Since after Covid-19, the competition in selling products and services online has become fiercer. Thousands of businesses realized the potential benefits of selling products and services online and entering the eCommerce market. So, now the basic and main ingredient of successful online marketing is QUALITY.
If you provide quality to customers, they will BUY. To attract customers, you need to deliver quality in your marketing, such as informative, educational, and unique content that can get you traffic on your website.
There are some great hacks to make your content quite efficient for traffic and transform that traffic into profits for you. There are 7 of our favorite web marketing hacks that worked for us.
You can quickly increase your conversion rate with this hack if you have a product on your website, whether this is a physical, digital, or another kind of subscription.
How it works is the first thing that consumers apply to their basket. But then they opt to leave for some reason or another. Perhaps they have second thoughts. Maybe this isn’t a good time. In any case, they are probably not returning. We give them a bid, then what we do.
“Hey, customer, dude! If we gave you 20% off, does that make a difference?”
We have used this strategy on some brands, and sales of those goods have increased by 10%.
SendOwl is a perfect way to make this happen on your website. For some time now, we have used SendOwl as the shopping cart and checkout platform for all of our digital goods and are delighted about the cool “abandoned” cart features. It offers an easy and fast check-out process. A strong tool has a huge effect on revenue conversion.
Leverage Video Marketing
Video is one of the most digested media in the world. Have you found it’s mainly video posts when you scroll down your Facebook newsfeed?
Video marketing is a continuous tendency and is not gone. Many would decide to see a video that passes through product characteristics rather than read a product. In reality, 4X as many consumers would rather see a product video than read it.
Marketo provides a 4-minute video demo in the example of a successful content marketing hack but allows visitors to include their data. This is excellent for lead production and would also increase the effectiveness of tracking and closing the sales.
Animoto offers the following tips to help you better share the story of your business:
- Describe the script with a start – the setup; a center—where you present the problem or conflict; and an end— where you fix the problem (with the solution of your company, of course).
- Have one or two characters: interacting about your script directly to the reader makes him or her the narrator in your story.
- Focus on a message that is possible to notice and easy to comprehend.
Make Sure Your Website is Mobile Friendly
Now that over 50% of all website visits come from a smartphone or portable equipment, it’s time to ensure the visitors get their mobile experience. Mobile optimization can be very easy to reject, but you risk cutting down your profit power. So double-check the keys, menus, and website configuration to ensure that your tablet visitors get the same pleasure as your whole web users.
Except for product sales, the deadline funnel is similar to the just-in-time webinar.
Often you only want an offer for a short time to be on sale. Or maybe, except for a short period, you are giving a discount. This is a superb tactic to increase sales, and it makes the decision more urgent. The challenge is that selling merchandise or short-term deals makes these offers available to few people.
This is where the funnel deadline arrives.
The deadline funnel helps you make products or offers available only for a short period, starting on the sales page. There is an urgency, but more customers are visible from the sales. You only get 48 hours or no period whatsoever. The deadline funnel tracks when they arrive and makes the countdown for that particular user action.
Spread the Word With Influencer Marketing
More than 8 out of 10 worldwide respondents (83 percent) claim they completely or somewhat believe in the advice made by friends and family, according to global confidence in advertising reports by Nielsen.
Marketing influencers is a smart marketing hack to win the customer interest by leveraging a face and brand you acknowledge to support your company or product.
Identifying the best power for the audience is utterly critical. It’s time to break your echo chamber and identify the best power for the audience. For instance, a celebrity like Emma Stone can be a persuasive contributor to your audience if you run a make-up company.
Keep Up with Your Competition
We know that all you can ever do is do your best and take the appropriate steps to expand with your company. But still, keeping an eye on what’s happening to your rivals is critical. Please keep track of the agreements they give, how much they get and how their content compares with yours is critical to get to the top of your business. Register and browse your social media for your newsletters. Confide in me; for you, they do just the same thing.
Subscription Confirmed. Here’s the coupon I promised!
This means that viewers will be converted into consumers.
This first email is normally wasted when someone enters the newsletter. Many times, you’re just saying things like, “Confirmed subscription! Thank you for signing up. You’re going to love this newsletter.”
What a blunder!
You will have the chance to link and transform this first email. Do so, therefore! Instead of saying “Confirmed subscription,” the subject line means something like “Confirmed subscription.” This is my promised coupon!”
When they learn of a coupon, the chances of them opening this email rise exponentially. The options of them making a purchase increase dramatically as a result.
When we remind our subscribers that this is the only discount they can ever get on this purchase, it works pretty well. Then we turn it into a really useful coupon.
And that is it! Seven hacks were checked and tried out. They helped us increase traffic to our website and convert more revenue than just stellar material. No hack is a decent substitute for sound, helpful material. So begin there. Then use these hacks to get more people to your content and products.