Risks to take and avoid in SEO for your business
With the business booming up, there come the risks that are inevitable. No businessmen need to be taught about the relevance of risks behind their success. There are two potential sides to any fair coin and only careful decisive powers and the will to pursue one’s gut take you to higher positions in the business. We are going to discuss the Risks to take and avoid in SEO
The same happens in SEO. Certain risk factors involved in the field of SEO. Sometimes they work out and sometimes they might be a backlash on the company. This is why they are basically called RISKS. The thing with search engine optimization is, the ultimate result that you want- clicks, leads, traffic etc are so public dependent and certain factors that make your page likable are to be found on an experimental basis.
And hence, you will have to take risks, and also, there are risks that you must avoid.
When you are not sure of the repercussions that might follow your deeds. It is always wise to seek advice from rather than getting tangled in unwanted troubles.
Before you do anything, it is always important that you compare the risks. The rewards you would get upon taking the risks.
Risks that you MUST take
Risks are those factors which can affect your rankings and might take you a bit down in the ranks even if it is for a while.
What you must keep in mind it is TEMPORARY. You can always go back to your original rankings and above that. Once you know the factors that can help you in that once you take the risks.
There are tools that can help you estimate your risk factor to know the remedial action required to avoid Google penalising your website. Google analytics, ready-made tools to know if your website is penalised etc are available.
On testing, if it appears to be 70-100%, it shows high risk and the site needs immediate attention not to be penalised by Google.
1. Website revamp
A website revamp is something that people might think is a risk. You will know what pleases people and if the new design does not, you are stuck at times.
Revamping your site can improve the linking, restructure and attract people who didn’t reach you out in the first place. Search engines would take time to rank your new site. This might reduce your inflow of click and traffic for a short while, but this is a risk worth taking.
Here is a case study of Moz how website revamps increased the traffic by 515%.
2. The A/B testing
This is more like general addressing of the risk that can be taken for different elements.
For example, if you are a page that stands on comparatively lower ranks, like from 6-10, taking a risk might affect you in ways that you might not expect. It might take you down from SERP too if things could go wrong.
While being on relatively higher ranks, but not the highest. You have the room to experiment and to see for yourself the changes that you can take. Which can either take you to the highest rankings or lower you franks, but still would keep you on the SERP.
You can experiment with the meta description, URL etc and see which one gives you more traffic. See which one does a good job for you, one page at a time, and use the same tactic to all the other pages if it works for you.
3. Hiring newbies in the field
Although everyone needs experts and the best people out there. You can always take the risk of hiring new talent. If he or she is able to cope up with the principles of the field and come up with original ideas.
A content writer might not be having the skills to be an SEO specialist writer, but when you think you can train them to the new skills, they can put in their ideas to match the needs of the company.
Why I think people are still scared of backlinks giving people a chance to exit your page. Redirecting them to some other page when you could have still made them stay on your page.
According to Neil Patel, the link popularity of a specific page contributes around 22.33% of the traffic and hence giving and getting backlinks is quite important for a page.
Building high-quality links in the most scalable way is something that you must learn to face the risk in the most effective way.
Backlinking gives you a more authoritative and trustworthy feel with your supporting backlinks. While you must avoid the risk of using bad links that are paid and from low-quality sources.
Risks to avoid
There are a lot of risks that you must be avoiding too in order to avoid the situation of the no-coming back.
1. Deleting pages
When you find that the pages you do not want anymore, or do not have any deliverables to the visitor, do not delete the page as a whole.
This is because you are messing with the structure of your website. To the already internally linked sites, it becomes a broken link and to the external links. You are missing a chance for a new visitor.
You can still have content that says that you are no longer available and can visit other pages like so and so within your site itself.
2. Making changes to the site at once
Sudden changes to the website on the site level can change a lot of things including ranking. This might force you to have to start from the beginning as the whole system is new to Google now.
incremental changes is always best for the site when it comes to making alterations.
3. Avoid doorway pages
Doorway pages are the pages are explicitly created just to send the visitors to those pages to your website when they click on them.
Google disliked this & remarked as a very bad risk you are not taking. It might send you some visitors, but will never help you get more concrete leads.
There are many risks that involve you being penalized by Google. If you do not look into the consequences that you will have to face later. Black hat methods are not always the best, even if they give you results for a short while. They do not tend to give you long-lasting results. Hope you enjoy our content Risks to take and avoid in SEO
Today, many businesses are already familiar with the positive impact that SEO, in general, can have on the traffic their website receives. However, SEO is about more than just getting traffic; it is about getting targeted traffic that converts to leads and finally sales. The more targeted an SEO campaign is, the more leads you can expect to get and consequently higher conversion figures. That’s why it is so crucial that local service-based businesses focus their attention on the pillars of local SEO and have a lead conversion strategy in place.
In this article, we’ll look at how local SEO can help specifically service-based businesses generate more leads. We’ll also briefly touch on common methods used to convert those leads to sales or clients.
Optimizing Your Google My Business (GMB) Account
One of the first things we often do is start with a business’s Google listing, also referred to as their business profile. It is one of the most effective ways to rank a business and is often a channel for initial contact by prospective clients. Also, ranking well on Google Maps means that your website may also rank well in local search results.
Many local service-based businesses don’t have a Google My Business account and are surprised that there is such a thing. Once we create an optimized profile, add all the required information and location information, it’s ready to start showing up in search results.
Creating a Google My Business Account requires the following:
- We need to create a GMB account and then verify that you own the business.
- Ensure that the listing has up-to-date information
- Respond to customer reviews when someone leaves one
- Include a logo, operating hours, payment methods, products sold and lots of images of the shop, workshop, employees etc.
- Publish posts, mainly announcements, special offers events, which are easily done via the Google My Business dashboard.
Optimize Your GMB Listing
Local service-based businesses that are already listed often don’t manage their listing. Also, a client or someone they might know probably just added them to Google Maps. They do not know of it, fortunately, though you can regain control of your listing and start optimizing it.
According to Jonas Muthoni – SEO consultant from LA Optimizing your listing has three significant benefits for service-based businesses:
- It gives prospects a way to find and contact you directly from the listing. Most people will just tap on a Google Maps listing for the service after checking out a few reviews and calling the company. However, if your number is incorrect or your office hours aren’t mentioned, it possible you will miss that lead. As a business owner, you know the value of a lead that calls in, so your business listing should be optimized to convert that lead when the calls start coming in.
- Replying to reviews is another essential aspect of your GMB listing management. Prospects searching for a service they need will start with going through the reviews. If they see that none of the reviews have been professionally responded .They assume the business either does not exist or does not have good customer service. Either way, you’re losing out on leads.
- It would help if you also started asking for reviews in person or online after you’ve successfully completed a job for the client. For instance, if you are a roofer, ask the homeowner to leave you a review after you’ve finished repairing the roof for them.
Optimize Your Listing Voice Search
We’ve seen the rise of voice search in the past few years, and this trend is only going to increase, which is why your listing should be optimized for it. That’s why it is so vital as local SEOs to optimize a website and associated service listing for the most common questions people ask their voice assistants, as opposed to what they type.
In our experience, prospective customers or clients will use more long-tail keywords when doing voice searches than regular searches. That’s why your content’s SEO will need to be optimized for a conversational tone, i.e. as if someone is speaking. One way to account for traditional questions is to use words like what, who, where, why, when, etc.
Our local voice search also focuses a lot on a searcher’s intent because people often search for a specific piece of information. For instance, if they are baking, they may ask Alexa to convert cups to tablespoons and want a quick answer. Also, your site needs to be optimized for voice searches asking for business hours. For instance, “What roofer is available right now?”
Have a Location Specific About Us Page
As a local SEO expert, we know the value of a localized About Us page on the main business website and the GMB listing. You need to have a location page for the area, which at the minimum provides information such as:
- Store hours
- Phone number, name, address etc.
- Description of the business
- Any current promotions
- Parking availability
- Google Maps attached to each page
If you are operating the service in multiple locations, then you’ll need multiple pages for each location. Each page will also need to be unique to that location in terms of content and what you offer there.
Local SEO, when done right, can yield many leads for service-based businesses. However, services need to optimize their business processes to convert those leads to prospects and then sales. Part of doing that is having good customer service and active SEO, which consistently works on optimizing your local GMB listing and answering reviews left by clients.
While local SEO can be challenging in some locations and for some industries, it is, for the most part, worth the effort and time spent. That’s why as a local service, if you’re not investing in professional SEO, it’s possible that you’re losing out on many leads and sales that come from people who fire up Google to search for dry cleaners, house painters, roofers, contractors etc.
Wouldn’t it frustrate you to see your search rankings drop after months of pure hard work? Anyone who’s done SEO or search engine optimization for years now knows that this can happen to anyone―even to the most dedicated marketer.
Before you end up losing all your website traffic and potential customers, you need to do two things. First, figure out the reason behind the decrease in your rankings. Second, fix those issues as soon as possible so that you can get back on track. The best thing you can do is to go with long island search engine optimization to figure out all the issues from your website and Rank your website.
In this article, you’ll find a checklist of all the possible reasons why your SEO performance has plummeted. But if that hasn’t happened yet, consider this a helpful guide to minimize, if not completely avoid, such problems soon.
Let’s get started.
1. An algorithm update
While this isn’t an SEO issue, to begin with, it’s worth mentioning! As a website owner, you need to check for a recent algorithm change that you might not be aware of. This is a good place to start.
Google has done countless algorithm updates, with hundreds being done each year. The reason? To ensure that its users get the best possible search experience.
What to do: Keep up with algorithm updates. You can do this by following Google Search Liaison on Twitter. They often announce the updates there. At the same time, join SEO online forums.
2. Slow page speed
Page speed refers to the time it takes for a web page to show its content. Google made it clear that it considers page speed as one of its ranking factors. So, be sure to include speed on your SEO success checklist.
Slow pages lower rankings by causing visitors to bounce or spend less time on the page. One of the reasons behind slow-loading pages are big, high-resolution images. Another culprit is bloated code.
What to do: Diagnose speed issues using Google’s PageSpeed Insights tool. Simply enter your URL and click ANALYZE. Google will provide an overall score and a list of suggestions to boost your page speed. A example- you can see a dramatic website loading time when you browse
long island local seo company website instead of asian seo companies sites.
3. Duplicate content
Duplicate content means that the same piece of content appears more than once on the same website or in different places on the internet. Sometimes, this is done to manipulate rankings. Other times, it happens unintentionally.
For instance, let’s say that you run an e-commerce website. You use the same descriptions across multiple product pages. That’s considered duplicate content. Yet, it’s clear that this wasn’t done with any malicious intent.
Google is smart enough to identify duplicate content with the intention of manipulating search results. In such cases, a website may suffer from a penalty or get deindexed.
What to do: Be sure to specify which page is the right one. One solution is implementing a 301 redirect from the “duplicate” page to your preferred page. In case your content is being syndicated elsewhere, tell that website owner to “noindex” that page. That way, Google won’t show it on its search results.
4. Bad backlinks
It’s no secret that links matter for SEO. Backlinks or links coming from another website to yours, specifically. Whether you’re building backlinks to rank higher or have already been getting them naturally, they need to be high in quality.
Toxic or bad backlinks are those that come from unreliable sources. Common examples include private blog networks (PBNs) and cheap link services like Fiverr. Websites in niches that Google monitors closely often experience the impact of these bad backlinks.
What to do: Got a bad link from a site without your knowledge? Contact the site administrator and request for the backlink to be removed. Alternatively, you can use Google’s disavow tool. Note that Google recommends using this tool only if you’re convinced that your backlinks have caused SEO problems.
5. Redesigned website
Don’t get this wrong. Redesigning your website can actually help increase your SEO performance, user experience, and conversions. However, if you’re not careful, you could lose your rankings.
A common mistake is changing your URL structure even if there’s nothing wrong with it. Concerning that, another mistake is not setting up redirects.
What to do: Should you decide on a website redesign, avoid any disaster by first saving your old website on a dev subdomain. Do the necessary redirects and do not fix what isn’t broken! As much as possible, have a professional do it for you―someone or a team with a good track record.
6. High bounce rate
First of all, what does bounce rate mean? It refers to the percentage of visitors who arrive on your website without taking any sort of action. They don’t click any button or read other articles. If you’re seeing a high bounce rate in your Google Analytics, that might help explain why your rankings are not improving.
A high bounce rate can mean a lot of things. Basically, it tells you that your site has problems that prevent people from converting.
One possibility is a slow-loading page as we’ve discussed earlier. Another is that your content hasn’t met their needs or is low in quality. If visitors are bombarded with ads or pop-ups, they won’t hesitate to leave.
What to do: If you see a high bounce rate of at least 70% coupled with low conversion rates, you need to do something about it. Try to identify potential problems from a user’s perspective. Are there technical errors? Is your content enticing? You might also want to use heat maps to better understand visitor behavior.
7. Lost backlinks
Backlinks still remain as a factor that determines your rankings. If you’re getting quality backlinks that helped boost your website traffic, you’ll also want to make sure to not lose them.
The most common reason for losing a backlink is a change in your website’s URL structure. You may have created a new page and forgotten to set-up a redirect. Another reason is that the website that linked to you changed their outbound links from dofollow to nofollow.
What to do: First, find out whether you’ve lost some links by using a backlink tracking tool. There are many tools to help you with this. Once you’ve confirmed a lost backlink, reclaim it. Reach out to the webmaster of that website via email and ask that they link to you again. Be sure to include the new URL in your email. Not all webmasters may respond, but this strategy is worth a shot.
8. A change in search behavior
This isn’t an SEO issue on your website but rather it reflects your audience’s behaviors that may change over time. A perfect example is the recent COVID-19 pandemic that shifted people’s preferences to help them adapt.
Certain topics in your niche may increase in demand and what’s currently on your site may no longer be relevant. As a result, you will see a drop in your article or page rankings.
What to do: Make an effort to stay up-to-date with current search trends. You can know this using Google Trends. Next, create valuable content that reflects your audience’s new reality. Update outdated content where possible. By doing this, you’re letting Google know that you’re being helpful!
9. The Core Web Vitals
Have you heard about the Core Web Vitals? If not, then you should know that this will become a ranking factor in 2021. Once it rolls out in May, it’s going to impact search results for both desktop and mobile.
The Core Web Vitals takes into account the overall experience of your users. It measures the following: A page’s loading time, interactivity, and visual stability. Low scores mean a poor user experience and therefore, lower rankings.
What to do: Find out how well your site is performing in terms of the Core Web Vitals. There are many Google tools to help with the investigation process, but a good place to start would be the PageSpeed Insights tool. It’ll show scores for all 3 web vitals and suggest actions for improvement.
10. Website downtime
Google doesn’t want to rank websites that are down to avoid bad user experiences. Keep in mind, though, that website outages do not result in a penalty. Rather, your search performance decreases when Google bots crawl and the outage happens during that time.
While outages aren’t 100% preventable (they can happen and that’s the truth), make sure that your site isn’t down frequently. If not, your rankings won’t only suffer, but your brand also loses its credibility.
What to do: Invest in a high-quality web host. Do not use shared hosting to prevent overcrowding servers and reducing your own website’s performance. It’s also important to prevent hacking attempts by updating your plugins, using stronger passwords, and making security checks regularly.
These are just some important issues that lead to a reduction in your website rankings and traffic. When you experience it, start making your diagnosis by employing checks right away so that you can recover in no time.
Even if you’re satisfied with your current performance, stay up-to-date with the best SEO practices. As mentioned previously, Google updates its algorithm frequently. Whether these are small or big updates, being on top of your game is the best way to stay visible on search.
15 Best Digital Marketing Tools Every Rookie Should Know
Digital marketing is a cost-effective way for businesses to boost your brand visibility. For one, you do not have to spend on TV endorsements and banner ads to reach your target market. And digital marketing is more measurable as fast as delivering results are concerned. Speaking of measurable results, what makes digital marketing effective are the tools you can use for your campaign.
There are tools to help you check your website’s health, some to help you manage your social media pages, and more. This means there are tools, no matter what is included in your digital marketing packages.If you are running a small/large SEO Agency Or SAAS oriented business like online Restaurant waitlist application, POS Management service,Social Management,digital analytics tools for e-commerce etc you also need to aware about marketing tools as they are mandatory for each every aspect o your every kinds of website marketing campaign.
We have listed down 15 of the best digital marketing tools you ought to give a spin:
If you want to look for a tool that allows you to set up your social media posts beforehand, Buffer is for you.
It allows you to publish your posts with ease, creating campaigns from the ground up. The cool part? You can get to manage multiple social media profiles for your business in one dashboard.
With Buffer, you can easily plan, collaborate, and create content. You can also draft your posts later on social media platforms like Facebook, Twitter, LinkedIn, and Pinterest.
CLEVR AI is an all-in-one platform that instantly analyzes the performance of any brand. Companies use CLEVR AI to drive website traffic with connected data insights across their marketing channels.
Brands who want to understand more about their audiences and how to maximize their marketing impact. There is no coding or implementation required to gain access to insights, and there isn’t any expertise needed to use this tools. Marketing Insights can be delivered to your inbox as a pdf for sharing. A perfect tool for brand performance analysis for digital marketers.
Buzzsumo is a helpful tool that you can use to track brand mentions, your brand as a whole, and even keyword mentions.
It’s an incredibly flexible app that allows you to access its wide range of features. However, you might need to pay to unlock some of its more premium features.
Additionally, you can also use this tool to research and use the most shared content related to the keyword you choose. Meaning, you can use this tool to find the most sharable and popular content online.
Known as a web-based email marketing service, MailChimp allows you to send email newsletters to your subscribers. Also, you can then craft targeted campaigns and curate marketing messages. Apart from that, it offers you easily customizable templates and the number of options that these emails will be sent.
Back then, project management has been done mostly via email. But the thing with email is that it’s often very limited. It’s also not wired to accomplish those dynamic and fast-paced tasks of activities in digital marketing.
Fortunately, Trello is one of the best free digital marketing tools that you can use nowadays for project management. One can display every project using a board that contains cards. The cards boast a couple of features like checklists, a calendar for the due date, and a comment section.
But what’s cool about Trello is that it has an intuitive and easy-to-use user interface.
6. Sprout Social
This is another excellent social media management and engagement platform that business owners can use.
Sprout Social makes it easy for companies and brands to engage with their current and prospective customers effectively.
Ahrefs is a digital marketing and keyword research tool that allows you to:
- Do backlink audits: This existing link profile does auditing whenever you start an SEO campaign.
- Look for your link prospects: Search for prospective links on Ahrefs.
- Do keyword research: It allows you to validate keywords and even analyze how your competitors are using them. You can also use this to track individual keywords as well.
Ideally, when you are just starting, you need to spend a lot of time on online marketing, especially during the early days.
But what if you make decisions that do not have much of an impact? You must track every move or decision that you make to provide the best return on investment (ROI) as possible.Through the KISSmetrics tool, you will quickly see what’s working and what is not across your campaigns.
Usually, this tool’s price starts at $120/month, and it is not the cheapest tool out there. But it is a tool that you should think about having to get your business out there, up and running. With many products at your fingertips, the insights you will get from this tool will be invaluable to your company’s growth in the long run.
Marketo is a comprehensive digital marketing tool that aims to help clients from acquisition to advocacy.
With this tool, you can develop strategies for your email marketing, lead management, and customer base marketing.
The platform is also specifically built for engagement and offers features such as:
- channel integrations
- resources to create a much better buyer journey
- personalized email marketing tools to help you gain more insight
Simply put, Marketo allows you to build strong email marketing campaigns.
Unless you are an expert in statistics, continually keeping track of your site’s traffic can be exhausting. You will always need to check on key performance indicators. That way, you will have an insight into how you optimize your website better. It also allows you to learn more about your website visitors and how they interact with your brand.
With the wealth of data offered by this tool, you can better optimize your site’s content to achieve your goals. What’s great about it is that it allows you to easily monitor your site traffic in two, easy to read emails monthly.
Slack has been one of the most used tools of communication businesses use today.
It features channels that are designated explicitly for specific conversations. That way, business conversations won’t be easily distracted. What it does is that it facilitates and makes collaboration easy between employees and teams. It’s also an excellent tool to use when networking or meeting other people in the digital marketing space.
Thus, it offers users the freedom to join or leave conversations if needed.
Apart from that, it also features a wide range of integrations with other tools. Slack will make that tool even more useful. Teams will be able to send deliverables, analytics notifications, and customer transactions.
12. Google Analytics
Google Analytics is one of the most powerful tools out there in the digital marketing industry.
After creating an account, users can access various data that have something to do with the website. This includes traffic volume, audience demographic, and keyword acquisition.This explains why setting up a GA account is one of the first steps you need to accomplish when starting an SEO campaign. Otherwise, you will find it challenging to optimize your website.
This tool is a drag-and-drop design platform, allowing you to generate images. You can also take advantage of the customized pictures, icons, shapes, and fonts taken off the Canva catalog.
Simply put, Canva offers an aesthetically pleasing way to design your logos, presentations, graphs, and images.
Overall, it is a helpful tool that allows you to create stunning images, whether you have an experienced designer or not.
Yoast is a plug-in that you can use in WordPress for free. But you can opt for more premium plans as well.
It’s a great tool that allows you to optimize your content specifically for search engines. For instance, it lets you know whether your primary keywords are used well on your content. It also notifies you whether your URL is SEO-friendly or not. It will also analyze the readability of your content, giving it the Flesch Reading Ease score.
What’s also great about it is that it’s regularly updated to reflect Google’s algorithm every two weeks. This allows you to stay up-to-date with your SEO strategy.
Unless you’re a grammar nazi or have a proofreader who checks all your content, Grammarly could come in handy. It is a helpful tool that you can use to check and proofread your content for errors.
To proofread what you wrote, all you need to do is open the document and copy-paste your content. Then, it will automatically check your spelling as well as grammar.
Grammarly is a digital tool which:
- Check your spelling and grammar.
- Checks for plagiarism.
- Offer a detailed explanation of why there’s a grammatical error or spelling mistake.
- you can also check ProWritingAid vs Grammarly
Without a doubt, digital marketing is beneficial to any business or brand. As long as you get the hang of things and do it properly, it is easy to achieve great things.
Building links to your page is important. It is important because the search engines STILL consider it as one of their ranking factors. With a bit of an artificial intelligence added, now, search engines value quality over quantity.
So, we need some, really working, innovative and smart methods to get external pages to make a link to our pages. You need strategies for creating awesome backlinks. People who still do not get the idea of external linking must understand that external linking will make your page trustworthy among the algorithm and the public.
While it is true that around 75% of the content on the Internet does not get linked by any pages. And, you do not want to be in that 75% of content sitting lonely and deserted in the corner of the Internet.
With this, you must have known the struggle to get your page linked by other pages who will trust yo & trust- that’s something hard to earn today.
There are no shortcut methods in doing this. The basic strategy behind getting links is to make content that is worthy of being linked. And once you have made this, there are different methods that will help you boost your content, urging others to give you enough and more backlinks.
Here are some of the best methods that we think are best in the present scenario.
1. Guest Post Blogging
Guest post blogging is one section most of the blogging businesses or any of the companies have where they invite guest bloggers. This is to get more worthy content, not being limited to the content creators of the company, and to expand their reach by blogging.
Now, what you must see is an OPPORTUNITY
Choose sites that give an opportunity for guest posts after evaluating their content quality, domain strength, and if they avail an option to keep author bio.
You can include links to your website within the content, but make sure it does not sound promotional. For example, If you search for write for us, you get SEO based companies who have guest post blogging opportunities.
I think you saw what we did there!
There are a lot of ways that you can find the sites that allow guests posts in your domain. Search in “keyword” + “write for us”/”guest post blog”/ become an author”/”submit an article” are all different search queries that you can try to find the websites that you will want.
Also, if you are able to create quality content and get authority over the page, you are sure to get natural backlinks.
Gest Posting Service
2. Report broken links
Now, this is where you literally have to be an OPPORTUNIST
Keep an eye on the internet space and list out the websites that have been recently shifted to another domain, changed their name, closed their service, shut the shop etc.
Now, you have to find the articles or websites that still link to these broken links or changed domains. There are backlink checker tools provided by Ahrefs, smallseotools, seoreviewtools etc who will help you in this regard.
Find any such articles or blogs of those kinds. Try to see if you have already made content on these topics which were linked to the old pages. If yes, good. If no, try to create content on it.
When you create content, try to focus on the list, why posts, how-to posts, ultimate guide, etc as they get more acceptance and links.
With the content ready to be published. Reach out to the website that had backlinked to the old website that was taken down, telling about the same. Send in a very polite email telling them how good their article is? That you have found this broken link which they can easily replace with the content that you have published.
This can also be done by checking if there are broken links for each website. Dead Link Checker, Ahref, etc provide such tools.
This can also be done on your website. Check on the pages that already point to you, but with broken links. Use Link Reclamation to ask them to replace the same.
3. Answering and commenting
Plenty of bloggers are out there and being a blogger yourself. Can take privilege in building a community space around you, commenting and appreciating the work done by others expressing your genuine take on them.
You can take it as an opportunity where you can present your knowledge in the field. You can do it on multiple posts so as to build rapport with the blog owner creating content. Also, it will make you look smarter and genuine among other people. Who would read your comments, whereby you get chances for organic traffic.
When you would need a link you can ask for a backlink to the community space that you have created. You can use answering platforms like Quora, Yahoo answers etc to answer the questions related to your niche.
You can post answers linking to your pages and blogs with links, promising traffic to your pages.
4. Being a source for reporters and bloggers
If you are the first word of news to other bloggers and reports, you will be quoted.
Pitch yourselves to the bloggers and reporters ,Be a source of information to them. Conduct your own experiments and have your own results and conclusions that can be included in your blog posts.
This will give you opportunities for being identified in the news and other authoritative articles. Backlinks from news articles and allied pages are of high quality.
5. Convert mentions to links
Whenever you make progress in your field, there will be articles about your triumphs and about your products.
At times, some pages mention you, but do not link you. Without the link, it won’t call the audience to act. So, make sure that all the pages that mention you have also linked you. This happens a lot of time where you will be mentioned, but not linked with.
You can use guides of AHref, Moz etc who have come up with tools to convert mentions into links.
6. Backlinks from infographics
Infographics have a very special place among the media due to its very own features. Being easy to understand, visual, highly shareable etc. Infographics stand the greatest chance for backlinks.
Once you create infographics for specified topics, use them on your sites, upload them on different directories, submission platforms, etc. Search for the websites that you think can make use of your infographics.
Reach out to them and get your backlinks for the infographic that you provide them.
7. Directory submissions- yes!
There are a lot of free directory submission sites where you can submit your work.
Images, infographics, blogs and any media that can be used by different websites at the cost of a backlink. This can be successful if you try to submit your best creatives for quality links.
There are 3 types of submissions- Paid or Featured Web Listing, Free or Regular Web Listing, Reciprocal Regular Web Listing.
8. Keep an eye on your competitor
You might not feel it right enough when you see your competitors have organic traffic flowing in from sources unknown to you, which you are not abel to reach out.
Always have an eye over your competitor and see where their links come from. This can be done using backlink finder tools as said before. Try getting links from them as well with other techniques discussed. So far so that you do not have to put yourselves back in the race.
9. Reach out, Reach out, Reach out
Basically more than having different tips and tricks to get more backlinks. You can actually work out with a straight forward strategy of finding correct spots to pitch in your content and get a fair backlink. Reach out to your already existing clients. Whom you have a relationship and get backlinked.
You can search for articles that have a relevant topic as that of yours. Find the best articles on the SERP. Check each article and if you see an external link not doing a better job than yours. Try contacting them to get a replacement with your link.
Reach out to the pages that link to multiple competitors, but have not mentioned you. You could ask for a link. You might be making use of different services provided by different providers. Write testimonials for them. Mention the works that you used the services for .This will be helpful to both of you.
Backlinking is one important factor in ranking on Google and will remain the same for a few years too ahead.
Getting hundreds of backlinks won’t make any difference if you don’t know how to do it perfectly. You need strategies for creating the awesome backlinks you need. While all is fair in war and love, it is not so in SEO. Try to keep yourselves away from the hacks like link-for-link, self linking, link forging, etc. Which are basically black hat methods? These must be avoided, otherwise, it will lead to penalizing your article.
Get the best links, make the best relationships!