Dubai has always been a great place for people with great ideas and a will to
succeed. You can check out a host of success stories in the past three decades like
Careem, Souq.com and a host of others. So, it is natural that many fresh graduates
and young people with an idea with which they think can bring a positive change to
Marketing for any business and raising awareness is key for its success. Even if you
are running a grocery store, you need to market it so that you can have enough
daily/monthly sales to make some profit. For a small business/startup, you need
social media presence and a great website to make a good impact on your target
Apart from other aspects, the design of a website is what most people look at with
interest. If they fall in love with it, you can have a field day in terms of attracting
your target audience; else you will find it difficult to move forward.
Let me offer you three important factors for which entrepreneurs must take the
design of their website seriously and how to go about it.
Purpose of your Website and your Target Audience
If you want to succeed in making your web design count, think about your audience
and how you want to attract them. Design is not always about flashy graphics and
mind-blowing videos. It can be much more than that as any website has some
design. It is up to you as to how you want to make it look to your visitors. Let’s start
with thinking about your perfect customer and reading his mind.
If a visitor is on your website, it means that he is interested in the can offer their
target market a customized design that they love to see and experience. If you are
offering IT related services, for example, think about incorporating such a design
that can complement your service well and hence can attract people looking for
such services instantly.
Make your Website Tempting
Design is not something that you can incorporate overnight. You need to think
about it hard, and if you think the decision is getting harder as you can’t finalize it
or stuck between two design, get some help. An expert website design dubai company or professionals in this concern can offer you great support.
Trying to build your business online through a website can be nerve-wracking for
young entrepreneurs. The reason for this is that there are many aspects that a
person new to this field can get overwhelmed with. And the design is certainly one
of them as not everyone is well aware of what they need in terms of website design
that can make their portal a favorite for visitors. Let me offer you some more tips to
make your design tempting and unique without going overboard.
Simple, Yet Attention-Grabbing
Lots of people not familiar with web design are of the viewpoint that a simple
website design can’t give a business portal a chance to succeed. Only lavishly
designed websites with outlandish design and videos can attract the audience in
hordes. This may be true for some people, but the fact is that you need to you need
a simple, yet irresistible design which can get you a lot more visitors than an
Another aspect is about the use of written content and offers on the website. Laced
with good design and smart use of CTAs can get you positive results. Don’t overload
your target audience with loads of content. Lots of text can be like a boring speech
or sermon, which not many people would like to listen. It can be overwhelming and
can put off your target audience.
Most of the visitors don’t like to go through a lot of content, written in technical
jargon, which they can’t understand either. An overabundance of words and written
text can be bad for your website as it can give the impression that you are talking
to a niche audience which knows everything. Therefore, most of the visitors will be
offended by heavy vocabulary. Try to offer as much information in the form of
infographics and short videos/presentation rather than plain and long text.
Generate Marketing Leads and Ultimately More Sales
You may be surprised to hear that through good design, you will be able to generate
marketing leads, but this is true. Through your portal that is designed in the right
way, you will be able to get a design which is right on the money. So, what you
need to do? Creating a design which can lead your visitors to the order form or get
their contact information in return for an eBook or special offer can help you generate strong leads.
Not everyone will be willing to order your product right away in spite of a great
design. So, you need to educate your visitors as how to browse through your
website for their maximum benefit. Use phrases and CTAs like “Click here for
information” or “Limited Time Offer” to lure your visitors. There is no way you can
get to the information of your customers easily as leads are hard to come by. But
once done, it will take you to increased sales.
UI/UX of the design is critical hereof for the success. After the leads, you need to
create a design for the products’ page and shopping cart that is extremely eye
catchy. Include short 10-30 seconds video of the product in which a visitor is
interested so that he can get to know more about its features and how to select the
best product. Use of colors and layout that compliments the product well is one
aspect you need to keep in mind.
A great-looking portal is not something that entrepreneurs can easily skip. For a
successful online presence for any website, use of a good design that can attract
visitors instantly is the need of the hour. Please use the comments section below for
any feedback or ask any questions.