Video can be the most powerful tool in your marketing arsenal if you know how to play your cards right. With more than 87% businesses harnessing the power of this potent marketing medium, you are bound to lose a lion’s share of the market by not taking full advantage of it. Whether you are struggling to create an online presence, drive sales and leads, create brand awareness, or increase ROI, here’s what video marketing can do for your business.
Google Loves Videos
One solid reason for adding video to your marketing mix is that video content boosts your online presence and augments visibility. This is because users love video content and are more likely to spend time on a website that incorporates engaging videos. Compelling videos keep the users riveted to your website and keep them from bouncing off. Longer exposure instills trust in your website and signals search engines that your site has good content, which can lead to higher ranking in searches. In fact, research says that you are 50X more likely to show up on top of Search Engine result Pages and achieve a 157% increase in organic traffic from SERPs if your website contains video content. Google always displays video results for search terms like Reviews, How-to keywords, Tutorials, Sports or fitness related searches, and recipes, which is where optimizing your videos can go the extra mile.
When you think about the fact that YouTubers watch over 1 billion hours of video every day, including a video in an email can boost the click-through rate by 200%-300%, or that Videos on Facebook garner 135% more organic reach than any type of post or are shared more than texts and images combined, the power of video marketing becomes imminent. If you want people to pay attention to you, highly shareable videos are the way to go. More eyes on your content translates into more people engaging with your brand and ultimately becoming your brand ambassador, which is a marketer’s dream. Whether you want to incorporate live events into your online content, showcase a product in action, educate people or teach them a new skill, share your trade secrets, explain your value proposition, use videos to address people’s concerns, or simply make your audience laugh, shareable videos help you reach a wider audience and turn them into evangelists. Used cleverly and with a purpose, videos can turn your website into a dynamic interactive site that will guarantee repeat visits.
Drive More Traffic to Your Site
Technology has enabled us to add clickable and interactive elements in videos for cross-channel marketing. For instance, end screen features and YouTube’s cards allow you to incorporate calls-to-action and links back to your site or some other video, or even showcase a product in your videos. you can leverage YouTube’s end screens to get the users to subscribe to your channel, peruse through your products, visit your website, or even check out more videos, while keeping them engaged with creative and compelling content.
Builds Trust in Your Brand
Trust is the very foundation of conversions, and ultimately sales. Videos help you connect better with your customers and win their trusts. The more you establish yourself as the voice of authority in your niche, the better people respond to your branding efforts and remember you down the lane. Let’s say you are looking to buy chocolate, and come across a new brand that you have never heard of. You check out this brand and discover tons of compelling video content, like drool-worthy recipes, sumptuous videos of chocolate being prepared and packed, and even some explainer videos for ideas behind their unique flavors and how a family’s passion for chocolate turned into a full-fledged business.
Watch a few videos and decide that these people do know what they are talking about. You feel a deep connection with the brand and feel like you actually know them. Even though you have never tasted their chocolates before, you feel compelled to sample the delightful indulgences you have just witnessed. You want to be a part of the experience. This is exactly how video marketing for business builds trust. In fact, 64% of users admit to purchasing a product online after watching a video.
Through engaging videos, you can showcase your products in action to mimic an in-store experience, answer common questions about your services or details, educate users or teach them a new skill, or discuss other relevant topics. The key is to position your business as an expert in that field and persuade people to consider your business next time they are purchasing that product or availing that service.
Video Promises the Best ROI
In a survey, 89% businesses agreed that video offers the best return on investment and helps them in lead generation, while 80% customers say that video content has helped them boost sales manifolds. Considering how video marketing can eat up a lot of your marketing budget, it’s higher return than makes up for the cost.