Use Call-To-Action Buttons For Boosting Conversions On Instagram Business Profile
If you do not have a business profile on Instagram, you will be missing out on a lot of opportunities. This social media platform is fast rising in popularity with about one billion active users every month. The best part of Instagram is it understands the needs of business owners and rolls out user-friendly features regularly.
Businesses that use Instagram for their marketing and promotion state the platform has helped them to increase sales conversions drastically. You can convert your personal profile into a business account and start using it to attract the targeted audience easily. Instagram is a simple, user-friendly platform, and it does not take long for one to master its interface at all!
The power of words for your business success
In marketing,you need to be careful with words as they might make or break your business. If you are smart enough, using the right words can impress potential customers and drive sales to a large volume. The same holds true for Instagram business marketing, where the call-to-action plays a vital role in generating higher leads and revenue with success.
Incorporating call-to-action for a successful business marketing campaign
Instagram has gone one step further by incorporating a call-to-action button for its users on their business profiles. Users have the option to activate this button to see the conversion rates for their business increase.
These call-to-action buttons first made their appearance in 2015. At the outset, Instagram offered limited options to its users; however, with time, the platform has added more call-to-action buttons to match the requirements of specific businesses. Besides the Call, Email, Direction and Text buttons, business users on Instagram can choose Book, Start Order, Buy Tickets and Reserve.
These different action buttons have been created to cater to meet the specific needs of a business. Business owners can choose the right button to drive traffic and boost conversions. Get most out of your call-to-action buttons and boost the success of your business with them
When you are a business owner, you should always include a call-to-action button on your Instagram profile. Choose the relevant one that best suits your business and keep in mind the following tips to get the best results-
Use Instagram Live for your business-
Research proves that most people prefer to watch videos of products before they look at a social media post. This is where Instagram Live shows great potential. Here, you can post an Instagram Live video for your followers and drive them to click on the call-to-action button on your profile. When you are creating a video, do not forget to remind the viewer to click on the call-to-action button in the end.
Instagram Stories to reach out-
When you want to promote your product to the targeted audience, Instagram Stories is a great feature to use. They are a safe bet when you want users to click on your call-to-action button. When you are creating Stories for users, mention they can go to your business profile to make a reservation or book a ticket. You can also center a Story revolving on the above to boost improved social media visibility for your business.
Add a call-to-action to all your Instagram post captions
– To increase the number of likes and followers, you can contact credible companies for getting Instagram likes free trial offers. However, if you wish to do it on your own, you should start adding call-to-action to all your Instagram post captions. Though you already have a call-to-action button on your profile, you should invite users to click on the profile button in every post. To make these reminders successful, create post captions that are short and precise. The call-to-action should be visible in the first line as all of the users might not click on read more.
Include promo codes-
The use of promo codes is a highly useful tool to increase conversion rates for your profile. If you offer users promo codes regularly, the chances of them clicking on your call-to-action button is high.
Tracking the progress of the call-to-action button
Merely including the call-to-action button on your Instagram business profile is not enough. It will help if you track its progress as well. Most business owners look at the number of their business profile followers. This does not give you an accurate picture of the metrics. You should go deeper and pay close attention to the performance of the chosen call-to-action button for your Instagram business profile.
You should find out the posts or marketing campaigns that got the maximum clicks. After running some of them on your business profile, compare their performance altogether. You need to see what drives greater promotion to your business profile.
Once you get this information, you can focus your posts around them. In this way, you can make changes to your posts as and when needed. You need to know what your targeted audience expects from you. Regular monitoring of your posts and their performance will help you get a real insight.
Business-friendly features for small to large scale companies
The biggest advantage of using Instagram for promoting your products is its business-friendly interface and features. Every one of them has impressive potential if used in the right way. Once you have learned to use them correctly, you will find a positive difference in the number of customers you drive to your business and the revenue you generate.
To use Instagram for marketing the products of your company, you should plan and schedule your content keeping in mind your business goals. The call-to-action button is one such feature that does wonders for your business profile when it comes to naturally attracting present and potential customers.
If you have not added it to your Instagram profile, it is high time you start to do so. You can improve the number of conversions for your business. Your customers will get a convenient way to contact and interact with you. It is indeed a win-win situation for both boosting conversions on Instagram