Digital marketing has become essential for modern companies. People are spending more time online than they ever did in the past. The internet and the digital world has become a critical part of our lives. Businesses want to get a piece of the action as well.
Companies often start their digital marketing by hiring a single person. That single employee has to do multiple tasks that often leave him exhausted and inefficient.
A single person cannot possibly deliver the results that these companies desire, so they go on to hire more employees and make an entire digital marketing department.
A new digital marketing department will come at a cost, and most of these businesses realize that when it’s too late.
Outsourcing your digital marketing to freelancers or a marketing agency has become popular in recent years. Companies can go beyond the hassle of managing employees and get the job done at a reasonable price.
Here are reasons why you should outsource your digital marketing:
- You save on costs.
Companies can save a lot of money when they outsource their digital marketing. In fact, according to the Global Outsourcing Survey by Deloitte in 2016, 59% of businesses outsource to cut costs. You can check London marketing jobs and you will find tons of remote jobs available there.
Not having in-house digital marketing helps you save costs in many ways.
First, you don’t have employees to look after. Paying employees as well as providing benefits and a pleasant working environment comes at a considerable cost. All you need to do is to pay the freelancer or advertising agency, and your digital marketing needs will be taken care of.
Second, these agencies have experience in digital marketing and can (most of the time) execute your marketing campaigns without any issues.
- You get an outsider’s honest opinion about your business.
Having different opinions about your business will help you grow.
A third party will be in a much better position to highlight the areas that your business is currently lacking in and can do better. Having different opinions about your business would help you get a better understanding of how well your business is doing.
Although each business faces a unique set of challenges, great agencies can guide you through tough patches so that your business avoids making common mistakes.
Letting someone give a fresh opinion about your business might not sound like a pleasant experience, but it will help you understand your organization’s shortcomings.
- You have a team of marketers working for you now.
If you end up hiring an agency to take care of your marketing, you’ll probably have a team of marketers, each specialized in a particular area of digital marketing.
There are several aspects of digital marketing, all of which seem to be more important than the other. SEO, content marketing, social media marketing, search engine marketing, eCommerce marketing, email marketing, inbound marketing, the list keeps getting longer. All you need to do just hiring this agency and set your goal. You can sit back and monitor their progress.
If you weren’t outsourcing, individually hiring an expert marketer for just one task would have bankrupted you for sure.
By outsourcing, you’re getting access to several seasoned marketers who know exactly what they’re doing.
- You can truly focus on the core aspects of your business.
One of the most significant advantages that outsourcing can have for your business is that you can focus on your business’s core, vital aspects.
Marketing is a critical business function, but it is one that can be delegated to a responsible third party.
With your digital marketing worries out of the equation, you would be in a much better position to make decisions that would positively impact your business.
Leaders in the business always need to be on the lookout for new opportunities and technologies that could help them excel and grow their business.
- You reduce risks.
Businesses are always on the lookout to find ways that reduce risks and maximize profit for them.
Businesses that aren’t able to effectively manage risks cannot sustain themselves in the long run.
If you are about to start a digital marketing department and hire your first employee, you’re taking a considerable risk, one that may or may not pay off in the future.
Hiring a new employee is a significant risk that most small and medium-sized businesses can’t afford to take. Using a third party to do your work for you might seem to be a little costly at the start, but the payback is much higher over time.
If you outsource your marketing to an organization that is reliable and has relevant experience, you can expect to be comfortably safe from any disasters.
- You get on-demand service.
Another good thing about outsourcing is that you get the service you want, and when you want it for a price that fits well in your budget.
Often companies get assistance from agencies when they don’t have the resources to hire a new employee but have a huge workload that isn’t being managed well by their current team.
Once you get the job done, you can always tell the agency that their services won’t be required any longer and that you’ll contact them when you’d need their help again.
Your customers and online audience also want convenience. Having a live chat app or a chatbot will allow you to provide the same on demand support and service.
The good thing about getting assistance when you need it is that you only need to pay when you use it. If you feel that you can do with less marketing this month, scale down. You can always scale up your outsourcing as you see fit.
- You avoid managing employees.
Managing employees is a time-consuming task. If you’re a small organization, you can still manage employees. But as you grow and expand, managing your employees will get preceding difficult.
With outsourcing, you don’t need to worry about managing people.
All you need to make sure is that your work is being delivered on time.
If you feel that the third party isn’t doing their job, you don’t need to worry. There are thousands of other agencies that can provide you with the level of attention you need.
Outsourcing might seem a bit costly at first, but once you realize the value it brings to the table, you’ll quickly become a believer.
- You get better insights and reports.
Digital marketing agencies work with so many clients on a regular basis that they know what trends and factors to look at.
These agencies work using the latest strategies and can provide your business with meaningful insights.
With better insights, you will be able to make decisions that would minimize risks and help you grow your business.
The reports generated by these agencies are usually of high quality. They highlight the areas where your business has done better, where your business can do better, and previously overlooked areas that, if improved, can have a significant impact on your business.
- You keep up with the latest trends.
Digital marketers need to keep up with the latest trends. If they figure not to upgrade their skill set for a while, they’ll quickly become irrelevant.
When you outsource your digital marketing work to a third party, you can be pretty sure that the people working at these organizations are continually upgrading their skills. By acquiring new skills, they can do their work faster and better.
Staying up with the most happening trends will allow you to capitalize on any and every opportunity that comes your way. Timing a trend is a difficult task, one that takes a lot of experience to get right. Leave it to the professionals, and your business will do alright.
- You have experience on your side.
Digital marketing agencies have several projects that they are working on simultaneously. Due to the sheer volume of projects that they need to handle, the people working at these organizations become experts faster than the employees you would have hired.
If you hired an employee with no prior experience, it would have taken some time to train him and bring his skill set up to an acceptable level.
There is no substitute for experience. Your employees will, without a doubt, get better with time, but unfortunately, you need to get the job done right at this moment.
Outsourcing allows you to skip the whole training part and start the implementation part from day one. A single experienced marketer will prove to be a much more valuable asset for an organization when compared with a whole team of new entrants.
Digital marketing will continue to be a crucial channel for companies to market their offerings and make sales. As we head towards a more global and connected world, the way we hire resources will change.
15 Best Digital Marketing Tools Every Rookie Should Know
Digital marketing is a cost-effective way for businesses to boost your brand visibility. For one, you do not have to spend on TV endorsements and banner ads to reach your target market. And digital marketing is more measurable as fast as delivering results are concerned. Speaking of measurable results, what makes digital marketing effective are the tools you can use for your campaign.
There are tools to help you check your website’s health, some to help you manage your social media pages, and more. This means there are tools, no matter what is included in your digital marketing packages.If you are running a small/large SEO Agency Or SAAS oriented business like online Restaurant waitlist application, POS Management service,Social Management,digital analytics tools for e-commerce etc you also need to aware about marketing tools as they are mandatory for each every aspect o your every kinds of website marketing campaign.
We have listed down 15 of the best digital marketing tools you ought to give a spin:
If you want to look for a tool that allows you to set up your social media posts beforehand, Buffer is for you.
It allows you to publish your posts with ease, creating campaigns from the ground up. The cool part? You can get to manage multiple social media profiles for your business in one dashboard.
With Buffer, you can easily plan, collaborate, and create content. You can also draft your posts later on social media platforms like Facebook, Twitter, LinkedIn, and Pinterest.
CLEVR AI is an all-in-one platform that instantly analyzes the performance of any brand. Companies use CLEVR AI to drive website traffic with connected data insights across their marketing channels.
Brands who want to understand more about their audiences and how to maximize their marketing impact. There is no coding or implementation required to gain access to insights, and there isn’t any expertise needed to use this tools. Marketing Insights can be delivered to your inbox as a pdf for sharing. A perfect tool for brand performance analysis for digital marketers.
Buzzsumo is a helpful tool that you can use to track brand mentions, your brand as a whole, and even keyword mentions.
It’s an incredibly flexible app that allows you to access its wide range of features. However, you might need to pay to unlock some of its more premium features.
Additionally, you can also use this tool to research and use the most shared content related to the keyword you choose. Meaning, you can use this tool to find the most sharable and popular content online.
Known as a web-based email marketing service, MailChimp allows you to send email newsletters to your subscribers. Also, you can then craft targeted campaigns and curate marketing messages. Apart from that, it offers you easily customizable templates and the number of options that these emails will be sent.
Back then, project management has been done mostly via email. But the thing with email is that it’s often very limited. It’s also not wired to accomplish those dynamic and fast-paced tasks of activities in digital marketing.
Fortunately, Trello is one of the best free digital marketing tools that you can use nowadays for project management. One can display every project using a board that contains cards. The cards boast a couple of features like checklists, a calendar for the due date, and a comment section.
But what’s cool about Trello is that it has an intuitive and easy-to-use user interface.
6. Sprout Social
This is another excellent social media management and engagement platform that business owners can use.
Sprout Social makes it easy for companies and brands to engage with their current and prospective customers effectively.
Ahrefs is a digital marketing and keyword research tool that allows you to:
- Do backlink audits: This existing link profile does auditing whenever you start an SEO campaign.
- Look for your link prospects: Search for prospective links on Ahrefs.
- Do keyword research: It allows you to validate keywords and even analyze how your competitors are using them. You can also use this to track individual keywords as well.
Ideally, when you are just starting, you need to spend a lot of time on online marketing, especially during the early days.
But what if you make decisions that do not have much of an impact? You must track every move or decision that you make to provide the best return on investment (ROI) as possible.Through the KISSmetrics tool, you will quickly see what’s working and what is not across your campaigns.
Usually, this tool’s price starts at $120/month, and it is not the cheapest tool out there. But it is a tool that you should think about having to get your business out there, up and running. With many products at your fingertips, the insights you will get from this tool will be invaluable to your company’s growth in the long run.
Marketo is a comprehensive digital marketing tool that aims to help clients from acquisition to advocacy.
With this tool, you can develop strategies for your email marketing, lead management, and customer base marketing.
The platform is also specifically built for engagement and offers features such as:
- channel integrations
- resources to create a much better buyer journey
- personalized email marketing tools to help you gain more insight
Simply put, Marketo allows you to build strong email marketing campaigns.
Unless you are an expert in statistics, continually keeping track of your site’s traffic can be exhausting. You will always need to check on key performance indicators. That way, you will have an insight into how you optimize your website better. It also allows you to learn more about your website visitors and how they interact with your brand.
With the wealth of data offered by this tool, you can better optimize your site’s content to achieve your goals. What’s great about it is that it allows you to easily monitor your site traffic in two, easy to read emails monthly.
Slack has been one of the most used tools of communication businesses use today.
It features channels that are designated explicitly for specific conversations. That way, business conversations won’t be easily distracted. What it does is that it facilitates and makes collaboration easy between employees and teams. It’s also an excellent tool to use when networking or meeting other people in the digital marketing space.
Thus, it offers users the freedom to join or leave conversations if needed.
Apart from that, it also features a wide range of integrations with other tools. Slack will make that tool even more useful. Teams will be able to send deliverables, analytics notifications, and customer transactions.
12. Google Analytics
Google Analytics is one of the most powerful tools out there in the digital marketing industry.
After creating an account, users can access various data that have something to do with the website. This includes traffic volume, audience demographic, and keyword acquisition.This explains why setting up a GA account is one of the first steps you need to accomplish when starting an SEO campaign. Otherwise, you will find it challenging to optimize your website.
This tool is a drag-and-drop design platform, allowing you to generate images. You can also take advantage of the customized pictures, icons, shapes, and fonts taken off the Canva catalog.
Simply put, Canva offers an aesthetically pleasing way to design your logos, presentations, graphs, and images.
Overall, it is a helpful tool that allows you to create stunning images, whether you have an experienced designer or not.
Yoast is a plug-in that you can use in WordPress for free. But you can opt for more premium plans as well.
It’s a great tool that allows you to optimize your content specifically for search engines. For instance, it lets you know whether your primary keywords are used well on your content. It also notifies you whether your URL is SEO-friendly or not. It will also analyze the readability of your content, giving it the Flesch Reading Ease score.
What’s also great about it is that it’s regularly updated to reflect Google’s algorithm every two weeks. This allows you to stay up-to-date with your SEO strategy.
Unless you’re a grammar nazi or have a proofreader who checks all your content, Grammarly could come in handy. It is a helpful tool that you can use to check and proofread your content for errors.
To proofread what you wrote, all you need to do is open the document and copy-paste your content. Then, it will automatically check your spelling as well as grammar.
Grammarly is a digital tool which:
- Check your spelling and grammar.
- Checks for plagiarism.
- Offer a detailed explanation of why there’s a grammatical error or spelling mistake.
- you can also check ProWritingAid vs Grammarly
Without a doubt, digital marketing is beneficial to any business or brand. As long as you get the hang of things and do it properly, it is easy to achieve great things.
SEO and other white label marketing services have gained immense popularity in today’s market. The term “Domain Authority” or DA, is pretty common these days, one that a lot of people might have seen floating about when searching for SEO solutions. The question of the importance of domain authority might be lingering in your mind.
Domain authority might seem like a complicated solution or a non-important part of the bigger picture, but experts suggest that Domain Authority is extremely important and relevant to have perfect solutions from SEO Companies.
Domain authority is a simple tool that is used to track the performance of a website. It is not the only important aspect of SEO, but it is one of the metrics SEO’s use to get a sense of how well a domain would rank and how valuable it is in the market.
Having high domain authority instantly improves website traffic and how credible a website is rated on search engines. A site with a high DA score is more likely to rank high on SERPs, so if you are wondering how to increase domain authority, read on.
DA: What is it?
Domain authority is essentially a ranking score that was created by an SEO company called Moz. It helps determine how likely a site is to pop up on the first few results or first page of a search result. Studies state that nearly three-quarters of searchers never really scroll past the first page of a search result, so the first page, especially the first few sites that prop up has the highest chance of gaining visibility and traffic.
The scoring system Moz uses ranges from 1 to 100 and helps to gauge how well a site is optimized for Google. A site with a score of 100 is much more likely to appear on the first page while a site with a score of 1 probably might not show up at all. Therefore, companies whose sites have a higher DA tend to do a much better one with low scores.
Of course, DA isn’t the only factor that contributes to how well a site is doing, the relevance of the page matters to a high extent as well. What DA is really useful for is having to do more with letting you know the potential trajectory of your site for clicks, without showing if it is thriving with tangible results.
How to Improve your Sites DA
To influence your site’s domain authority, you would ideally look into practicing what is referred to as White Hat SEO. This technique focuses on the links you use on your site which seems like an easy process but in reality, it is pretty complicated. When you first register your domain, it often takes a while to build up your site’s authority.
There are many factors to be considered, like proper on-page SEO, ensuring your website’s content is of high quality, keeping your website mobile-friendly, and also the loading speed of your site, something that is often not paid much attention to.
This is how most White label SEO Company build a site’s DA:
- Backlinks: Backlinks are links that are created when one website links to another site. Looking at the quality and number of backlinks you have can have a huge influence on your site’s DA. Low-quality links will harm your domain authority and are those which come from irrelevant or low ranked sites. Getting rid of any bad backlinks is the first step to influence your DA.
- Get Good Links: Getting good links is step two of the process. One of the best methods to do so is by making your site attractive with fresh, relevant, and engaging content that adds value to the product. A lot of this step involves content marketing and relies on sources like blogs and articles. Video content can also be an important source to procure good links. These links must be embedded in the message you want to relay and thus is important to have a value-added content strategy.
- Internal Links: Internal links are those which link one page to another inside the site. This is also a good way to boost a site’s domain authority. They are also a great way to boost Google’s page rank as it crawls your site. Ensuring that the internal links are related by topic or theme, the users will have an easier time navigating the website.
The bottom line is that, if you’re wondering how important DA is or how you can build domain authority, it is quite relevant to building your site’s success. DA scores are highly useful to give you a sight of how your website is doing, which allows you to make certain changes and ensure a high score.
White label firms use many tools to calculate and assess your site’s DA and suggest relevant changes and strategies be enforced, to boost this score. So if your site is not doing as well as you thought, try consulting an expert immediately.
Everyone knows that the holiday season is always a great time to cash in on sales. Not to mention it’s also the perfect time to start thinking of ways to increase sales margins.
But, is it really possible to rule the holiday season sales?
The simple answer, yes. Researchers have tried to determine whether there is a correlation between holidays and increased sales and found out that there are exponentially more sales during the holiday season than at any other time. In fact, one study by the National Retail Federation found that holiday sales account for 20% of all retail sales. Why is that? Consumers generally tend to spend more during the holiday season.
But even with the increased affinity for making purchases, it can be difficult to make sales. Or at least sales you’d ideally expect to make. To help you out, we have outlined a few vital practices that will help you rule the holiday season sales.
Let’s get started.
Know Your Holidays
From a logical standpoint, this almost sounds too obvious of a step. Of course, you already know what holidays there are. However, knowing them is one thing, but identifying which holidays bring in peak sales is a totally different thing altogether. Luckily, there are not a lot of holidays in the US. In fact, most times, you’ll only have like one important holiday that runs from early November to early January. But then there are other events like 4th of July, Back-to-school period, also some unusual ones that you could also take advantage of such as:
● An eclipse
● The first day of fall
● Midsummer Fests
As long as you have these integrated into your email marketing calendar, you’ll be able to roll out holiday messages easily.There are lot of company available in market but based on customer reviews and online feedback VerticalResponse top of the market dominance that provides all the tools you need to run a successful email marketing campaign.Aside from the best tools, you’ll also need holiday-appropriate designs for your email. Fortunately, most on demand graphic design services can design emails for any occasion.
You’ve seen me and thousands of other marketers talk about how important it is to integrate holidays into your email marketing calendar. But if you don’t start sending email marketing messages early enough, you’ll lose your edge to your competitors.
The holiday rush is a stressful time for many, and over the years we’ve seen holiday shopping come as early as late October. Now is the time to launch your promotions if you want your customers’ attention.
So if you are targeting the November to January holiday, GoDaddy recommends that you start your email marketing campaigns between 1st and 15th November when people are more likely to open your emails. Anything after that, and you’ll start seeing open rates spiraling downwards.
Automate Your Emails
Set up your most revenue-driving workflows: welcome, browse, and cart abandonment.
- Set up a series of welcome emails to onboard and nurture your new subscribers.
- Browse abandonment emails help pull your customer a little further down the sales funnel.
- Abandoned cart emails work great as reminders to come back to the store and accomplish the checkout.
These three automations will help you better drive subscribers back to your site and convert.
Don’t forget the post-purchase automation workflows either! Customer reactivation messages are extremely useful after the holiday season ends. They can help you re-engage with your customers and transform them from “shoppers for a season” to “shoppers for a reason.”
Segment Your List
Most business owners focus more on the sleek stuff. A mobile-optimized website, a sleek looking website, and ease of navigation. But once you nab those customers, then what?
The obvious answer, you need to start nurturing those subscribers. And the secret to nurturing leads lies in segmenting your email list.
The truth is the ecommerce environment is extremely competitive. It’s just too difficult to compete if you’re simply sending customers down the same journey. You will need to separate your customers into different segments so that you can send them relevant offerings depending on the segment they fall under. The more value you give your subscribers, the more likely they are to be responsive.
In fact, according to Neil Patel, email segmentation increases open rates by 203%. In addition, based on research done by Hubspot, 39% of email marketers who segment their email lists see better open rates.
Launch Exclusive Holiday Sales Promotions
It’s an industry standard to discount around the holidays, so give your customers what they want! And what better way to lure customers and increase conversions than by offering discounts and incentives?
It’s also a great idea to understand the psychology behind pricing. Compare your prices with those of your competitors and come up with a strategy to make your prices more attractive to potential customers.
Think about your discount strategy, and run them throughout the month of November. Use Black Friday and Cyber Monday as peak days for your best discounts, but don’t be shy about offering great deals earlier. Customers shop earlier and earlier each year.
Create a Sense of Urgency
I know it sounds a bit manipulative but adding a sense of urgency actually works pretty well. The truth is buyers instinctively go into panic mode when there’s a limited supply of goods. And since they want the perfect gift, they don’t want to risk it being sold out. Which then means that they’ll be more inclined to make a purchase as opposed to if they didn’t have a timeline.
Here are a few ways to create a sense of urgency in your holiday emails:
- Start from your subject line: Nothing grabs a subscriber’s attention like a deadline. Put your added value or promotion in the subject line, and tell customers how long they have left to get it:
- “These favorites are going fast!”
- “50% off store-wide for the next 24 hours only!”
- “Flash Sale: Take an extra 20% off for the next hour”
- Use it in your visuals: If you have a popular product, use your visuals to convey a limited stock of that product. This might help convert someone that’s on the fence.
- Add in a countdown: Engaging and eye-popping, a countdown graphic in your customer’s inbox will help create the FOMO (fear of missing out) you’re looking for.
- Don’t forget your key automation workflows: Especially in browse and cart abandonment, product scarcity can be particularly powerful. Try language in your emails like “Only 3 left in your size!” or “Check availability” to get the customer to click back through to your site.
Creating a sense of urgency in your holiday emails is an impactful way to bring customers back to your store. The holiday season is a rush-period no matter how early customers start, so make sure you’re using that to your advantage.
Invest in Having Catchy Subject Lines
Are you familiar with email marketing?
Are you having any success with it? Well, it probably has something to do with your subject lines.
For most of us, the subject line often comes as an afterthought. Unfortunately, getting your customers to open your email all comes down to the subject line you have used.
In fact, based on statistics, about 70% of customers mark an email as spam based on the subject line alone. And 33% of your audience decide whether or not they’ll open your emails based on the subject line alone. So it’s pretty evident that the stakes are fairly high when it comes to developing a subject line for your email marketing.
Two factors you should consider when coming up with a subject line for your email campaign
● A clear objective
● A unique selling point
Optimize Your Emails for Mobile
Based on research, about 63% of all emails are accessed via mobile phone. However, out of the 63%, only about 40% are optimized for email. This means that 23% still have to be accessed via desktop. Now, this is not entirely bad. However, knowing that mobile accounts for 71% of the total online time in the US alone, it makes sense to make sure that your email marketing campaigns are optimized for mobile.
Optimizing your email marketing for mobile involves:
- Writing short but interesting subject lines
- Thinking about image size
- Using buttons adapted to fat thumbs
- Limiting text and using formatting to avoid walls-of-text
- Using responsive design that looks great on every screen
Luckily, many ESP (email service providers) offer responsive design by default, so your emails will be beautiful no matter the screen size.
Holiday emails don’t have to be complicated. By building a great foundation, adapting for the holidays will be a snap. Your customers are already looking for the best deals this holiday season, it’s only up to you to deliver it.
Start your holiday email campaigns now, target the customers that will find them the most relevant, create that fear of missing out, and optimize. From there, it’s testing and tweaking until you find your own perfect mix.
These tips are far from exhaustive, but they’ll help create the holiday email strategy you need to be successful.
Today, many businesses are already familiar with the positive impact that SEO, in general, can have on the traffic their website receives. However, SEO is about more than just getting traffic; it is about getting targeted traffic that converts to leads and finally sales. The more targeted an SEO campaign is, the more leads you can expect to get and consequently higher conversion figures. That’s why it is so crucial that local service-based businesses focus their attention on the pillars of local SEO and have a lead conversion strategy in place.
In this article, we’ll look at how local SEO can help specifically service-based businesses generate more leads. We’ll also briefly touch on common methods used to convert those leads to sales or clients.
Optimizing Your Google My Business (GMB) Account
One of the first things we often do is start with a business’s Google listing, also referred to as their business profile. It is one of the most effective ways to rank a business and is often a channel for initial contact by prospective clients. Also, ranking well on Google Maps means that your website may also rank well in local search results.
Many local service-based businesses don’t have a Google My Business account and are surprised that there is such a thing. Once we create an optimized profile, add all the required information and location information, it’s ready to start showing up in search results.
Creating a Google My Business Account requires the following:
- We need to create a GMB account and then verify that you own the business.
- Ensure that the listing has up-to-date information
- Respond to customer reviews when someone leaves one
- Include a logo, operating hours, payment methods, products sold and lots of images of the shop, workshop, employees etc.
- Publish posts, mainly announcements, special offers events, which are easily done via the Google My Business dashboard.
Optimize Your GMB Listing
Local service-based businesses that are already listed often don’t manage their listing. Also, a client or someone they might know probably just added them to Google Maps. They do not know of it, fortunately, though you can regain control of your listing and start optimizing it.
According to Jonas Muthoni – SEO consultant from LA Optimizing your listing has three significant benefits for service-based businesses:
- It gives prospects a way to find and contact you directly from the listing. Most people will just tap on a Google Maps listing for the service after checking out a few reviews and calling the company. However, if your number is incorrect or your office hours aren’t mentioned, it possible you will miss that lead. As a business owner, you know the value of a lead that calls in, so your business listing should be optimized to convert that lead when the calls start coming in.
- Replying to reviews is another essential aspect of your GMB listing management. Prospects searching for a service they need will start with going through the reviews. If they see that none of the reviews have been professionally responded .They assume the business either does not exist or does not have good customer service. Either way, you’re losing out on leads.
- It would help if you also started asking for reviews in person or online after you’ve successfully completed a job for the client. For instance, if you are a roofer, ask the homeowner to leave you a review after you’ve finished repairing the roof for them.
Optimize Your Listing Voice Search
We’ve seen the rise of voice search in the past few years, and this trend is only going to increase, which is why your listing should be optimized for it. That’s why it is so vital as local SEOs to optimize a website and associated service listing for the most common questions people ask their voice assistants, as opposed to what they type.
In our experience, prospective customers or clients will use more long-tail keywords when doing voice searches than regular searches. That’s why your content’s SEO will need to be optimized for a conversational tone, i.e. as if someone is speaking. One way to account for traditional questions is to use words like what, who, where, why, when, etc.
Our local voice search also focuses a lot on a searcher’s intent because people often search for a specific piece of information. For instance, if they are baking, they may ask Alexa to convert cups to tablespoons and want a quick answer. Also, your site needs to be optimized for voice searches asking for business hours. For instance, “What roofer is available right now?”
Have a Location Specific About Us Page
As a local SEO expert, we know the value of a localized About Us page on the main business website and the GMB listing. You need to have a location page for the area, which at the minimum provides information such as:
- Store hours
- Phone number, name, address etc.
- Description of the business
- Any current promotions
- Parking availability
- Google Maps attached to each page
If you are operating the service in multiple locations, then you’ll need multiple pages for each location. Each page will also need to be unique to that location in terms of content and what you offer there.
Local SEO, when done right, can yield many leads for service-based businesses. However, services need to optimize their business processes to convert those leads to prospects and then sales. Part of doing that is having good customer service and active SEO, which consistently works on optimizing your local GMB listing and answering reviews left by clients.
While local SEO can be challenging in some locations and for some industries, it is, for the most part, worth the effort and time spent. That’s why as a local service, if you’re not investing in professional SEO, it’s possible that you’re losing out on many leads and sales that come from people who fire up Google to search for dry cleaners, house painters, roofers, contractors etc.