketing Services?
Blogging has taken the shape of the most powerful tool in the 21st century for attracting traffic towards your website. Everyone engaged in digital marketing service aims to promote their website within a short time span and guest blogging is a promising means of doing the same. Guest bloggers write content for the website of other companies with the sole means of garnering more engagement. We are going to talk about the Pros and Cons of Guest Blogging today
This form of blogging has attained massive popularity in the digital forum as marketers can promote their products and content through the same. If you are a website owner, then you need to be well aware of the inherent advantages and disadvantages of guest blogging for unleashing its fullest potential. So, read on to know more about the pros and cons of these digital marketing services in detail:
Advantages of Guest Blogging in Digital Marketing
Increased Web Traffic
If you can get a prominent blogger to write a guest post for your blog, then that is bound to lure in more web traffic. Apart from your existing readers, it will also bring in the audience who religiously follow all the posts published by your guest blogger. Chances are high that the guest blogger will also promote the new content on their own website and this will help you to acquire more traffic.
And once the fresh batch of readers finds other interesting content on your website, they are bound to subscribe to your newsletter and keep on browsing back for more content in the future. In the best-case scenario, they might even share your website links with friends and this will boost up your web traffic indirectly.
Guest bloggers and webmasters usually share a mutually beneficial relationship. This can extend to various promotional strategies and marketing channels. Publishing contents produced by a recognized guest blogger can increase your brand’s authority ahead of the web audience. They will start taking your website more seriously in terms of information authenticity.
A directly proportional relationship exists between the quality and quantity of blog posts published by a website and the amount of visitor traffic acquired, leads generated and conversions made. High-quality content can help you rank in terms of keywords for a greater reach. The backlinks acquired from guest posts can also provide you with adequate exposure to a particular domain.
While webmasters have to deal with several things at once, guest bloggers hold expertise in particular niches. Congregation of both can open the floodgate of fresh new ideas which can definitely delight the end readers with the high informational quotient. The guest blogger might also provide a whole new perspective to your existing set of thoughts and practices. This can freshen up your blog and keeps the engagement meter rolling.
Disadvantages of Guest Blogging in Digital Marketing
Tends To Undermine Authority
In most cases, website owners do not go through the content submitted by guest bloggers. This happens as they tend to rely a lot on their previous quality of work. But errors are a basic characteristic of human nature and even the best bloggers can also make major mistakes in terms of grammar, spelling and even information authenticity. Low-quality content can bring down the organic ranking of a website and even damage your reputation amongst the existing followers.
Syndication of Content
Webmasters usually need exclusive publishing rights on the guest blog posts as they do not want competitor websites to publish the same thing and outrank them. At times the guest bloggers themselves spin their own content and publish it in different websites.
Although the wordings might be different, the ultimate summary of both the contents in two competitor websites can come off as a complete rip-off. In such cases, it becomes very difficult for search engines to find out the original content amongst a bevy of copies.
Difficulty in Integration
Guest posting is famous for providing a fresh perspective to your existing content. But at times, it becomes tasking to fit completely foreign content into your old blog. Guest bloggers might not be aware of the buyer personas in detail and their content might not be able to trigger your audience appropriately.
This particular digital marketing service is extremely time-taking when it comes to results. Both the guest blogger and webmaster have to spend a lot of time coordinating until they find the perfect fit for themselves. Publishing just one guest blog might not provide you with ready-made results. Webmasters need to keep on publishing guest blogs regularly until the first positive signs start appearing.
Guest blogging is slowly turning into the next big thing in the field of digital marketing. This congenial relationship can benefit both content creators and the website they are writing for through the means of backlinks.
Guest posting helps to expand your network, improve writing skills, boost up SEO, create a quality audience and even hike up your sales volume. While guest posting has both positive and negative sides, it can benefit both parties involved magnificently. So, go ahead and give it a try if you want to implement something new in your same old digital marketing plan.
If you are a website owner, then you should hire only professional guest bloggers for your onsite pages which can add value to your information architecture. You can also contact the guest bloggers who have previously written for competitor websites using high ranking keywords. The past portfolio of the guest blogger can also be requested for gaining insights on their writing skills and knowledge on a particular niche. If the blogger drops in an outreach letter, then you need to carefully analyze the same.
Presently Google is showing a red signal to black hat link building services. Thus, you need to analyze the number of outbound links which is hidden by the guest blogger in their content along with the quantum of links that point back towards the domain for a complete quality check. Hopefully, you enjoy our content about Pros and Cons of Guest Blogging, Have any question feel free to write us
With the passage of time and high competition in the SEO industry, it is becoming challenging to obtain quality backlinks. Though many things matter to build quality backlinks but the use of different IPs is also significant. Yes, it is considered a big SEO mistake to submit backlinks through the same IP address. In these cases, usually, networks assign a red flag to your link and don’t pass them to search engines.
Similarly, link builders prefer to use fast browsers like Chrome. That’s why in this article, Backlink Express is going to share one of the best VPN extensions for Chrome like this DigitalCruch list to make quality backlinks for its readers.
Zenmate is a German VPN company which is known because of its quality services. Though it offers few locations with a free account, it connects you to a remote location via safe servers and encrypts data with military-level technology.
You just need to create your account there, and after enabling it to your Chrome, it needs one click. After using a remote location, you can create backlinks with Zenmate without any problem. However, we would recommend our readers to download this extension from chrome web store only.
Are you willing to use one of the best virtual private networks for your chrome browser? And want to mask your IP with a highly authoritative extension? If yes, then ExpressVPN should be your first choice. We know many of our readers would say, ‘Ah! It’s paid man’ but we would like to tell you one trick. Probably, you can go with the 30 days free trial offer of ExpressVPN, especially when you are working on small SEO projects and cancel the subscription after 28 days.
Isn’t an exciting way to make your links with one of the best VPN companies? Hopefully, you would love the browsing speed and other features of ExpressVPN.
Setup VPN Chrome Extension
If you are looking to use numerous remote locations with 100% free chrome VPN extension, then Setup VPN is the right answer. With more than 100 servers, it allows you to use 18+ remote locations with unique IPs.
Similarly, it works with military-grade 4096-bit encryption and protects your data. Especially if you are a beginner in the Search Engine Optimization world and using public Wi-Fi, then Setup VPN will give complete safety against the misuse of data and malware. Withal, to improve your experience with Setup VPN, we would suggest our readers must turn on the WebRTC Leaks Shield. It is also free and easy to use with Chrome.
Urban VPN Free Chrome Extension
Urban VPN is another excellent extension that link builders can use for their Chrome, Microsoft Edge and Firefox browsers without any worry. This VPN doesn’t only help you to make backlinks with different IPs but also protects your data and stays you away from side effects of different online ads and malware.
This US-based company allows the users to browse with this proxy into about 11 languages. In the same token, one of the best features of this VPN is a no-log policy. It doesn’t collect the data of users which is an edge over competitors. So, with this extension, you can do your work and see all sensitive information without any issue.
Hotspot Shield VPN
Many of us have used HotSpot Shield to unblock sites or are aware of its trusted services. However, there is also good news for link builders because now, it is available for Chrome. Yes, you can use HotSpot Shield VPN to mask your IP address while creating web 2.0, profile and citation links. Its use would give you a perfect link juice with red flags.
Moreover, if it makes you angry that the use of a VPN makes your browsing speed slow, then you should only prefer HotSpot Shield. It recently won the first position in the AV and Speedtest VPN. Ookla conducted these speed tests.
With more than 15 million satisfied users around the globe, CyberGhost VPN is also a trusted name among Chrome VPN extensions. It is not only 100% free but also allows users to browse unlimited data. With secure Wi-Fi connections and military-grade encryption, it could be a great option for SEO experts who want to work on the Chrome browser.
Withal, we would like to suggest SEO experts use WebRTC Leaks Shield to increase protection while using this VPN because it is not safe enough for flash content. Hopefully, you would consider our pieces of advice.
If you are looking for a VPN extension that completely supports no-log and no-ads policy, the ProtonVPN should be your first choice. This Swiss-based VPN company runs a very stern zero-log and no ads policy with its 100% free services. With a straightforward interface, it is also convenient for newbies to use this extension without having any experience or technical knowledge.
Even you can use this VPN for sites which blacklist your IP because of the use of VPN. In short, this is one of the best VPN chrome extensions to build links on forums and web 2.0 blogs.
RusVPN Free Chrome Extension
RusVPN is an excellent option for link builders who want to go with a straightforward extension. It needs a few clicks to enable remote location on your Chrome browser and get access to blocked sites. Unluckily, its features make it fast to browse with complete online security.
It takes a few seconds to bypass censorships and geo-restricted sites. You can use them to create new profiles and can access the website portal, which is not accessible with your standard IP.
All in all, the primary purpose of sharing this article with our readers to make them aware of the free VPN chrome extensions which they can use to build high-quality backlinks. Hopefully, you guys would use our suggestions and create spam-free backlinks to improve online ranking and ratings of your or your clients’ sites.
You can also share your experiences about the use of different VPN services by commenting below.
How to Get affordable SEO service
Search engine optimization services are quite important in order to derive the finest online presence. Digital technology is including new innovations at a rapid pace. In order to compete with this changing digital age, one needs to be acquainted with all the essential updates and strategies. How to get affordable SEO service?
SEO strategies are quite integral in order to enhance online business. E-commerce business is quite better as compared to the traditional forms of business. But in order to evolve your business in a more prosperous way, it is vital to integrate adaptable SEO services within the portfolio. Well, you do not like more traffic everyone is looking for a good rank as that gives them more traffic ad more profits and that is the best part about it. This all comes at a very good value for money.
There are many people who are very confused and are looking at solutions which can give very good results. Well, that is not easy and you can be sure that this will be good results. So if you want to do well in life then you can go in for something that is really good and can give good results This will all come at a very good and quick time and also with good ROI. This is something very important you need to keep this in mind.
SEO services are beneficial as they can increase website traffic to a great extent. Backlinkexpress.com provides affordable SEO services. The SEO audit remarkably improves the website. It also enhances the analytics of the website. The competitive SEO strategy helps in dealing with the rising competition of the market with efficacy and proficiency.
Benefits of Getting affordable SEO service
Search engine optimization services help in increasing the success rates of your business. It tremendously improves your website’s rank. The SEO services grant a huge number of benefits to the users. In the arena of business, search engine optimization tricks are important and they will help in extracting a good number of benefits in terms of profit margin, productivity and website traffic. This is something that will give you good results and you will be able to enjoy your time and this will happen with good results, if you hire a good service which can go the job well in a quick time with a good price, can you ask for more?
Visibility is improved.
The strategies implemented by the search engine optimization helps in improving the visibility on the prominent search engines. If the visibility will be great, so will be the action of search engines. This will enhance the portfolio of the website ranking. The conversions are increased and that increases the traffic on the website. Traffic increases website who rank for top serp position . Good traffic on the websites decides the efficiency of the website. Conversions are the method of recognizing the growth patterns after the integration of SEO services. If the site traffic will increase then the conversions will also increase. Improved site traffic and conversions enhance the SEO rankings and also aid the business is progressing at a larger scale.
Keyword integration by SEO.
Keyword usage is the most important part of search engine optimization services. The usage of them in an effective and smart manner can bring out the positive results for any business making organization because their proper organization helps in promoting the content on all the major search engine platforms and thus supports in increasing the popularity of the content and the business making site. It makes the business more influential and impactful on online platforms by making its online presence and visibility enriched.
Effective Link building.
The other powerful feature that is powered by the search engine optimization services includes link building. Links are a great source of transmission of information on big platforms. Links are becoming a level and great source by which you can peep into the atmosphere of business and can retrieve all the important details precisely. So, if the organization of the link will be performed with precision then it will fetch more prominence for the entire business prospects. If the links are of high quality and are effective enough in function then it will and the business is growing with more success.
Affordable SEO services by Backlinkexpress.com
Backlinkexpress.com is one of the authentic firms which is the user in receiving credible services of search engine optimization. Integrate these services into your business’s making association and unravel a huge number of benefits out of it. The visibility of your content will be improved. These services help in increasing the ranking on all the prominent search engines. One can seek great traffic if these services are integrated with utmost perfection and accuracy within it.
The link building of the websites is one of the major services provided by this company in the SEO arena. Strong and qualitative links help in the positive development of your business. Introduce your business to a new and elevated staircase of success with the integration of services of search engine optimization. An effective strategy if SEO can become an important step in order to define your success related to business.
The marketing arena is becoming strenuously competitive and in order to excel proficiently in it, you must be well updated about all the tricks and strategies which can support your business is growing progressively. Improve the website rank proficiently with SEO services. In order to give stiff competition to your opponents, you must know all the technical strategies and tactics. SEO is one of the most essential as well as a basic strategy that can prove a milestone in promoting your online business.
The SEO services of Backlinkexpress.com are reasonable and affordable. They will greet you with a good set of benefits in a fair price range. Increase your profit margin and reflectivity of your site with the usage of these services. So, switch to services of Backlinkexpress.com and promote your business on huge prospects making it tremendously popular.
Creating content, and especially writing articles can be a challenging task for many marketers and businesses. Since article writing demands a lot of effort and time, the PLR industry comes in hand.
Today, you can find plenty of articles and other PLR products that you can use for many purposes. But, is there any value in that? In this short article, we will reveal, whether or not you should use PLR articles in your online business.
H2: What Are PLR Articles?
Before we talk about PLR articles specifically, let’s define what PLR is. PLR stands for Private Label Rights, which is a license that allows you to do a lot of things with the product.
When you download a PLR product you are normally permitted to edit or rebrand it; claim your authorship and package with others, resell or give it away.
You basically can do almost everything you want with the PLR product…
Articles are just one type of PLR products, and there are also PLR ebooks, videos, courses, software, plugins, and more.
They are usually between 400-700 words and sold individually or in packages. In fact, there are plenty of websites where you can download free PLR articles
However you may find them being low quality, and the articles that you pay for should be at the much better quality standard.
H2: What Can You Do With PLR Articles?
There are many ways how you can take advantage of PLR articles. The most common way is to use it for blog posts, but there are more ways, like:
- email writing
- product creation
- e-book writing
Talking about the most popular way of using PLR articles – blogging, you have to be a little be careful here. What a lot of people would do they would go to get a PLR article and slap it directly on their blogs without even changing it.
The sad truth about the PLR industry is that the products there are never original as the license allows to use them multiple times via multiple users.
Even the article looks amazing, you can’t just copy-paste it on your blog unless you don’t want to rank it and get organic traffic from Google. Because if you do publish duplicate content Google is going to quickly identify it and penalize your website for not following the rules.
So the only way to use PLR articles efficiently for blog posts is to edit them. How much editing you will need can only tell the Plagiarism checker software, and there are plenty of them online.
You can rewrite the words into synonyms, rephrase and restructure the sentences, or simply add value with more words to your content piece.
H2: Are PLR Articles Worth It?
Whether, or not it is worth it depends on your marketing strategy. It also depends on how much you care about the quality of content provided to your audience.
Talking about the marketing strategy, PLR articles are mostly useful for email writing, product creation, newsletters, e-book writing, but not for blog posts.
First of all, they are too short. A standard blog post contains 1700-2000 words these days, and a typical PLR article is only a third of that. You would need to put three or not more PLR articles together to form a wordy blog post and that could take even more time than writing a new one from scratch.
As it was said, PLR articles are never original, they may not meet your writing style, and also may require too much time for rewriting.
Besides that, most of the time PLR articles are poorly written, contain a lot of grammar errors, are outdated, or simply have no value.
They are also too generic. You will find articles focusing only on shallow niche topics, and are never too specific.
H2: Are There Any Other PLR Product Categories That We Can Use?
Fortunately, there are many other PLR categories that we as marketers can take advantage of. For example, one of the most used PLR categories of all time is an ebook.
It typically comes designed, formatted in PDF and Microsoft Word. You can simply change the design, and all the contents in the ebook, or leave it as it is.
Google won’t scan the contents of your ebook, so it doesn’t have to be original. However, putting your own sense into the product by editing or rebranding it is always a good choice. The most common ways to use PLR ebooks are to give them away to your audience as a gift, for their email address, or to resell it.
You can also package them with more ebooks or other PLR products and form a course.
Besides that, there are many different ways to use PLR ebooks, and other products, and you just have to be creative in the process.
Read Also BEST PLR Websites in 2023
Digital marketing has become essential for modern companies. People are spending more time online than they ever did in the past. The internet and the digital world has become a critical part of our lives. Businesses want to get a piece of the action as well.
Companies often start their digital marketing by hiring a single person. That single employee has to do multiple tasks that often leave him exhausted and inefficient.
A single person cannot possibly deliver the results that these companies desire, so they go on to hire more employees and make an entire digital marketing department.
A new digital marketing department will come at a cost, and most of these businesses realize that when it’s too late.
Outsourcing your digital marketing to freelancers or a marketing agency has become popular in recent years. Companies can go beyond the hassle of managing employees and get the job done at a reasonable price.
Here are reasons why you should outsource your digital marketing:
- You save on costs.
Companies can save a lot of money when they outsource their digital marketing. In fact, according to the Global Outsourcing Survey by Deloitte in 2016, 59% of businesses outsource to cut costs. You can check London marketing jobs and you will find tons of remote jobs available there.
Not having in-house digital marketing helps you save costs in many ways.
First, you don’t have employees to look after. Paying employees as well as providing benefits and a pleasant working environment comes at a considerable cost. All you need to do is to pay the freelancer or advertising agency, and your digital marketing needs will be taken care of.
Second, these agencies have experience in digital marketing and can (most of the time) execute your marketing campaigns without any issues.
- You get an outsider’s honest opinion about your business.
Having different opinions about your business will help you grow.
A third party will be in a much better position to highlight the areas that your business is currently lacking in and can do better. Having different opinions about your business would help you get a better understanding of how well your business is doing.
Although each business faces a unique set of challenges, great agencies can guide you through tough patches so that your business avoids making common mistakes.
Letting someone give a fresh opinion about your business might not sound like a pleasant experience, but it will help you understand your organization’s shortcomings.
- You have a team of marketers working for you now.
If you end up hiring an agency to take care of your marketing, you’ll probably have a team of marketers, each specialized in a particular area of digital marketing.
There are several aspects of digital marketing, all of which seem to be more important than the other. SEO, content marketing, social media marketing, search engine marketing, eCommerce marketing, email marketing, inbound marketing, the list keeps getting longer. All you need to do just hiring this agency and set your goal. You can sit back and monitor their progress.
If you weren’t outsourcing, individually hiring an expert marketer for just one task would have bankrupted you for sure.
By outsourcing, you’re getting access to several seasoned marketers who know exactly what they’re doing.
- You can truly focus on the core aspects of your business.
One of the most significant advantages that outsourcing can have for your business is that you can focus on your business’s core, vital aspects.
Marketing is a critical business function, but it is one that can be delegated to a responsible third party.
With your digital marketing worries out of the equation, you would be in a much better position to make decisions that would positively impact your business.
Leaders in the business always need to be on the lookout for new opportunities and technologies that could help them excel and grow their business.
- You reduce risks.
Businesses are always on the lookout to find ways that reduce risks and maximize profit for them.
Businesses that aren’t able to effectively manage risks cannot sustain themselves in the long run.
If you are about to start a digital marketing department and hire your first employee, you’re taking a considerable risk, one that may or may not pay off in the future.
Hiring a new employee is a significant risk that most small and medium-sized businesses can’t afford to take. Using a third party to do your work for you might seem to be a little costly at the start, but the payback is much higher over time.
If you outsource your marketing to an organization that is reliable and has relevant experience, you can expect to be comfortably safe from any disasters.
- You get on-demand service.
Another good thing about outsourcing is that you get the service you want, and when you want it for a price that fits well in your budget.
Often companies get assistance from agencies when they don’t have the resources to hire a new employee but have a huge workload that isn’t being managed well by their current team.
Once you get the job done, you can always tell the agency that their services won’t be required any longer and that you’ll contact them when you’d need their help again.
Your customers and online audience also want convenience. Having a live chat app or a chatbot will allow you to provide the same on demand support and service.
The good thing about getting assistance when you need it is that you only need to pay when you use it. If you feel that you can do with less marketing this month, scale down. You can always scale up your outsourcing as you see fit.
- You avoid managing employees.
Managing employees is a time-consuming task. If you’re a small organization, you can still manage employees. But as you grow and expand, managing your employees will get preceding difficult.
With outsourcing, you don’t need to worry about managing people.
All you need to make sure is that your work is being delivered on time.
If you feel that the third party isn’t doing their job, you don’t need to worry. There are thousands of other agencies that can provide you with the level of attention you need.
Outsourcing might seem a bit costly at first, but once you realize the value it brings to the table, you’ll quickly become a believer.
- You get better insights and reports.
Digital marketing agencies work with so many clients on a regular basis that they know what trends and factors to look at.
These agencies work using the latest strategies and can provide your business with meaningful insights.
With better insights, you will be able to make decisions that would minimize risks and help you grow your business.
The reports generated by these agencies are usually of high quality. They highlight the areas where your business has done better, where your business can do better, and previously overlooked areas that, if improved, can have a significant impact on your business.
- You keep up with the latest trends.
Digital marketers need to keep up with the latest trends. If they figure not to upgrade their skill set for a while, they’ll quickly become irrelevant.
When you outsource your digital marketing work to a third party, you can be pretty sure that the people working at these organizations are continually upgrading their skills. By acquiring new skills, they can do their work faster and better.
Staying up with the most happening trends will allow you to capitalize on any and every opportunity that comes your way. Timing a trend is a difficult task, one that takes a lot of experience to get right. Leave it to the professionals, and your business will do alright.
- You have experience on your side.
Digital marketing agencies have several projects that they are working on simultaneously. Due to the sheer volume of projects that they need to handle, the people working at these organizations become experts faster than the employees you would have hired.
If you hired an employee with no prior experience, it would have taken some time to train him and bring his skill set up to an acceptable level.
There is no substitute for experience. Your employees will, without a doubt, get better with time, but unfortunately, you need to get the job done right at this moment.
Outsourcing allows you to skip the whole training part and start the implementation part from day one. A single experienced marketer will prove to be a much more valuable asset for an organization when compared with a whole team of new entrants.
Digital marketing will continue to be a crucial channel for companies to market their offerings and make sales. As we head towards a more global and connected world, the way we hire resources will change.