Everyone knows that the holiday season is always a great time to cash in on sales. Not to mention it’s also the perfect time to start thinking of ways to increase sales margins.
But, is it really possible to rule the holiday season sales?
The simple answer, yes. Researchers have tried to determine whether there is a correlation between holidays and increased sales and found out that there are exponentially more sales during the holiday season than at any other time. In fact, one study by the National Retail Federation found that holiday sales account for 20% of all retail sales. Why is that? Consumers generally tend to spend more during the holiday season.
But even with the increased affinity for making purchases, it can be difficult to make sales. Or at least sales you’d ideally expect to make. To help you out, we have outlined a few vital practices that will help you rule the holiday season sales.
Let’s get started.
Know Your Holidays
From a logical standpoint, this almost sounds too obvious of a step. Of course, you already know what holidays there are. However, knowing them is one thing, but identifying which holidays bring in peak sales is a totally different thing altogether. Luckily, there are not a lot of holidays in the US. In fact, most times, you’ll only have like one important holiday that runs from early November to early January. But then there are other events like 4th of July, Back-to-school period, also some unusual ones that you could also take advantage of such as:
● An eclipse
● The first day of fall
● Midsummer Fests
As long as you have these integrated into your email marketing calendar, you’ll be able to roll out holiday messages easily.There are lot of company available in market but based on customer reviews and online feedback VerticalResponse top of the market dominance thats provides all the tools you need to run a successful email marketing campaign.
You’ve seen me and thousands of other marketers talk about how important it is to integrate holidays into your email marketing calendar. But if you don’t start sending email marketing messages early enough, you’ll lose your edge to your competitors.
The holiday rush is a stressful time for many, and over the years we’ve seen holiday shopping come as early as late October. Now is the time to launch your promotions if you want your customers’ attention.
So if you are targeting the November to January holiday, GoDaddy recommends that you start your email marketing campaigns between 1st and 15th November when people are more likely to open your emails. Anything after that, and you’ll start seeing open rates spiraling downwards.
Automate Your Emails
Set up your most revenue-driving workflows: welcome, browse, and cart abandonment.
- Set up a series of welcome emails to onboard and nurture your new subscribers.
- Browse abandonment emails help pull your customer a little further down the sales funnel.
- Abandoned cart emails work great as reminders to come back to the store and accomplish the checkout.
These three automations will help you better drive subscribers back to your site and convert.
Don’t forget the post-purchase automation workflows either! Customer reactivation messages are extremely useful after the holiday season ends. They can help you re-engage with your customers and transform them from “shoppers for a season” to “shoppers for a reason.”
Segment Your List
Most business owners focus more on the sleek stuff. A mobile-optimized website, a sleek looking website, and ease of navigation. But once you nab those customers, then what?
The obvious answer, you need to start nurturing those subscribers. And the secret to nurturing leads lies in segmenting your email list.
The truth is the ecommerce environment is extremely competitive. It’s just too difficult to compete if you’re simply sending customers down the same journey. You will need to separate your customers into different segments so that you can send them relevant offerings depending on the segment they fall under. The more value you give your subscribers, the more likely they are to be responsive.
In fact, according to Neil Patel, email segmentation increases open rates by 203%. In addition, based on research done by Hubspot, 39% of email marketers who segment their email lists see better open rates.
Launch Exclusive Holiday Sales Promotions
It’s an industry standard to discount around the holidays, so give your customers what they want! And what better way to lure customers and increase conversions than by offering discounts and incentives?
It’s also a great idea to understand the psychology behind pricing. Compare your prices with those of your competitors and come up with a strategy to make your prices more attractive to potential customers.
Think about your discount strategy, and run them throughout the month of November. Use Black Friday and Cyber Monday as peak days for your best discounts, but don’t be shy about offering great deals earlier. Customers shop earlier and earlier each year.
Create a Sense of Urgency
I know it sounds a bit manipulative but adding a sense of urgency actually works pretty well. The truth is buyers instinctively go into panic mode when there’s a limited supply of goods. And since they want the perfect gift, they don’t want to risk it being sold out. Which then means that they’ll be more inclined to make a purchase as opposed to if they didn’t have a timeline.
Here are a few ways to create a sense of urgency in your holiday emails:
- Start from your subject line: Nothing grabs a subscriber’s attention like a deadline. Put your added value or promotion in the subject line, and tell customers how long they have left to get it:
- “These favorites are going fast!”
- “50% off store-wide for the next 24 hours only!”
- “Flash Sale: Take an extra 20% off for the next hour”
- Use it in your visuals: If you have a popular product, use your visuals to convey a limited stock of that product. This might help convert someone that’s on the fence.
- Add in a countdown: Engaging and eye-popping, a countdown graphic in your customer’s inbox will help create the FOMO (fear of missing out) you’re looking for.
- Don’t forget your key automation workflows: Especially in browse and cart abandonment, product scarcity can be particularly powerful. Try language in your emails like “Only 3 left in your size!” or “Check availability” to get the customer to click back through to your site.
Creating a sense of urgency in your holiday emails is an impactful way to bring customers back to your store. The holiday season is a rush-period no matter how early customers start, so make sure you’re using that to your advantage.
Invest in Having Catchy Subject Lines
Are you familiar with email marketing?
Are you having any success with it? Well, it probably has something to do with your subject lines.
For most of us, the subject line often comes as an afterthought. Unfortunately, getting your customers to open your email all comes down to the subject line you have used.
In fact, based on statistics, about 70% of customers mark an email as spam based on the subject line alone. And 33% of your audience decide whether or not they’ll open your emails based on the subject line alone. So it’s pretty evident that the stakes are fairly high when it comes to developing a subject line for your email marketing.
Two factors you should consider when coming up with a subject line for your email campaign
● A clear objective
● A unique selling point
Optimize Your Emails for Mobile
Based on research, about 63% of all emails are accessed via mobile phone. However, out of the 63%, only about 40% are optimized for email. This means that 23% still have to be accessed via desktop. Now, this is not entirely bad. However, knowing that mobile accounts for 71% of the total online time in the US alone, it makes sense to make sure that your email marketing campaigns are optimized for mobile.
Optimizing your email marketing for mobile involves:
- Writing short but interesting subject lines
- Thinking about image size
- Using buttons adapted to fat thumbs
- Limiting text and using formatting to avoid walls-of-text
- Using responsive design that looks great on every screen
Luckily, many ESP (email service providers) offer responsive design by default, so your emails will be beautiful no matter the screen size.
Holiday emails don’t have to be complicated. By building a great foundation, adapting for the holidays will be a snap. Your customers are already looking for the best deals this holiday season, it’s only up to you to deliver it.
Start your holiday email campaigns now, target the customers that will find them the most relevant, create that fear of missing out, and optimize. From there, it’s testing and tweaking until you find your own perfect mix.
These tips are far from exhaustive, but they’ll help create the holiday email strategy you need to be successful.
Nowadays, the internet has become an incredibly valuable and increasingly necessary tool to drive forward the overall sales and cash flow of your business. Here are the top ways to increase sales through your website and subsequently improve the health of your business and improve your overall cash flow.
Build Trust and Authenticity
Whether the person viewing your website is a returning customer or just an interested passer-by, the best way to secure a sale through your website is to include genuine, positive testimonials and reviews from already satisfied customers. The best way of summarizing this online sales technique is by examining and employing the concept of social proof, which is essentially the idea that potential customers will conform, in order to be liked by or accepted by the influencer.
Your SEO Score
SEO scores are one of the most useful and important tools in determining the current and far-reaching success and useability of your businesses’ website. Established and experienced SEO score providers such as Yeah!Local can provide you with a nine page, detailed SEO score generated in under fifteen seconds.
Promote Your Best Sellers and Package Deals
There is a multitude of ways to promote your best sellers through your website, and a shrewd way to capitalize on this technique is to use geolocation to improve on a wide array of functionality benefits. Geolocation is essentially the wireless detection of the physical location of a remote device and geolocation data to predict user and potential customer behavior, increase brand awareness and subsequently increase your online sales.
Create Buyer Personas
A buyer persona is a fabricated customer profile that accurately depicts your ideal customer based on real, current data on your existing customers and current market research.
Buyer personas are an incredibly useful tool in enabling you to humanize your ideal customer, this enables you to understand their needs more accurately and subsequently select the right marketing strategies to encourage a sale and increase your online sales on the whole.
There are several different categories in determining your buyer persona which include:
- Personal preferences, including the types of media they consume and how they prefer to communicate with businesses
- Standard information such as age, gender, education level, income level, marital status, number of dependents and geographical location
- Professional profiles including the industry they work in and their job title
- Personal and professional career goals
- Personal and professional values
Increase Your Leads
Your leads are basically the potential customers who have expressed online interest in your services and products and are the people who have given you their contact information to be notified of the latest deals and new information regarding your business.
There are a number of ways to assess the level of your leads, which include counting how many email subscribers you have, how many registered users of your website there are, how many contact form submissions you have, and the number of quote requests you have received.
Today, many businesses are already familiar with the positive impact that SEO, in general, can have on the traffic their website receives. However, SEO is about more than just getting traffic; it is about getting targeted traffic that converts to leads and finally sales. The more targeted an SEO campaign is, the more leads you can expect to get and consequently higher conversion figures. That’s why it is so crucial that local service-based businesses focus their attention on the pillars of local SEO and have a lead conversion strategy in place.
In this article, we’ll look at how local SEO can help specifically service-based businesses generate more leads. We’ll also briefly touch on common methods used to convert those leads to sales or clients.
Optimizing Your Google My Business (GMB) Account
One of the first things we often do is start with a business’s Google listing, also referred to as their business profile. It is one of the most effective ways to rank a business and is often a channel for initial contact by prospective clients. Also, ranking well on Google Maps means that your website may also rank well in local search results.
Many local service-based businesses don’t have a Google My Business account and are surprised that there is such a thing. Once we create an optimized profile, add all the required information and location information, it’s ready to start showing up in search results.
Creating a Google My Business Account requires the following:
- We need to create a GMB account and then verify that you own the business.
- Ensure that the listing has up-to-date information
- Respond to customer reviews when someone leaves one
- Include a logo, operating hours, payment methods, products sold and lots of images of the shop, workshop, employees etc.
- Publish posts, mainly announcements, special offers events, which are easily done via the Google My Business dashboard.
Optimize Your GMB Listing
Local service-based businesses that are already listed often don’t manage their listing. Also, a client or someone they might know probably just added them to Google Maps. They do not know of it, fortunately, though you can regain control of your listing and start optimizing it.
Optimizing your listing has two significant benefits for service-based businesses:
- It gives prospects a way to find and contact you directly from the listing. Most people will just tap on a Google Maps listing for the service after checking out a few reviews and calling the company. However, if your number is incorrect or your office hours aren’t mentioned, it possible you will miss that lead. As a business owner, you know the value of a lead that calls in, so your business listing should be optimized to convert that lead when the calls start coming in.
- Replying to reviews is another essential aspect of your GMB listing management. Prospects searching for a service they need will start with going through the reviews. If they see that none of the reviews have been professionally responded .They assume the business either does not exist or does not have good customer service. Either way, you’re losing out on leads.
- It would help if you also started asking for reviews in person or online after you’ve successfully completed a job for the client. For instance, if you are a roofer, ask the homeowner to leave you a review after you’ve finished repairing the roof for them.
Optimize Your Listing Voice Search
We’ve seen the rise of voice search in the past few years, and this trend is only going to increase, which is why your listing should be optimized for it. That’s why it is so vital as local SEOs to optimize a website and associated service listing for the most common questions people ask their voice assistants, as opposed to what they type.
In our experience, prospective customers or clients will use more long-tail keywords when doing voice searches than regular searches. That’s why your content’s SEO will need to be optimized for a conversational tone, i.e. as if someone is speaking. One way to account for traditional questions is to use words like what, who, where, why, when, etc.
Our local voice search also focuses a lot on a searcher’s intent because people often search for a specific piece of information. For instance, if they are baking, they may ask Alexa to convert cups to tablespoons and want a quick answer. Also, your site needs to be optimized for voice searches asking for business hours. For instance, “What roofer is available right now?”
Have a Location Specific About Us Page
As a local SEO expert, we know the value of a localized About Us page on the main business website and the GMB listing. You need to have a location page for the area, which at the minimum provides information such as:
- Store hours
- Phone number, name, address etc.
- Description of the business
- Any current promotions
- Parking availability
- Google Maps attached to each page
If you are operating the service in multiple locations, then you’ll need multiple pages for each location. Each page will also need to be unique to that location in terms of content and what you offer there.
Local SEO, when done right, can yield many leads for service-based businesses. However, services need to optimize their business processes to convert those leads to prospects and then sales. Part of doing that is having good customer service and active SEO, which consistently works on optimizing your local GMB listing and answering reviews left by clients.
While local SEO can be challenging in some locations and for some industries, it is, for the most part, worth the effort and time spent. That’s why as a local service, if you’re not investing in professional SEO, it’s possible that you’re losing out on many leads and sales that come from people who fire up Google to search for dry cleaners, house painters, roofers, contractors etc.
Video can be the most powerful tool in your marketing arsenal if you know how to play your cards right. With more than 87% businesses harnessing the power of this potent marketing medium, you are bound to lose a lion’s share of the market by not taking full advantage of it. Whether you are struggling to create an online presence, drive sales and leads, create brand awareness, or increase ROI, here’s what video marketing can do for your business.
Google Loves Videos
One solid reason for adding video to your marketing mix is that video content boosts your online presence and augments visibility. This is because users love video content and are more likely to spend time on a website that incorporates engaging videos. Compelling videos keep the users riveted to your website and keep them from bouncing off. Longer exposure instills trust in your website and signals search engines that your site has good content, which can lead to higher ranking in searches. In fact, research says that you are 50X more likely to show up on top of Search Engine result Pages and achieve a 157% increase in organic traffic from SERPs if your website contains video content. Google always displays video results for search terms like Reviews, How-to keywords, Tutorials, Sports or fitness related searches, and recipes, which is where optimizing your videos can go the extra mile.
When you think about the fact that YouTubers watch over 1 billion hours of video every day, including a video in an email can boost the click-through rate by 200%-300%, or that Videos on Facebook garner 135% more organic reach than any type of post or are shared more than texts and images combined, the power of video marketing becomes imminent. If you want people to pay attention to you, highly shareable videos are the way to go. More eyes on your content translates into more people engaging with your brand and ultimately becoming your brand ambassador, which is a marketer’s dream. Whether you want to incorporate live events into your online content, showcase a product in action, educate people or teach them a new skill, share your trade secrets, explain your value proposition, use videos to address people’s concerns, or simply make your audience laugh, shareable videos help you reach a wider audience and turn them into evangelists. Used cleverly and with a purpose, videos can turn your website into a dynamic interactive site that will guarantee repeat visits.
Drive More Traffic to Your Site
Technology has enabled us to add clickable and interactive elements in videos for cross-channel marketing. For instance, end screen features and YouTube’s cards allow you to incorporate calls-to-action and links back to your site or some other video, or even showcase a product in your videos. you can leverage YouTube’s end screens to get the users to subscribe to your channel, peruse through your products, visit your website, or even check out more videos, while keeping them engaged with creative and compelling content.
Builds Trust in Your Brand
Trust is the very foundation of conversions, and ultimately sales. Videos help you connect better with your customers and win their trusts. The more you establish yourself as the voice of authority in your niche, the better people respond to your branding efforts and remember you down the lane. Let’s say you are looking to buy chocolate, and come across a new brand that you have never heard of. You check out this brand and discover tons of compelling video content, like drool-worthy recipes, sumptuous videos of chocolate being prepared and packed, and even some explainer videos for ideas behind their unique flavors and how a family’s passion for chocolate turned into a full-fledged business.
Watch a few videos and decide that these people do know what they are talking about. You feel a deep connection with the brand and feel like you actually know them. Even though you have never tasted their chocolates before, you feel compelled to sample the delightful indulgences you have just witnessed. You want to be a part of the experience. This is exactly how video marketing for business builds trust. In fact, 64% of users admit to purchasing a product online after watching a video.
Through engaging videos, you can showcase your products in action to mimic an in-store experience, answer common questions about your services or details, educate users or teach them a new skill, or discuss other relevant topics. The key is to position your business as an expert in that field and persuade people to consider your business next time they are purchasing that product or availing that service.
Video Promises the Best ROI
In a survey, 89% businesses agreed that video offers the best return on investment and helps them in lead generation, while 80% customers say that video content has helped them boost sales manifolds. Considering how video marketing can eat up a lot of your marketing budget, it’s higher return than makes up for the cost. You can also try for site audit tools to boost the overall seo score of your website.
Improving your brand’s visibility and giving your traffic a boost are imperative goals for any business but boosting traffic can often seem like a time-consuming challenge. You may even think that driving traffic depends on a large amount of investment and expenditure, but the truth is that there are many low-cost or even free ways you can give your traffic an all-important boost.
If you’re looking for inspiration, here are five ideas for you to push more traffic.
1.Use Sound SEO Tactics
One of the best ways to promote more organic traffic is by utilizing consistent SEO tactics. These are going to help promote your brand name within online circles, boost your rankings and build your authority.
Getting an SEO plan together is the first crucial step in driving more traffic to your website. Authoritative backlinks are important for building trust and expertise for your site and help to boost engagement with your brand.
2.Incorporate Paid Ads
While utilizing free and organic traffic is a top priority for businesses, that doesn’t mean that the power of paid ads should be ignored. Running targeted, paid campaigns can help not only to drive more traffic to your website but pinpoint the right people within your desired target market at the right time.
3.Don’t Forget About Foot Traffic
If you’re a physical business store, like a retail venue, or even if you just have a physical office building, foot traffic is important for the success of your business, too. Ensure that you encourage a higher amount of foot traffic using good building design, clear signage, and even eye-catching digital signage, like from www.mandoemedia.com, to encourage passersby to visit your brand.
4.Provide Engaging Content
In promoting more traffic, you need to give consumers a reason to want to visit your website and interact with you — and one great way of achieving that is through enjoyable content.
Think about all the different varieties of content that consumers expect in this modern age and create content persuasively. Of course, you’ll want to embrace all forms of media, such as images, videos, blog posts, articles, and social media posts.
You can also encourage more traffic by promoting website content on other channels, like promoting a blog post through social media, so that people click through to your website to view the full piece.
5.Get Involved with Conversations
Engaging in conversations is a must if you want to create a more lasting relationship with your consumers, but it’s also a great way to drive traffic too. Social media is ideal for allowing the general public to see what you’re saying and where you’re saying it. So, the more that you’re getting involved in conversations, starting conversations, and answering comments, the more other people can see your brand name and choose to click on your site to learn more about you.
One great thing about promoting more traffic is that it usually goes hand-in-hand with another beneficial purpose, such as forming more positive relationships, building your social media channels, or creating content. This can make generating more traffic a creative and enjoyable experience, as well as a fundamental one.