Learn the fundamentals of digital marketing to use the power of the internet to get in front of customers who are already actively searching for your product or service in Google or other search engines. In this informative post, learn the fundamentals of how search engines work, and what is a search query. Also, learn why your business should be listed on Google, and how search engine optimization (SEO) works. Explore the differences between paid and organic search results to generate traffic to your website. Finally, discover the google search console tool that is free to use. Are you looking for digital marketing help from an SEO consultant? If so, this blog post is for you.
What is a search engine? And, how do search engines work?
If you’re looking for an introduction on how search engines work, and how it will impact your business, you’ve come to the right place. Learn how search engines find websites, and how they decide which pages to show on search results.
The first search engine dates back 31 years ago, to 1990. Most search engines, like Google and Bing basically work in the same way. They all perform three tasks:
- First, they examine content they learn about and have permission to see (that’s called crawling).
- Second, they categorise each piece of content (that’s called indexing).
- And third, they decide which content is most useful to searchers (that’s called ranking).
Bots are hoping from page to page based on interlinking. While the content on your site is important, equally important is how your websites communicate with other sites. Search Engine Optimization (SEO) consultants will always recommend backlinks to have more websites connected to yours. This is how Google can give your website a higher domain ranking and therefore rank higher in Google results.
What is a search query?
When a person wants to find something, they type in a word or phrase, which is called a search query. In a search query, you’ll find a combination of advertisements, websites, maps, reviews, pictures, and videos. To show the most relevant information relative to your search term, the search engine compares that query to its catalogue of web pages, pulling out the best matches to show the searcher. These are displayed on a search results page.
You want to show up when people search for phrases and words related to your business. They are looking for you right now! Use the power of search engines to grow your business.
Why should your business be listed on Google?
Because the words entered into the search engine indicate the searcher is interested in your products and services, right now. Showing up in Google search results is a great way to target people who are already looking for you! If you have a locally based business, showing up in Google map listings is essential for attracting people searching for you locally. Search engines help business owners target customers who are already looking for specific businesses.
What is Search Engine Optimization (SEO)?
A site without SEO will not appear in search results. That is because the website is not search engine friendly. SEO is a process for ensuring your website is search engine friendly. This is done through optimizing codes on your site to communicate with search engines. There is on page SEO which includes the content on your site, and how it communicates to Google. Also, there is off page SEO which refers to how your website is connected to the greater world wide web.
On Page SEO
On page SEO focuses on helping Google better understand your website. This is accomplished with proper coding of keywords that your business wishes to rank for. It’s important that while we are attempting to rank a website for a search engine, it’s equally important to create relevant content for humans. So, it’s important to avoid keyword stuffing, and instead to create posts that are relevant to what your ideal client is looking for in Google. Content should always be original and never copy and pasted from elsewhere on the internet. Some business owners make the mistake of copy and pasting text into several of their websites. This will not be appreciated by Google. Instead, take the time to write out relevant, original and compelling content on each page of your website.
Off Page SEO
A business can work hard at optimizing their website, but that all means nothing if the website does not communicate with other websites. In order to rank higher in search rankings, one website needs to be connected to other websites. This can be accomplished using a variety of strategies like guest posting, directory listings and more.
What is an organic search?
Organic search ranking is free! As mentioned above, SEO is the strategy to appear in organic search results. Keep in mind that SEO takes time before ranking organically, especially on the first page of Google. If a website is publishing content regularly, organic results could start to flourish within 3-6 months. Organic searches are ranked in terms of how relevant your website is to what the researcher is looking for. Your website can become more relevant by posting regularly and following a strategic SEO content marketing strategy.
Paid Google Advertising Explained – Search Engine Marketing
- Buy Ad Space – Use Google Display Ads to buy advertising space on the google search network. Here you can add your ad to high traffic sites to generate more traffic to your websites. This can be an effective strategy for retargeting people who have searched for keywords regarding your business offering. With google display ads, you can also show your ad to people who have visited your competitors websites.
- Bid for Keywords – When searching on google, you’ll notice that the top of search results are paid advertisements. These are not graphic ads, but rather written text advertising. In pay per click (PPC) campaigns, the strategy here is to bid for keywords by placing a certain dollar amount to each keyword that represents your business. This way you are competing with other advertisers, and your ad will appear when it’s most relevant to what the search query is about. These ads are similar to organic search results, but of course are not free. A charge is assumed when the researcher clicks your ad.
Both forms of paid advertising are effective in helping the searcher find what they are looking for. Most SEO consultants will recommend using paid advertising until SEO organic results start to flourish.
What is Google Search Console?
Google search console (GSC) is a free google service! Who doesn’t love a free service? The GSC is one of the best tools in an SEO consultants back pocket. This is because the GSC provides feedback about how your website is doing in Google search results. You can monitor your performance by seeing which keywords your website is ranking for, which searches click on your site, and what sites link to yours. This is essential in understanding which pages and what content helps your website rank for which keywords and phrases.
Do you want to appear where your clients are searching for you? Use digital marketing to generate traffic to your website so you can convert traffic into clients. Work with an SEO consultant to grow your business online. An SEO consultant will be able to focus on your business’ digital marketing strategy so you can focus on your business needs. Are you looking for a free SEO consultation? Look no further than the SEO content writing services of SEO consultant, Kathleen Parisien.
Content marketing and dating sites might not seem like they go together that well. However, content marketing plays an important role on most dating sites that utilize a blog section. Clients that use the dating site want to know about the world of romance and how they can succeed. That is where content marketing becomes very important within this niche. We’re going to show you everything you need to know about how your content marketing impacts your dating service.
The differences of content marketing in the dating niche
After analyzing quite a few sites in the online dating niche reviewed on beyondthecharter, we can conclude that most of them have successful content marketing strategies. Dating services are still rather unique in the content marketing side of things, though. When you look at the content that is put out by a dating niche, it typically comes in the form of blogs, videos, and infographics that espouse the benefits of using an online dating site to find one’s romantic partners. Also, it will provide tips on how to get the most out of a dating service. Finally, dating services will often demonstrate the results their users obtained by using their site.
How is this different from the other niches that exist and use content marketing? Usually, an online dating niche will focus on helpful, short-form content to build their site’s authority and help their users. On the other hand, other services will typically focus on a wider variety of content, including long-term projects like books and podcasts. These elements usually aren’t needed by a dating service, so they’re not used.
Basically, content marketing in the dating niche is often direct, to the point, and shorter.
Creating a content marketing plan
When you’re creating a content marketing plan for your dating service, there are a few elements about which one needs to be aware. For example, the content marketing plan for a dating site is very dissimilar to other forms because of the specificity of the niche. Few forms of content must be as vigorously researched and specific as dating. Site managers must take into consideration age, gender, race, culture, and dating desires when forming any piece of content for their website. The advice for 20-something-year-olds is not the same as it is for mature single mothers. Thus, dating site content can’t afford to be very broad in scope.
Another consideration of online dating content is that it can utilize every form of media possible. Some content areas are not going to be successful if they do a television spot, for example. However, dating sites have shown that it is possible to use every facet to reach out to people, and they will respond well!
Lastly, it’s important to remember that dating sites are one of the few that can directly address their customers’ desires. Many other websites have to talk about the thoughts and feelings surrounding their product, but dating sites can readily tug on people’s heartstrings. The directness with which they can approach their customers is relieving to many content marketers who devise plans to interact with potential customers.
Reasons to fill your dating site with content
Another important element to look at is why it is important to fill your site with content in the first place. Here are some of the reasons that are commonly expressed when asking the experts about the importance of dating site content:
- Developing your brand—every dating site is going to have a different take on love, and using content marketing, you can show off your unique insights to your customers.
- Building authority—do you want to date on a site that is the best in the industry and is known for it or a site you’ve never heard of? Content gives sites legitimacy and a sense of authority and trust that cannot be replicated in any other way.
- Customer interaction hearing the voice of the customer is one of the most important things, and the best way to do that is to interact with your customers. Putting out a steady stream of content allows them to tell you what they like and what they don’t.
- Helping customers get started and set expectations—helping your customers understand how to work the site is important. It cuts down on the time needed by your staff to offer customer service and makes them feel empowered.
- Increase your SEO—Search Engine Optimization is the key to getting found on the internet. If you have good content related to your site, people will have an easier time finding it!
Dating sites have several different reasons that they’ll want to use content marketing in their dating niche. These are just some of the ways that you can benefit from dating content marketing!
Advantages and disadvantages of content marketing
There are advantages and disadvantages of content marketing based on the specialties of the dating niche. These are some of the elements that you have to consider:
- Your target audience size is manageable and specific; you have a dating niche, and you stick to it
- Your website gets increased traffic and authority
- Customers feel more at ease using a site that has information available on it
- Aids customers with navigating the site
- Requires constant upkeep
- The site might require third-party help
As you can see, there are benefits and disadvantages to content marketing on a dating site.
When you are trying to establish a dating site, one of the major moves you need to make is to establish content marketing on your site. That way, you are able to expand the influence of your dating site to bring in more people, get authority, and help your customers learn the ins and outs of your site. Putting together a content marketing strategy is not going to be easy at first, but once you know what you are looking for in terms of customers and outcomes, it will get easier. Implement these elements on your site, and you’ll find that more people will trust you with their love life.
Developing a dating site is one of the most challenging and rewarding endeavors. While a great deal of the site’s success will depend on the way it appeals to its users, the fact remains that marketing also determines the overall outcomes of the site. How are you supposed to promote these unique services, though? We’ll show you what you need to know!
What is a dating site, and how to promote it?
In short, a dating site is any website that seeks to connect people for romance as its primary function. This is different than social media because it is, first and foremost, a way to connect those that want a romantic outcome. Now that we know what a dating site is, it’s time to look at how to how to promote one. Without any doubt, we can say that successful promotion is accompanied by a good profit. Myblackpartner website works with specialists in different areas of marketing. Here are some choice ways that you market such a site:
- Engage in a social media campaign to gain followers
- Establish an SEO campaign
- Utilize professional marketing services
- Niche down on your dating site
These elements that we have mentioned here will be expanded upon in the following sections as you learn how to promote your new dating service.
Take a close look at your target audience
The first thing that you must do as a dating website owner is to establish a target audience. That means you have to determine which people you want to help with your website. There are several ways to identify a target audience. For example, you might want to focus on helping people of a certain age group, connecting people with a certain sexual orientation, or using culture to bring romantic partners together. Whatever you decide, that will be your target audience. While knowing your target audience might seem like a basic step to take, it will impact every element of your future efforts to get your dating site noticed by other people. The target audience can also include the type of dating that you want to provide. Do you want to give people a chance to find long-lasting love or to meet for a quick date to see what happens? Together, the considerations of age, culture, and type of dating to which you want to appeal should give you a fairly certain idea of the sort of site you wish to host.
Сonduct high-quality search engine optimization
Search engine optimization, also called SEO, must be completed on your dating site. That involves carefully laying out your website in accordance with SEO best practices, using the right keywords to stand out, and using white hat practices to ensure that your website has true authority. SEO is an ongoing process where you must look at the new guidelines provided by search engines, namely Google, and determine whether your site must change or if it is in a position to thrive. You might want to keep in-house SEO experts on staff, but it could also benefit you to call in experts to audit your site, mobile, and desktop, to determine what has to change to get your site on the first page of search results.
Use various advertising campaigns to promote your dating site
Advertising campaigns are going to vary from site to site. If you’re trying to find people in the younger age range (18-30), then you will need a social media campaign. When you’re trying to connect older people, direct advertising on television or using older social media platforms such as Facebook can work. The same considerations must be made for culture, too. Where are you most likely to reach out to Black people that are single and looking to date? Social media is a good start, but you should advertise on specific pages or websites that are geared towards a Black audience. There are plenty of good websites that will allow for direct advertising or partnerships to form that will be mutually beneficial. These campaigns will need to vary in tone, timing, and delivery methods. In the beginning, you will want to opt for cheap advertising, but the future could include multimedia like TV, social media, radio, and print!
Add a user feedback form to contact you
Lastly, the best marketing strategy that you can perform is to get live feedback from the people that use your site. You need to give every user the chance to tell you about what you are doing right on the site and what you need to work on as a website. Not only do you have to get feedback from your users, but you should also enact changes that are going to make a difference for them. That means you have to set up the form so that people can talk about different elements of the site, and the pertinent backend developers can be made aware of the situations.
So, let’s summarize
It’s time to sum up what we’ve learned here. First off, there are many different ways that you can market your dating site, starting with making sure you know who you would like to use your site. Once that’s done, it’s time to construct the avenues through which you’ll get these people to use the site. Part of gaining recognition and helping to make people aware of what they can get from your website is using SEO. While it may seem mysterious, SEO is far more intuitive than you might believe at first glance. Finally, make sure that you work with your customers to make the site a better, more effective place.
Dating sites are more than a way for you to make money; you’re helping people radically change their lives. That is why it’s important that you try to make every element of your website the best it can be. That way, people can look back at the way that you treated them with your site and say that the experience was simple, cohesive, and successful!
Content is -without a doubt- king in todays digital age. The wide variety of content found online does not exist there by coincidence, but instead very much on purpose. In fact, the internet has gained more and more users each year, and platforms like social media have also seen a rise in user memberships and subscriptions. So, therefore, that increase in usage should be met with an equally, if not exceeding, rise in content. Where there is demand, there unquestionably needs to be supply. Also consider the fact that content creators online, have the ability to reach mass audiences, a worldwide reach more profile than mass text messaging or even email blast marketing. This is why, if you are a social media influencer, or even a small business, or online brand, then you need to be aware of what type of content is relevant and trendy, and what type of content will help you sell your product, or grow your following. Here are the 4 most effective types of content that you should be using.
Lately what has taken the world by stream has been the podcast industry. More and more users have drifted away from traditional forms of media and entertainment and have opted for the alternative kind of content. The king of which has been podcasts, most notably audio podcasts, but visual ones -which is the video recording of the podcasts- have boomed as well. Users love podcasts because they provide an informative take on a particular niche or topic, and usually, the provider is a professional themselves in that niche, providing their insight and experience. So listeners get to experience a first-hand account from a well informed professional. This experience is what get them to subscribe to the podcasts, and makes them regular listeners. If you are a business owner then you ought to consider creating a podcast talking about the different challenges and experiences in your industry, to help educate like-minded individuals such as yourself. If you are a social media influencer, then podcasting can be yet another branch for your social media brand and following.
Infographics are visual graphics that you see that tend to have texts of information and data on them. Infographics are meant to spread knowledge and information about a particular subject while pleasing aesthetics and visual appeal. Studies show that users online tend to widely share infographics that resonate with them, across their social media and other platforms. Also, more and more people tend to be dismayed by blogs because of their lengthy text and dense content. Infographics are a great way to skip past all that and provide a summarized version of a subject while promoting the key points and doing so with a visual attraction that will get people to actually read the content instead of skipping through it.
2- Video Content
A step above the visual infographic content is video content. Video content can be any sort of film or video that holds content pertaining to a subject, brand, or business. More and more online content creators have opted to use video for their page and business. Today you can find a lot of social media influencers who put together short video clips promoting their page. You can also find businesses doing the same. A reason why is because studies show that more users have been opting for video content over written content when searching for something online. Therefore, providing content in the form of video will increase the chance of it getting clicked on by a potential customer or user.
Blogs are a great way to get readers to know about your business or product. They are also a great way to create lengthy, and dense content. Many small businesses and marketing agencies use blogs to drive traffic to their website through a practice called SEO, or search engine optimization. SEO is basically how your website or content ranks on search engines like Google. But in order for Google to know what your website about, it needs content, in the form of informative and packed with keywords. Blogs are a great way to do just that. Writing several blog pieces about your industry, business, or niche, will do two things. First, if the blogs or articles are well written and good, then they will succeed in attracting users and readers to your website or page. Second, they will help let search engines know what the topic of your website is about, and so when a user searches for something relating to your industry, then your blog post will appear at the top of the results, thus attracting more visitors to your site, and eventually your business or brand.
Digital marketing has become essential for modern companies. People are spending more time online than they ever did in the past. The internet and the digital world has become a critical part of our lives. Businesses want to get a piece of the action as well.
Companies often start their digital marketing by hiring a single person. That single employee has to do multiple tasks that often leave him exhausted and inefficient.
A single person cannot possibly deliver the results that these companies desire, so they go on to hire more employees and make an entire digital marketing department.
A new digital marketing department will come at a cost, and most of these businesses realize that when it’s too late.
Outsourcing your digital marketing to freelancers or a marketing agency has become popular in recent years. Companies can go beyond the hassle of managing employees and get the job done at a reasonable price.
Here are reasons why you should outsource your digital marketing:
- You save on costs.
Companies can save a lot of money when they outsource their digital marketing. In fact, according to the Global Outsourcing Survey by Deloitte in 2016, 59% of businesses outsource to cut costs.
Not having in-house digital marketing helps you save costs in many ways.
First, you don’t have employees to look after. Paying employees as well as providing benefits and a pleasant working environment comes at a considerable cost. All you need to do is to pay the freelancer or advertising agency, and your digital marketing needs will be taken care of.
Second, these agencies have experience in digital marketing and can (most of the time) execute your marketing campaigns without any issues.
- You get an outsider’s honest opinion about your business.
Having different opinions about your business will help you grow.
A third party will be in a much better position to highlight the areas that your business is currently lacking in and can do better. Having different opinions about your business would help you get a better understanding of how well your business is doing.
Although each business faces a unique set of challenges, great agencies can guide you through tough patches so that your business avoids making common mistakes.
Letting someone give a fresh opinion about your business might not sound like a pleasant experience, but it will help you understand your organization’s shortcomings.
- You have a team of marketers working for you now.
If you end up hiring an agency to take care of your marketing, you’ll probably have a team of marketers, each specialized in a particular area of digital marketing.
There are several aspects of digital marketing, all of which seem to be more important than the other. SEO, content marketing, social media marketing, search engine marketing, ecommerce marketing, email marketing, inbound marketing, the list keeps getting longer. All you need to do by hiring an agency is set goals and sit back and monitor their progress.
If you weren’t outsourcing, individually hiring an expert marketer for just one task would have bankrupted you for sure.
By outsourcing, you’re getting access to several seasoned marketers who know exactly what they’re doing.
- You can truly focus on the core aspects of your business.
One of the most significant advantages that outsourcing can have for your business is that you can focus on your business’s core, vital aspects.
Marketing is a critical business function, but it is one that can be delegated to a responsible third party.
With your digital marketing worries out of the equation, you would be in a much better position to make decisions that would positively impact your business.
Leaders in the business always need to be on the lookout for new opportunities and technologies that could help them excel and grow their business.
- You reduce risks.
Businesses are always on the lookout to find ways that reduce risks and maximize profit for them.
Businesses that aren’t able to effectively manage risks cannot sustain themselves in the long run.
If you are about to start a digital marketing department and hire your first employee, you’re taking a considerable risk, one that may or may not pay off in the future.
Hiring a new employee is a significant risk that most small and medium-sized businesses can’t afford to take. Using a third party to do your work for you might seem to be a little costly at the start, but the payback is much higher over time.
If you outsource your marketing to an organization that is reliable and has relevant experience, you can expect to be comfortably safe from any disasters.
- You get on-demand service.
Another good thing about outsourcing is that you get the service you want, and when you want it for a price that fits well in your budget.
Often companies get assistance from agencies when they don’t have the resources to hire a new employee but have a huge workload that isn’t being managed well by their current team.
Once you get the job done, you can always tell the agency that their services won’t be required any longer and that you’ll contact them when you’d need their help again.
Your customers and online audience also want convenience. Having a live chat app or a chatbot will allow you to provide the same on demand support and service.
The good thing about getting assistance when you need it is that you only need to pay when you use it. If you feel that you can do with less marketing this month, scale down. You can always scale up your outsourcing as you see fit.
- You avoid managing employees.
Managing employees is a time-consuming task. If you’re a small organization, you can still manage employees. But as you grow and expand, managing your employees will get preceding difficult.
With outsourcing, you don’t need to worry about managing people.
All you need to make sure is that your work is being delivered on time.
If you feel that the third party isn’t doing their job, you don’t need to worry. There are thousands of other agencies that can provide you with the level of attention you need.
Outsourcing might seem a bit costly at first, but once you realize the value it brings to the table, you’ll quickly become a believer.
- You get better insights and reports.
Digital marketing agencies work with so many clients on a regular basis that they know what trends and factors to look at.
These agencies work using the latest strategies and can provide your business with meaningful insights.
With better insights, you will be able to make decisions that would minimize risks and help you grow your business.
The reports generated by these agencies are usually of high quality. They highlight the areas where your business has done better, where your business can do better, and previously overlooked areas that, if improved, can have a significant impact on your business.
- You keep up with the latest trends.
Digital marketers need to keep up with the latest trends. If they figure not to upgrade their skill set for a while, they’ll quickly become irrelevant.
When you outsource your digital marketing work to a third party, you can be pretty sure that the people working at these organizations are continually upgrading their skills. By acquiring new skills, they can do their work faster and better.
Staying up with the most happening trends will allow you to capitalize on any and every opportunity that comes your way. Timing a trend is a difficult task, one that takes a lot of experience to get right. Leave it to the professionals, and your business will do alright.
- You have experience on your side.
Digital marketing agencies have several projects that they are working on simultaneously. Due to the sheer volume of projects that they need to handle, the people working at these organizations become experts faster than the employees you would have hired.
If you hired an employee with no prior experience, it would have taken some time to train him and bring his skill set up to an acceptable level.
There is no substitute for experience. Your employees will, without a doubt, get better with time, but unfortunately, you need to get the job done right at this moment.
Outsourcing allows you to skip the whole training part and start the implementation part from day one. A single experienced marketer will prove to be a much more valuable asset for an organization when compared with a whole team of new entrants.
Digital marketing will continue to be a crucial channel for companies to market their offerings and make sales. As we head towards a more global and connected world, the way we hire resources will change.