All You Need to Know About Digital Marketing
With the accessibility of the internet today in every corner of the world, it seems quite unbelievable that the number of internet users is still on the rise on a daily basis. Constant usage of the internet increased 5% just in the previous three years. The culture of shopping and purchasing has changed accordingly. Offline marketing strategies are not that effective as they once were. Let’s Know About Digital Marketing
Lets know about digital marketing briefly?
Marketing is getting connected with your target audience in the right place and time. You need to meet your clients where they are spending their time. Digital marketing is any sort of marketing that works on an online platform. It encompasses all marketing techniques that are accessible through an electronic device or internet. Companies use digital means such as social media, search engines, emails or websites to link up with prospective and current clients.
What is its role in a business?
In today’s industry, digital marketing is the backbone of a company’s success and for spreading brand awareness. Every other brand in the market is the owner of a website. And even if they don’t, there is still some sort of digital advertising that done or they have a prominent presence on social media. Digital marketing has become so common. People now expect and rely on it to learn about products and services. To make it brief, competing in today’s business world you need to embrace some aspect of digital marketing.
Because digital marketing has many strategies and options associated with it. A platform you can freely use your creativity and experiment with a wide range of tactics. Tools like analytics dashboard used to monitor the success and return on investment of business campaigns more than traditional promotional techniques.
How is a business define digital marketing?
Digital marketing can be defined in many ways, the use of numerous digital channels and tactics to stay in contact with customers online. From the websites to the online branding assets of any business such as email marketing, digital advertising, online brochures design on Designhill or envato and more, there is a range of tactics that come under the title of digital marketing.
Skilled digital marketers have a clear image of how each of their campaigns supports their goals. Depending on the aims behind their marketing strategy, marketers are able to support a bigger campaign through the paid and free channels available to them.
For instance, a content marketer can create a number of blog posts that serve to generate business for a new ebook by the company. A social media marketer can then help in the promotion of the blog posts through organic and paid posts on the social media accounts of the company. Email marketers can also pitch in by creating an email campaign to send to clients. They can download the book, providing more information about the company itself.
We will now go over some of the most commonly used digital marketing strategies and used in each one.
Search Engine Optimization
SEO is the process of optimizing your site to rank higher. When it comes to results on search engine pages. which increases the amount of free or organic traffic that is received on your website. Channels benefitting from SEO include blogs, infographics and websites.
There are a number of methods in which bring traffic on a website through SEO. On-page SEO focuses on content that exists on the page when the audience is looking at a website. By researching keywords for their search intent and volume, you can answer inquiries for clients and rank higher on the search engine result pages produced by the questions.
Off-page SEO comprises of activities which take place off-page when a website needs to be optimized. Inbound links are the number of publishers who in link with you. The authority of those publishers. in turn, affect how highly your keywords are ranked. Through networking, creating guest posts on websites that link back to your own website, generating attention by external sources, backlinks for moving your website forward can be earned.
Content Marketing
Digital marketing includes making and promoting content assets in order to generate traffic, customers and brand awareness. Publishing articles on your company’s blog help in demonstrating industry expertise and generating organic traffic. If you want to hire professional writers you can contact essay writing services
Mobile Marketing
One of the major components of digital marketing is mobile marketing. It is essential to optimize ads, web pages, images on social media and other digital assets for cellular devices. If your business has a mobile app that allows users to engage with your shop or brand, then that also fall under the digital marketing Agency.
These are some of the ways of digital marketing. With a consumer market that is rapidly getting more involved with technology. It has become increasingly essential to promote businesses in more appealing to a tech-minded audience. It is done through platforms which all of us spend a lot of time on.
Final Words
Traditional marketing is not effective anymore. People spend more time browsing through the screens of their electronic devices. People become so busy that none of us time to read billboards or flyers. The age of tech is constantly demanding newer and faster. Use some methods if you wish for success in business. Hopefully, This content will answer if you looking to Know About Digital Marketing
Top 8 Free VPN Chrome Extensions to Build Quality Backlinks in 2020
With the passage of time and high competition in the SEO industry, it is becoming challenging to obtain quality backlinks. Though many things matter to build quality backlinks but the use of different IPs is also significant. Yes, it is considered a big SEO mistake to submit backlinks through the same IP address. In these cases, usually, networks assign a red flag to your link and don’t pass them to search engines.
Similarly, link builders prefer to use fast browsers like Chrome. That’s why in this article, Backlink Express is going to share one of the best VPN extensions for Chrome like this DigitalCruch list to make quality backlinks for its readers.
Zenmate VPN
Zenmate is a German VPN company which is known because of its quality services. Though it offers few locations with a free account, it connects you to a remote location via safe servers and encrypts data with military-level technology.
You just need to create your account there, and after enabling it to your Chrome, it needs one click. After using a remote location, you can create backlinks with Zenmate without any problem. However, we would recommend our readers to download this extension from chrome web store only.
ExpressVPN
Are you willing to use one of the best virtual private networks for your chrome browser? And want to mask your IP with a highly authoritative extension? If yes, then ExpressVPN should be your first choice. We know many of our readers would say, ‘Ah! It’s paid man’ but we would like to tell you one trick. Probably, you can go with the 30 days free trial offer of ExpressVPN, especially when you are working on small SEO projects and cancel the subscription after 28 days.
Isn’t an exciting way to make your links with one of the best VPN companies? Hopefully, you would love the browsing speed and other features of ExpressVPN.
Setup VPN Chrome Extension
If you are looking to use numerous remote locations with 100% free chrome VPN extension, then Setup VPN is the right answer. With more than 100 servers, it allows you to use 18+ remote locations with unique IPs.
Similarly, it works with military-grade 4096-bit encryption and protects your data. Especially if you are a beginner in the Search Engine Optimization world and using public Wi-Fi, then Setup VPN will give complete safety against the misuse of data and malware. Withal, to improve your experience with Setup VPN, we would suggest our readers must turn on the WebRTC Leaks Shield. It is also free and easy to use with Chrome.
Urban VPN Free Chrome Extension
Urban VPN is another excellent extension that link builders can use for their Chrome, Microsoft Edge and Firefox browsers without any worry. This VPN doesn’t only help you to make backlinks with different IPs but also protects your data and stays you away from side effects of different online ads and malware.
This US-based company allows the users to browse with this proxy into about 11 languages. In the same token, one of the best features of this VPN is a no-log policy. It doesn’t collect the data of users which is an edge over competitors. So, with this extension, you can do your work and see all sensitive information without any issue.
Hotspot Shield VPN
Many of us have used HotSpot Shield to unblock sites or are aware of its trusted services. However, there is also good news for link builders because now, it is available for Chrome. Yes, you can use HotSpot Shield VPN to mask your IP address while creating web 2.0, profile and citation links. Its use would give you a perfect link juice with red flags.
Moreover, if it makes you angry that the use of a VPN makes your browsing speed slow, then you should only prefer HotSpot Shield. It recently won the first position in the AV and Speedtest VPN. Ookla conducted these speed tests.
CyberGhost VPN
With more than 15 million satisfied users around the globe, CyberGhost VPN is also a trusted name among Chrome VPN extensions. It is not only 100% free but also allows users to browse unlimited data. With secure Wi-Fi connections and military-grade encryption, it could be a great option for SEO experts who want to work on the Chrome browser.
Withal, we would like to suggest SEO experts use WebRTC Leaks Shield to increase protection while using this VPN because it is not safe enough for flash content. Hopefully, you would consider our pieces of advice.
ProtonVPN
If you are looking for a VPN extension that completely supports no-log and no-ads policy, the ProtonVPN should be your first choice. This Swiss-based VPN company runs a very stern zero-log and no ads policy with its 100% free services. With a straightforward interface, it is also convenient for newbies to use this extension without having any experience or technical knowledge.
Even you can use this VPN for sites which blacklist your IP because of the use of VPN. In short, this is one of the best VPN chrome extensions to build links on forums and web 2.0 blogs.
RusVPN Free Chrome Extension
RusVPN is an excellent option for link builders who want to go with a straightforward extension. It needs a few clicks to enable remote location on your Chrome browser and get access to blocked sites. Unluckily, its features make it fast to browse with complete online security.
It takes a few seconds to bypass censorships and geo-restricted sites. You can use them to create new profiles and can access the website portal, which is not accessible with your standard IP.
All in all, the primary purpose of sharing this article with our readers to make them aware of the free VPN chrome extensions which they can use to build high-quality backlinks. Hopefully, you guys would use our suggestions and create spam-free backlinks to improve online ranking and ratings of your or your clients’ sites.
You can also share your experiences about the use of different VPN services by commenting below.
Importance of business listing sites for Local SEO in 2020
Have you wondered how local businesses dominate the search results when you simply type “the best pizza restaurant near me” on the internet browsers? This is just because of the local SEO! But local SEO is not the only reason such as brands, products, or services show up on the SERP, the business listing sites worldwide also play a vital role as well. Importance of Business Listing Sites are incredible in business
Keep in mind that local SEO is considered to be one of the most powerful tools for small and medium-scaled businesses. And if you’re business’s website is not listed on any online directory or is not optimized for local searches; you are missing out on a lot of potential customers!
As a matter of fact, if you are running a small business and want to get discovered by all the potential customers in your general vicinity, local SEO is the most critical for you. And yes, getting listed on a free business directory in the USA is also imperative.
By the time you’ve finished reading this article, you will be able to comprehend what is the true importance of local business listings sites worldwide, the importance of local SEO, the different online listing directories, and of course, the reason why you need to get listed on such a platform right away. So, grab a cup of your favorite coffee and keep reading until the end.
The Importance Of Business Listing Sites Worldwide
A business listing directory is an online platform where you will be able to find companies of different business niches. In simple words, a business listing directory is the contact details of a business that is listed online.
For a lot of people, a business listing platform is just like an automated version of the traditional yellow pages or the telephone directories. Whereas, on a free business listing directory in USA, each of the listed businesses has an index that is sorted alphabetically and also industry-wise. Because of the listing, you – as a buyer- will be able to reach out to the right company that is able to fulfill your needs and requirements in the best possible way.
Business listing directories not only benefit the consumers, but they also help the business owners. How? Well, when they get listed on business listing sites worldwide, they showcase their company, product, and services out. This implies that local and international customers will now be able to reach out to you as your business is listed and ranked on the SERP. Your business will be easy to find and there are high chances that you will also get improved sales and leads.
The Importance of Local SEO
Let’s suppose that you’ve moved to a new town or a city, and the moment you step inside the house, you come to know that the locks of the main door has started to malfunction. Although the neighborhood is safe, but still you need to be safe, right? You’ll just pick up your phone and search for the most reliable and nearest locksmith in the area. The results you get after typing the query on the internet is because of the local SEO.
So, if you are a business owner and want to find and target your audience online, then you need to have a complete understanding of local SEO. Don’t worry if you do not know much about it, we’ll be discussing it briefly down below!
As the name implies, local SEO is also a branch of SEO. Whereas, local SEO focuses on optimizing a webpage or a website for local searches. Basically, it entertains queries that mostly have “near me” at the end. So, you can say that local SEO is a tactic that only focuses on the optimization of local businesses.
Note: E-commerce shops and other businesses that do not want to get listed on business listing sites worldwide and do not like to share the basic business information, are the ones who will not benefit from local SEO.
Some of the factors that need to be considered when building a local SEO plan is the content, on-page SEO, links, and localized intent. What more? You also need to make sure that your basic business information such as name, number, and physical address is accurate and consistent. If not, then you can expect no customers at all.
Top 5 Business Listings Sites
In order to help the business owners, we’ve managed to compile a list of the best free business listing directory in the USA below. Just keep in mind that the more you choose, the greater are your chances of getting discovered by the target audience. Research shows that businesses who claim their free business listings on various sites have earned more 80% more money than those who did not. So, what are you waiting for?
#1: Yelp
#2: Google My Business
#3: CityLocal Pro
#4: Foursquare
#5: HighFive Listings
Once you’ve managed to get listed on many free business listings site worldwide, you need to make sure that the information to upload on them are accurate and also informative. To be honest, the more your listings look alive, your business brand becomes appealing to the customers.
The Impactful Reasons Of Getting Listed On Business Directories
Now that you’ve learned about the importance of business listing directories, local SEO, and also know about the top business listing directories in the USA, it’s time for you to get some insight into the reasons as well. That’s right! What is the reason for getting listed on such a platform for a small or a medium scaled business brand such as yours’.
· Business Listings Builds Trust
A lot of people now consult the search engine results when it comes to searching for brands, products, and services. What happens when a person is not able to find your business brand on the internet?
By claiming your business listings, you will be able to make sure that customers have easy access to your website.
· Additional Marketing
Your business is listed on business directories, whether you know it or not. And one thing more, business listings are a form of free marketing as well. This is because listings give your customers easy access to your website. You just need to add more descriptions, images, and information.
· Increases Brand Visibility
When you choose to claim your free listings on business listings sites worldwide, you are just allowing your brand to become more and more visible. Not only will it improve the visibility of your brand but it will also result in lead generation and increased conversions.
· Creates More Opportunity
Each time you list your business on the internet, you open a door of opportunity for your business. A lot of customers will also leave your business brand reviews and ratings. Consider them as a vote of confidence that customers give your business.
· Boosts Local SEO
Getting listed on high authoritative business listings sites such as yelp,HighFive Listings etc will also benefit your website by their SEO ratings. That’s true. When you get listed on a legitimate business directory, you’ll also benefit from their SEO strategies and tactics.
Final Words
If you have not yet listed on your business on free business listing directories in the USA, then don’t ignore it anymore. Just set aside a bit of time and start claiming them right away. Hopefully this content may help you better to understand the Importance of Business Listing Sites for your business
Off Page SEO Strategy – Things you should know
Off page SEO is a part of search engine optimization. It is nothing but building traffic funnels. But before starting the building traffic funnels you should develop off page SEO strategy for the targeted keywords and blog.
In this article I will show how you can develop off page SEO strategy and how it can help you to get traffic and ranking.
Let’s jump into the deep
What is Off Page SEO Strategy
Off page SEO strategy is a blueprint of off page SEO. You should make a plan for your link building or outreach technique. Building outreach or traffic funnels is called off page SEO strategy.
Why You Need Off Page SEO Strategy
There are thousands of niches where bloggers are working. So when are working on a particular niche, or you want to rank a specific niche’s keywords you have to make proper off page SEO strategy. If you can’t build correct off page SEO strategy, you will not get the ranking. Your efforts on link building or outreach will become lose.
So when you will start for link building or outreach, you must have proper off page strategy for getting fast result.
How Off Page SEO Strategy can Give You Good Result
We all know that off page SEO is nothing but building traffic funnels or link building technique. If you want to know how off page SEO strategy can give good result, you have to know fast, peoples search habit and their activity.
People’s Search Habit
We all know that people search only in the search engine. But people also search in the social media. In the research we found that people search lifestyle, home, gardening, movie, fashion, etc. niches in the social platforms mostly.
On the other hand traffic search how to, tech, business, opportunity, startup, entrepreneur, latest news, politics, international affairs, etc. niches in the search engines mostly.
So, we have to develop our off page SEO strategy according to our niches.
How to Build Traffic Funnels
Building traffic funnels is not very difficult if you build niche base links. Following link building techniques can help you to bring traffic to your website as well as ranking on the top page of the search engines:
Guest Blogging
Guest blogging is the most popular technique for building traffic funnels or outreach. In this technique you should write articles for other blogs. In your article you can insert your web links. When the other blog websites will publish your article, you will get link juice from that website. Traffic of the other blog websites will come to your site when they click your link. In this way you can get referral traffic to your website.
You should do guest blogging in the same niche. Same niche guest blogging can provide you more traffic as well as lower bounce rate.
Example:
Say, your niche is gadget. If you do guest blogging on a general niche where gadget or technology category is available, you will get few traffic and it will improve your domain authority. On the other hand if you do the guest blogging on the website that is working on the only gadget niche, then you will get more targeted traffic. It will increase your domain authority, sales leads, decrease bounce rate and overall increase ranking.
Comment Backlinks
Comments backlinks is also another way of building traffic funnel. You should follow the same strategy as guest blogging. Do comment in the targeted niche blogs. There are very few blogs who are accepting comment directly and some are accepting comments after review. Here 2nd option is better for getting traffic as first option got a lot of comments and naturally traffic never go through all the comments.
Profile Backlinks
We all know about profile backlinks and many of us build profile backlinks. Profile backlinks is only effective when your website is a profile website and business websites for getting traffic. But when you build profile links for your blogs or other types of websites, it can only improve domain authority or domain rating. It can’t bring traffic to your website.
Directory Listing
Directory listing is very effective for all type of websites. Here also you can find some directory that have specific niche. Specific niche based directory listing is more effective traffic and sales leads generation.
In the directory listing there are some difficulties also. You can find many directories that are low domain authority and high spam. This type of directories are very harmful for websites.
You should always check the directory status before submitting and should try to listing niche based directory.
Web 2.0 Linking
Web 2.0 is always very powerful and effective for link building. It is a platform for building website. In the web 2.0 platform you should also make website and there you can create links. Blogspot, Tumblr, WordPress, etc. are big example of web 2.0.
Web 2.0 can help you to get ranking and generate traffic to your website.
Social Media Marketing
Social media platforms are the place where you can get the maximum number of traffic to your website. Earlier in this article I told that there are some niches that can get the best result from social media platforms.
Other niches can also get traffic from social media platforms.
Here, you should remember that all social media can’t give you the same result. For successful social media marketing you have to consider your niche, target country, traffic behavior, etc.
Example:
If your niche is gardening or home improvement and your target country is the USA, then pinterest is the best place for getting maximum number of traffic to your website. But for the same niche, pinterest can’t give good result when your target country is Bangladesh.
So, before start social media marketing, you should know about your niche, targeted traffic location, targeted traffic behavior, etc. then you can get the result fast with minimum effort.
End Words
As an SEO expert in Bangladesh I can assure you that if you follow the above technique for your off page SEO, you can get fastest result with the minimum efforts.
Related Articles
How to Use Google Analytics to Improve Traffic
How to Use Google Analytics in Proven ways to Improve Traffic
You can use Google analytics as assistance that might work as your mentor in order to improve website traffic.
Your success starts with traffic. As a blogger, you are to build SEO and content marketing strategy to bring the traffic on the blog/site. It does not matter what will be your traffic source. To create precise traffic generating master plan Google analytics may be valuable if you know the hidden features of the Google Analytics dashboard. If you do not know, worry not.
In this article, you will be instructed on how to utilize free Google analytics features to promote your blog and rank keywords as well as amazing blogging tips to improve website traffic.
Google Analytics reports are also useful for pay per click campaigns, email marketing efforts and to promote your site on social media channels.
Go with Traffic Sources Report
First off, you would like to check traffic resources from which channel your blog is getting visitors.
Once knowing traffic sources you can start working for a particular platform to increase your blog presence such as you can run paid adverting campaigns for FB or pure SEO techniques that can be followed for organic reach.
To check traffic sources for site/blog, open Google analytics tool.
Acquisition – All traffic – source/medium
Under this segment, you will find different channels such as FB, Google/organic, Facebook/referral, quora/referral, and many more. Identify potential sources by visitors count, sessions, and bounce rate key points.
Besides, you want to have an overview related to different traffic resources then have a look at the “channel” section.
In this section, accurate channels are allocated in a serial manner such as organic traffic, social, direct, and referral.
Start emphasizing over specific platforms that are profitable for your blog to enhance traffic. Also, analyze from which source audiences are engaged inside your blog.
Analyze Site Search Report
Do you know which keywords are being explored on your site? Yes, I am talking about your site. Have you placed a search box widget on your site?
If not then do it now. Thereafter, enable your site search tracking in the Google analytics tool to start receiving keywords list directly from the site.
This path to be followed to start search tracking:
Admin – View settings – site search tracking – type “s,q” keys in query parameter box – press saves button. Then come back in the behavior section – “site search” column where you will see a list of search terms that are being performed on your site/blog. You might be surprised; Google analytics shows session per searchers, unique searches, total page views as well as search exits results report.
The search term will tell you what topics your site visitors are searching for.
After collecting keywords from site search metrics, bloggers can start building content marketing strategies on those keywords instantly. These keywords adopted to optimize blog posts that will improve the relevancy of content and write new blog posts for visitors.
Devices Based Optimization for Your Site/Blog
Have you ever researched which devices are being used by your visitors by which they are landing on your blog/site?
If you know the power of device-based site optimization, you as a blogger cannot avoid mobile and tablet visitors.
Visit Acquisition – search queries – Devices.
Google Analytics displays three device categories such as desktop, mobile, and tablets. Along with device names, users can detect impressions, clicks and click-through rates, etc. Click through rate matters the most for strength your site. In this case, you can emphasize on Meta tags optimization and SERP features.
Bloggers are motivated to make blogs mobile-friendly as maximum users utilize smartphone devices to perform searches.
But in my case, things are different as I am getting high traffic from desktop this time.
Begin with site optimization that includes keywords research, mobile view, and loading speed on webpages on mobile devices.
Social Media Statics to Improve Site Conversation
Google analytics provides a separate social media analysis dashboard to inspect social media traffic, visitors’ behaviors, sessions, and conversions.
Open acquisition – social tab
Inside this section, two segments work wonders – overview and landing pages.
Let’s talk about an overview in which social network widgets will reveal the social channels on which users are searching for keywords that relate to your blog content and they are coming on your product pages.
Additionally, affiliate marketers discover social conversations where they locate visitors who did not buy products the first time but they purchased when they came back on site second time. Right below, analytics users also can get information on total signups.
Probably you may be receiving higher traffic from social media channels like Facebook, Twitter, Quora, and Pinterest. Traffic is sufficient to convert visitors into customers.
Initially, start studying behaviors of social media traffic and showcase them your discount offers and new product configuration. Go with email subscription methods and generate a long compressive list of emails. Afterward, begin with potential email marketing campaigns to transform site readers into liable consumers. If so, you just need to increase your website traffic, keyword ranking not.
Go through Landing pages and exit pages report
Landing page report will notify you what webpages through visitors are entering a site and the exit page report will define the way visitors are leaving a site.
To check this amazing analytics report: pursue this route, Behavior – site content – landing pages.
Inside the behavior section, you find all the landing pages report listed in the column mode where you will get accurate data on sessions, bounce rate, and goals conversion on listed landing pages.
Bloggers and affiliate marketers can increase the SEO optimization for a landing page to entice readers, add stunning images and infographics, can resolve low bounce rate and ill engagement issues.
Let’s talk about exit page report:
No reader would like to stay on your site for eternity, as long as they will leave your site using external links.
You as an analytics admin, have a privilege to come to know the site’s exit webpages. These exit web pages improved to sustain visitors. Adding internal links in a specific way will be effective to maintain the exit rate too. Always watch out to increase page sessions that will eventually lead you best traffic engagement and bounce rate.
Run Google Ads Reports
Analytics can be helpful for your PPC campaigns. Even though, PPC campaigns can be measured in the Google ads dashboard. But to enlarge outline metrics you can make wider and in-depth reports such as display ads and search ads campaigns.
Inside analytics, you are allocated five different sections for deep observation.
Campaigns
Treemaps
Keywords
Search queries
Hour of day
Final URLs
Analytics tool provides you landing pages, PPC keywords, and final URLs reports that will be based on cost per click, bounce rate, total clicks, and sessions. In this matter, search console data that carries organic results report would not be involved at all. For it, you have to head over to search console portions in the same tool.
These parameters are extremely significant to optimize PPC search ads campaigns.
Go with Conversion Goals
Google analytics lets you display a specific pathway for buyers to reach them thank you page. Thank you page is the mark of your successful funnel navigation. To maximum output from goals, you are to generate immense traffic then you will be able to sell your products in high number.
You may enjoy the success of website growth but you have to come back in the goals section inside analytics. In which, you are allowed to set up goals, go for event tracking, understand goals success rate along with what performance of goals is.
Goal output and value will be the mark of the actual wealth of a site.
Conclusion
Google Analytics is not just a tool in which you can see the traffic and real-time visitors you can utilize analytics interface to grow up your blog/site to build a brand.