There is no doubt that UX plays a significant impact on the success or failure of any business. From visual design to usability and branding, it includes diverse disciplines that play a great role in the customer journey. Creating a great UX that meets users’ needs, fulfills technical capabilities, and conveys your business vision will ensure your business is on the right track. When it comes to creating a solid UX strategy, it is important to keep each and every point in mind that can make or break your brand image.
Whether you are creating a website or mobile app, the ultimate goal of your web development team is to satisfy user needs and offer them a great user experience. For your design team, who is planning to create a UX strategy for your upcoming web design project or mobile application, it has become essential to keep the latest design trends in mind. Here are a few emerging techniques that you should implement to make your upcoming design or app project a big hit.
1. Device Synchronization
Today, users demand dynamic and seamless experience across all devices. Whether its smartphones, laptop, smartwatch, smart televisions, smart speakers, device synchronization has now become the most important part of a user experience strategy. Consumers use all those devices to complete their daily tasks. It is important for your design team to recognize this UX trend to meet the demands of users. For instance, if you are booking an Uber ride through smart speakers, you can easily view the details of your ride on your smartphone. The goal here is to allow users to complete a single task on different devices without any hassle or interruption.
2. Focus on Storytelling Designs
Whether you are designing a website or a mobile app, with a compelling story, you can create an interactive experience that will cultivate a strong connection with your customers. It can play a major role in creating an excellent user experience. Stories can help you convey a complex idea in the most effective manner and deliver value to users. You can define the sole reason behind your website or app and build a better understanding of what your product, service or app does, and the type of experiences the users will go through.
3. Invest in Voice User Interface
Siri, Alexa, and Google Assistant aren’t new. Today, voice interactions have become common in today’s consumers; they prefer to use voice user interface to perform certain actions. Users that own a smart speaker use their device for requesting a ride, play music via Spotify, ordering pizza, checking weather, and paying their credit card bills. With the advent of more voice-controlled devices, every business is striving hard to create voice user interfaces to create an exceptional user experience. Creating a voice user interface helps users to save time by shortening their operation process and enable your brand to build a better experience.
4. Motion Graphics
Today, it has become a daunting task for businesses to capture the attention of users. If your website has static images and boring content, chances are it will not drive users to take the specific action. However, if you add motion graphics such as animating texts and fonts, it will help users to understand what your app does and create a more natural experience. An interactive motion-based design will not only drive the user’s attention, but it will also evoke an emotional connection that makes people remember your brand.
5. AI-Driven UX
In 2021, nearly every business will implement artificial intelligence into their web design and mobile app development project. By leveraging the power of artificial intelligence and utilizing a huge amount of data, you can develop a more personalized product that can meet the specific needs of your target audience. When you know what your users like, dislike, it will help you create a smooth user experience. By creating an AI-driven UX, you can build a strong connection with your users and exceed their expectations by offering a delightful experience.
6. Speed is Always Important
When it comes to creating a memorable user experience, page speed matters a lot. Performance creates a major impact on your customers’ purchase intent. A millisecond delay can make your users frustrated and divert them to your competitors’ sites. Page load time and your website speed are as important as the aesthetics of your site. Regardless of the type of device used, slow load time can have a negative impact on your website performance and conversion rate. New 5G technology will be the solution to many performance and speed related issues. With 5G capability, web designers and mobile app developers can create truly unique and unforgettable experiences.
7. Fullscreen Images
The trend of full-screen images and videos will continue in 2021, especially in UI design for websites. This UX design approach helps designers to come up with a visually and emotionally appealing design that will create a strong association with your users. While creating your next design project, you can make the most of the entire estate of the page by using large, bold, catchy full-screen visuals. This way, you can grab the attention of users and reduce the bounce rate.
8. Prominent Typography
Bold, prominent typography will be used in 2021 to excite and shock the visitors and persuade them to spend more time on your app or website. By using a larger text, you can make your users curious so that they will scroll down to check what happens next or what you have to offer. You can deliver your brand message by using large, catchy typography in a graphically attractive manner.
These are a few UX principles that your mobile app development company need to consider while creating your apps or websites in 2021. With enhanced design and exceptional user experience, you can delight your users and fulfill their requirements that will help you reach your sales goals.