Which is better for SEO: Hire Freelancer vs. Company?
There is a huge competition for every business -be it a big firm or just a start-up to rank higher on the search engines to attract more and more customers.
At such times, SEO (Search Engine Optimisation) proves to be an investment with high ROI. SEO is the master for turning your business a considerable traffic puller giving significant turnover. SEO is an essential tool to run your business online. Hence, more and more companies are searching for the best results through SEO strategies. SEO assures targeted business prospects or site visitors to websites and cut the cost spend on paying outrageous advertising fees for more clicks.
But with growing competitors all around, SEO is not just a pure-play. SEO Consultant Is A ‘Secret Weapon.’ To get the best results (increase in SERP rankings and traffic), you need to make a wise choice between-Hiring freelancers or Digital marketing company for bringing a buzz to your website. Isn’t it great??
Hiring the services of a digital marketing agency
A well-established digital marketing Company consists of several experts working together to provide SEO services with the knowledge and experience in live digital marketing projects. They may range from a small team of former freelancers (often termed as in-house marketing team) to huge businesses working on hundreds of projects simultaneously.
SEO agencies have a team of SEO master, content creators, link builders, and project managers hired in their team working with several clients around the globe.
SEO agencies have gained expertise in their fields and hence have more knowledge of the current SEO trends and strategies.
Marketing agencies provide professional and informative stuff in limited time frames and all smart reporting and analysis tools to improve rankings and aim for higher ones.
Moreover, working with an SEO agency is the most cost-effective way to have a larger team of SEO experts to serve your purpose. It can also save time in the long run, since you will have a group of people with various levels of experience, so you won’t have to spend time and money hiring your team.
Hiring an SEO Expert
SEO freelancers are the champions of SEOs. They do not work for any agency or in-house company. They are individual people who claim to be experts in their fields and provide services to clients. They can be the best option for smaller businesses. A freelancer usually works on fewer projects at a time than an SEO agency; thus, they will be able to provide fully devoted service to your project.
Freelancers also provide an excellent chance to have more domination on your desired SEO strategies and programs in an efficient way. They also provide measures to come up with specific objectives. These SEO experts will take on a client’s SEO project and ensure to put the best solution to pull in more traffic, site ranking, and leads.
Freelancers usually charge less than agencies, since they have no other expenses to cover except their payment, making freelance SEO affordable and convenient as per your need.
For companies that are not satisfied with a digital marketing agency
‘s working, the best alternative would be to work with an SEO freelancer or a team of freelancers who can even serve as an in-house marketing team.
Choice Between Freelancer & SEO Agency
So now that you had a glance at the alternatives up for grab, you would wish to choose the perfect option for your business. While doing so, you need to take care of several factors: flexibility, affordability, skills, management, availability of time, etc.
The first and foremost thing that comes to your mind is your budget. So if you don’t want to hurt your pocket much, then hiring a freelancer would be the best option. Hiring an agency costs you a lot annually. But Freelancers work for short-term tasks, and thus you can find them for almost every budget. You could even bargain to find an SEO freelancer in your budget.
It is of immense importance to hire skilled and efficient people, especially in the business environment. Here, SEO Agency is quite beneficial as it provides you with all the solutions right at your hands. By paying a fixed amount, you can ask them to work as per your needs. But on the other hand, hiring a Freelancer for the same could be quite risky. Because they might lack the skills, depending upon whom you are hiring.
3. Availablity of time
Hiring an SEO Agency is a means of approach to a team of professional people. They have managers, writers, designers, editors, and what not… And that too highly skilled and mastered in their respective domains. So you don’t need to waste your time searching for the people of your choice. But this is not the same in the case of hiring freelancers.
Freelancers are not expert at managing the things correctly. But the SEO Agency tries to provide you with every little solution all under one roof. Once you hand over your task to the agency, you need not worry about the results.
If your budget allows and you need your project to be done under expert guidance, then hiring an SEO agency would probably be the best option. In addition to professional experience, you could also expect a healthy communication between the buyer and the seller. Moreover, they are punctual. But this would require more budget, which is not so in the case of hiring a Freelancer.
In an ideal business environment, you need to shift your focus on the requirements of your business. Working with a freelancer, getting your work done in all your budget is also quite interesting. They put their great efforts to meet your needs.
The ways to reach your SEO agency are numerous. It would help if you spent your time researching alternatives and selecting the one that satisfies your requirements.
Advertising your business locally is huge for brand awareness and development. Whether you are running a small or large business, you always look for ways to get popularity among the online business owners. People will utilize your services and buy your product if your business is more exposed, and you are more accessible online. If people are unable to find your websites or track you down on the internet, how can you expect them to buy your product or know what you are selling? However, not only the directories are significant for your website exposure, but the local listing site is perfect for promoting your product and services as well.
Getting your business on every listing site, social site, search engine, review site, and making sure that your business information is updated is excellent for SEO. Get yourself on the top listing sites to make your brand more prominent. It will become easier for your business to be found by the customers searching for your services or products. Here is the business listing site list in USA, which can help you know which site best suits your online business needs. By list your busines information online you can get drastically benefits of new business listing sites USA.
Listing and SEO go hand in hand. Being on the local listings allows you to get rid of the need to hire a web developer to avail of their services to update your website. With the help of local listing, you create an additional source that will help you self-deliver your online business’s information to search engines directly. Let’s have a look at the top business listing site list.
Google My Business
It is one of the most significant platforms for any local SEO campaign. Google uses the information from the Google My Business pages to populate its knowledge graph. The knowledge graph basically appears on the right of the SERPs for brand searches. Google My Business helps you manage your Google reviews, business listing, and monitor traffic and engagement of your page.
It is one of the best business listing sites because it is free and easy to use. Make sure to fill in the business information and provide the right NAP whenever you are citing your business online. However, you need to provide a PIN that will verify your account.
Among the business listing site list in USA, Yahoo Local is helpful to provide great free service. It displays your local business address, URL, phone number, and options to choose up to five business categories. Moreover, the free listing can include additional information such as email addresses, working hours, payment options, years in online business, and you can also earn a link to your site. To sign up for Yahoo Local, you only need to have or create a Yahoo ID.
Yelp is one of the new business listing sites USA, which has large user-community, independent of the search engines. It is essential to be featured on Yelp to get attention from the targeted audience. To attract the users interested in your business, the Yelp business account directs your business’s visual and textual representation. There is no limit on uploading the number of business pictures on your Yelp profile. Besides, you get personalized analytics to monitor the traffic.
In the top business listing site list in USA, being listed on Bing is as important as being listed on Google+ Local. It allows you to claim on your already existing site, or you can create a new one. In order to create a new listing, you will need to sign up for a Hotmail account.
It is one of the popular free USA Local business listing services. You can check for your already existing listing. Once you have signed up, you will get access to a dashboard on your account that provides several editing options to modify your business details. With MerchantCircle, you can reach out to other businesses and engage with potential contacts as well.
Among the business listing site list in USA, HighFive Listings is providing you with easy access. You need to give some details about your business, and you can register for the HighFive Listings. Internet leads are essential to become a renowned online business. HighFive Listings allows you to reach your potential audience to get more leads which eventually results in more sales.
The Manta business directory will help your business to become famous. It will make you more to know a user is searching for the query related to their businesses. Manta is one of the most significant online assets committed to an independent company. It helps the online business owners to become dominant in the world of online businesses. Moreover, it provides the best services which open doors for small businesses.
If you are looking for a free search engine to create a listing, Local.com is one of the best options. With Local.com, you can claim an already existing listing or quickly create an entirely new one. Local.com is currently a home for 16 million business listings.
By optimizing and claiming your listing on ExpressUpdateUSA.com, you can promote and improve your localized SERPs position. ExpressUpdateUSA was previously known as InfoUSA, and it has a massive database of businesses in the US. It partners with the top local business directories and search engines to provide information on local businesses.
To get listed, make sure to check your business listing and claim it if it already exists. If not, create an account free on ExpressUpdateUSA and make sure to add the business information on your website.
For the local service providers like plumbers, roofers, handymen, doctors, mechanics, and dentists, this is the best local listing site in USA. It is the online directory that allows the users to publish and read the self-visited reviews of local contractors and businesses. It is allowing the local business owners to get popularity among the local businesses. It is the best platform for local service providers.
Taking Creative ways for SaaS Marketing Techniques can Boost Your Conversion
Starting your SaaS company is challenging, but it does not end there. It would help if you made sure that your SaaS is cost-efficient, performance-driven, useful, and intuitive. Also, when it comes to most SaaS products, acquiring leads and customers can be costly. For one, marketing a SaaS product can be expensive. Second, there are utility bills, taxes, and employees that you need to pay.
Meaning, every dollar that you spend must count. This is where conversion rate optimization (CRO) comes in.It is a marketing tactic that ensures you get the most out of your marketing budget and leads.
What is Conversion Rate Optimization?
In a nutshell, CRO is the process of increasing the number of visitors that you can turn into paying customers. Your conversion can mean anything. It can be an increase in email subscribers or a boost in sales. As for your case, it can be an increase in app downloads.
Nonetheless, CRO is making it easy for your website visitors to take your desired action. This includes understanding your prospects’ behavior and how they engage with your products. Doing so allows you to grow your SaaS and promote it so you can generate more users.
But why is CRO crucial for SaaS companies?
That’s because most SaaS business models are built for long-term user engagement. This engagement is where companies generate the majority of their revenue. Plus, existing users can also become an evangelist of your SaaS products. In this post, we will walk you through seven tactics on how you boost the conversion of your SaaS company:
1. Simplify the sign-up process
Make your sign-up form short and sweet. That way, your prospects will not get bored in filling out an online form.
Doing so also provides them instant gratification. That’s because they get to try your SaaS product without much hassle.
When simplifying the sign-up process, you can let prospects create an account using their email or social media profile. Thus, they no longer need to fill out an online form since it is already pre-filled.
All you need to do is ensure that they can fill in their payment details.
2. Offer customers a free trial
One of the benefits of offering a free trial to prospects is to test out your product. Once the free trial is over, you can ask them for feedback.
A free trial ranges from one week to 30 days. But keep in mind that an extended trial period is best if you want to boost user engagement. The more engaged your prospects are with your SaaS products, the higher the chances that they will subscribe for a paid plan.
Moreover, a trial period is designed to create a sense of urgency among prospects. They only have limited time to explore your product, so if they want to make the most out if, it would be best to opt for a paid plan.
3. Launch retargeting campaign
Is your SaaS company working on a solid retargeting campaign? With retargeted display ads, you can increase your chances of conversion by 70%.
The concept behind retargeting is simple. It is able to promote your SaaS product to a prospect who did not take any action.
For instance, someone landed on your website. He browsed for a bit and then left. With retargeting ad campaigns, your online ads can follow him on various platforms, such as social media.
This is possible since a website drops a browser cookie for every site visitor. And this cookie provides information about your prospects like demographics and browsing behavior.
You can use this information to run ads for prospects who left your website without doing anything. That way, you will be their top-of-mind choice in case they will need a product like yours.
If you are not working on your retargeting campaign, now is the best time to do so. Otherwise, you are leaving money on the table.
4. Publish high-quality content
If you want to boost conversions for your SaaS products, you should not forget about content marketing.
At VoyMedia Marketing Agency for SaaS Companies, we believe in the power of high-quality content. And by “high quality,” we mean content that is informative and engaging.
Here’s the thing: Not everyone who needs your SaaS product is tech-savvy. This means that they will need an easy-to-understand guide on how you make the most of your product.
It can be through your blog posts, YouTube videos, or PDFs. What’s important is that it resonates well with your prospects and users.
Moreover, high-quality content can help establish your authority in your SaaS niche. Who knows? A high-quality content might be all you need to turn a prospect from “just interested” to “wanting to buy.”
5. Highlight product advantages
Nowadays, many people are becoming aware of what they want in a SaaS product. This includes knowing the functions and features they are looking for. That’s because it can help them justify the cost.
Thus, it is imperative to highlight what your products can do. Here are some examples:
- Tell them about your product’s service times.
- Let them know how proficient your customer service is.
- Tell them about your product’s USP (Unique Selling Points) and how it is different from other products available on the market.
- Let them know how credible and reliable your security is.
But more than telling your prospects what’s in your product, it would help to let them know how a feature can impact them.
Sure, your SaaS allows you to store up to 10,000 customer details. But what are the odds that your product will enable you to categorize them into hot and cold leads?
6. Incorporate chatbots
Apart from your usual SaaS marketing techniques, you also need to add another essential tool in your arsenal: chatbots.
The advantage of using this tool, whether it’s a live agent or an actual bot, is that it caters to your prospective and current customers at the moment.
Chatbots provides them with instant gratification as well. Moreover, asking questions via chat takes minimal effort on the part of your site visitors. You can quickly turn these inquiries into leads.
7. Take advantage of SaaS review sites
The number of SaaS review sites on the internet is growing, as more and more users begin to trust these review sites. You might notice that a lot of your prospective customers use these sites to search for solutions to their software needs.
So, make sure that you’re well represented on these sites. You might want to check out the top review sites like G2 Crowd and Capterra.
8. Run A/B Tests
Running A/B tests is relatively easy. For instance, if you want data-driven proof to know which CTA performs better, you can test the first version and then the other version.
An analytics tool will let you know which has higher conversion rates. Just keep in mind that you with only a single variable (don’t test multiple things all at once.)
Test it for a reasonable time frame, too. Testing it for five days or just a week won’t likely come up with valuable results. The SaaS marketing Techniques listed above are designed to help you gain quality leads for your products. It also enables you to win over more customers in the long run. Hopefully, you like our topic Saas marketing techniques,If you have any questions feel free write to us.
Nowadays, it is easy to start an e-commerce business. But it requires more than having an online store if you want to succeed. For one, you need to know how to promote your business best. Today we present 6 expert tips to drive more sales to your E-commerce website that way, you are sure to always generate sales. That said, we have listed down expert tips to drive more sales & help you boost your e-commerce business:
Fix Your Conversion Funnel
When you make an e-commerce website, it is vital to keep your conversion funnel in mind. And it can be as simple as the AIDA model:
That’s because, in a perfect world, your customers’ journey will look like this:
Discovering your e-commerce site → Landing page on your website → Buying your product(s) → Proceed to checkout.
Yet, a potential customer may require many touchpoints before he considers buying from you. These touchpoints may include your social media pages, online ads, and emails.
Regardless, it is crucial to make it seamless for your potential customers to complete a transaction. Here’s how you can do that:
Use Attention-Grabbing CTAs
It is crucial to let your customers know what kind of action you would wish them to take. Hence, you will need to use appropriate and attention-grabbing calls to action.
Put in Place UX Best Practices
Here’s the thing: Potential customers are less likely to complete a transaction if your website is cumbersome. That said, ensure that the online store’s page load speed is optimal. It will also help if your online content is easy to scan. That’s because not everyone has time to read it verbatim.
Show That You’re Trustworthy
Keep in mind that 77% of consumers consult online reviews before making a transaction. Thus, make sure that you display reviews from previous customers. Fixing the conversation channel is the best tips to drive more sales for your site.
Use Social Media Marketing
Did you know that you can generate e-commerce sales straight from your Instagram and Facebook page?
The beauty of social media marketing (SMM) is that it connects you with influencers in your niche and your target customers. But that does not mean that you can bombard your audience with sales-y posts.
It would be best if you use various SMM formulas to supercharge your campaign. That’s because it helps you build the right mix of promotional and engaging social media posts. After all, the best way to turn an audience to a customer is through social media engagement.
That said, you should remember the following points for a successful SMM campaign:
- Compelling story
- Stunning product photos
- Appropriate hashtags
- Proper timing
- Call to action
Moreover, working with an influencer allows you to expand your market reach. However, do not be tempted to work with someone just because they have thousands of followers.
It would be best to work with an influencer whose values are in line with yours. Another thing you should consider is whether his or her audience is your target market.
Run Pay-per-click Ads
If you want to generate sales real quick, you must have pay-per-click advertising (PPC ads) plans.
Sure, PPC would require you to spend some money on advertising. And you might have heard stories of business owners who were not able to generate a return on investments through their ads. But that does not mean that you will experience the same thing.
The key to a successful PPC ad campaign is not putting all your eggs in one basket. Whether you are running search ads or social media, it is best to spend small amounts.
Depending on the parameters you set, Google AdWords, Bing Ads, or Facebook will suggest a minimum spend. You can give these prices a run for at least a week and then see how you will earn through your ads.
Other than your ad budget, it is also essential to consider your ad parameters.
If you are running search ads, the best approach is to create ads based on keyword groups. As for social media ads, it is ideal for running ads based on demographics and other parameters.
Doing so allows you to measure which keywords and demographic and psychographic data bring in the most sales.
Simplify Your Checkout Process
Do you know that 22% of online buyers leave an e-commerce site due to a complicated checkout process? Thus, you should make it simple for your customers to proceed to checkout.
Luckily, you can simplify your check process when you let customers checkout as guests.
Instead of asking your customers to create an account, it would be best to let them check out as guests. What’s important is that you ask for their name, shipping address, and payment details.
You can also ask for a customer’s email address. That way, you can make post-purchase marketing campaigns.
Leverage Email Marketing
Speaking of post-purchase marketing campaigns, email marketing is a great tactic to boost your e-commerce sales. Moreover, businesses and marketing professionals believe that email marketing reaps the most ROI.
There are two ways you can leverage email marketing for your online business:
1. Creating a New Email Marketing List
If you are new in e-commerce, it is vital to build your list of subscribers first. You can do this through PPC ads and social media marketing.
You can also ask your customers if they want to subscribe to your email list upon checkout.
Another good idea to collect email addresses is to run an online giveaway. Ask your customers to enter their email on the form to qualify for the promo.
2. Marketing to New Subscribers
Once you build your email marketing lists, you are off to a good start.
For one, it will be easier for you to promote if you have any new products or upcoming sales.
You can also use email marketing to upsell or cross-sell your other products. However, this tactic requires personalization. Meaning, the email you send should be tailored to your subscriber’s customer behavior. This ensures that you are cross-selling or upselling the right products.
Cross-sell and Upsell
Here’s the thing: Cross-selling and upselling do not boost your e-commerce sales. Instead, it increases your average order value (AOV).
AOV allows you to build effective planning and marketing strategies for your products. And this can have a positive impact on your business’ bottom line.
It also allows you to offset customer acquisition costs and boost your path to profitability.
The key to cross-selling and upselling is to encourage your customers to buy an upgraded or customized version of your products.
For instance, you sell gaming consoles online, and someone’s considering to buy a joystick.
Upselling means letting your customer know that a better joystick exists. Sure, it is more pricey, but it has more features.
Meanwhile, cross-selling is letting your customer know that there are gaming accessories that work with their preferred joystick.
So, how can you put these e-commerce tactics in place?
One way is to post recommendations while the customer is browsing. Another is to post suggestions upon checkout. Lastly, you can take advantage of email marketing.
As mentioned earlier, it takes more than having an e-commerce website to have a successful online business. You need to think of ways on how you can generate and increase your sales. For that our expert’s given Tips to drive more sales may help you
Hence, we hope that this post can give you practical ideas that you can implement in your online store.
Developing a Digital Presence for business is very important. Selling your products and services online is one of the best business decisions you can make in modern times. Billions of people can access the internet and search for goods or services that they require. Online stores such as Amazon records a total sale of billions of dollars per year. This is because shopping for goods online is much more convenient.
The internet offers consumers the opportunity to search for products and services from the comfort of their homes. It is no surprise then that many people prefer to shop for products online. Marketing goods online can be competitive because there are so many stores for consumers to choose from. Therefore it is important that you hire a good digital agency to help you build your digital presence. If you are based in Liverpool, United Kingdom, check out this digital agency in Liverpool.
What does the term digital presence mean?
Digital presence refers to how easy it is for people to see your product online. A search for a particular product on Google will bring hundreds of results. A large percentage of shoppers will only read the results on the first page. So creating a digital presence is about being at the forefront when it comes to advertising your goods and services online. You want to be visible everywhere. The following are things you can do to build a digital presence for business.
Search Engine Optimization
SEO tools are essential when thinking about marketing your goods online. This means you have to know about what people are searching for about the type of services or products you offer. If people are searching for a particular keyword, then that keyword should be on your website. If you can use SEO tools accurately, then your business will be available on the first page on Google or other search engines. Every day, millions of people search for products and services on Google. Imagine if 100,000 people are searching for the goods or products you are selling and they are all able to see what you have to offer without having to stress themselves. You are surely on your road to become a billionaire.
Create and maintain a social media presence
Billions of people use social media. Millions watch YouTube videos every day. Another million log in to their Facebook, Instagram, and Twitter accounts. Since the advent of social media, it has been regarded as a tool that connects people with billions. World governments, organizations, and celebrities all use social media to create awareness and build loyalty for themselves. Why can’t you do the same? Don’t overlook the power of social media. Create social media accounts and manage them properly. Post contents about your products for your consumers. Many internet users believe in the power of social media. This is because, on social media, people say things precisely the way they are. So if you can get loyal followers on social media, then your business is undoubtedly done.
Use well-known influencers
Some influencers have built the right name and reputation for themselves. Most of them have thousands or even millions of loyal followers that take their reviews seriously. If you can get a reputable influencer to market your goods and services, then you’re well on your way to making a lot of money. You gain a lot by doing this. You drive enough traffic to your blog, website, or social media pages. Traffic is precisely what you need to sell that good or service.
Create a business website
Your website says a lot about your brand. Create an attractive website with a simple and relevant domain name. Upload pictures, videos, reviews, and contents about your products on the business website. Make sure your website is straightforward to navigate, attractive, and detailed. Whatever information you wish to reveal about your business should go on your website. Don’t forget to use search engine optimization so that people can easily see your site. The website can also help you gather email subscribers.
Be available for your consumers everywhere
You have to have an online presence that does not cease. A lot of people want to ask questions about your product to decide whether to buy from you or one of your competitors. You must be available to answer questions about your business. There are forums that your consumers visit, and you should be present in such forums to interact and advertise your business. Get into discussions with your target audience. Those discussions could quickly turn to money for you if they buy your goods.
Set goals and make sure they are attained: set goals for your business. Make sure your goals are defined and measurable. Your goals will help you know if all you’re doing is enough or you have to change your strategy. If at the end of two weeks you want 1000 clicks on your website, and you get 1000 or more, then you just did something correctly. If you’re not able to get up to 200 clicks, then you know you have to change your strategy.
Try an online advertisement
There are a lot of advertising agencies that can preorder inside your products online. You can use Google ads, Facebook ads, Bing, Google display ads, and so many other online advertisements. Online advertising agencies will take your business to a large number of people. These agencies will help you build great content for your business.
Check out the competition
So many other people do what you do. It is essential to check what your competition looks like to see what they are doing right and what they’re doing wrong. Whatever it is, they are doing wrong turns to a bonus for your brand. Right their wrongs and offer better services to consumers. They would appreciate you more and patronize your brand.
Build and maintain relationships
Check out blog writers and podcasters that write on the type of products that you sell. These people can write positive reviews on your products on their pages. Many consumers always check out these pages before they make the final decision to purchase goods online. Before making the final decision to patronize businesses online, consumers check business websites, Amazon pages, and reviews of blog writers and podcasters in the same field. If you have all three, consumers will feel safe with you and your business.If you care about business relationship with your customer you should focus on digital presence for business
It’s essential to get great reviews
When buying goods online people can only see pictures and videos of what they are about to purchase. Many shoppers need more. That is one advantage that a physical store has above the online store. In a physical store, people get to feel, see all the dimensions, and check out every part of the products they want to buy. This is not possible yet for the online store, so you have to work on getting great reviews.
Make sure whatever product you are selling offers great value to those that buy it. Work hand in hand with blog writers and other professionals that can help you recommend your goods to people. Get your customers to be loyal to you by being faithful to them first. Appreciate them always, make them feel special, and still be available for them. All these things will give you great reviews which will help you build a digital presence for your business.